What Freedom from Diabetes does

Freedom from Diabetes (FFD) is a Pune-headquartered, privately held health-transformation organization founded in 2013 by Dr. Pramod Tripathi that delivers structured, year-long lifestyle programs targeting Type 2 diabetes reversal, with adjacent coverage of obesity, hypertension, high cholesterol, hypothyroid, and PCOD/PCOS. Its core offering is the Holistic Transformation Program (HTP), a 12-month protocol applying four integrated pillars — Diet, Exercise, Inner Transformation (stress management/mental health), and Medical supervision — delivered via a tiered care model ranging from Standard to a concierge VVIP tier. Participants enter through the Discover Reversal Session (DRS), a 90-minute live webinar priced ₹297–₹544, and can progress into the year-long program (₹44,400–₹3,99,600 India; up to ₹5,99,400 international), the 7-night Transcendental Residential Program (TRP), or the 9-day Fast For Freedom (FFF) program.

The underlying technology is a human-coach-delivered clinical protocol operating on top of an FFD-branded mobile app (iOS/Android) that provides progress tracking, communication tools, and educational content. The company's clinical evidence base — 75–84% remission rates, 3.1% average HbA1c reduction, and 13%+ mean weight loss drawn from thousands of participants — is published in peer-reviewed work and forms its primary marketing asset. Partnered with the American College of Lifestyle Medicine and recognized by Forbes, FFD reports participants from 60+ countries and 18,000+ lifetime enrollees, with 12,000+ corporate employees served via a dedicated B2B wellness motion anchored by Tata Steel.

FFD monetizes through a multi-stream model: D2C HTP/DRS/FFF/TRP one-off or annual subscription enrollments via the website and apps, B2B corporate contracts (LTP 6-month, HTP 12-month), and a post-program retention stack (Annual Care Plan, FFD App Extension subscriptions, Learning Portal Access). The organization's M/s proprietary-concern structure has no disclosed institutional capital; it is bootstrapped and founder-led, with sub-brands (Freedom From Obesity, FFD Clubs, FFD Research Foundation) extending the protocol into adjacent conditions, community, and research domains.

Name

Freedom from Diabetes

Legal name

M/s Freedom From Diabetes

Website

https://freedomfromdiabetes.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Freedom from Diabetes is a Pune-based, founder-led health organization founded in 2013 that delivers year-long lifestyle-modification programs to reverse Type 2 diabetes, serving 18,000+ participants across 60+ countries with tiered direct-to-consumer and corporate wellness offerings.

Ownership category

akta.pro rank

Product category

Diabetes Reversal and Lifestyle Medicine Services

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Diabetes & Blood Sugar Nutrition Coaching (HSADAFAF)

akta.pro secondary industries

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO), Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Diabetes reversal programs
• Lifestyle medicine services
• Corporate wellness programs
• Weight management programs
• Metabolic health coaching

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Holistic Transformation Program (HTP): Year-long comprehensive program with tiered pricing based on care level (Standard, Premium, VIP, VVIP). Includes personalized coaching, medical supervision, diet/exercise guidance, and group therapy. Fees range from ₹44,400 to ₹3,99,600 for Indian residents, with higher rates for international participants. Supports spouses/partner enrollment at additional cost.
2. Discover Reversal Session (DRS): Introductory 90-minute webinar with live Q&A priced at ₹297 (Hindi) to ₹544 (English) for Indian participants, with international pricing options in USD and other currencies. Serves as the entry point for HTP enrollment.
3. Transcendental Residential Program (TRP): 7-night, 8-day residential retreat program with early bird concessions (₹5,000 to ₹10,000 discount for bookings 30-60 days prior). Premium pricing based on room type and occupancy selection.
4. Fast for Freedom (FFF): 9-day fasting program available in both online and offline (residential) formats. Online participation via WhatsApp groups and app access. Offline includes accommodation options (twin sharing, single occupancy) and room types (standard, premium).
5. Corporate Wellness Programs: B2B wellness programs for corporate employees addressing lifestyle disorders. Programs include Lifestyle Transformation Program (LTP, 6 months) and Holistic Transformation Program (HTP, 12 months) customized for enterprise workforce health.
6. Annual Care Plan: Post-program support plan at ₹7,500 for India residents and ₹12,500 for international participants. Includes 5 consultations and learning portal access for 1 year.
7. FFD App Extension: Extended app support for past HTP participants with tiered pricing based on duration (3, 6, 12 months) and geographic location. Includes consultations with doctor, diet expert, and exercise expert.
8. Learning Portal Access: 1-year access to educational content including videos, audios, PDFs, and recorded sessions. Available at ₹3,000 for past HTP/IRP participants.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

