What Profitshare does

Profitshare is a two-sided affiliate marketing marketplace operated by SC Conversion Marketing SRL, a Romanian private company owned by the Naspers group. Founded in 2009 and headquartered in Bucharest (Globalworth Square, Sector 2), the platform connects online stores and service providers that want to promote their products with affiliates — bloggers, website owners, and content creators — who earn commissions on validated sales. Profitshare self-describes as Romania's largest affiliate marketing platform by sales volume, supporting primary markets in Romania (profitshare.ro) and Bulgaria (profitshare.bg), with broader CEE reach via its parent.

The platform's underlying technology is a web-based affiliate marketing tracking and commission management system. It uses cookie-based conversion tracking with configurable recurrence periods (set per advertiser), records and validates affiliate-generated conversions, and exposes promotional tools to publishers including customizable affiliate links, banners, product sliders, widgets, and campaign feeds. A live statistics dashboard surfaces platform-wide metrics (3,920,109,942 lei in total sales since 2009, 148,000+ registered affiliates, 69+ active programs), and a ranking system highlights top affiliates. Commission management includes automated status tracking (pending, approved, cancelled, unpaid), monthly payment cycles with a 100 lei minimum payout threshold, and tax withholding at source.

Monetization is transaction-based: advertisers set their own commission rates (ranging from 1-20% across programs such as eMAG, ITGalaxy, Karcher, Vegis, FashionDays, MatHaus, Fornello and others) and pay only when a conversion is validated, with Profitshare retaining a share of those commissions. Distribution is primarily self-serve via the platform website, with supplementary direct sales for enterprise advertisers and multi-channel marketing (blog, SEO, Facebook, YouTube, email newsletter, in-person meetups). Customer concentration centers on a mix of major Romanian e-commerce enterprises and a long tail of SMB retailers across 14+ product verticals, with no public revenue disclosure.

Name

Profitshare

Legal name

S.C. Conversion Marketing S.R.L.

Website

https://profitshare.ro

Company type

Private

Operating status

Operating

Short description

Profitshare, operated by Romania's Conversion Marketing SRL (Naspers group), is a two-sided affiliate marketing marketplace connecting e-commerce advertisers with 148,000+ affiliates across 14+ verticals in Romania and Bulgaria via a cookie-based tracking and commission management platform.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Platform

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising (7310)

akta.pro primary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

akta.pro secondary industries

Creator Commerce & Affiliate Monetization Platforms (MPACAFAF), Loyalty, Rewards & Incentive Programs (BPAFAMAE)

Keywords

• Affiliate marketing platform
• Performance marketing
• Commission tracking
• Publisher network
• Online retail sales

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Affiliate Commission (Transaction Fee): Profitshare earns revenue by taking a commission on each sale generated through its affiliate network. Advertisers set their own commission rates (e.g., 1%-20% for eMAG, 8% for Vegis, 2% for Fornello, 5% for Karcher, 10% for ITGalaxy) and pay only when a conversion is validated. The platform handles tracking, validation, and payment processing. Some advertisers offer fixed fees per conversion (e.g., 30-200 lei for the Profitshare self-referral program).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Profitshare is an affiliate marketing platform that connects online retailers and e-commerce advertisers with a network of publishers, bloggers, and content creators (affiliates) who promote the advertisers' products and services. The platform is free for both advertisers and affiliates to join and earns revenue by taking a commission on every transaction generated through affiliate-driven traffic. It was launched in 2009 in Romania and operates a localized version (profitshare.bg) in Bulgaria.

Product overview

Profitshare is a single affiliate marketing platform (operated by SC Conversion Marketing SRL) launched in 2009. The platform serves as a marketplace connecting advertisers who want to promote their online stores and services with affiliates who earn commissions by driving sales and conversions. The platform provides various promotional tools including affiliate links, sliders, widgets, and banner campaigns. Profitshare handles tracking, commission calculation, payment processing, and compliance monitoring for both advertisers and affiliates.

Differentiator

Problem solved

Functional benefit

Products and services

• Profitshare Affiliate Marketing Platform Web-based affiliate marketing platform that enables online retailers and e-commerce advertisers to set up affiliate programs, track conversions, manage commissions, and recruit publishers/bloggers to promote their products. The platform provides affiliate links, banners, live statistics, commission management tools, and automated payouts. It serves advertisers in categories such as electronics, fashion, books, beauty, tourism, home goods, sports, toys, and more, with 14+ verticals and 700+ active advertisers.
• Profitshare Bulgaria (profitshare.bg)

Quantifiable outcome

• 3,920,109,942 lei (~3.9 billion lei) in total sales generated through the platform since 2009
• +4 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record.

• Conversion Marketing SRLOthersConversion Marketing SRL is the operator of the Profitshare platform. It is a Romanian performance marketing agency and the largest provider of online marketing services in Romania. The company also operates Conectoo.ro, a major email marketing and loyalty solutions platform. Conversion Marketing is part of the Naspers group, a global technology leader.
• Globalworth SquareOthersProfitshare's headquarters are located in the Globalworth Square building in Bucharest, Sector 2. Globalworth is a leading commercial real estate developer in Romania and Central Eastern Europe.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Others

• eMAG: Largest CEE e-commerce platform and a flagship advertiser on Profitshare; while a customer rather than competitor, eMAG's own growing affiliate program represents both a major revenue dependency and a structural risk if eMAG inverts its affiliate strategy.
• Conversion Marketing (parent): Romania's largest online marketing services agency and parent operator of Profitshare; provides context on corporate parent and adjacent email marketing/loyalty product (Conectoo) that share advertiser base.

Broad incumbents

• PartnerStack: Partnership platform specializing in SaaS and B2B affiliate/referral programs; representative of the broader shift toward software-defined partnership platforms that could encroach on traditional affiliate networks.
• Awin: Global affiliate marketing network with extensive CEE presence, offering cross-border advertiser access and enterprise-grade tracking technology that competes for the same advertisers and affiliates Profitshare serves.
• Rakuten Advertising: Affiliate and performance marketing network backed by Rakuten, with established global advertiser relationships and technology stack targeting the same performance marketing budgets.
• CJ Affiliate (Commission Junction): One of the world's largest affiliate networks, owned by Publicis. Competes with Profitshare for global and regional advertiser budgets and provides CEE affiliates access to international brands.
• Impact: Enterprise partnership management platform covering affiliate, influencer, and B2B partnerships; increasingly active in CEE and competing for the same enterprise advertiser wallet as Profitshare.

Regional players

• Admitad: Affiliate network with historical strength in CEE/Russia/CIS markets, providing direct overlap with Profitshare's advertiser and affiliate base in the region.
• TradeTracker: European affiliate network with strong presence in Northern and Western Europe; an active competitor for CEE advertisers seeking cross-border affiliate reach.

Direct peers

• 2Performant: Romanian-born affiliate marketing platform operating across Romania and broader CEE with a similar two-sided marketplace model connecting advertisers and affiliates on a performance-based commission structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCOChrxpImDE3xKrWigIvPBA
• Facebookfacebook.com/ProfitShare
• Xx.com/profitshare_ro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profitshare