What Conversion Logix does

Conversion Logix is a full-service digital advertising agency and marketing technology platform serving the multifamily housing, student housing, and senior living verticals in the United States. Founded in 2010 and headquartered in Bothell, Washington, the company sells to property owners, on-site marketers, and property managers — both at the individual community level and across portfolios managed by large operators such as Greystar, Avenue 5, Cushman & Wakefield, Asset Living, Capital Square Living, Merrill Gardens, and Willow Bridge.

The company's offering is structured as a connected three-product platform. Digital Marketing Services (Paid Search, Paid Social, Display & Retargeting, Video Advertising, AI Search) drives demand; The Conversion Cloud® captures and nurtures leads through modules including Schedule Genie®, Spotlight™, Income Calculator, Claire AI+, Live Chat, Text Us Now, Lead Nurturing, Clarity Attribution, MatchBack, and Journey Visualizer; and CLiQ (Conversion Logix iQ) is the marketing intelligence layer providing campaign management, Unified Attribution, Predictive Leasing™, Touchpoints, Market Pulse, and the AI-driven Smart Budget Optimizer. Underlying technical components include PMS-synced dynamic pricing via integrations with Yardi Voyager, RealPage, Entrata, RentCafe, and WelcomeHome, and AI capabilities strengthened by the March 2024 acquisition of Bend.ai.

The business model combines managed services (media spend management and campaign execution) with subscription access to CLiQ and modular subscriptions for The Conversion Cloud components. Pricing is quote-based and not publicly disclosed. The go-to-market blends direct enterprise sales for large property management accounts, inside sales for mid-market inbound requests, and a self-serve CLiQ login for existing clients. Distribution is reinforced by Google Premier Partner, Meta Business Partner, and Bing Partner statuses; six-time Inc. 5000 recognition; and active thought leadership across industry events, webinars, and content on AI search and budget optimization.

Name

Conversion Logix

Legal name

Conversion Logix

Website

https://conversionlogix.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Conversion Logix is a US digital advertising agency and marketing platform serving multifamily, student housing, and senior living operators. It combines managed digital marketing with the CLiQ marketing intelligence platform and The Conversion Cloud lead-capture suite.

Ownership category

akta.pro rank

Headquarters

HQ city

Bothell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Performance marketing services including Paid Search, Paid Social, Display & Retargeting, Video Advertising, and AI Search. Expertly managed campaigns attract high-intent prospects and convert interest into qualified leads. Revenue generated through media spend management and service fees.
2. CLiQ Marketing Intelligence Platform: SaaS marketing operating system providing campaign management, Unified Attribution, Market Pulse, and Predictive Leasing. Centralizes campaign visibility and performance reporting for portfolios. Subscription-based platform access.
3. The Conversion Cloud: All-in-one lead generation and attribution platform including Schedule Genie, Spotlight, Income Calculator, Claire AI+, Live Chat, Text Us Now, Lead Nurturing, Clarity Attribution, MatchBack, and Journey Visualizer. Modular subscription model where tools can be deployed individually or together.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

Conversion Logix is a connected marketing platform serving multifamily, student housing, and senior living industries, combining three integrated offerings: (1) Digital Marketing Services spanning Paid Search, Paid Social, Display & Retargeting, Video, and AI Search; (2) CLiQ (Conversion Logix iQ), a marketing intelligence and attribution platform with Predictive Leasing and AI-driven budget optimization; and (3) The Conversion Cloud, an all-in-one lead generation, engagement, and attribution platform with tools like Schedule Genie, Spotlight, Claire AI+, and Live Chat. The unified system replaces fragmented point solutions by connecting digital advertising demand, lead capture, and analytics into one platform with human expert oversight.

