Circle + Bloom

What Circle + Bloom does

Circle + Bloom (legally Circle & Bloom LLC, headquartered in Charlotte, NC) is a privately held direct-to-consumer digital wellness company founded in 2009 by Joanne Verkuilen. The company develops and distributes a library of 25+ guided meditation and visualization programs delivered through a web platform and mobile application, targeting women navigating fertility challenges (natural conception, IVF, IUI, FET, PCOS, egg/embryo donation), pregnancy and postpartum, and complementary use cases such as cancer treatment recovery and general wellness. The underlying technology stack is a standard web/mobile audio application with offline listening capability, Stripe-backed payment processing, and Google sign-in authentication — no AI/ML, API, or SDK layer is disclosed. Content is highly specialized: programs are mapped to specific medical protocols (e.g., IVF cycle stages, FET procedures, pregnancy trimesters) and menstrual cycle phases, differentiating the offering from generalist meditation apps.

The business model combines three revenue streams: a Premium Subscription ($99.99/year or $14.99/month with a 7-day free trial) granting unlimited access to the full catalog; one-time individual program purchases ranging from $14.99 to $79.99 (with three free lead-magnet programs); and a B2B2C Practitioner Partner Program ($999/year, 30-day free trial) that enables fertility coaches, doulas, midwives, and therapists to invite unlimited clients. Distribution is exclusively digital via the company's website and mobile app, supported by free lead-magnet programs, content/SEO marketing, customer testimonials, and practitioner referrals. The company is founder-owned and bootstrapped — no institutional funding, no parent company, and no evidence of M&A activity have been disclosed. Total headcount is 1–10 employees.

Name

Circle + Bloom

Legal name

Circle & Bloom LLC

Website

https://circlebloom.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Circle + Bloom is a bootstrapped D2C digital wellness company offering 25+ guided meditation programs for fertility, pregnancy, PCOS, and women's wellness, delivered via subscription, individual purchase, or a $999/year practitioner partner program.

Ownership category

akta.pro rank

Product category

Guided Meditation and Wellness Services

NAICS

Software Publishers (5132), Sound Recording Industries (5122)

SIC

Services-Prepackaged Software (7372), Phonograph Records & Prerecorded Audio Tapes & Disks (3652)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

Women's Health & Life-Stage Wellness Education (Fertility, Pregnancy, Menopause) (EDAAAHAI), Guided Meditation Instruction (1:1 & Group) (HSADAJAA)

Keywords

• Guided meditation programs
• Fertility wellness content
• Pregnancy meditation
• Mind-body visualization
• Women's wellness subscription

Headquarters

HQ city

Andover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Premium Subscription: Annual subscription at $99.99/year or monthly at $14.99/month, providing unlimited access to all 20+ guided meditation programs with offline listening. This is the primary recurring revenue stream.
2. Individual Program Purchases: One-time purchases of individual meditation programs ranging from $14.99 to $79.99. Programs include Fertility Support, Pregnancy & Birth, PCOS, Egg Donation, Cancer Healing, and Mindfulness categories.
3. Practitioner Partner Program: Annual subscription at $999/year for practitioners (doulas, fertility coaches, therapists, midwives) enabling unlimited client invites with full library access.
4. Digital Products (eBook): Digital ebook '28 Ways In 28 Days to Re-think your Fertility' sold at $9.99 as supplementary content.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Circle + Bloom produces and sells a library of 25+ audio guided meditation and visualization programs focused on fertility (natural cycle, IVF/IUI, FET, PCOS, egg/embryo donation), pregnancy and birth, postpartum recovery, cancer healing, and general women's wellness. Programs are delivered on a web and mobile application with offline listening and progress tracking, sold via individual program purchases, premium subscriptions, and a practitioner partner program.

Product overview

Circle + Bloom offers a library of 25+ guided meditation programs for fertility, pregnancy, and women's wellness. The company operates a hybrid model combining individual program purchases with a premium subscription service. Individual programs range from free offerings to premium programs priced at $14.99 to $79.99, covering areas such as fertility support (Natural Cycle, IVF/IUI, FET, PCOS), pregnancy care (Healthy Pregnancy, Birth Preparation, New Moms), egg donation, cancer healing, and general wellness. The Premium Subscription provides unlimited access to all programs for $99.99/year, while the Partner Program enables practitioners to offer the full library to their clients at $999/year. Programs are designed to be under 25 minutes, following evidence-informed mind-body practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Fertility Relaxation Program

Quantifiable outcome

• 13+ years infertility ended after 1 month of program use
• +2 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Calm: Category-leading consumer meditation and sleep app with 4M+ subscribers and a $2B+ valuation. While not fertility-specialized, Calm has been expanding into sleep, anxiety, and wellness niches that overlap with Circle + Bloom's general wellness tracks and competes for the same D2C meditation subscriber.
• Headspace: Major consumer meditation and mindfulness app with a strong B2B channel through employer and health plan partnerships. Comparable because it pursues the same D2C subscription model and is now moving into fertility, pregnancy, and women's health content, directly threatening Circle + Bloom's specialized niche.
• Insight Timer: Largest free meditation platform with millions of users and thousands of teachers publishing content. Comparable because it offers a similar D2C distribution model (mobile app + subscription tier) and a fertility/meditation content overlap, though at a much broader scale.
• BetterHelp: Largest online therapy platform providing 1:1 counseling via subscription. Comparable because some Circle + Bloom users (those experiencing grief, pregnancy loss, or fertility-related anxiety) could substitute or complement therapy, and BetterHelp occupies the adjacent mental wellness subscription category.

Direct peers

• Expectful: Guided meditation and mental wellness app specifically designed for pregnancy, postpartum, and trying-to-conceive journeys. The closest direct competitor to Circle + Bloom in the fertility/pregnancy meditation niche with similar content depth and similar D2C subscription pricing.
• Fertile Mind: Hypnosis and mind-body program designed to support IVF success, endorsed by fertility specialists. Comparable to Circle + Bloom in the fertility meditation/hypnosis category, often sold directly through fertility clinic partnerships rather than D2C.

Emerging players

• Mindful IVF: Niche meditation and mind-body program focused on IVF and fertility treatment support. Directly comparable because it targets the same core use case (IVF/IUI emotional support) with structured audio programs, often recommended by fertility clinics.
• Wildflower (formerly Cleo): Digital maternity and family benefits platform connecting employees with guided support across pregnancy, postpartum, and parenting. Comparable because it serves the same end-user (expectant and new mothers) with a layered offering that could include Circle + Bloom-style guided meditation content as a feature.
• Maven Clinic: Virtual women's and family health clinic covering preconception, fertility, pregnancy, postpartum, and pediatrics with content, coaching, and clinician access. Comparable as a more clinical/holistic platform serving the same women's health journey where Circle + Bloom is positioned as a complementary mind-body content layer.
• Wysa: AI-driven mental wellness app with employer and health plan distribution. Comparable because it sells a D2C + B2B mental wellness subscription that overlaps with Circle + Bloom's stress, anxiety, and emotional well-being use cases, particularly during fertility treatments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/circlebloom
• Facebookfacebook.com/CircleBloom
• LinkedInlinkedin.com/company/circle---bloom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Circle + Bloom