What Odds and More does

Odds and More (Odds+More Ltd., incorporated in Malta, C56815) is a B2B sportsbook trading and analysis platform that supplies betting operators and bookmakers with infrastructure for managing the full sports offer lifecycle — from event creation and pre-match pricing through live in-play odds management, risk automation, and competitive reporting. The platform architecture centers on six products launched or formalized in 2024: O+M LIVE (high-speed in-play markets engine), O+M HYBRID (unified pre-match Tool and Monitor with third-party data integration, consolidating the legacy O+M Tool and O+M Monitor), O+M PLAYERS+ (live conversion of pre-match player odds), O+M RISK AI (automated market-level risk management), O+M MOTORS (motorsport market specialization), and O+M REPORTS (historical and competitive analytics). The company's stated technical differentiator is a hybrid trading model that combines proprietary algorithms with experienced in-house traders and mathematicians, enabling clients to own and operate bespoke sportsbook offerings rather than relying on off-the-shelf solutions.

The company operates a SaaS revenue model with annual subscription billing and bespoke enterprise pricing — no standard tiers are published, and the sales motion is demo-led through direct field sales. The go-to-market is exclusively B2B targeting sportsbook operators; the company does not accept end-user bets. It maintains a headquarters in Ħal Qormi, Malta (governing jurisdiction) and an engineering and trading office in Belgrade, Serbia. Geographic coverage spans 25+ countries across Europe, Asia Pacific, the Middle East, and the Americas. Marketing channels include an active blog, presence at major iGaming events (SBC Summit Barcelona 2025, ICE Barcelona 2026), LinkedIn and Facebook, and email newsletter. No customer logos, revenue figures, funding rounds, or employee count specifics are disclosed; the company is privately held and independently owned.

Name

Odds and More

Legal name

Odds+More Ltd.

Website

https://oddsandmore.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Odds and More is a Malta-based B2B sportsbook trading and analysis platform serving betting operators globally, combining proprietary algorithms with in-house traders to deliver bespoke odds management, live betting, risk AI, and competitive reporting tools.

Ownership category

akta.pro rank

Product category

Sportsbook Trading and Risk Software

akta.pro primary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

Keywords

• Sportsbook trading software
• Betting risk management
• Operator analytics platform
• Live odds trading
• Player engagement tools

Headquarters

HQ city

Qormi

HQ country

Malta

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Sportsbook Trading Platform Services: Odds+More provides odds management, monitoring, reporting, and related services for betting operators through a B2B SaaS model. The company serves as a technology and analysis platform for sportsbook operators, not operating as a bookmaker itself.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Odds and More provides a B2B SaaS platform of sportsbook trading, risk, and analytics modules for licensed betting operators and bookmakers. Its product family covers live and hybrid odds trading, player engagement, AI-assisted risk management, motorsport-specific trading, and reporting, delivered as subscription-licensed software rather than as a marketplace or consumer betting product.

Product overview

Odds+More is a sportsbook trading and analysis platform providing a comprehensive suite of integrated products built around its Hybrid Trading Model, which combines smart technology with expert in-house traders and mathematicians. The platform architecture consists of O+M LIVE (high-speed in-play markets engine) and O+M HYBRID (combines pre-match Tool and real-time Monitor with third-party data) as the core flagship offerings. Specialized modules include O+M PLAYERS+ (live player odds conversion), O+M RISK AI (automated risk management), O+M MOTORS (motorsport market management), and O+M REPORTS (competitive analytics and benchmarking). The company previously offered O+M Tool and O+M Monitor as separate products, which have been consolidated into the Hybrid offering. The platform serves betting operators with sports coverage across football, tennis, motorsports (Formula 1, MotoGP), cricket, basketball, and other sports leagues worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• O+M LIVE: High-speed engine for in-play markets that monitors odds and data in real-time, applying sophisticated algorithms to live fixtures.
• O+M HYBRID
• O+M PLAYERS+
• O+M RISK AI
• O+M MOTORS
• O+M REPORTS

Products and services

• O+M LIVE Live odds trading module that supports real-time sportsbook price management for licensed betting operators and bookmakers.
• O+M HYBRID Hybrid trading module combining automated and manual trading workflows for sportsbook operators.
• O+M PLAYERS+ Player engagement and personalization module designed to drive activity and retention on operator sportsbook platforms.
• O+M RISK AI AI-assisted risk management module providing real-time risk and exposure monitoring for sportsbook operators.
• O+M MOTORS Specialized trading module providing motorsport-specific odds and markets for betting operators.
• O+M REPORTS Reporting and analytics module consolidating trading, risk, and player performance data for sportsbook operators.

Quantifiable outcome

• Clients can differentiate their odds in the market and maintain complete control of margin and risk

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Betgenius (Genius Sports): Betgenius, part of Genius Sports, provides sportsbook data feeds, trading services, and risk management technology to betting operators worldwide. It is the closest direct competitor to Odds+More in the B2B sportsbook trading and odds services space.
• Kambi Group: Kambi provides a turnkey sportsbook platform including odds trading, risk management, and analytics to licensed operators. It is a direct competitor to Odds+More's full sportsbook trading and analysis platform.
• Altenar: Altenar is a sportsbook software provider offering odds trading, risk management, and live betting tools to operators, with a comparable B2B SaaS model and similar target customer base as Odds+More.

Broad incumbents

• Sportradar: Sportradar is a global sports data and content company offering odds feeds, trading services, and risk management to sportsbooks. It competes with Odds+More in trading and risk services while also providing data, content, and adjacent products at much larger scale.
• BetConstruct: BetConstruct provides a full iGaming and sportsbook platform including odds trading and risk management modules. It competes with Odds+More on the trading and risk tooling layer while also offering a broader platform stack.
• EveryMatrix: EveryMatrix delivers an iGaming platform that includes sportsbook infrastructure (via OddsMatrix) with trading and risk capabilities. It overlaps with Odds+More's sportsbook trading and risk management offering while operating a much broader platform.
• SBTech (now part of DraftKings via Entain-era acquisition): SBTech provided B2B sportsbook trading platforms and risk management technology to operators before being absorbed into DraftKings via the Entain combination. It is a historic peer to Odds+More in the sportsbook trading and risk technology category.
• Playtech: Playtech is a large iGaming platform provider offering sportsbook trading and risk management among a much broader product portfolio. It competes with Odds+More on the sportsbook trading layer while also offering casino, poker, and adjacent verticals.

Emerging players

• Pragmatic Solutions: Pragmatic Solutions provides an iGaming platform with integrated sportsbook trading tools for operators. It is comparable to Odds+More as a B2B technology vendor serving sportsbook operators in similar customer segments.
• Betting Connect: Betting Connect provides odds comparison and betting-related data services relevant to sportsbook trading teams. It is a partial overlap peer to Odds+More's O+M REPORTS competitive analysis and benchmarking functionality.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/oddsandmore
• LinkedInlinkedin.com/company/odds-and-more
• Xx.com/oddsandmore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odds and More