RoboCent
RoboCent is a cloud-based political outreach platform providing peer-to-peer SMS, voice/robocall, voter data, and TextOps managed services to U.S. political campaigns, PACs, nonprofits, and public affairs organizations, with usage-based pricing starting at $0.01 per voter.
- Company typePrivate
- Founded2012
- HeadquartersVirginia Beach, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What RoboCent does
RoboCent, Inc. is a Virginia Beach-based, privately held political communications platform founded in 2012 by Travis Trawick, now operating as a subsidiary of FullPAC under the GOTV.com umbrella. The company provides cloud-based peer-to-peer SMS, voice/robocall broadcasting, interactive surveys, voter data targeting, and TextOps managed outreach services to political campaigns, political action committees, public affairs organizations, and nonprofits. Its unified workflow lets clients upload voter lists, compose or record messages, and launch text and voice campaigns in under two hours, with usage-based pricing starting at $0.01 per voter and per-contact voice billing. Differentiated offerings include bundled 10DLC and FCC compliance management, the TextOps full-service execution team, and the October 2025 '2026 Midterm' AI-powered platform upgrade that introduced digital contact cards, Rich Text Formatting, and real-time analytics.
The platform is delivered primarily via a self-serve web app at app.robocent.com with free registration, supplemented by an inside-sales and demo-led motion for larger campaigns, PACs, and managed-service clients. Revenue mechanics are predominantly usage-based across SMS and voice, with a recurring/managed-services component for TextOps and a subscription/data-access layer for voter records. The company claims 5,000+ campaigns served since inception, with marquee engagements including 2M+ messages sent for the Puerto Rico 2024 plebiscite, 800K+ voters reached for the Judicial Crisis Network's Kavanaugh confirmation campaign, and 100K+ SMS survey responses gathered for FPWA. Customer logos span Democratic and Republican campaigns (Alliance Advisors, Action Mission PAC, Democratic Committee Bergen, Jason Miyares), high-profile PACs and advocacy groups, and nonprofit clients such as the National School Choice Awareness Foundation and OneFutureIllinois.
The operating footprint is currently USA-only, with disclosed headcount of 1-10 employees, and only a single disclosed funding event — a $15,000 seed/angel round in January 2013 — making this a notably lean operation for the scale of campaigns referenced. The October 2025 product launch, the consolidation into FullPAC, and the GOTV.com investor-relations channel collectively position RoboCent for a potential capital event timed to the 2026 midterm election cycle.
RoboCent firmographics
Firmographics- Name
- RoboCent
- Legal name
- RoboCent, Inc.
- Website
- https://RoboCent.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RoboCent is a cloud-based political outreach platform providing peer-to-peer SMS, voice/robocall, voter data, and TextOps managed services to U.S. political campaigns, PACs, nonprofits, and public affairs organizations, with usage-based pricing starting at $0.01 per voter.
- Ownership category
- akta.pro rank
Where RoboCent is headquartered
LocationHeadquarters
- HQ city
- Virginia Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RoboCent business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Political Outreach Platform (SMS/Text): Unit-based pricing for text message campaigns. Customers pay per voter contacted, with pricing starting at 1 cent per voter. Revenue scales with campaign size and usage volume.
- Voice/Robocall Campaigns: Revenue generated from voice broadcast campaigns including robocalls, call transfers, and interactive surveys. Billed per contact or per campaign.
- TextOps Managed Services: Premium managed service where RoboCent's team handles full outreach strategy and execution for clients seeking turnkey solutions.
- Voter Data Access: Access to voter data records and targeting capabilities, bundled with messaging services or available as add-on.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Usage-based pricing starting at $0.01 per voter |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
RoboCent product offering
Product offeringCore offering
RoboCent provides a cloud-based political communications platform that enables campaigns to send peer-to-peer SMS text messages, automated robocalls, and interactive voice surveys to voters. The platform combines voter data targeting with 10DLC regulatory compliance handling, allowing political campaigns and advocacy organizations to launch voter outreach campaigns in minutes rather than weeks. A managed-service option (TextOps) is offered for clients seeking turnkey outreach execution.
