Sektor
Sektor is a privately held, 100% channel-focused value-added IT distributor serving resellers, MSSPs, and integrators across Australia, New Zealand, Malaysia, and Thailand with retail, security, healthcare, networking, payments, IoT, and cybersecurity technologies.
- Company typePrivate
- Founded2009
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sektor does
Sektor is a privately held, 100% channel-focused value-added IT distributor founded in 2009 and headquartered in Auckland, New Zealand. The company supplies retail point-of-sale, mobile computing, networking, physical security, healthcare, payments, IoT, and cybersecurity technologies exclusively through resellers, system integrators, MSSPs, and security installers — never direct to end users. Operating in Australia, New Zealand, Malaysia, and Thailand (13 cities, 6 warehouses, 220+ employees), Sektor combines hardware distribution with services such as staging, configuration, managed rollouts, RMA processing, and credit terms, supported by a self-service partner portal that gates pricing to registered resellers.
The product portfolio spans HP Engage point-of-sale terminals, Zebra and Honeywell mobile computers and barcode scanners, Axis and Genetec physical security platforms, Seal Shield and Element medical-grade healthcare devices, SentinelOne, Concentric AI, OPSWAT, and Semperis cybersecurity solutions, plus specialised detection technologies (Araani Fire Guard video analytics, MVD air quality/vape sensors) and iONLINE IoT connectivity. Sektor Cyber, a dedicated cybersecurity distribution subsidiary launched in 2023, has rapidly added enterprise-grade vendor agreements across identity security, endpoint protection, critical infrastructure, and AI-driven data governance.
Revenue is generated through three streams: distribution markups on hardware and software sold through channel partners (the dominant stream), subscription/recurring resale of cybersecurity software via Sektor Cyber, and fee-based value-added services such as staging, configuration, and managed rollouts. Pricing is quote-based and undisclosed publicly; partners must register to access pricing on the online portal. End-customer segments are addressed vertically — retail, physical security, cybersecurity, healthcare, networking, healthcare IT, and hospitality — and Sektor reports serving over 2,200 partners globally, with 1,700 active partners in Australia alone.
Sektor firmographics
Firmographics- Name
- Sektor
- Legal name
- Sektor Group Limited
- Website
- https://sektor.co.nz
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sektor is a privately held, 100% channel-focused value-added IT distributor serving resellers, MSSPs, and integrators across Australia, New Zealand, Malaysia, and Thailand with retail, security, healthcare, networking, payments, IoT, and cybersecurity technologies.
- Ownership category
- akta.pro rank
Sektor industry classification
Industry- Product category
- Value-Added IT Distribution
- NAICS
- Security Systems Services (except Locksmiths) (561621), Computer Systems Design and Related Services (5415), Other Computer Related Services (541519), Security Systems Services (56162)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Computer Communications Equipment (3576), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Critical Infrastructure Protection (CIP) & NERC-CIP Compliance (HDADAJAC)
- akta.pro secondary industries
- Cybersecurity Operations Outsourcing (SOC / SecOps) (BPAEAMAG), Systems Engineering & Technical Program Management (BPAHAIAI)
Keywords
Where Sektor is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Sektor business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Distribution Margins: Revenue generated through distribution markups on technology products sold through channel partners including resellers, MSSPs, and system integrators.
- Cybersecurity Solutions Distribution: Distribution of cybersecurity software and services including identity security, endpoint protection, network security, and data security through specialized Sektor Cyber division.
- Value-Added Distribution Services: Additional services including staging, configuration, managed rollouts, logistics, and technical support that generate supplementary revenue alongside product distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Channel partner pricing through registration |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Sektor product offering
Product offeringCore offering
Sektor is a 100% channel-focused value-added IT distributor that supplies and supports technology products including point-of-sale hardware, mobile computers, networking gear, physical security devices, healthcare-grade terminals, and cybersecurity software to resellers, system integrators, MSSPs, and security installers across New Zealand, Australia, Thailand, and Malaysia. The company complements product distribution with technical services such as staging, configuration, imaging, managed rollouts, and an online partner portal. Sektor Cyber, the dedicated division, focuses on cybersecurity software distribution across the ANZ region.
