What RumbleUp: Personal Scalable Texting does

RumbleUp, legally Switchboard Labs, LLC and headquartered in Arlington, Virginia, operates a peer-to-peer (P2P) texting platform purpose-built for political campaigns, nonprofit and advocacy organizations, and public safety agencies. Founded in 2018, the company enables clients to send personalized, two-way SMS, MMS, and Enhanced Video Text (EVT) messages at scale, with built-in Smart CRM segmentation, dynamic tagging, link shortening and click-tracking, multilingual support, and TCR/10DLC compliance tooling. The platform's defining technology is a proprietary video compression pipeline that converts 30-90 second broadcast-quality videos into embedded MMS messages optimized for Verizon, AT&T, and T-Mobile, with compression turnaround reduced from 24 hours to approximately 10 minutes.

The company serves 3,500+ campaigns and organizations nationwide, including national Republican committees (NRCC, NRSC, RSLC, RGA), named campaigns (DeSantis, Team Mitch, Young Kim, FreedomWorks), advocacy groups, nonprofits, ballot initiatives, and government offices. Revenue is generated through a usage-based pricing model with progressive volume tiers (2-8 cents per SMS/MMS message), a $19/month entry subscription, optional outsourcing (+2 cents/text) and full-service management (+5 cents/text) surcharges, and data-enrichment fees from L2 and i360 voter file integrations starting at $0.025 per cell number. Distribution combines a self-serve web portal, sales-assisted enterprise demos, a managed-services tier, and an API/Zapier-based CRM-embedded distribution channel.

RumbleUp's go-to-market is hybrid: event-driven demand generation around Reed, Pollie, and CampaignTech awards, content marketing via the TextTalk blog and SEO, a free competitor audit funnel, and 39 cumulative industry awards since 2018 reinforce brand authority. The company has never disclosed external funding rounds and appears to operate as a bootstrapped, founder-owned LLC, with AI Assist, multilingual texting, and the Emergency Text Message System representing the most recent product and vertical expansions.

Name

RumbleUp: Personal Scalable Texting

Legal name

Switchboard Labs, LLC

Website

https://rumbleup.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

RumbleUp is a peer-to-peer texting platform founded in 2018 that enables political campaigns, nonprofits, advocacy groups, and public safety agencies to send scalable, two-way SMS, MMS, and Enhanced Video Text messages with built-in compliance, fundraising, and voter data integrations.

Ownership category

akta.pro rank

Product category

Peer-to-peer texting platform

NAICS

Telephone Call Centers (56142)

SIC

Services-Prepackaged Software (7372), Telegraph & Other Message Communications (4822)

akta.pro primary industry

SMS/RCS Messaging Platforms (BPAMACAF)

akta.pro secondary industries

Webhooks, Eventing & Message Streaming (BPAMAOAE), Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

Keywords

• Peer-to-peer texting
• SMS marketing platform
• Political campaign texting
• Video messaging services
• Text message automation

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SMS Per-Segment Usage Charges: Usage-based charges per SMS segment sent. Rates decrease at higher volume tiers: 3 cents/segment (1-10k messages), 2.5 cents (10k-250k), 2 cents (250k-2.5M), with further discounts for 2.5M+ volume.
2. MMS Per-Message Charges: Charges per MMS message for multimedia content including pictures, GIFs, and embedded videos. Rates: 8 cents (1-10k tier), 7 cents (10k-250k), 5 cents (250k-2.5M), with further discounts at 2.5M+ volume.
3. Enhanced Video Text Surcharge: Additional 2-cent surcharge per text for Enhanced Video Texting (EVT) content on top of base MMS rates. Higher rate of 6 cents/surcharge mentioned in FAQ pages for the time-intensive manual video compression process.
4. Outsourcing Surcharge: Optional 2-cent per text surcharge for using RumbleUp's U.S.-based outsourced sending teams to manage day-to-day outreach while client retains strategy and approvals.
5. Full-Service Management Surcharge: Optional 5-cent per text surcharge for full-service tier where RumbleUp handles creative, segmentation, sending, and reporting while client focuses on program strategy.
6. Platform Subscription / Base Fee: Monthly platform subscription fee of $19/month for the entry tier (1-10k messages), plus $5 new account initial charge. No monthly fee for accounts at 2.5M+ message volume tier.
7. Data Provider Integrations (L2, i360): Revenue from data enrichment integrations with L2 (190M voter records) and i360 (220M+ voters), with per-cell-number fees starting at $0.025 per cell number with volume discounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

RumbleUp operates a peer-to-peer (P2P) texting platform that enables political campaigns, nonprofits, advocacy groups, and public safety organizations to send scalable SMS, MMS, and Enhanced Video Text (EVT) messages with two-way conversational functionality. The platform includes a Smart CRM, dynamic tagging, link tracking, real-time analytics, 10DLC/TCR compliance tooling, AI-powered writing assistance, and an API suite for CRM integration.

Product overview

RumbleUp is a unified peer-to-peer texting platform serving campaigns and organizations since 2018. The core product is the P2P Texting Platform which supports SMS, MMS, and Enhanced Video Texting (EVT) through one portal. The platform is offered in self-serve, outsourced, and full-service tiers. Key add-on modules include Enhanced Video Texting (EVT) for embedding 30+ second videos in MMS messages, the AI Assist writing assistant, Smart CRM for contact segmentation, and specialized solutions for political campaigns and public safety emergencies. The API Solutions Suite enables enterprise clients to integrate texting capabilities directly into their existing CRM systems.

