Gamify
Gamify is an Australian gamification studio operating the Gizmo self-serve platform, which enables marketers and agencies to create custom branded video games without coding. It serves SMBs via SaaS subscriptions and global brands via bespoke campaign services.
- Company typePrivate
- Founded2010
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Gamify does
Gamify Pty Ltd is an Australian gamification studio and brand engagement agency founded in 2010 and headquartered in Darlinghurst, Sydney. The company operates the Gizmo platform, a proprietary self-serve gamification engine that enables marketers and agencies to create custom branded video games without coding. Gizmo supports plug-and-play game mechanics with real-time customization, campaign analytics, automated winner management, social sharing, multi-platform deployment (mobile and desktop), and integrations with marketing automation stacks including native Mailchimp connectivity and webhook-based connections to hundreds of third-party applications. Beyond the self-serve product, Gamify delivers fully integrated, end-to-end custom campaign services—combining behavioural design, creative, strategy, technology, and analytics—for enterprise brands and partner agencies.
The business runs a hybrid revenue model. The Gizmo platform is offered through three monthly subscription tiers—Simple ($49/month, 1 live campaign), Pro ($79/month, 2 live campaigns with Mailchimp/webhooks integrations and team management), and Elite ($99/month, 7 live campaigns with whitelabel for brands and priority support)—with a 15% discount for annual billing. Custom campaign development for large brands is project-based. Go-to-market is correspondingly hybrid: product-led growth through the self-serve Gizmo site for SMBs and individuals, direct consultative sales for enterprise clients, and a channel-partner model in which marketing agencies resell or white-label Gizmo to their own brand clients. Named customers include Wendy's (Ghost Pepper Blow Out game), Banana Boat, Rugby 7s, and All Blacks, and the company claims more than 9,700 clients over its operating history across SMBs and Fortune 500 brands.
Gamify has raised approximately $240,000 in disclosed funding (a single round in mid-2012) and operates with a team of 1–10. The company appeared on Shark Tank Australia in July 2018 and established a partnership with WeChat (Tencent) in 2017 to localize branded mini-games for the Chinese market. The headquarter footprint remains Sydney-based, with a claimed global customer footprint.
Gamify firmographics
Firmographics- Name
- Gamify
- Legal name
- Gamify
- Website
- https://gamify.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gamify is an Australian gamification studio operating the Gizmo self-serve platform, which enables marketers and agencies to create custom branded video games without coding. It serves SMBs via SaaS subscriptions and global brands via bespoke campaign services.
- Ownership category
- akta.pro rank
Gamify industry classification
Industry- Product category
- Marketing Gamification Software
- NAICS
- Software Publishers (513210), Other Services Related to Advertising (54189), Graphic Design Services (541430), Advertising Material Distribution Services (54187)
- SIC
- Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Game-Based Learning & Gamification Authoring (EDAFAHAF)
- akta.pro secondary industries
- Interactive Learning Games & Gamified Courseware (EDAGALAL), Mobile & F2P Game Studios (MPAFAAAB)
Keywords
Where Gamify is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Gamify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Gizmo Platform): Monthly or annual subscription tiers for access to the Gizmo gamification platform. Simple plan at $49/month, Pro at $79/month, and Elite at $99/month. Annual subscriptions receive 15% discount. Revenue is recurring based on tier selected with upsell opportunities across plans.
- Custom Campaign Development: Fully integrated, end-to-end custom branded game experiences for brands and partner agencies, including strategy, creative, technology, and analytics. Revenue appears project-based for bespoke campaign development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Simple Plan - $49/month for individual marketers and small campaigns |
| Subscription | Monthly | Pro Plan - $79/month for growing marketing teams |
| Subscription | Monthly | Elite Plan - $99/month for agencies and large-scale campaigns |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Gamify product offering
Product offeringCore offering
Gamify operates a proprietary gamification platform called Gizmo that lets brands and agencies create custom branded video games for marketing campaigns without coding. The company offers a self-serve SaaS product across three subscription tiers ($49-$99/month) and separately delivers fully integrated, end-to-end custom gamified campaign development for enterprise brands, combining creative, strategy, technology, and analytics.
Product overview
Gamify operates as a gamification studio and brand engagement agency offering a single unified product called Gizmo. Gizmo is a proprietary gamification platform that serves as the core engine for creating and managing branded game experiences. The platform provides an end-to-end solution combining game creation, player rewards, lead capture, and analytics. Gizmo is offered in three pricing tiers (Simple, Pro, Elite) that scale from 1 to 7 live campaigns with features including real-time customization, social sharing, campaign scheduling, automated SSL certificates, team management, Mailchimp integration, webhooks, and white-label options for brands.
Differentiator
Problem solved
Functional benefit
Brands
- Gizmo: Gizmo is an all-in-one platform which allows anyone in the world to create a custom branded video game, reward their players, and capture high quality leads. Built from the ground up as the best platform to create and manage gamified marketing campaigns.
