Q agency
Q agency is a Zagreb-headquartered, privately held software engineering and product design agency with 350+ experts serving enterprise and mid-market clients globally across media, fintech, energy, government, and other verticals through dedicated agile teams, staff augmentation, fixed-scope, and consulting engagement models.
- Company typePrivate
- Founded2013
- HeadquartersZagreb, Croatia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Q agency does
Q agency is a privately held software engineering and product design agency founded in 2013 and headquartered in Zagreb, Croatia, with a second office in London. The firm employs 350+ full-time experts delivering end-to-end digital product services — consulting and strategy, design and product definition, product engineering (frontend, backend, mobile, DevOps, QA), and AI and data — to enterprise and mid-market clients. Its technology stack spans React and Vue.js on the frontend, PHP and .NET/Node.js on the backend, Flutter and React Native on mobile, Strapi and Craft CMS for content, with AWS as its primary cloud partner (Select Tier Services). The company has built two proprietary AI-powered products — Q Chatbot for customer service and lead generation, and Q Estimation Tool for project planning — alongside the Jenz internal social network app that demonstrates its product-engineering capability.
Q agency's revenue model is built on four cooperation models — Dedicated Agile Development Teams (primary revenue driver), Staff Augmentation, Fixed Scope & Fixed Price projects, and Discovery & IT Consulting — sold exclusively through direct, consultative enterprise sales. It is bootstrapped (no external funding rounds disclosed) and operates as a remote-first company with ISO 9001, ISO 27001, and ISO 27701 certifications. The client base includes global brands such as BBC, The Times, ManpowerGroup, Subsea7, Smart Pension, Spartan Race, BPP University, Tamkeen, and Sandoz, with a public portfolio spanning media, energy, fintech/pension, automotive, education, sports, motorsport, government, and pharma across 20+ countries. The legal entity is Q d.o.o., registered in Zagreb (MBS 080853950), led by founder/CEO Filip Ljubic and co-founder/CBO Vedran Tolic alongside board members Hrvoje Gorajscan, Goran Kovacevic, Dalibor Jurgec, and Filip Skorup / Filip Ljubic.
Q agency firmographics
Firmographics- Name
- Q agency
- Legal name
- Q d.o.o
- Website
- https://q.agency
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Q agency is a Zagreb-headquartered, privately held software engineering and product design agency with 350+ experts serving enterprise and mid-market clients globally across media, fintech, energy, government, and other verticals through dedicated agile teams, staff augmentation, fixed-scope, and consulting engagement models.
- Ownership category
- akta.pro rank
Q agency industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Custom Computer Programming Services (541511), Software Publishers (5132)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI)
- akta.pro secondary industries
- Quality Engineering & Test Automation (QE/QA) (BPAEAFAJ), AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)
Keywords
Where Q agency is headquartered
LocationHeadquarters
- HQ city
- Zagreb
- HQ country
- Croatia
- HQ region
- Europe
Offices2 records
Markets served
Q agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services — Dedicated Agile Development Teams: A full product team is dedicated exclusively on the client's project, delivering scope end-to-end. This is Q Agency's primary delivery model and revenue driver, with long-term partnerships and embedded teams.
- Professional Services — Staff Augmentation: Q team members are integrated with the client's existing team to fill expertise gaps and speed up delivery. Revenue is generated through billable consultant hours.
- Professional Services — Fixed Scope & Fixed Price Projects: Deliverables, timelines, and costs are predetermined for the project. Revenue recognized on milestone completion.
- Professional Services — Discovery & IT Consulting: Thorough analysis of business needs and expert guidance in defining clear product strategy and requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom engagement-based pricing — no public rate cards |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Q agency product offering
Product offeringCore offering
Q agency is a software engineering and product design agency offering professional services across consulting, design, product engineering, and AI & data. The company delivers digital products through four cooperation models: dedicated agile development teams, staff augmentation, discovery & IT consulting, and fixed scope & fixed price projects. In addition to services, Q markets two proprietary AI products: Q Chatbot for customer service and lead generation, and Q Estimation Tool for project planning and cost estimation.
Product overview
Q agency is a software engineering and product design agency offering professional services across consulting, design, product engineering, and AI & data. In addition to their service offerings, they provide two proprietary AI-powered products: Q Chatbot for customer service automation and lead generation, and Q Estimation Tool for project planning and cost estimation. Their portfolio includes dedicated agile teams, discovery & IT consulting, fixed scope projects, and staff augmentation engagement models.
Differentiator
Problem solved
Functional benefit
Brands
- Q Chatbot: AI chatbot solution that handles customer service, personalizes user experience, and generates leads for businesses.
- Q Estimation Tool
- Jenz
Products and services
- AI Chatbot An AI-powered chatbot solution that handles customer service interactions, personalises user experience, and generates leads for any business, designed to deliver results within weeks of deployment.
- Q Estimation Tool An AI-driven estimation tool that automates and improves project planning and cost estimation workflows, specifically built for agency delivery models.
