Tapp

MSME Business Platformtappmarket.com

Tapp is a Jakarta-based B2B mobile app founded in 2013 that serves Indonesia's micro, small, and medium enterprises with an integrated stack spanning financial inclusion, products, logistics, and education.

Company typePrivate
Founded2013
HeadquartersJakarta, Indonesia
Headcount101–250
GTM typeB2B
OfferingSoftware

What Tapp does

Tapp is a Jakarta-based, privately-held B2B technology company founded in 2013 that builds a mobile application serving micro, small, and medium enterprises (MSMEs) in Indonesia. The company positions its offering around four integrated pillars: financial inclusion, products, logistics, and education — suggesting a super-app-style approach designed to address multiple operational pain points of small merchants through a single interface.

The company employs 101-250 people and operates from Jakarta. Its B2B app distribution model targets a fragmented MSME customer base rather than enterprise accounts. Leadership comprises Jason Wang as Chief Executive Officer and Simo Salminen as Vice President of Product & Strategy, indicating a defined product-strategy function. The company has completed two disclosed early-stage funding rounds: a 2015 round with Follow[the]Seed and a 2018 seed round with Seed Space Ventures, with no publicly disclosed Series A or later-stage capital raise in the input data.

The underlying technology stack, specific product features, pricing model, and revenue mechanics are not documented in the available source material. No patents, trademarks, regulatory licenses, or AI/ML capabilities are disclosed. The available data confirms an operating private company with MSME-focused mobile platform ambitions and early-stage institutional backing, but provides limited visibility into unit economics, monetization, or product architecture.

Tapp firmographics

Firmographics

Name: Tapp
Website: https://tappmarket.com
Company type: Private
Founded year: 2013
Operating status: Operating
Headcount range: 101–250 employees
Short description: Tapp is a Jakarta-based B2B mobile app founded in 2013 that serves Indonesia's micro, small, and medium enterprises with an integrated stack spanning financial inclusion, products, logistics, and education.
Ownership category
akta.pro rank

Tapp industry classification

Industry

Product category: MSME Business Platform
NAICS: Depository Credit Intermediation (5221)
SIC: Short-Term Business Credit Institutions (6153)
akta.pro industry: PRIMARYFSABAAAI
Small Business Banking (Microbusiness/Sole Proprietor)
Financial & Insurance/Banking (Commerical, Retail & Consumer)/Retail Banking
SECONDARYFSABABAD
SME Cash Management & Payments (Merchant, ACH/Wires, Payroll)
Financial & Insurance/Banking (Commerical, Retail & Consumer)/Commercial Banking (SME & Middle Market)

Keywords

MSME mobile platform
B2B fintech app
Financial inclusion services
Micro-enterprise logistics
Small business education

Where Tapp is headquartered

Location

Headquarters

HQ city: Jakarta
HQ country: Indonesia
HQ region: Asia

Markets served

Tapp business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

Domain name sales: One-time domain name sales with optional payment plan financing (0% interest over 24 months). Revenue generated from domain acquisition and resale.

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Monthly	Immediate purchase option

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Tapp product offering

Product offering

Core offering

Tapp is a B2B mobile application designed for micro, small, and medium enterprises (MSMEs) in Indonesia. The platform delivers four integrated service pillars: financial inclusion, products, logistics, and education. It enables small business owners to access financial tools, sourcing/distribution channels, shipping support, and learning resources through a single mobile application.

Differentiator

Problem solved

Functional benefit

Products and services

Tapp MSME Platform

Companies that use Tapp

Customer profile

Segments1 record

Ideal customer profiles1 record

Tapp technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Tapp partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

NameBright.comcoreTechnology or IntegrationRegistrar partner used to manage domain transfers and WhoIs privacy protection. Domains are pushed to customer accounts at NameBright.com after purchase.
Escrow.comcoreTechnology or IntegrationSecure payment processing partner offering escrow services for domain transactions to ensure safe transfers.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Tapp competitors and assessment

Company assessment

Direct peers

DealPOS: DealPOS is an Indonesian POS and retail management platform for small merchants, addressing the same MSME segment as Tapp with payments and commerce tools.
Mekari: Mekari is an Indonesian B2B software suite (accounting, payroll, e-invoicing) targeting Indonesian SMEs. Comparable to Tapp in serving Indonesian MSMEs with productivity and financial-management infrastructure.
Kledo: Kledo offers cloud accounting and inventory software to Indonesian SMEs, sharing Tapp's focus on financial inclusion and operational tools for small businesses.
BukuKas: BukuKas is an Indonesian B2B app for MSMEs offering bookkeeping, payments, and cash flow tools, with similar mission to Tapp around empowering micro and small merchants through digital financial services. Most directly comparable peer in Indonesia.
Moka (GoTo): Moka provides POS, payments, and business management tools to Indonesian SMEs, overlapping with Tapp's payments + products + education pillars for the same MSME base. Acquired by Gojek/GoTo, indicating strategic value of this MSME SaaS segment.

Emerging players

Xendit: Xendit is a leading Indonesian payment-infrastructure API platform enabling digital payments across Southeast Asia, overlapping with the payments leg of Tapp's MSME stack while serving a broader merchant base.
Akulaku: Akulaku is a Southeast Asian consumer and MSME commerce + finance platform with marketplace and credit offerings, comparable to Tapp's products + financial inclusion pillars.
Kredivo: Kredivo offers consumer and merchant credit in Indonesia, comparable to the financial inclusion element of Tapp's offering with overlapping MSME payment / credit use cases.

Broad incumbents

OVO: OVO is one of Indonesia's largest digital payment platforms with MSME merchant acceptance, overlapping with Tapp's payments and financial-inclusion positioning among Indonesian small businesses.
GoTo (GoPay): GoTo owns GoPay (payments) and the Tokopedia marketplace plus Gojek (logistics), covering similar ground to Tapp's MSME drivers at massive scale. Indonesian fintech super-app incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Tapp financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Tapp leadership team

Management profile

Number of profiles

Profiles2 records

Tapp funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Tapp M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tapp

What does Tapp do?

Is Tapp a public or private company?

Tapp is a private company. It is classified as venture growth investor backed and is currently operating.

When was Tapp founded?

Tapp was founded in 2013. It employs 101 to 250 people.

Where is Tapp based?

Tapp is headquartered in Jakarta, Indonesia, in the Asia region.

How does Tapp make money?

One revenue line is on record: domain name sales.

Who are Tapp's main competitors?

Direct peers on record are DealPOS, Mekari, Kledo, BukuKas and Moka (GoTo). Emerging players are Xendit, Akulaku and Kredivo. Broad incumbents are OVO and GoTo (GoPay).

Does Tapp have an API?

No public API is recorded for Tapp.

What industry is Tapp in?

Tapp's product category is MSME Business Platform. Its primary akta.pro industry code is FSABAAAI, Small Business Banking (Microbusiness/Sole Proprietor), with a secondary code of FSABABAD, SME Cash Management & Payments (Merchant, ACH/Wires, Payroll). Its NAICS code is 5221 and its SIC code is 6153.