What Digital Web Solutions does

Digital Web Solutions (DWS) is a digital marketing agency founded in 2005 and headquartered in Gurgaon, India, with a 400+ in-house team and regional offices in Newark (US), Manchester (UK), Sydney (Australia), and Auckland (New Zealand). The company specializes in search engine optimization and link building, operating a portfolio of services that includes white-label SEO, guest posting and blogger outreach, digital PR, HARO-based journalist outreach, local SEO, e-commerce SEO, technical SEO, PPC, content design, and web development. DWS has built proprietary AI tooling to operationalize these services—Boogle scans 500 million websites monthly for publisher prospecting and competitive backlink analysis, and Collabx accelerates content optimization and audits—backed by a vetted publisher network of 250,000+ connections and a monthly delivery cadence of 7,000+ links.

DWS serves two primary customer segments: agencies seeking white-label SEO and link-building capacity under their own brand, and brands with in-house marketing teams needing reliable off-page SEO execution. It also addresses specialized verticals including iGaming, legal, SaaS, healthcare, real estate, e-commerce, and small business via industry-specific link-building product lines. The company's GTM mixes direct enterprise field sales (free strategy calls, dedicated account managers), self-service online ordering for guest posting with tiered DA pricing ($150-$450 per placement, bulk discounts available), and partner-led referral through its agency channel. The firm claims 1,000+ clients, 100+ agency partners, 58 active outsourcing agencies, a 90% client retention rate, and $190M+ in annual revenue generated for partners.

The business model combines subscription/recurring SEO engagements with project-based professional services for digital PR and content. DWS has pursued growth through three acquisitions—RankWatch (SEO audit/rank-tracking platform), HREFLang Builder (June 2024, international SEO tooling), and the India SEO Conference (community asset)—along with a partnership forming Global Agency Leaders with Agency Owner Network. Pricing is publicly disclosed at the unit level for guest posting and local citations, but enterprise SEO engagements are quoted via consultative sales. No external funding rounds or revenue figures have been disclosed.

Name

Digital Web Solutions

Legal name

Digital Web Solutions

Website

https://digitalwebsolutions.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Digital Web Solutions is an India-headquartered digital marketing agency offering SEO, link building, digital PR, and white-label services to agencies and brands globally, powered by proprietary AI tools (Boogle, Collabx) and a 250,000+ publisher network.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Strategy & Transformation (BPAHAEAA)

Keywords

• Search engine optimization
• Link building services
• White label SEO
• Digital PR services
• Guest posting services

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. White-label SEO Services: Full-scale SEO solutions for agencies including link-building, digital PR, technical SEO, and on-page optimization delivered under white-label arrangements with transparent reporting.
2. Link Building Services: Access to over 250,000 publisher connections for ethical, high-authority white-label backlinks. Delivers 7,000+ links monthly with 30-day turnaround. Pricing varies by domain rating tier.
3. Digital PR Campaigns: Data-driven campaigns creating newsworthy content pitched to journalists to secure high-authority backlinks and media coverage on top-tier publications.
4. Technical SEO Services: Site audits and optimizations, keyword research, content optimization, and ongoing SEO maintenance.
5. HARO Link Building: Expert quote opportunities through journalist outreach networks securing editorial backlinks from trusted publications like Forbes, Business Insider, and Entrepreneur.
6. Content Creation: End-to-end content plans for SEO-friendly landing pages, website copy, guest posts, and digital assets driving engagement.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Digital Web Solutions is a digital marketing agency that delivers SEO, link building, digital PR, content, PPC, and white-label services to agencies and brands worldwide. It operates an integrated service platform powered by proprietary AI tools (Boogle, Collabx) and acquired platforms (RankWatch, HREFLang Builder), leveraging a 250,000+ vetted publisher network to provide scalable, white-hat link-building, technical SEO, local SEO, e-commerce SEO, HARO outreach, blogger outreach, and white-label reseller offerings.