Product overview
Sektor is a specialist value-added IT distributor operating across Australia, New Zealand, Thailand, and Malaysia, delivering innovative technologies for retail, mobility, networking, physical security, healthcare, cybersecurity, payments, and IoT markets through a 100% channel-focused partner network. The company's portfolio spans multiple technology domains: Point of Sale solutions (HP Engage touch terminals, POS PCs, barcode scanners, receipt printers, cash drawers), Mobile Computing (Zebra, Honeywell rugged mobile computers), Networking infrastructure (access points, switches, routers), Physical Security (Genetec video management and access control, security cameras, video analytics), Healthcare technology (Element K959 medical-grade touch panels, Zebra ZD510-HC wristband printers, healthcare scanners), Cybersecurity (SentinelOne AI-powered endpoint protection, Concentric AI data security governance, Semperis identity resilience, OPSWAT critical infrastructure protection), Payments (Android payment devices), IoT connectivity (iONLINE PaySuite CONNECT), and specialized detection (MVD air quality/vape detectors, Araani Fire Guard analytics). Products are complemented by technical services including pre-sales consultancy, configuration and staging, deal registration, and logistics support.
Differentiator
Problem solved
Functional benefit
Products and services
- HP Engage Solutions HP point-of-sale hardware lineup including Engage One Pro G2, Engage Flex Mini G2, Engage Go, and Engage Express systems for retail and hospitality environments, featuring AI-ready capabilities and endpoint security. Distributed to resellers and integrators through Sektor's channel.
- Zebra Mobile Computing and Scanning Zebra handheld mobile computers, barcode scanners, and wristband printers (including DS9308 presentation scanners and ZD510-HC healthcare wristband printers) for retail, warehouse, and healthcare environments. Distributed through Sektor's channel partner network.
- Element K959 Healthcare Touch Panel Medical-grade all-in-one touch terminal with slim fanless design engineered for healthcare and clinical environments. Sold through Sektor's healthcare channel.
- Genetec Physical Security Platform Enterprise physical security software covering video management, access control, automatic license plate recognition (ALPR), intrusion detection, intercom, and digital evidence management for large and mid-market enterprises. Distributed by Sektor in New Zealand.
- SentinelOne Singularity Platform AI-powered cybersecurity platform covering endpoint protection (EPP/EDR), identity threat detection, AI SIEM, Hyperautomation, and cloud security, with IRAP Protected status for Australian government workloads. Distributed to resellers and MSSPs across ANZ.
- Concentric AI Semantic Intelligence AI and data security governance platform that uses proprietary AI and large language models to discover, monitor, and protect sensitive data across cloud and on-premises environments, including Semantic DLP for shadow AI protection. Distributed in ANZ by Sektor.
- Semperis Identity-Driven Cyber Resilience Hybrid identity security software for protecting and recovering Active Directory and Entra ID environments, with identity threat detection and crisis response capabilities. Distributed by Sektor across Australia and New Zealand.
- OPSWAT Critical Infrastructure Protection End-to-end IT, OT, and ICS cybersecurity solutions for protecting critical infrastructure networks with zero-trust architecture, addressing compliance with Australia's Security of Critical Infrastructure (SOCI) Act. Distributed in ANZ by Sektor Cyber.
- MVD Smart Detector System Commercial-grade air quality, vape, and noise detection system with LoRaWAN wireless and RS-485 wired installation options, designed for schools, hotels, offices, retail, factory, and healthcare facilities, integrating with VMS and access control systems. Distributed in NZ by Sektor.
- Araani Fire Guard Analytics AI-powered video analytics for fire detection using smoke and flame recognition, engineered for warehouses, manufacturing facilities, and logistics centers with reduced false alarms. Distributed in NZ by Sektor.
- iONLINE PaySuite CONNECT IoT connectivity solutions for deploying and managing connected devices across multiple sectors in Australia. Distributed exclusively in Australia by Sektor.
