Gamify

What Gamify does

Gamify Pty Ltd is an Australian gamification studio and brand engagement agency founded in 2010 and headquartered in Darlinghurst, Sydney. The company operates the Gizmo platform, a proprietary self-serve gamification engine that enables marketers and agencies to create custom branded video games without coding. Gizmo supports plug-and-play game mechanics with real-time customization, campaign analytics, automated winner management, social sharing, multi-platform deployment (mobile and desktop), and integrations with marketing automation stacks including native Mailchimp connectivity and webhook-based connections to hundreds of third-party applications. Beyond the self-serve product, Gamify delivers fully integrated, end-to-end custom campaign services—combining behavioural design, creative, strategy, technology, and analytics—for enterprise brands and partner agencies.

The business runs a hybrid revenue model. The Gizmo platform is offered through three monthly subscription tiers—Simple ($49/month, 1 live campaign), Pro ($79/month, 2 live campaigns with Mailchimp/webhooks integrations and team management), and Elite ($99/month, 7 live campaigns with whitelabel for brands and priority support)—with a 15% discount for annual billing. Custom campaign development for large brands is project-based. Go-to-market is correspondingly hybrid: product-led growth through the self-serve Gizmo site for SMBs and individuals, direct consultative sales for enterprise clients, and a channel-partner model in which marketing agencies resell or white-label Gizmo to their own brand clients. Named customers include Wendy's (Ghost Pepper Blow Out game), Banana Boat, Rugby 7s, and All Blacks, and the company claims more than 9,700 clients over its operating history across SMBs and Fortune 500 brands.

Gamify has raised approximately $240,000 in disclosed funding (a single round in mid-2012) and operates with a team of 1–10. The company appeared on Shark Tank Australia in July 2018 and established a partnership with WeChat (Tencent) in 2017 to localize branded mini-games for the Chinese market. The headquarter footprint remains Sydney-based, with a claimed global customer footprint.

Name

Gamify

Legal name

Gamify

Website

https://gamify.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Gamify is an Australian gamification studio operating the Gizmo self-serve platform, which enables marketers and agencies to create custom branded video games without coding. It serves SMBs via SaaS subscriptions and global brands via bespoke campaign services.

Ownership category

akta.pro rank

Product category

Marketing Gamification Software

NAICS

Software Publishers (513210), Other Services Related to Advertising (54189), Graphic Design Services (541430), Advertising Material Distribution Services (54187)

SIC

Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYEDAFAHAF

Game-Based Learning & Gamification Authoring

Education/Education Technology (EdTech) & Digital Learning/Content Authoring, Instructional Design & eLearning Development Tools

SECONDARYEDAGALAL

Interactive Learning Games & Gamified Courseware

Education/Educational Publishing & Learning Content/Educational Media & Multimedia (Video, Audio, Interactive)

SECONDARYMPAFAAAB

Mobile & F2P Game Studios

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Game Development Studios (PC/Console/Mobile)

Keywords

• Gamification platform
• Branded game campaigns
• Marketing gamification software
• Brand engagement agency
• Gamified marketing solutions

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Gizmo Platform): Monthly or annual subscription tiers for access to the Gizmo gamification platform. Simple plan at $49/month, Pro at $79/month, and Elite at $99/month. Annual subscriptions receive 15% discount. Revenue is recurring based on tier selected with upsell opportunities across plans.
2. Custom Campaign Development: Fully integrated, end-to-end custom branded game experiences for brands and partner agencies, including strategy, creative, technology, and analytics. Revenue appears project-based for bespoke campaign development.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Gamify operates a proprietary gamification platform called Gizmo that lets brands and agencies create custom branded video games for marketing campaigns without coding. The company offers a self-serve SaaS product across three subscription tiers ($49-$99/month) and separately delivers fully integrated, end-to-end custom gamified campaign development for enterprise brands, combining creative, strategy, technology, and analytics.

Product overview

Gamify operates as a gamification studio and brand engagement agency offering a single unified product called Gizmo. Gizmo is a proprietary gamification platform that serves as the core engine for creating and managing branded game experiences. The platform provides an end-to-end solution combining game creation, player rewards, lead capture, and analytics. Gizmo is offered in three pricing tiers (Simple, Pro, Elite) that scale from 1 to 7 live campaigns with features including real-time customization, social sharing, campaign scheduling, automated SSL certificates, team management, Mailchimp integration, webhooks, and white-label options for brands.