Product overview
RoboCent offers a unified political communications platform consisting of three core products: Text Messaging (peer-to-peer SMS with images/video), Voice Messaging (robocalls with interactive surveys), and Voter Data (targeted voter records). These are complemented by two add-on services: TextOps (full-service managed outreach) and 10DLC Compliance (regulatory handling). The platform enables political campaigns to launch text and voice outreach within two hours, serving over 5,000 campaigns since the company's founding in 2012.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Launch text and voice campaigns in as little as 2 hours
- +4 more outcomes
Companies that use RoboCent
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
RoboCent technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature6 records
RoboCent partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FullPACcoreRoboCent is now part of FullPAC, a parent company operating under the GOTV.com umbrella. FullPAC is a political technology and investment holding company. RoboCent operates as a subsidiary with independent branding while leveraging FullPAC's resources and investor relations infrastructure.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
RoboCent competitors and assessment
Company assessmentDirect peers
- Hustle: Hustle is a peer-to-peer texting platform widely used by political campaigns, nonprofits, and advocacy groups. It directly overlaps RoboCent's core SMS/voter outreach offering and target customer segments.
- RumbleUp: RumbleUp is a P2P texting and voice broadcasting platform purpose-built for political campaigns and progressive organizations. It competes head-to-head with RoboCent on SMS, robocall, and voter contact workflows.
- CallHub: CallHub offers voice broadcasting, SMS/texting, and dialer solutions for political campaigns, advocacy groups, and nonprofits. It is a direct competitor across RoboCent's full outreach stack.
- GetThru: GetThru (formerly Relay) provides texting and phone-banking tools specifically for Democratic and progressive campaigns. It competes directly with RoboCent in the campaign P2P texting and peer-to-peer outreach category.
- Tatango: Tatango is an SMS marketing platform with strong presence in political and nonprofit texting. Its mass-texting and compliance-handling capabilities overlap closely with RoboCent's P2P and broadcast messaging products.
Broad incumbents
- NGP VAN: NGP VAN is the dominant Democratic campaign technology vendor, offering a broad suite that includes texting, voter data, and organizing tools. It is a larger incumbent that overlaps with RoboCent's SMS and voter data capabilities within a much wider portfolio.
- TargetSmart: TargetSmart is a leading political data and analytics provider supplying voter files and targeting data. It competes with RoboCent's Voter Data product and is often paired with or against outreach platforms in the same stack.
- Action Network: Action Network is a progressive organizing platform offering email, texting, petitions, and fundraising tools for campaigns and nonprofits. Its texting module and integrated outreach workflow overlap with RoboCent's P2P messaging offering.
- Aristotle: Aristotle is a long-standing provider of political data, voter files, and campaign services. It competes with RoboCent on the voter data side and is an established incumbent in the political technology ecosystem.
- L2 (formerly NGP VAN Political Data): L2 is a political data and technology provider offering voter data and campaign tools. It is comparable to RoboCent's data-driven outreach positioning, particularly for Democratic campaigns and progressive advocacy groups.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
RoboCent social profiles
Digital presenceRoboCent financial estimates
Financial estimateRevenue estimate
Valuation estimate
RoboCent leadership team
Management profileNumber of profiles
Profiles1 record
RoboCent funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RoboCent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RoboCent
What does RoboCent do?
RoboCent provides a cloud-based political communications platform that enables campaigns to send peer-to-peer SMS text messages, automated robocalls, and interactive voice surveys to voters. The platform combines voter data targeting with 10DLC regulatory compliance handling, allowing political campaigns and advocacy organizations to launch voter outreach campaigns in minutes rather than weeks. A managed-service option (TextOps) is offered for clients seeking turnkey outreach execution.
Is RoboCent a public or private company?
RoboCent is a private company. It is classified as corporate owned and is currently operating.
When was RoboCent founded?
RoboCent was founded in 2012. It employs 1 to 10 people.
Where is RoboCent based?
RoboCent is headquartered in Virginia Beach, United States, in the North America region.
How does RoboCent make money?
Four revenue lines are on record. Political Outreach Platform (SMS/Text) is the primary driver. The others are voice/Robocall Campaigns, textOps Managed Services and voter Data Access.
Who are RoboCent's main competitors?
Direct peers on record are Hustle, RumbleUp, CallHub, GetThru and Tatango. Broad incumbents are NGP VAN, TargetSmart, Action Network, Aristotle and L2 (formerly NGP VAN Political Data).
Does RoboCent have an API?
No public API is recorded for RoboCent.