Freedom from Diabetes (FFD) runs a portfolio of diabetes reversal and lifestyle-medicine programs anchored on four integrated protocols — Diet, Exercise, Inner Transformation, and Medical — delivered via a 90-minute introductory Discover Reversal Session webinar, a year-long Holistic Transformation Program with tiered care (Standard, Premium, VIP, VVIP), a 7-night Transcendental Residential Program, a 9-day Fast For Freedom program (online and offline), and corporate wellness contracts for large enterprises. Participants are supported through a dedicated FFD mobile app (iOS/Android) that captures glucose, HbA1c, weight, diet, exercise and medication data and connects them with doctors, diet experts, exercise experts, Ayurveda and inner-transformation coaches.

Product overview

Freedom from Diabetes (FFD) is a health transformation company offering a multi-tiered diabetes reversal program ecosystem. The core portfolio includes: Discover Reversal Session (DRS) as the entry webinar, followed by the year-long Holistic Transformation Program (HTP) as the primary offering with four protocols (diet, exercise, inner transformation, medical). The Transcendental Residential Program (TRP) provides an intensive 7-night residential experience, while Fast For Freedom (FFF) offers a 9-day fasting protocol. These are supplemented by the FFD App mobile platform, FFD Clubs community, and Corporate Wellness Programs for enterprise clients. Add-on services include Annual Care Plan, App Extension for Expert Support, and Learning Portal Access. The company also operates a Research Foundation for donations. The architecture moves participants from awareness (DRS) through active transformation (HTP/TRP/FFF) to maintenance (Clubs, Care Plans, Extensions).

Differentiator

Problem solved

Functional benefit

Brands

• Freedom From Obesity: Dedicated weight loss management program addressing obesity with personalized diet plans, exercise, mental fitness, and care.
• FFD Clubs
• Freedom From Diabetes Research Foundation

Products and services

• Discover Reversal Session (DRS) 90-minute online webinar with a live Q&A that introduces participants to the root causes of Type 2 diabetes, the science of reversal, and FFD's four protocols (Diet, Exercise, Inner Transformation, Medical), serving as the funnel into the year-long HTP. Available in English and Hindi for Indian and international participants.
• Holistic Transformation Program (HTP) A year-long online program offering personalized coaching, medical supervision, diet and exercise guidance, Ayurveda consultations, inner-transformation sessions and group support; implements the four protocols of nutritional guidance, personalized exercise plan, blood sugar monitoring, and stress management. Sold in care tiers (Standard, Premium, VIP, VVIP) priced from Rs. 44,400 (Standard, India) up to Rs. 3,99,600 (VVIP, India).
• Transcendental Residential Program (TRP) A 7-night, 8-day residential retreat that fast-tracks diabetes reversal through diet, exercise and meditation protocols with daily sugar checks (4x/day), group and individual stress release sessions, culinary demonstrations and full medical supervision. Priced by room type and occupancy, with early-bird discounts.
• Fast For Freedom (FFF) A 9-day therapeutic fasting program available in both online format (WhatsApp group support, app access, daily guidance) and offline residential format (twin-sharing or single-occupancy rooms with standard or premium categories); promotes metabolic reset, fat-burning and healing with documented average 2.8 kg weight loss and 80% drop in sugar levels.
• Corporate Wellness Programs B2B contracts for large Indian employers that adapt the Lifestyle Transformation Program (LTP, 6 months) and Holistic Transformation Program (HTP, 12 months) for corporate workforces, addressing diabetes, obesity, hypertension and high cholesterol to reduce insurance costs, sick days and productivity loss. Sold by a dedicated corporate sales team via [email protected].
• Annual Care Plan A one-year post-program continuation plan providing 5 consultations and one year of learning portal access for ongoing diabetes management after participants complete their primary FFD program. Priced at Rs. 7,500 for India residents and Rs. 12,500 for international participants.
• FFD App Extension for Experts Support An extended expert-support plan sold to past HTP participants who want continued access to doctors, diet experts and exercise experts plus the learning portal via the FFD App, available in 3-, 6- and 12-month subscriptions with regional pricing ranging from Rs. 7,000 to Rs. 2,24,000.
• Learning Portal Access A one-year subscription pass to FFD's educational content library (videos, audios, PDFs and recorded sessions) sold exclusively to past IRP/HTP participants at Rs. 3,000 per year.
• Freedom From Obesity A weight-loss management program addressing root causes of obesity through personalized diet plans, mindset strategies and exercise programs; positioned under the FFD umbrella for participants who are primarily seeking obesity reversal rather than diabetes reversal. Reports 48,000+ kg of weight loss as part of FFD's broader outcomes.

