Puzl
Puzl is an AI-based vertical SaaS platform that gives independent supermarkets and C-stores 12-week forward visibility into fully blended gross margins, with modules for base pricing, ad pricing, and upcoming TPR management, priced at $149 per store per month.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Puzl does
Puzl is an AI-based vertical SaaS company that operates a gross margin management platform purpose-built for independent supermarkets and C-stores. Its software delivers up to 12-week forward visibility into fully blended gross margins with claimed accuracy as high as 99.94%, enabling high/low grocery operators to course-correct pricing before margin erosion occurs, rather than learning outcomes 6–12 weeks after the fact.
The product is organized into three modules: Base Price Manager, which optimizes everyday pricing across departments, categories, and SKUs; Ad Manager, which models ad pricing, loss-leader affordability, and promotional item mix to protect margin targets; and TPR Manager, an upcoming addition for Temporary Price Reduction pass-through planning. Underlying inputs are SKU-level historical sales, inventory, and pricing time-series drawn from the operator's own systems, which Puzl ingests via integrations with five dominant independent-grocery back-office platforms (BRdata, ECRS, S4, LOC-Software, NCR). A scenario planner lets users model promotional impact before launch.
Puzl monetizes the platform through per-store subscriptions priced at $149/store/month with bundled and volume discounts for retail networks of 30 or more stores. Customers are predominantly SMB independent grocers, with selective mid-market exposure (e.g., Wakefern Food Corporation) and early international reach (Bin Dawood, AL ADIL). Founded in 2019 and headquartered in Portland, Oregon, Puzl is privately held with no disclosed institutional funding and operates a sales-led, content-supported go-to-market targeted at independent supermarket and C-store operators.
Puzl firmographics
Firmographics- Name
- Puzl
- Legal name
- Puzl, Inc.
- Website
- https://puzl.ai
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Puzl is an AI-based vertical SaaS platform that gives independent supermarkets and C-stores 12-week forward visibility into fully blended gross margins, with modules for base pricing, ad pricing, and upcoming TPR management, priced at $149 per store per month.
- Ownership category
- akta.pro rank
Puzl industry classification
Industry- Product category
- Retail Pricing & Gross Margin Analytics Software
- akta.pro primary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
Keywords
Where Puzl is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Puzl business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription - Base Price Manager: Puzl's AI-based tool that optimizes base pricing, manages department and category margins, and ensures price changes yield superior dollar profit. Sold as a subscription.
- Subscription - Ad Manager: Critically acclaimed AI-based gross margin manager for ad pricing, providing visibility into how aggressive pricing can be while achieving margin targets weeks in advance. Sold as a subscription.
- Bundled & Volume Discounts: Special discounts offered for customers bundling multiple products or for retail networks with more than 30 stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level subscription at $149/Store/Month covering Puzl's Base Price Manager and Ad Manager tools for AI-based gross margin optimization and ad pricing management. |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Puzl product offering
Product offeringCore offering
Puzl is a real-time, AI-based gross margin management platform that gives independent supermarkets and C-stores a hyper-accurate understanding of their fully blended gross margins up to 12 weeks in advance. It is sold as a per-store monthly subscription ($149/store/month) and includes the Base Price Manager for everyday price optimization across departments and SKUs and the Ad Manager for promotional and ad pricing optimization, with a TPR Manager module planned. The platform integrates with major grocery POS/retail systems (BRdata, ECRS, S4, LOC-Software, NCR) and is built in partnership with top-performing independent supermarket operators.
Product overview
Puzl is an AI-based gross margin management platform designed specifically for independent supermarkets and C-stores. The platform consists of three integrated modules: Base Price Manager for optimizing everyday pricing across departments and SKUs, Ad Manager for AI-powered ad pricing optimization and promotional planning, and TPR Manager (upcoming) for managing Temporary Price Reductions. Together, these modules provide grocers with hyper-accurate visibility into their fully blended gross margins up to 12 weeks in advance, enabling proactive margin protection, competitive pricing decisions, and improved cash flow through better inventory management.
Differentiator
Problem solved
Functional benefit
Brands
- Base Price Manager: AI-based tool that helps high/low grocers and C-store managers understand and optimize their price changes and pricing strategies across departments, categories, and individual SKUs.