Product overview

Conversion Logix is a connected marketing platform serving multifamily, student housing, and senior living industries. The platform operates as a unified system composed of three core products: Digital Marketing Services (including AI Search, Paid Search, Paid Social, Display & Retargeting, and Video Advertising), CLiQ (Conversion Logix iQ) as the marketing intelligence and attribution layer, and The Conversion Cloud® as the lead generation and engagement layer. CLiQ provides campaign management, Unified Attribution, Predictive Leasing™, and portfolio-level analytics, while The Conversion Cloud® offers lead capture tools (Schedule Genie®, Spotlight™, Income Calculator), communication tools (Claire AI+, Live Chat, Text Us Now, Lead Nurturing), and attribution tools (Clarity Attribution, MatchBack, Journey Visualizer). Digital Marketing drives traffic that The Conversion Cloud® captures and converts, with CLiQ connecting activity to outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Services Performance marketing services spanning Paid Search, Paid Social, Display & Retargeting, Video Advertising, and AI Search that reach high-intent renters across multiple channels for multifamily, student housing, and senior living clients.
• CLiQ (Conversion Logix iQ) Marketing intelligence platform that centralizes campaign management, Unified Attribution, Predictive Leasing, Market Pulse, and leasing performance into one view for multifamily, student housing, and senior living portfolios.
• The Conversion Cloud All-in-one lead generation, engagement, and attribution platform that engages anonymous website traffic, converts visitors into qualified leads, and drives tours and leases through scheduling, chat, offers, qualification, and follow-up tools.
• Paid Search

Quantifiable outcome

• 16% more conversions at same monthly ad spend (26.2% median lift in conversions per dollar)
• +9 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability4 records

Feature22 records

Partnerships

Six partnerships are on record, tiered core.

• Bend.aicoreStrategic or Co-development PartnerConversion Logix acquired Bend.ai in March 2024 to enhance its Predictive Leasing platform. The acquisition leverages Bend.ai's AI technology to improve property management and marketing strategies within the multifamily housing industry, expanding Conversion Logix's artificial intelligence and predictive analytics capabilities.
• Yardi VoyagercoreTechnology or IntegrationCLiQ integrates with Yardi Voyager to capture real engagement across touchpoints, tying marketing activity directly to signed leases. PMS-connected dynamic pricing updates in Paid Search ads based on real-time Yardi data.
• RealPagecoreTechnology or IntegrationCLiQ integrates with RealPage to connect marketing activity with leasing outcomes across properties. Integration supports portfolio-level visibility and performance reporting.
• EntratacoreTechnology or IntegrationCLiQ integrates with Entrata for PMS-synced dynamic pricing updates in Paid Search, connecting property management data to marketing campaigns for real-time accuracy.
• RentCafecoreTechnology or IntegrationCLiQ integrates with RentCafe to capture real engagement data, tying marketing activity to leasing outcomes with portfolio-level visibility.
• WelcomeHomecoreTechnology or IntegrationCLiQ integrates with WelcomeHome to connect marketing performance data with leasing activity across communities.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• PERQ: PERQ is a multifamily marketing platform offering AI-driven lead nurturing, behavioral tracking, and website engagement tools directly comparable to Conversion Logix's The Conversion Cloud lead capture stack.
• Knock CRM: Knock provides a multifamily CRM and resident engagement platform with AI-powered scheduling and lead management, competing for the same property-leasing teams that Conversion Logix targets with Schedule Genie and Claire AI+.
• EliseAI: EliseAI builds AI leasing assistants and resident communication tools for multifamily housing, directly competing with Conversion Logix's Claire AI+ and Live Chat offerings in the leasing automation space.
• Anyone Home: Anyone Home is a multifamily resident engagement and lead management platform that integrates with The Conversion Cloud, offering comparable leasing automation and CRM capabilities for property managers.
• Apartment List: Apartment List is an apartment-search marketplace with a syndicated advertising network for multifamily properties, competing for marketing dollars with Conversion Logix's paid search and paid social services.
• LeaseLabs: LeaseLabs (formerly Wildmire) provides creative, branding, and digital marketing services tailored to the multifamily industry, directly comparable to Conversion Logix's full-service digital marketing offerings.

Broad incumbents

• RealPage: RealPage is a dominant multifamily software platform with integrated marketing, analytics, and AI capabilities — a broad incumbent whose marketing and AI features increasingly overlap with CLiQ and Conversion Cloud.
• Yardi: Yardi is the largest multifamily property management software suite, including RentCafe marketing tools, with AI-driven leasing features that compete with Conversion Logix's PL and channel optimization capabilities.

Emerging players

• Hyly Inc. Hyly is a digital marketing and AI platform for new construction multifamily lease-ups, offering comparable paid media management and AI lead conversion tools targeted at the same renter-acquisition problem.
• Engrain: Engrain provides map-based engagement and data visualization tools for multifamily marketing websites, an adjacent solution that competes with Conversion Logix's Spotlight and interactive lead-capture modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@conversionlogix2488
• Facebookfacebook.com/conversionlogix
• LinkedInlinkedin.com/company/conversion-logix
• Xx.com/ConversionLogix

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conversion Logix