Product overview

Digital Web Solutions (DWS) is a digital marketing agency that operates as a platform of interconnected SEO and link-building services with proprietary AI-powered tools. The core offering centers on SEO Services (including Local SEO, E-commerce SEO, and Technical SEO) and Link Building Services (encompassing HARO, Blogger Outreach/Guest Posting, and Digital PR). These are supported by proprietary platforms—Boogle for AI-powered link analysis and Collabx for internal operations—and supplemented by acquired brands RankWatch and HREFLang Builder. Additional services include PPC, Content Design, Web Development, and White-Label solutions for agencies, along with free SEO tools. The portfolio functions as an integrated ecosystem where SEO services drive strategy while link building services (powered by Boogle) execute outreach, with RankWatch providing analytics and HREFLang Builder extending technical SEO capabilities for international sites.

Differentiator

Problem solved

Functional benefit

Brands

• Boogle: Proprietary AI-powered link-building solution that analyzes competitor backlinks and SERP performance to create data-driven strategies
• RankWatch
• HREFLang Builder
• Global Agency Leaders

Products and services

• SEO Services
• Link Building Services

Quantifiable outcome

• 647.5% traffic increase for print-on-demand client over 19 months
• +7 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• HREFLang BuildercoreTechnology or Integration · 1 June 2024Acquired in June 2024, HREFLang Builder is a comprehensive tool that simplifies international SEO and automates HREFLang XML sitemaps. It is a go-to solution for enterprise companies to mitigate website traffic cannibalization and reduce manual work.
• RankWatchcoreTechnology or IntegrationAcquired platform trusted by marketing agencies in 100+ countries, featuring website audits and rank tracking. DWS uses this platform to provide cutting-edge white-label SEO services for clients.
• India SEO ConferencecoreStrategic or Co-development PartnerDWS acquired India's first international SEO event, bringing together global experts to elevate the SEO community in India, welcoming speakers and guests from across the world.
• Agency Owner NetworkminorStrategic or Co-development PartnerDWS partnered with Agency Owner Network to form Global Agency Leaders - a community where founders grow through collaboration. Helps SEO founders build acquirable, operator-run businesses with SOPs, partnerships, and proven systems.

Scale indicators23 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FATJOE: FATJOE is a link-building and content services agency offering blogger outreach, niche edits, and guest posting on tiered pricing — directly overlapping DWS's guest posting and link building core services for agency and brand customers.
• Page One Power: Page One Power is a link-building agency specializing in custom outreach, digital PR, and content-driven SEO campaigns. Comparable to DWS in service mix and target customer (agencies and in-house brands) with a similar white-label orientation.
• Stan Ventures: Stan Ventures is a white-label SEO and link building reseller agency based in India serving agencies and brands globally. Closely mirrors DWS's white-label model, India-rooted delivery, and SEO service stack.
• Siege Media: Siege Media is an SEO-focused content agency combining content production with digital PR and link acquisition for enterprise brands. Comparable in outcome-driven SEO services, though positioned more toward enterprise content marketing than DWS's agency-reseller focus.
• LinkGraph: LinkGraph is an SEO and link building agency offering managed SEO, digital PR, and content services. Direct competitor in the SEO agency and link acquisition space with a similar full-service offering.
• Sure Oak: Sure Oak is a full-service SEO agency offering technical SEO, link building, and content strategy for B2B and SaaS brands. Comparable in service mix and SMB/mid-market positioning.
• HigherVisibility: HigherVisibility is a full-service digital marketing agency offering SEO, PPC, link building, and web design. Overlaps with DWS's core SEO and PPC offerings for SMB and mid-market clients.

Broad incumbents

• Ahrefs: Ahrefs is a leading SEO tool platform offering backlink analysis, keyword research, and site audits. While DWS uses similar capabilities internally (Boogle, RankWatch), Ahrefs serves as the broader incumbent tool vendor whose products compete with and complement DWS's proprietary stack.
• SEMrush: SEMrush is a major digital marketing SaaS platform covering SEO, content, PPC, and competitive research. Operates in adjacent categories to DWS's proprietary tools (Boogle, RankWatch) and serves many of the same agency and brand customers.

Emerging players

• OutreachFrog: OutreachFrog is a niche link building and outreach agency focused on blogger outreach and guest posting with tiered pricing. Comparable in core offering to DWS's blogger outreach service but with narrower vertical coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dws_global
• Facebookfacebook.com/digiwebsol

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Web Solutions