- Ad Manager
- TPR Manager
Products and services
- Base Price Manager AI-based tool that helps high/low grocers and C-store managers understand and optimize their price changes and pricing strategies across departments, categories, and individual SKUs, enabling data-optimized base pricing that is profit-optimized yet competitive with big-box retailers.
- Ad Manager AI-based gross margin manager for ad pricing that helps independent supermarket leadership answer questions about margin target achievement, dollar gross projections, optimal item mix, front page aggressiveness, loss leader affordability, and promotional optimization weeks in advance.
Quantifiable outcome
- 1-1.5% profitability growth while growing top-line revenue at the same time
- +5 more outcomes
Companies that use Puzl
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
Puzl technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature5 records
Puzl partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Puzl competitors and assessment
Company assessmentDirect peers
- Blacksmith Applications: Trade promotion management and retail pricing software for grocery and convenience retailers, directly comparable to Puzl's Ad Manager and TPR Manager capabilities around promotional pricing and pass-through optimization.
- Competera: AI-driven pricing optimization platform for retailers and grocers, directly overlapping Puzl's Base Price Manager and Ad Manager in algorithmic price recommendation and competitive pricing simulation.
- Profitero: E-commerce and omnichannel pricing intelligence for brands and retailers, comparable in pricing-data analytics and competitive monitoring capabilities to Puzl's AI pricing engine.
- CStorePro: Back-office and pricing management software for convenience stores, directly comparable to Puzl's C-store pricing, promotion, and inventory modules within the convenience retail vertical.
- o9 Solutions: AI planning platform with demand sensing, forecasting, and pricing optimization used by grocers and CPGs — a direct functional peer to Puzl's gross-margin and pricing optimization modules, though focused on larger enterprise customers.
Broad incumbents
- RELEX Solutions: Unified retail planning platform covering forecasting, replenishment, and price optimization for grocers and C-stores, comparable in functional scope to Puzl's pricing/inventory modules but with a much larger installed base and enterprise focus.
- Aptos: Retail technology provider for grocery and specialty retail with merchandising, pricing, and POS-adjacent functionality, directly comparable to Puzl's pricing/margin back-office focus but at larger chain and mid-market scale.
- SymphonyAI: AI suite for retail and CPG including demand forecasting and category/pricing intelligence, comparable in AI-driven grocery decisioning to Puzl but operating as a broad incumbent with deeper enterprise resources.
- Blue Yonder: Leading supply-chain and merchandising platform for grocery and retail, with AI-driven demand forecasting, pricing, and replenishment — directly overlapping Puzl's gross-margin and inventory capabilities but serving a much broader enterprise customer base.
Emerging players
- Stuzo: Digital engagement and pricing/promotion tools for convenience stores and fuel retail, an emerging player with partial overlap to Puzl's C-store pricing optimization and promotional planning capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Puzl social profiles
Digital presencePuzl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Puzl leadership team
Management profileNumber of profiles
Profiles1 record
Puzl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Puzl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Puzl
What does Puzl do?
Puzl is a real-time, AI-based gross margin management platform that gives independent supermarkets and C-stores a hyper-accurate understanding of their fully blended gross margins up to 12 weeks in advance. It is sold as a per-store monthly subscription ($149/store/month) and includes the Base Price Manager for everyday price optimization across departments and SKUs and the Ad Manager for promotional and ad pricing optimization, with a TPR Manager module planned. The platform integrates with major grocery POS/retail systems (BRdata, ECRS, S4, LOC-Software, NCR) and is built in partnership with top-performing independent supermarket operators.
Is Puzl a public or private company?
Puzl is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Puzl founded?
Puzl was founded in 2019. It employs 11 to 50 people.
Where is Puzl based?
Puzl is headquartered in New York, United States, in the North America region.
How does Puzl make money?
Three revenue lines are on record. Subscription - Base Price Manager is the primary driver. The others are subscription - Ad Manager and bundled & Volume Discounts.
Who are Puzl's main competitors?
Direct peers on record are Blacksmith Applications, Competera, Profitero, CStorePro and o9 Solutions. Broad incumbents are RELEX Solutions, Aptos, SymphonyAI and Blue Yonder. Stuzo is listed as an emerging player.
Does Puzl have an API?
No public API is recorded for Puzl.
What industry is Puzl in?
Puzl's product category is Retail Pricing & Gross Margin Analytics Software. Its primary akta.pro industry code is HDAEAEAD, Retail ERP (Merchandising, POS Back Office).