Products and services
- Gizmo Platform All-in-one gamification SaaS platform that enables marketers and agencies to create custom branded video games, reward players, and capture high-quality leads without coding. Offered in three subscription tiers (Simple, Pro, Elite) with features including real-time customization, social sharing, campaign scheduling, Mailchimp integration, webhooks, team management, and white-label options.
- Custom Gamified Campaign Development Full-service bespoke gamified campaign service for enterprise brands, combining behavioural design, creative, strategy, technology, and analytics into repeatable, scalable campaign frameworks. Includes custom instant rewards and prize draws with automated winner management and CRM integration.
Quantifiable outcome
- 82% engagement rate average across campaigns on major social channels
- +5 more outcomes
Companies that use Gamify
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Gamify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Gamify partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered major and core.
- WeChat (Tencent)majorIn 2017, Gamify met with WeChat (owned by Tencent, China's tech giant) to integrate personalized branded mini-games into their system with social sharing and competitive player discovery capabilities. The partnership aimed to help local companies connect with customers and enable community-based reward challenges through WeChat's platform.
- MailchimpcoreNative Mailchimp integration built into the Gizmo platform allowing automatic population of leads into Mailchimp Audiences for customer journey automation. Leads generated through gamified campaigns are automatically synced to email marketing lists.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Gamify competitors and assessment
Company assessmentDirect peers
- Gleam.io: Gleam.io is a self-serve marketing platform for running giveaways, contests, and reward-based campaigns with built-in gamification mechanics. It directly competes with Gizmo in the SMB and agency tier for gamified acquisition campaigns and lead capture.
- Woobox: Woobox provides an interactive marketing platform for contests, sweepstakes, quizzes, and branded digital campaigns. Like Gamify, it offers a self-serve SaaS plus custom campaign model targeting brands and agencies seeking gamified engagement.
- ShortStack: ShortStack is a campaign builder for contests, giveaways, quizzes, and interactive content with white-label options for agencies. It overlaps directly with Gizmo on self-serve gamified marketing campaigns and agency-reseller GTM.
- Vyper: Vyper enables brands to run viral giveaways, contests, and referral campaigns with gamification mechanics. It targets similar SMB and growth marketer customers as Gamify's lower tiers.
- Wheelio: Wheelio is a Shopify-focused spin-to-win gamified popup and email capture tool. While narrower in scope (e-commerce), it competes for the same SMB marketing budget and emphasizes similar engagement-rate uplift claims.
- Outgrow: Outgrow is a no-code platform for interactive content including quizzes, calculators, polls, and gamified assessments for lead generation. It targets similar mid-market marketing teams and overlaps with Gizmo's interactive campaign use cases.
Emerging players
- Influitive: Influitive is an advocate marketing platform that uses gamification (challenges, leaderboards, badges) to drive customer advocacy and reference behavior. It overlaps with Gamify's brand-loyalty and engagement outcomes but skews B2B SaaS.
Broad incumbents
- Bunchball (Maritz Motivation): Bunchball was an early leader in enterprise gamification platforms before being acquired by Maritz. It represents the legacy enterprise gamification incumbent category that Gamify positions against in large-brand pitches.
- HubSpot: HubSpot's Marketing Hub increasingly bundles interactive content, CTAs, and basic gamification into its broader marketing automation suite. While not gamification-specialized, it competes for the same marketing budget and offers an alternative for buyers preferring integrated platforms.
- Typeform: Typeform provides interactive forms, quizzes, and conversational surveys used as a lighter gamification and lead-capture alternative. It overlaps with Gizmo's quiz-based and interactive-campaign use cases at the SMB and mid-market tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Gamify social profiles
Digital presenceGamify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gamify leadership team
Management profileNumber of profiles
Profiles1 record
Gamify funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gamify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gamify
What does Gamify do?
Gamify operates a proprietary gamification platform called Gizmo that lets brands and agencies create custom branded video games for marketing campaigns without coding. The company offers a self-serve SaaS product across three subscription tiers ($49-$99/month) and separately delivers fully integrated, end-to-end custom gamified campaign development for enterprise brands, combining creative, strategy, technology, and analytics.
Is Gamify a public or private company?
Gamify is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gamify founded?
Gamify was founded in 2010. It employs 1 to 10 people.
Where is Gamify based?
Gamify is headquartered in Sydney, Australia, in the Oceania region.
How does Gamify make money?
Two revenue lines are on record. SaaS Subscription (Gizmo Platform) is the primary driver. The others are custom Campaign Development.
Who are Gamify's main competitors?
Direct peers on record are Gleam.io, Woobox, ShortStack, Vyper, Wheelio and Outgrow. Influitive is listed as an emerging player. Broad incumbents are Bunchball (Maritz Motivation), HubSpot and Typeform.
Does Gamify have an API?
No public API is recorded for Gamify.
What industry is Gamify in?
Gamify's product category is Marketing Gamification Software. Its primary akta.pro industry code is EDAFAHAF, Game-Based Learning & Gamification Authoring, with a secondary code of EDAGALAL, Interactive Learning Games & Gamified Courseware. Its NAICS code is 513210 and its SIC code is 7311.