Differentiator

Problem solved

Functional benefit

Products and services

• RumbleUp P2P Texting Platform The core peer-to-peer texting platform enabling campaigns and organizations to send scalable SMS, MMS, and video text messages with two-way conversational functionality from one unified portal.
• Enhanced Video Texting (EVT) Award-winning video texting technology that embeds high-quality 30+ second videos directly in MMS messages with custom captions, thumbnails, and branded URLs, optimized for all major phone carriers.
• Political Texting Solution Purpose-built texting solution for political campaigns covering early outreach, fundraising, volunteer coordination, and GOTV phases with built-in link shortening, fundraising tools, and click-through tracking.
• Emergency Text Message System Public safety texting solution enabling organizations to send emergency alerts and engage in one-to-one conversations with hundreds, thousands, or millions of people during crisis situations.
• API Solutions Suite API suite enabling users to deploy, manage, and sync texting programs directly within existing CRM systems without using the client portal, with webhook support for real-time data streaming.

Quantifiable outcome

• 4-10%+ increase in voter turnout
• +13 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability7 records

Feature11 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• L2 (Voter Data Provider)coreTechnology or IntegrationL2 provides access to 190M voter records with high-quality cellphone data. RumbleUp clients can pull precise voter counts and quotes by district and data-dictionary criteria. Integration pricing starts at $0.025 per cell number with volume discounts.
• i360 (Voter Data Provider)coreTechnology or Integrationi360 provides access to a national file of more than 220M active voters with flexible targeting by district and criteria. Integration pricing starts at $0.025 per cell number with volume discounts.
• RNC Data HubcoreTechnology or IntegrationExclusive data hub for eligible GOP campaigns. Approved requests load data into RumbleUp accounts, often within 24 business hours. Streamlines voter data access for Republican campaigns.
• WinRedcoreTechnology or IntegrationOfficial GOP donation platform integrated with RumbleUp's platform. Supports reply-to-donate functionality allowing text recipients to donate directly through the texting platform.
• AnedotcoreTechnology or IntegrationSimple text-to-donate integration that allows campaigns to set up donation collection via text message in minutes. Complementary to WinRed for campaigns needing additional fundraising rails.
• ZapiercoreTechnology or IntegrationNo-code automation platform with 1,500+ app integrations including Salesforce, NationBuilder, and Airtable. RumbleUp users can automate workflows without developer resources, connecting texting activity to their broader CRM and marketing stack.
• HubSpotcoreTechnology or IntegrationAuto-creates new contacts in HubSpot from RumbleUp when people text the campaign. Available to current RumbleUp clients with existing HubSpot accounts.
• Campaign VerifycoreTechnology or IntegrationRumbleUp is the first texting provider to integrate Campaign Verify directly within the portal's TCR Application, streamlining the 10DLC registration process for political campaigns. Reduces compliance friction and speeds up vetting approvals.
• Speak4minorStrategic or Co-development PartnerRumbleUp won the 2023 CampaignTech 'Product or Service of the Year' award alongside Speak4, indicating a co-awarded recognition of joint excellence in political technology.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hustle: Hustle is a peer-to-peer texting platform purpose-built for political campaigns, nonprofits, and advocacy groups. It directly competes with RumbleUp in campaign texting workflows, including two-way conversations, list segmentation, and reply-to-donate.
• GetThru: GetThru (formerly Relay) is a P2P texting platform focused on labor unions, advocacy, and political campaigns. It offers comparable features (two-way SMS, MMS, list management, integrations) for organizing and outreach use cases that overlap directly with RumbleUp's advocacy and political segments.
• CallHub: CallHub provides P2P texting, voice broadcasting, and robocalling tools for political campaigns, nonprofits, and advocacy organizations. It serves a similar customer base with comparable SMS/MMS workflows, positioning it as a direct competitor to RumbleUp in campaign outreach.
• Tatango: Tatango is a mass texting platform built for political campaigns, PACs, and nonprofits with comparable MMS/SMS, list segmentation, and fundraising integration capabilities. It competes head-to-head with RumbleUp in the campaign and nonprofit texting category.
• Spoke: Spoke is a peer-to-peer texting and call-tooling platform tailored for advocacy, organizing, and campaign use cases. It overlaps with RumbleUp's political and advocacy segments with comparable two-way conversation features.
• ThruText: ThruText is a P2P texting platform widely used by Democratic campaigns and progressive organizations. It competes with RumbleUp on the same peer-to-peer texting workflows for GOTV, fundraising, and advocacy outreach.

Emerging players

• Speak4: Speak4 is an advocacy and constituent messaging platform with strong adoption among progressive organizations. RumbleUp co-won the 2023 CampaignTech 'Product or Service of the Year' alongside Speak4, indicating overlapping category leadership across the political spectrum.

Broad incumbents

• Twilio: Twilio is the dominant cloud communications platform offering SMS/MMS APIs, Toll-Free verification, and 10DLC registration tooling. While Twilio serves a much broader market, its messaging APIs underpin or compete with portions of RumbleUp's stack, especially for enterprise and CRM-embedded texting.
• Bandwidth: Bandwidth is a communications platform with direct carrier relationships offering SMS, MMS, voice, and 10DLC registration services. Its messaging APIs serve as an incumbent alternative for enterprises that might otherwise build on RumbleUp.
• EZ Texting: EZ Texting is a general-purpose SMS marketing platform for SMBs and mid-market organizations, including nonprofits and political use cases. It offers comparable MMS/SMS features at SMB-friendly pricing, overlapping with RumbleUp's entry-tier and nonprofit segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rumbleup
• Facebookfacebook.com/rumbleupapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RumbleUp: Personal Scalable Texting