Turtle
Turtle Design Inc. is a privately held, Vancouver-based experience design and strategy agency that builds vetted design teams and embedded programs for enterprise clients such as Nike, Binance US, Flow, Epic Games, and lululemon, operating via project-based professional services.
- Company typePrivate
- Founded2016
- HeadquartersVancouver, Canada
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Turtle does
Turtle Design Inc. is a privately held experience design, strategy, and team-building agency that builds and operates flexible design programs for enterprise and fast-growing companies. Its core services span product design, UX research, content design, branding, design operations, prototyping, design sprints, and embedded talent placement, with a stated 4/400 vetting standard that requires every team member to hold either four years of relevant experience or 400 hours on analogous projects under design leads.
The company's product surface consists of three layers: client-facing design programs and special projects delivered on a quote-based, project-engagement basis; a "Labs" innovation arm that publishes experimental product vision sprints across Web3, health, transportation, and finance; and a separately branded talent network at turtletalent.com that connects vetted designers, researchers, strategists, and project managers with client teams. Turtle monetizes entirely through professional services revenue, with no self-serve product, no marketplace, and no public pricing. Distribution is direct enterprise sales supported by a content-led inbound engine (case studies, resources, and Labs experiments) and social channels on LinkedIn, Instagram, Twitter, and Dribbble.
The customer base is concentrated in named-brand enterprises including Nike, Binance US, Flow, Epic Games, lululemon, Yahoo, Walmart, EA Sports, and TELUS Storyhive, spanning athletic apparel, crypto, Web3 infrastructure, fashion production, telecom/media, and consumer technology. Founded in 2016 and operating remotely with 51-100 employees, Turtle is incorporated in the United States (Turtle Design Inc.) and headquartered in Vancouver, Canada. Note: a separate Swiss-domiciled on-chain liquidity protocol also named Turtle (TURTLE) raised $11.7M as of October 2025; that entity is distinct from Turtle Design Inc. and is not the subject of this analysis.
Turtle firmographics
Firmographics- Name
- Turtle
- Legal name
- Turtle Design Inc.
- Website
- https://turtle.design
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Turtle Design Inc. is a privately held, Vancouver-based experience design and strategy agency that builds vetted design teams and embedded programs for enterprise clients such as Nike, Binance US, Flow, Epic Games, and lululemon, operating via project-based professional services.
- Ownership category
- akta.pro rank
Where Turtle is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Markets served
Turtle business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Design and strategy consulting services: Turtle generates revenue by providing paid design and strategy engagements to enterprise clients. Services include product design, UX research, content design, branding, design operations, design staffing, prototyping, and design sprints. Revenue is project-based and likely ranges from tens of thousands to hundreds of thousands of dollars per engagement based on the scope and client size.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Turtle product offering
Product offeringCore offering
Turtle is an experience design, strategy, and team-building agency that delivers product design, UX research, content design, branding, design operations, prototyping, design sprints, and embedded design teams to enterprise and fast-growing companies. It supplements client engagements with an experimental Labs arm showcasing design explorations and a vetted remote talent network for design staffing.
Product overview
Turtle is a service-based design agency offering a unified suite of design and strategy services. The core offering consists of design programs (from design ops to embedded designers and focused sprints), special projects, and vetted remote talent placement. These services are delivered across product design, UX research, content design, branding, design operations, and prototyping. The company maintains a Labs innovation arm for exploratory work and builds custom design systems including tokenized Figma libraries and governance frameworks for clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Turtle Design Agency Services Full-cycle experience design, strategy, and team-building services including product design, UX research, content design, branding, design operations, prototyping, design sprints, and embedded design teams for enterprise and fast-growing companies.
- Turtle Talent Network A global network of vetted design, research, strategy, digital project management, and development professionals that companies can engage through Turtle's 4/400 vetting criterion.
- Labs Product vision sprints and experimental design explorations across transportation, finance, health, Web3/blockchain (including an ERC-6551 collaboration with Tokenbound), and other domains.
Quantifiable outcome
- 100% more platform engagements for Flow
- +1 more outcomes
Companies that use Turtle
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Turtle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Turtle partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TokenboundminorTurtle partnered with Tokenbound to explore use cases for ERC-6551, a protocol that turns every NFT into a wallet capable of owning tokens and interacting with dApps across the Ethereum ecosystem. The collaboration produced a Labs exploration featuring concepts around token ownership, changing identities, and community interactions using NFTs as avatars.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Turtle competitors and assessment
Company assessmentDirect peers
- Huge: Digital experience agency focused on product design, brand, and strategy for enterprise clients. Directly comparable on the embedded product design, UX research, and design systems service lines Turtle promotes.
- Fantasy: Interactive design and product agency delivering digital experiences, product design, and brand work for tech-forward clients. Comparable to Turtle on product/UX design depth and tech-sector enterprise clients.
- Frog Design: Global design and innovation agency delivering product design, brand, and design strategy across hardware and software. Comparable to Turtle in serving large enterprise clients with multi-disciplinary design programs and embedded team engagements.
- Metalab: Product design agency building digital products for category-leading companies. Comparable to Turtle on UX-led product design, design systems, and named-brand client work in consumer and tech verticals.
- R/GA: Global digital agency combining design, technology, and marketing for enterprise clients. Comparable on embedded product design, design systems at scale, and enterprise sales motion serving Nike-adjacent consumer and tech accounts.
- IDEO: Pioneering global design and innovation firm offering strategy, design research, and embedded design programs for enterprise clients. Closest direct peer to Turtle in mission ('design world-class teams and products'), service breadth, and enterprise GTM motion.
- Pentagram: Partner-led design agency specializing in branding, identity, and digital design for major enterprises. Overlaps with Turtle on brand direction, design systems, and product design work for named-brand clients.
- Ueno: Independent design and product agency working with consumer and tech brands on product design, branding, and design systems. Directly comparable service mix and enterprise client profile to Turtle.
- Work & Co: Product design and engineering agency that builds digital products end-to-end for major brands. Closely comparable to Turtle on embedded product team engagements, design-led development, and enterprise client roster.
- Hush: Digital experience design agency offering product design, content strategy, and design systems for global brands. Overlaps with Turtle on enterprise product design engagements and design program delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Turtle social profiles
Digital presenceTurtle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Turtle leadership team
Management profileNumber of profiles
Profiles1 record
Turtle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Turtle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Turtle
What does Turtle do?
Turtle is an experience design, strategy, and team-building agency that delivers product design, UX research, content design, branding, design operations, prototyping, design sprints, and embedded design teams to enterprise and fast-growing companies. It supplements client engagements with an experimental Labs arm showcasing design explorations and a vetted remote talent network for design staffing.
Is Turtle a public or private company?
Turtle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Turtle founded?
Turtle was founded in 2016. It employs 51 to 100 people.
Where is Turtle based?
Turtle is headquartered in Vancouver, Canada, in the North America region.
How does Turtle make money?
One revenue line is on record: design and strategy consulting services.
Who are Turtle's main competitors?
Direct peers on record are Huge, Fantasy, Frog Design, Metalab, R/GA, IDEO, Pentagram, Ueno, Work & Co and Hush.
Does Turtle have an API?
No public API is recorded for Turtle.