- Dedicated Agile Development Teams An engagement model where a full Q product team (engineering, design, QA, PM) is dedicated exclusively to the client's project and delivers the scope end-to-end on a long-term basis.
- Staff Augmentation An engagement model in which Q consultants are embedded into the client's existing engineering team to fill specific expertise gaps and accelerate delivery.
- Discovery & IT Consulting A consulting engagement that analyses the client's business needs and provides expert guidance on product strategy, requirements, and technology direction.
- Fixed Scope & Fixed Price Projects An engagement model in which project deliverables, timelines, and costs are predetermined up front, suited to well-defined projects with clear scope.
Quantifiable outcome
- 29% rise in user engagement for Ginetta ecommerce platform
- +4 more outcomes
Companies that use Q agency
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Q agency technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature8 records
Q agency partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- AWS (Amazon Web Services)coreQ Agency is an AWS Partner with Select Tier Services designation. AWS is a core infrastructure provider supporting Q's cloud-native development capabilities and client project delivery.
- Move78minorFor the Waterbear project, Move78 agency created the mobile app design screens which Q's designer then adapted for development. Collaborative design handoff in the digital platform transformation.
- St. Regis Hotels (Via Riyadh property)minorVia Riyadh is a luxury destination featuring the St. Regis hotel chain among its high-end entertainment experiences. Q's website and app development for Via Riyadh includes showcasing the hotel as part of the venue's features.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Q agency competitors and assessment
Company assessmentDirect peers
- Infinum: Croatia-based software engineering and design agency with a similar full-stack product development model and Western European enterprise client base. Closest geography and size peer to Q agency.
- Ciklum: Global digital solutions company with Eastern European engineering hubs, providing dedicated teams and full-cycle software development. Closely comparable model to Q's dedicated agile teams offering.
- Itransition: Full-service software development company with Eastern European delivery offering custom software, QA, and digital transformation services to enterprise clients — comparable size and service mix.
- Andersen Lab: Custom software development company with Eastern European roots serving enterprise clients across Western Europe and the US. Comparable size, delivery models, and enterprise client orientation.
- BairesDev: Large nearshore software engineering firm providing dedicated teams and staff augmentation to enterprise and startup clients. Different geography (LatAm) but directly comparable delivery model and customer profile.
Broad incumbents
- Thoughtworks: Global digital transformation and custom software engineering firm serving large enterprises across media, financial services, and energy. Comparable in consulting + engineering delivery model but at significantly larger scale.
- EPAM Systems: Large global digital engineering services provider with Eastern European delivery centers. Competes with Q for enterprise digital product development engagements at the upper end of deal size.
- Globant: Global digital transformation and software engineering firm with similar AI/automation capability positioning and enterprise client base. Public market peer with significantly greater scale.
Regional players
- Netgen: Zagreb-based software agency offering custom web development and digital product engineering. A smaller regional peer with overlapping delivery capabilities and similar talent pool.
Others
- Strivacity: Not a direct competitor but an example of a productized software vendor Q's clients (e.g., Smart Pension) might use. Reflects the type of productized vendor Q's chatbot/estimation tools compete against as Q expands into product revenue.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Q agency social profiles
Digital presenceQ agency compliance and trust
Trust signalCompliance3 records
Q agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Q agency leadership team
Management profileNumber of profiles
Profiles11 records
Q agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Q agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Q agency
What does Q agency do?
Q agency is a software engineering and product design agency offering professional services across consulting, design, product engineering, and AI & data. The company delivers digital products through four cooperation models: dedicated agile development teams, staff augmentation, discovery & IT consulting, and fixed scope & fixed price projects. In addition to services, Q markets two proprietary AI products: Q Chatbot for customer service and lead generation, and Q Estimation Tool for project planning and cost estimation.
Is Q agency a public or private company?
Q agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Q agency founded?
Q agency was founded in 2013. It employs 101 to 250 people.
Where is Q agency based?
Q agency is headquartered in Zagreb, Croatia, in the Europe region.
How does Q agency make money?
Four revenue lines are on record. Professional Services — Dedicated Agile Development Teams are the primary driver. The others are professional Services — Staff Augmentation, professional Services — Fixed Scope & Fixed Price Projects and professional Services — Discovery & IT Consulting.
Who are Q agency's main competitors?
Direct peers on record are Infinum, Ciklum, Itransition, Andersen Lab and BairesDev. Broad incumbents are Thoughtworks, EPAM Systems and Globant. Netgen is listed as a regional player. Strivacity is listed as an others.
Does Q agency have an API?
No public API is recorded for Q agency.
What industry is Q agency in?
Q agency's product category is Custom Software Development Services. Its primary akta.pro industry code is BPAEAIAI, Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents), with a secondary code of BPAEAFAJ, Quality Engineering & Test Automation (QE/QA). Its NAICS code is 541511 and its SIC code is 8742.