Global Street Art

What Global Street Art does

Global Street Art is a London-headquartered commercial mural production company founded in 2012 by Dr. Lee Bofkin and self-described as Europe's leading hand-painted mural firm. The company produces large-scale hand-painted advertising campaigns for global brands and public art commissions for community and cultural clients across more than 25 countries, supported by offices in London, Paris, Brussels, and Madrid. Its client roster spans Fortune 500 and premium brands across fashion (Valentino, Dior, Fendi, Levi's, Timberland, Adidas), sportswear (Nike, New Balance, HOKA, Stone Island), entertainment (Netflix, EA Sports, Zynga), food and beverage (Havana Club, Just Eat), technology (Google Arts & Culture), retail (Zippo), and cultural institutions (National Gallery, V&A).

The company's service platform integrates traditional aerosol mural techniques with proprietary creative technologies, including UV/photochromic paints enabling day-to-night transitions, projection mapping animations, augmented reality integration via Adobe Aero Geospatial Creator, 3D physical builds, and pollution-busting paint technology. It maintains an internal Gallery and Archive of over 100,000 objects spanning 150 years of graphic design and social history, curated by the CEO, and is supported by a global network of 1,000+ artists. Operational certifications include ISO 9001, ISO 14001, ISO 45001, and CHAS accreditation, supporting enterprise procurement requirements.

Global Street Art operates a direct enterprise sales motion targeting brand marketing teams and creative agencies, with custom quote-based project pricing and multi-year contract structures. Revenue is generated through one-time advertising campaigns, public art commissions, art licensing and brand partnerships on a royalty basis, in-house digital content production services, and advertising on its exclusive media site portfolio of 150+ UK walls and 600+ walls globally. Distribution extends via channel partnerships such as the blowUP media agreement in the Netherlands. Community-driven programs including the London Mural Festival (inaugurated 2020) and Art For Estates function both as brand-building assets and as a talent and landlord relationship pipeline that underpins the exclusive site portfolio.

Name

Global Street Art

Legal name

Global Street Art

Website

https://globalstreetart.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

London-based commercial mural company founded in 2012, operating Europe's leading hand-painted advertising network across 25+ countries. Serves Nike, Dior, Valentino, Netflix, and other global brands with custom mural campaigns leveraging 150+ exclusive UK wall sites and a 1,000+ artist network.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Hand-Painted Advertising: Production of large-scale hand-painted murals for global brands seeking premium outdoor advertising. Delivers end-to-end campaigns including creative design, artist management, and installation across their portfolio of exclusive media sites.
2. Public Art Commissions: Community-focused mural projects including Art for Estates program, London Mural Festival, and institutional collaborations with museums like the National Gallery.
3. Art Licensing and Brand Partnerships: Licensing artwork designs created by their artist network to brands for use on merchandise, apparel, and product lines. Facilitates artist-brand collaborations for fashion and consumer goods.
4. Digital Content Production: In-house digital content creation including video production, social media assets, and drone footage documentation of mural campaigns.
5. Media Site Ownership: Owns and operates exclusive advertising rights to 150+ wall sites in the UK and 600+ globally, providing recurring advertising inventory for brands.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Global Street Art is Europe's leading hand-painted mural company, producing large-scale hand-painted advertising campaigns for global brands and public art installations across 25+ countries. The company owns exclusive advertising rights to 150+ mural sites in the UK and 600+ globally, and delivers end-to-end services from creative design through execution using a network of 1,000+ world-class artists. It complements mural production with special-effects capabilities (UV paint, projection mapping, AR, 3D builds), digital content production, brand licensing partnerships, and community programs including the London Mural Festival and Art For Estates.

Product overview

Global Street Art is Europe's leading hand-painted mural company offering two core services: Hand-Painted Advertising for commercial brand campaigns and Public Art for community initiatives. Their creative solutions portfolio includes UV Effects, 3D Build, Projection Mapping, Illumination, and Experiential activations. The company also runs specialized programs including London Mural Festival, Art For Estates, and the new Murals reMastered partnership with the National Gallery. Supporting services include Digital Content, Brand Partnerships/Licensing, and their Inspiration Partner program offering creative workshops. With offices in London, Paris, Brussels, and Madrid, they manage over 150 exclusive media sites and access to walls in 50+ countries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• The Gallery: A museum of creativity housed at the company's Old Street HQ, featuring an archive of over 100,000 objects spanning 150 years of graphic design and social history. Curated by CEO Dr. Lee Bofkin.
• Art For Estates
• London Mural Festival
• Building Sights

