AMPTAB
AMPTAB builds AMP, a vertical SaaS platform for the All-In-Home industry that combines digital catalogs, B2B marketplace, ecommerce, print, and kiosk tools for homegoods manufacturers, wholesalers, and retailers.
- Company typePrivate
- Founded2012
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AMPTAB does
AMPTAB, doing business as AMP and AMP Tablet, is a Seattle (Bellevue, WA) headquartered SaaS company founded in 2012 that builds an omni-channel sales and marketing platform purpose-built for the All-In-Home industry, encompassing furniture, rugs, lighting, mattresses, bedding, and home decor suppliers, wholesalers, and retailers. The platform is structured as a core engine plus six integrated modules: AMP Sell (iPad and web-based digital catalog combined with CRM, business intelligence, document storage, and order writing/tracking), AMP Shop (a wholesale B2B marketplace hosting 643 brands and 38,000 buyers with 503,326 products and $3.19 billion in cumulative transaction value), AMP Sites (website creation from marketing pages to consumer ecommerce), AMP Press (on-demand print and digital collateral), AMP Avenue (interactive in-store kiosks consolidating 60+ vendor catalogs), and AMP API (integration layer). Technology is delivered as cloud-based SaaS with iPad and web clients, ERP/CRM/accounting integrations, and feature gating by subscription tier. The company monetizes through three packaged subscription tiers (Starter at $5,000 setup plus $500/month, Advanced at $10,000 plus $1,000/month, Pro at $30,000 plus $3,000/month), includes unlimited users, training, and support, and uses no contracts; a secondary monetization layer comes from marketplace transaction facilitation. Go-to-market combines direct enterprise sales, a self-serve B2B marketplace funnel, and trade-show and showroom-driven acquisition, supported by offices in Bellevue, WA and High Point, NC, the latter positioned in the U.S. furniture industry hub.
AMPTAB firmographics
Firmographics- Name
- AMPTAB
- Legal name
- AMPTAB
- Website
- https://amptab.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AMPTAB builds AMP, a vertical SaaS platform for the All-In-Home industry that combines digital catalogs, B2B marketplace, ecommerce, print, and kiosk tools for homegoods manufacturers, wholesalers, and retailers.
- Ownership category
- akta.pro rank
AMPTAB industry classification
Industry- Product category
- B2B Sales Enablement SaaS for Homegoods
- NAICS
- Software Publishers (513210)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
Keywords
Where AMPTAB is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AMPTAB business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - Starter Package: One-time setup fee of $5,000 plus $500 monthly subscription for early-stage manufacturers/wholesalers. Includes B2B buyers portal, sales team iOS app/website, unlimited SKUs/users/photos/documents, multiple pricelists, and incoming leads from marketplace.
- SaaS Subscription - Advanced Package: One-time setup fee of $10,000 plus $1,000 monthly subscription for small to medium manufacturers/wholesalers. Includes automated data imports, hosted website, marketing collateral, territory management, CRM/ERP integration, credit card processing, and advanced reporting.
- SaaS Subscription - Pro Package: One-time setup fee of $30,000 plus $3,000 monthly subscription for medium to large manufacturers/wholesalers. Includes automated data exports, custom B2B portal, custom website, kiosks, AI-powered merchandising, advanced analytics, and territory/route planning.
- Marketplace Commission: AMP Shop B2B marketplace connecting 643 brands with buyers, facilitating product discovery and transactions across the homegoods industry with platform-enabled ordering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Early-stage manufacturer/wholesaler package with essential sales tools |
| Subscription | Monthly | Small to medium business package with automation and advanced features |
| Subscription | Monthly | Enterprise package for large manufacturers with complex pricing and multiple channels |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
AMPTAB product offering
Product offeringCore offering
AMPTAB sells a cloud-based omni-channel sales and marketing SaaS platform purpose-built for the All-In-Home industry, bundling digital catalogs, B2B order management, CRM/ERP integration, a B2B wholesale marketplace, print collateral generation, websites, and in-store kiosks. Customers subscribe to tiered packages (Starter, Advanced, Pro) paying a one-time setup fee plus monthly subscription, and brands can additionally list on the AMP Shop marketplace connecting them with professional buyers.
Product overview
AMPTAB offers a platform-plus-modules architecture consisting of a unified core AMP Platform serving the All-In-Home industry, with six integrated product modules: AMP Sell (digital catalog with CRM and order management), AMP Shop (B2B wholesale marketplace), AMP Sites (website creation), AMP Press (print/digital collateral), and AMP Avenue (interactive kiosk solution). These modules are offered through tiered packages (Starter, Advanced, Pro) with varying levels of features and customization, plus an additional API component.
Differentiator
Problem solved
Functional benefit
Brands
- AMP Sell: Digital catalog tool for iPad App or web-based sales, merged with CRM, Business Intelligence, Document Storage, and Order Writing/Tracking.
- AMP Shop
- AMP Sites
- AMP Press
- AMP Avenue
- AMP API
Products and services
- AMP Platform (Starter Package) SaaS subscription package for early-stage homegoods manufacturers and wholesalers, including a B2B buyers portal, sales team iOS app/website, unlimited SKUs/users/photos/documents, multiple pricelists, showroom walkthroughs, inbound leads from the AMP marketplace, and general sales reporting. Priced at a $5,000 one-time setup fee plus $500/month.
- AMP Platform (Advanced Package) SaaS subscription package for small-to-medium homegoods manufacturers and wholesalers, including everything in Starter plus automated data imports, hosted website, automated print collateral, sales rep territory management/tracking, CRM/ERP automation and integration, credit card processing, advanced sales reporting, exclusive pricelists, buyer order acknowledgment with digital signature, kits/AMPSKUs, order workflow, made-to-order configurator, product ribbons/banners, market/tradeshow mode, and printed pricelists/hangtags/QR codes. Priced at a $10,000 one-time setup fee plus $1,000/month.