- Sektor Partner Portal and E-commerce Platform Online ordering portal for registered resellers with customer accounts, real-time inventory visibility, price exceptions, order history, RMA tracking, and role-based access controls (Pricing Only, Sales Only, Accounts Only, Service Only, Sales & Accounts, Administrator).
- Sektor Technical Services Value-added technical services including pre-sales consultancy, repair services, staging and configuration, gold disking and imaging, system burn-in, project management, logistics services, deal registration, and RMA portal support provided to channel partners.
Companies that use Sektor
Customer profileSegments7 records
Ideal customer profiles2 records
Sektor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Sektor partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- SemperiscoreDistribution agreement for hybrid identity security software across Australia and New Zealand. Sektor supplies Semperis products including Active Directory protection and hybrid identity recovery solutions through its partner network, addressing rising identity-based threats.
- Concentric AIcoreAuthorized distributor for AI and data security governance platform across Australia and New Zealand. Sektor provides regional channel partners with enablement and go-to-market support for Concentric AI's data-centric security capabilities.
- iONLINE Connected NetworksminorOfficial Australian distributor for iONLINE's IoT connectivity solutions, enabling deployment and management of IoT solutions across multiple sectors in Australia.
- SentinelOnecoreDistribution partnership for AI-powered Singularity Platform spanning EPP/EDR, identity threat detection, AI SIEM, Hyperautomation, and cloud security across enterprise, government, and mid-market sectors in ANZ.
- GeneteccoreOfficial distribution partner in New Zealand for Genetec enterprise physical security software. Sektor manages hardware inventory, local currency pricing, supply chain logistics, and RMA processes, with a new Genetec Technology Centre opening in Penrose, Auckland.
- OPSWATcoreDistribution partner for critical infrastructure protection solutions across Australia and New Zealand. Partnership addresses demand for cybersecurity solutions responding to evolving compliance mandates including the Security of Critical Infrastructure (SOCI) Act.
- AraaniminorStrategic partnership to distribute Araani's Fire Guard video analytics solution for fire detection throughout New Zealand. AI-powered smoke and flame detection technology for industrial and commercial environments.
- MVD (My Vape Defense)minorPartnership to distribute MVD air quality, vape, and noise detection technology in New Zealand. Smart detector system for schools, hotels, offices, retail, factory, and healthcare facilities with cloud-based management.
- ZebracoreMajor brand partner for barcode scanners, mobile computers, wristband printers, and other Zebra enterprise mobility solutions.
- HoneywellcoreChannel partner for Honeywell mobile computing, barcode scanners, and retail solutions including the CT70 and Engage product lines.
- HPcoreAuthorized distributor for HP retail solutions including Engage One Pro, Engage Go, and related POS hardware and displays.
- Axis CommunicationscoreChannel partner for Axis network cameras, video analytics, and security camera solutions.
- SOTIcoreChannel partner for SOTI mobile device management software solutions.
- DatalogicminorChannel partner for Datalogic barcode scanning and industrial mobile computing solutions.
- EpsonminorChannel partner for Epson receipt printers, label printers, and POS peripherals.
- Extreme NetworkscoreChannel partner for Extreme Networks networking infrastructure including switches, wireless, and network management solutions. Partner joint promotion includes All Blacks hospitality incentive program.
- PAXminorChannel partner for PAX Android payment devices.
- SilverfortminorCybersecurity vendor partner for identity protection and authentication solutions.
- Skyhigh SecurityminorCybersecurity vendor partner for cloud security solutions.
- YubicominorVendor partner for Yubico hardware security keys and multi-factor authentication solutions.
- Seal ShieldminorVendor partner for antimicrobial computing devices and infection control solutions for healthcare.
- FLIRminorVendor partner for security sensors and thermal imaging cameras.
- ElatecminorVendor partner for RFID readers and authentication solutions.
- 2NminorVendor partner for intercom and access control solutions.