Products and services

• Hand-Painted Advertising End-to-end hand-painted mural advertising service for global brands, producing large-scale outdoor murals on Global Street Art's exclusive media sites across 25+ countries, from creative design through artist management and installation.
• Public Art Community-focused mural service supporting Art For Estates, London Mural Festival, and commissioned public artworks under the mission to 'Live in Painted Cities'.
• The Gallery Museum of creativity at Old Street HQ housing an archive of over 100,000 objects spanning 150 years of graphic design and social history, curated by CEO Dr. Lee Bofkin and documented by Google Arts & Culture.
• Inspiration Partner Creative thinking workshops and archive access for agency and brand teams, featuring curated tours and presentations using The Gallery collection as a creative inspiration resource.
• Specials (Creative Solutions) Special-effects creative solutions offered alongside hand-painted murals, including UV Effects, 3D Build, Projection Mapping, Illumination, and Experiential activations such as pop-ups, body painting, and immersive installations.
• Digital Content Service In-house digital content creation including video production, drone footage, and social media content for mural campaigns.
• Brand Partnerships Service Licensing and partnership facilitation connecting brands with artists for merchandise collaborations and artist apparel programs, including cross-border logistics and artist representation.
• Wall Locations / Media Sites Advertising inventory across 150+ exclusive mural sites in the UK and access to 600+ walls across 50+ countries through a global media network.

Quantifiable outcome

• Over 3,000 public art murals created since 2012
• +6 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• National GalleryflagshipStrategic or Co-development Partner · 1 January 2026Murals reMastered is an ambitious nationwide collaboration to transform some of the world's greatest paintings into monumental murals in public spaces across the UK. Launching with Henri Rousseau's Surprised! (1891) recreated as a 40sqm mural in Camden Town. A natural collaboration bringing worlds of classical and contemporary painting together at monumental scale.
• blowUP mediacoreChannel Partner/ Reseller/ Distributor · 1 January 2026Exclusive partnership for painting blowUP media's sites in The Netherlands. Netflix Peaky Blinders mural at NDSM Wharf in Amsterdam was part of this exclusive partnership, reaching 150,000+ passersby.
• Jellyfish (Digital Agency)coreGTM or Marketing Partner · 1 January 2026Partnership with digital agency Jellyfish for HOKA's UV-responsive mural 'TOGETHER WE FLY HIGHER' campaign on Great Eastern Street in Shoreditch. Part of European campaign spanning London, Paris, and Berlin.
• Billups (OOH Specialists)coreGTM or Marketing Partner · 1 January 2026OOH specialists Billups partnered on HOKA UV-responsive mural campaign in Shoreditch as part of global brand campaign.
• McCann BirminghamcoreGTM or Marketing Partner · 1 August 2025Creative agency collaboration for CrossCountry Trains 'The Embrace' mural project in Leeds. McCann Birmingham handled the creative brief while Global Street Art executed the 14-metre mural reaching 800,000+ people.
• V&A MuseumflagshipStrategic or Co-development Partner · 1 January 2025V&A donated three collections to The Gallery archive in 2025, recognizing the archive's world-class quality and unique value as a creative inspiration resource.
• Rapport UKcoreGTM or Marketing Partner · 1 January 2024Partnership with Rapport UK for Nike Keely Hodgkinson campaign in Manchester - golden homecoming celebration mural painted overnight after Paris victory.
• Initiative WWcoreGTM or Marketing Partner · 1 January 2024Global media agency Initiative WW collaborated on Nike athlete campaigns including shipping container murals at Queen Elizabeth Olympic Park.
• Space and People UKcoreGTM or Marketing Partner · 1 January 2024Partnership with Space and People UK for Nike reactive shipping container campaign at Queen Elizabeth Olympic Park.
• Energy (Agency)minorGTM or Marketing Partner · 1 January 2024Agency partner for Dior Winter 2024/25 campaign featuring Muzakir Masahudu on Europe's largest advertising wall.
• Diva AgencycoreGTM or Marketing Partner · 1 January 2024Agency partner for Zynga Star Wars: Hunters international launch campaign with murals in London and Berlin featuring 11 artists and 750 hours of work.
• Google Arts & CultureflagshipTechnology or Integration · 1 January 2023Partnership with Google Arts & Culture to document The Gallery and Archive via virtual tour, and collaborated on AR murals using Adobe Aero Geospatial Creator platform in London, Mexico City, and Los Angeles.
• AdobeflagshipTechnology or Integration · 1 January 2023Adobe Aero Geospatial Creator partnership for augmented reality murals. Three artists (Camille Walala, Edgar Saner, Tristan Eaton) created AR-enabled murals allowing viewers to scan QR codes and access digital content layers.
• ZippocoreOEM/ Whitelabel/ Licensing Partner · 1 January 2023Licensing partnership for 90th anniversary collaboration featuring artwork by D*Face, Pref, Marija Tiurina, and Tristan Eaton on limited-edition lighters. All designs sold out. Also included immersive pop-up event at London Mural Festival with live painting and interior murals.
• London Mural FestivalflagshipStrategic or Co-development Partner · 1 January 2020Organized, run, and primarily funded by Global Street Art. Inaugural 2020 festival had 200+ artists painting 50+ large-scale walls. 2024 edition produced with over 150 murals. Launched during COVID to provide paid work for artists.
• Pref (Artist)coreStrategic or Co-development Partner · 1 January 2019Represented UK artist Pref for Fendi's 'Roma Amor' collection - designs licensed for over 50 items of clothing and apparel in Spring/Summer 2019 collection, covered by Vogue, GQ, Dazed.
• Mr Doodle (Artist)coreStrategic or Co-development Partner · 1 January 2019Paired Fendi with celebrated 'artfluencer' Mr Doodle for HQ makeover in Rome and series of handbags, handling cross-border logistics, licensing, and artist representation.
• D*Face (Artist)coreStrategic or Co-development Partner · 1 January 2017Featured artist for Fendi's 'F is For Future' campaign rooftop mural 'Ring of the Future' at Rome headquarters. Artwork later licensed for best-selling t-shirt.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Others