Differentiator

Problem solved

Functional benefit

Brands

• Gizmo: Gizmo is an all-in-one platform which allows anyone in the world to create a custom branded video game, reward their players, and capture high quality leads. Built from the ground up as the best platform to create and manage gamified marketing campaigns.

Products and services

• Gizmo Platform All-in-one gamification SaaS platform that enables marketers and agencies to create custom branded video games, reward players, and capture high-quality leads without coding. Offered in three subscription tiers (Simple, Pro, Elite) with features including real-time customization, social sharing, campaign scheduling, Mailchimp integration, webhooks, team management, and white-label options.
• Custom Gamified Campaign Development Full-service bespoke gamified campaign service for enterprise brands, combining behavioural design, creative, strategy, technology, and analytics into repeatable, scalable campaign frameworks. Includes custom instant rewards and prize draws with automated winner management and CRM integration.

Quantifiable outcome

• 82% engagement rate average across campaigns on major social channels
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered major and core.

• WeChat (Tencent)majorStrategic or Co-development Partner · 1 January 2017In 2017, Gamify met with WeChat (owned by Tencent, China's tech giant) to integrate personalized branded mini-games into their system with social sharing and competitive player discovery capabilities. The partnership aimed to help local companies connect with customers and enable community-based reward challenges through WeChat's platform.
• MailchimpcoreTechnology or IntegrationNative Mailchimp integration built into the Gizmo platform allowing automatic population of leads into Mailchimp Audiences for customer journey automation. Leads generated through gamified campaigns are automatically synced to email marketing lists.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gleam.io: Gleam.io is a self-serve marketing platform for running giveaways, contests, and reward-based campaigns with built-in gamification mechanics. It directly competes with Gizmo in the SMB and agency tier for gamified acquisition campaigns and lead capture.
• Woobox: Woobox provides an interactive marketing platform for contests, sweepstakes, quizzes, and branded digital campaigns. Like Gamify, it offers a self-serve SaaS plus custom campaign model targeting brands and agencies seeking gamified engagement.
• ShortStack: ShortStack is a campaign builder for contests, giveaways, quizzes, and interactive content with white-label options for agencies. It overlaps directly with Gizmo on self-serve gamified marketing campaigns and agency-reseller GTM.
• Vyper: Vyper enables brands to run viral giveaways, contests, and referral campaigns with gamification mechanics. It targets similar SMB and growth marketer customers as Gamify's lower tiers.
• Wheelio: Wheelio is a Shopify-focused spin-to-win gamified popup and email capture tool. While narrower in scope (e-commerce), it competes for the same SMB marketing budget and emphasizes similar engagement-rate uplift claims.
• Outgrow: Outgrow is a no-code platform for interactive content including quizzes, calculators, polls, and gamified assessments for lead generation. It targets similar mid-market marketing teams and overlaps with Gizmo's interactive campaign use cases.

Emerging players

• Influitive: Influitive is an advocate marketing platform that uses gamification (challenges, leaderboards, badges) to drive customer advocacy and reference behavior. It overlaps with Gamify's brand-loyalty and engagement outcomes but skews B2B SaaS.

Broad incumbents

• Bunchball (Maritz Motivation): Bunchball was an early leader in enterprise gamification platforms before being acquired by Maritz. It represents the legacy enterprise gamification incumbent category that Gamify positions against in large-brand pitches.
• HubSpot: HubSpot's Marketing Hub increasingly bundles interactive content, CTAs, and basic gamification into its broader marketing automation suite. While not gamification-specialized, it competes for the same marketing budget and offers an alternative for buyers preferring integrated platforms.
• Typeform: Typeform provides interactive forms, quizzes, and conversational surveys used as a lighter gamification and lead-capture alternative. It overlaps with Gizmo's quiz-based and interactive-campaign use cases at the SMB and mid-market tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Gamify
• LinkedInlinkedin.com/company/gamify
• Instagraminstagram.com/gamify
• Xx.com/Gamify

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gamify