- VAXTORminorVendor partner for SAFR facial recognition and security analytics solutions.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Sektor competitors and assessment
Company assessmentDirect peers
- Exclusive Networks: Global cybersecurity-focused value-added distributor serving resellers and MSSPs across EMEA, APAC and the Americas. Closest direct peer to Sektor Cyber given similar cybersecurity vendor portfolio focus and MSSP enablement model.
- Westcon-Comstor: Specialist value-added distributor focused on security, collaboration and networking vendors globally with deep MSSP channel. Closely comparable to Sektor's cybersecurity and networking distribution mix and channel-only positioning.
- Dicker Data: Australia and New Zealand's largest IT distributor with broad enterprise software, hardware and networking portfolio. Most direct geographic peer to Sektor across the same ANZ channel partner base.
- ScanSource: Specialty technology distributor focused on POS, barcode, mobility, networking and physical security solutions across the Americas and select international markets. Direct comparability in physical security and retail/POS verticals.
Broad incumbents
- Ingram Micro: World's largest IT distributor with global reach across virtually every category Sektor touches. Represents the dominant incumbent against which Sektor competes on vendor breadth and scale, but lacks Sektor's specialist vertical depth.
- TD SYNNEX: Global IT distribution and services company formed from the merger of Tech Data and SYNNEX. Broad incumbent peer operating across similar vendor portfolios in APAC and globally.
- Arrow Electronics: Global value-added distributor with enterprise computing, security and networking offerings. Broad incumbent peer covering overlapping vendor portfolios with greater scale and balance sheet.
- ALSO Group: European-headquartered technology distributor with growing APAC presence, covering similar SMB and enterprise IT channels. Comparable business model with VAD positioning and logistics-led distribution.
Emerging players
- Pax8: Cloud-first distributor serving MSPs with SaaS security, productivity and infrastructure products. Emerging player that represents the structural direction of the distribution industry toward subscription/cloud and an indirect threat/opportunity for Sektor's cybersecurity distribution.
Regional players
- Networld (Japan): Japanese value-added distributor with similar cybersecurity and enterprise software vendor portfolio focus. Regional peer in adjacent APAC geography with comparable specialist channel model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Sektor social profiles
Digital presenceSektor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sektor leadership team
Management profileNumber of profiles
Profiles5 records
Sektor subsidiaries and ownership
Company hierarchySubsidiaries2 records
Sektor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sektor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sektor
What does Sektor do?
Sektor is a 100% channel-focused value-added IT distributor that supplies and supports technology products including point-of-sale hardware, mobile computers, networking gear, physical security devices, healthcare-grade terminals, and cybersecurity software to resellers, system integrators, MSSPs, and security installers across New Zealand, Australia, Thailand, and Malaysia. The company complements product distribution with technical services such as staging, configuration, imaging, managed rollouts, and an online partner portal. Sektor Cyber, the dedicated division, focuses on cybersecurity software distribution across the ANZ region.
Is Sektor a public or private company?
Sektor is a private company. It is classified as unknown and is currently operating.
When was Sektor founded?
Sektor was founded in 2009. It employs 11 to 50 people.
Where is Sektor based?
Sektor is headquartered in Auckland, New Zealand, in the Oceania region.
How does Sektor make money?
Three revenue lines are on record. Distribution Margins are the primary driver. The others are cybersecurity Solutions Distribution and value-Added Distribution Services.
Who are Sektor's main competitors?
Direct peers on record are Exclusive Networks, Westcon-Comstor, Dicker Data and ScanSource. Broad incumbents are Ingram Micro, TD SYNNEX, Arrow Electronics and ALSO Group. Pax8 is listed as an emerging player. Networld (Japan) is listed as a regional player.
Does Sektor have an API?
No public API is recorded for Sektor.
What industry is Sektor in?
Sektor's product category is Value-Added IT Distribution. Its primary akta.pro industry code is HDADAJAC, Critical Infrastructure Protection (CIP) & NERC-CIP Compliance, with a secondary code of BPAEAMAG, Cybersecurity Operations Outsourcing (SOC / SecOps). Its NAICS code is 561621 and its SIC code is 5045.