• Talon Outdoor: Independent out-of-home media planning and buying agency. Sits adjacent to Global Street Art - rather than producing murals, it plans OOH campaigns for brands and could be either a partner or competitor when brands allocate budgets between hand-painted and traditional OOH.
• Posterscope: Global OOH specialist agency within Dentsu focused on planning, buying, and innovation in outdoor advertising. Adjacent to Global Street Art through shared brand clients, and represents an alternative for advertisers choosing digital or programmatic OOH over hand-painted activations.

Broad incumbents

• Lamar Advertising: One of the largest US outdoor advertising operators with a national billboard and digital OOH portfolio. Now parent of Colossal Media, giving it both incumbent-scale OOH and direct exposure to the hand-painted mural segment where Global Street Art competes.
• Clear Channel Outdoor: Global OOH incumbent operating one of the largest portfolios of billboards, transit, and street-furniture advertising in the Americas, Europe, and Asia-Pacific. Provides a comparable premium-outdoor alternative for the same global brand client set.
• Outfront Media: US-based provider of out-of-home advertising across transit, billboard, and digital formats. Competes for brand attention budgets in the Americas and increasingly invests in digital and experiential OOH formats that intersect with Global Street Art's category.
• JCDecaux: World's largest outdoor advertising company, operating street furniture, billboards, and digital OOH globally. Overlaps with Global Street Art on premium outdoor brand campaigns but operates at vastly greater scale across much broader inventory types.
• Ströer: Major German out-of-home advertising operator with strong European footprint across digital and static formats. Competes for the same brand budgets targeting German and pan-European urban audiences, though focused on scaled billboard and digital OOH rather than hand-painted murals.

Direct peers

• Colossal Media: US-based hand-painted outdoor advertising agency, widely regarded as the North American category leader. Closely comparable business model - large-scale mural campaigns for global brands, owned media sites, in-house artist network - making it the most direct competitor to Global Street Art outside Europe.
• blowUP media: European large-format and hand-painted building wrap advertising specialist with owned premium sites across Germany, Netherlands, and other EU markets. Already a channel partner of Global Street Art, making it both a peer and a strategic counterpart in European OOH.

Emerging players

• Wood Street Walls: Pittsburgh-based mural organization producing public art and brand-sponsored wall installations in the US. A smaller-scale but conceptually comparable peer - combining community public-art programming with brand-supported mural production, though operating in a single US market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/globalstreetart
• Facebookfacebook.com/globalstreetart
• LinkedInlinkedin.com/company/globalstreetart
• Instagraminstagram.com/globalstreetart
• TikToktiktok.com/@globalstreetart

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Street Art