Quantifiable outcome

• 75-84% diabetes remission rates within six months
• +6 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered notable, core and minor.

• Tata SteelnotableStrategic or Co-development PartnerCorporate wellness partnership where Tata Steel employees participated in FFD's diabetes reversal program. One documented case study features a participant who achieved diabetes reversal with Tata Steel's support, demonstrating successful B2B enterprise collaboration.
• American College of Lifestyle Medicine (ACLM)coreStrategic or Co-development PartnerInternational recognition and partnership indicating alignment with global lifestyle medicine standards. ACLM is the medical professional society for physicians, clinicians, researchers, and educators specializing in lifestyle medicine.
• BARA (Behavior Analysis Research Association)minorStrategic or Co-development PartnerPartnership with behavioral science organization supporting the psychological and behavioral aspects of FFD's transformation programs, particularly the Inner Transformation protocol.
• ForbesnotableGTM or Marketing PartnerMedia recognition/partnership featuring FFD's corporate wellness programs in Forbes coverage, providing credibility and brand visibility for B2B sales.
• Freedom From Diabetes Research FoundationcoreStrategic or Co-development PartnerResearch foundation wing of FFD focused on advancing diabetes reversal through scientific inquiry. Activities valued at Rs. 60 lakhs, with 80G tax exemption certificate available for donations, supporting ongoing research and clinical trials.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Regional players

• HealthifyMe: India-headquartered AI-powered nutrition and fitness coaching platform with large user base; serves overlapping segments (weight loss, metabolic health) but is broader and India-focused rather than specializing in diabetes reversal.
• Cult.fit (Cure.fit): India-headquartered integrated fitness, nutrition, and wellness platform; overlaps with FFD's exercise, diet coaching, and corporate wellness offerings but is broader and not diabetes-focused.

Direct peers

• Sugar.fit: Bengaluru-based direct competitor offering diabetes reversal programs with CGM integration, diet coaching, and physician oversight — operates in the same Indian market and category as FFD.
• Virta Health: US-based digital health company focused on Type 2 diabetes reversal through nutrition, lifestyle coaching, and physician supervision — directly comparable in clinical model, outcome claims, and subscription structure to FFD's HTP program.
• Twin Health: India- and US-based diabetes reversal platform using AI + continuous glucose monitoring + lifestyle coaching; targets the same Type 2 diabetes remission outcome as FFD through a tech-enabled, coach-supplemented model.
• Fitterfly: Mumbai-based digital therapeutics company focused on diabetes, obesity, and PCOS management through personalized coaching, CGM, and digital tools — a close Indian competitor in the same therapeutic category.
• Breathe Well-being: Gurugram-based diabetes management and reversal program with coaching and CGM support; targets the same Indian Type 2 diabetes cohort with a comparable subscription-based lifestyle intervention model.

Broad incumbents

• Omada Health: US public-market digital chronic disease management company covering diabetes, hypertension, and behavioral health through employer-sponsored programs; broader portfolio but overlapping diabetes reversal and coaching capability.
• Noom: Global weight management and behavior change platform with strong consumer brand; overlaps with FFD's obesity, weight loss, and habit change offerings but is broader and not diabetes-specific.

Emerging players

• Levels Health: US-based metabolic health platform using CGM for consumer insights; complementary to FFD's blood sugar monitoring protocols and serves an overlapping health-conscious, data-driven customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/FreedomFromDiabetes
• Facebookfacebook.com/groups/339966117423933
• LinkedInlinkedin.com/in/drpramodtripathi
• Xx.com/ffdpune

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freedom from Diabetes