- AMP Platform (Pro Package) SaaS subscription package for medium-to-large homegoods manufacturers and wholesalers with multi-channel sales and complex pricing. Includes custom B2B buyers portal, custom website, marketing print collateral, kiosks/live in-store catalog, retailer data feeds, professionally designed website, exclusive products, custom order form fields, custom/scheduled sales reports, order integration to other systems, additional warehouse inventory connections, parts database, product/territory performance mapping, route planning for reps, automated kits/AMPSKUs, content error reporting, and product attribute mapping and cleanup. Priced at a $30,000 one-time setup fee plus $3,000/month.
- AMP Sell Digital catalog tool available as an iPad app or web-based version, integrated with CRM, Business Intelligence, Document Storage, and Order Writing/Tracking capabilities, designed for homegoods sales reps and buyers.
- AMP Shop Wholesale B2B marketplace for professional buyers, designers, and retailers, providing curated product visibility, customer-specific pricing controls, and ordering. Connects 643 brands with 38,000 buyers and has processed 1,319,854 orders valued at $3,192,073,230.
- AMP Sites Website creation tool for homegoods businesses, ranging from basic marketing sites to consumer-facing ecommerce websites.
- AMP Press On-demand print and digital collateral solution for homegoods brands, ranging from price tags and hangtags to full print catalogs.
- AMP Avenue Interactive kiosk interface for touch-screen devices enabling customized in-store catalog displays with vendor catalog consolidation (60+ vendor catalogs), customizable retail and RTO pricing, and automatic inventory updates.
Quantifiable outcome
- 1,319,854 orders processed valued at $3.19 billion on the marketplace
Companies that use AMPTAB
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles3 records
AMPTAB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
AMPTAB partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
AMPTAB competitors and assessment
Company assessmentDirect peers
- Handshake (Shopify B2B): B2B commerce platform (now part of Shopify) that lets brands manage wholesale catalogs, pricing and orders for retail buyers — directly comparable to AMP Sell and AMP Shop.
- NuORDER: B2B wholesale commerce platform connecting brands and retailers with digital catalogs, ordering and line sheets — essentially AMP's direct competitor for B2B sales-and-showroom workflows, though it serves multiple verticals beyond homegoods.
- RangeMe: B2B product-discovery and sourcing platform used by retail buyers to find new brands and products, overlapping with AMP Shop's marketplace role for buyer-side discovery in the homegoods and adjacent categories.
- Tundra: Zero-fee B2B wholesale marketplace connecting brand suppliers and retail buyers — a marketplace-only peer to AMP Shop, though operating without subscription tiers.
Emerging players
- Faire: B2B wholesale marketplace for independent brands and retailers with strong overlap to AMP Shop's model, but focused on independent/smaller brands across many categories rather than exclusively homegoods.
- Repsly: Mobile CRM and field-execution platform for B2B sales reps including retail merchandising — overlaps with AMP Sell's CRM, territory management and route-planning capabilities.
Regional players
- Joor: B2B wholesale marketplace and orders platform for brands and retailers — comparable functionality to AMP Shop/AMP Sell, but primarily focused on fashion and apparel rather than homegoods.
Broad incumbents
- BigCommerce: Horizontal B2B and B2C ecommerce platform that competes with AMP Sites and the broader AMP platform — a much larger, broader-scope incumbent whose B2B modules overlap with AMP's catalog, pricing and ordering features.
- Shopify (B2B / Plus): Dominant horizontal commerce platform with an expanding B2B wholesale offering (via Handshake) — competes with AMP Sell, AMP Sites and AMP Shop and can leverage a vastly larger developer, partner and capital base.
Others
- Anvyl: Supply chain and production management platform for brands — adjacent rather than competitive, addressing upstream sourcing/production workflows on the same vertical supplier side that AMP serves downstream.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AMPTAB social profiles
Digital presenceAMPTAB financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMPTAB leadership team
Management profileNumber of profiles
Profiles4 records
AMPTAB funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMPTAB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMPTAB
What does AMPTAB do?
AMPTAB sells a cloud-based omni-channel sales and marketing SaaS platform purpose-built for the All-In-Home industry, bundling digital catalogs, B2B order management, CRM/ERP integration, a B2B wholesale marketplace, print collateral generation, websites, and in-store kiosks. Customers subscribe to tiered packages (Starter, Advanced, Pro) paying a one-time setup fee plus monthly subscription, and brands can additionally list on the AMP Shop marketplace connecting them with professional buyers.
Is AMPTAB a public or private company?
AMPTAB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AMPTAB founded?
AMPTAB was founded in 2012. It employs 11 to 50 people.
Where is AMPTAB based?
AMPTAB is headquartered in Seattle, United States, in the North America region.
How does AMPTAB make money?
Four revenue lines are on record. SaaS Subscription - Starter Package is the primary driver. The others are saaS Subscription - Advanced Package, saaS Subscription - Pro Package and marketplace Commission.
Who are AMPTAB's main competitors?
Direct peers on record are Handshake (Shopify B2B), NuORDER, RangeMe and Tundra. Emerging players are Faire and Repsly. Joor is listed as a regional player. Broad incumbents are BigCommerce and Shopify (B2B / Plus). Anvyl is listed as an others.
Does AMPTAB have an API?
No public API is recorded for AMPTAB.
What industry is AMPTAB in?
AMPTAB's product category is B2B Sales Enablement SaaS for Homegoods. Its primary akta.pro industry code is CRAFAAAF, Wholesale/B2B Generalist Marketplaces. Its NAICS code is 513210 and its SIC code is 5040.