Owlery
Owlery is a San Francisco-based AI-driven logistics management platform that automates the full freight lifecycle — load building, tracking, invoice auditing, and dock scheduling — for mid-market and enterprise shippers via 500+ carrier, ERP, and accounting integrations.
- Company typePrivate
- Founded2022
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Owlery does
Owlery is a San Francisco-based, privately held SaaS company founded in 2022 that operates an AI-driven logistics management platform (TMS) for mid-market and enterprise shippers. The platform automates the full freight lifecycle through seven integrated modules: Transportation Automation (AI-optimized load building and instant carrier rates), Supply Chain Visibility (real-time multi-carrier tracking with proactive delay alerts), Customer Logistics (branded self-service tracking portal), Spend Optimization (RFP management and rate benchmarking against market data), Analytics & Insights (AI-generated executive reporting), Freight Finance Tools (automated invoice auditing), and Dock Scheduling (self-service appointment booking). The product supports multi-modal freight operations across FTL, LTL, Intermodal, Air, Ocean, and Parcel, and connects via 500+ pre-built integrations to carriers (FedEx, JB Hunt, TQL, Echo, RXO), ERPs (Sage, Katana, SPS Commerce), and accounting platforms (QuickBooks).
Owlery operates on a subscription SaaS revenue model, selling direct to mid-market and enterprise shippers through a bifurcated enterprise field sales and inside sales motion. GTM emphasizes rapid four-week implementation against a three-phase onboarding (Integrations, Configurations, Training), an ROI calculator as a mid-funnel conversion mechanism, and demo requests as the primary bottom-of-funnel action. The company positions itself as carrier-agnostic and shipper-first, explicitly differentiating against platforms that carry brokerage conflicts of interest. Customer base disclosed in marketing includes Daily Harvest (enterprise), Little Spoon, Force of Nature, and Local Bounti (mid-market), all in food/beverage or consumer goods verticals.
The company is venture-backed by top institutional investors (specific names undisclosed), led by a founding team with prior platform-building experience at Uber Freight, Flexe, and Flock Freight, and supported by an advisory board including industry leaders from DAT and supply chain executives at companies like Grocery Outlet. Headcount is 1-10 employees, no funding rounds or revenue figures are publicly disclosed, and the platform reached general availability for its target segments in 2026. Quantified customer outcomes cited include 5-15% freight cost savings, 10-20 hours per week of team time recovered, onboarding in days rather than months, 3x operational scaling with the existing team, and a 25% freight cost reduction at Daily Harvest within the first three months.
Owlery firmographics
Firmographics- Name
- Owlery
- Legal name
- Owlery
- Website
- https://owlery.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Owlery is a San Francisco-based AI-driven logistics management platform that automates the full freight lifecycle — load building, tracking, invoice auditing, and dock scheduling — for mid-market and enterprise shippers via 500+ carrier, ERP, and accounting integrations.
- Ownership category
- akta.pro rank
Owlery industry classification
Industry- Product category
- Logistics Management Software (AI-driven TMS)
- NAICS
- Freight Transportation Arrangement (488510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Shipping Management, Labeling & Carrier Integration (Multi-Carrier) (TLAEACAE)
- akta.pro secondary industries
- Order Visibility, Status Notifications & Customer Tracking Portal (TLAEACAL), Shipper-Carrier Direct Contracting Networks (TLAEAJAC)
Keywords
Where Owlery is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Owlery business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS: Owlery operates as a SaaS platform with subscription-based pricing for its AI-driven logistics management platform. The platform provides automation across the freight lifecycle including load building, tracking, invoice auditing, and carrier management.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Owlery product offering
Product offeringCore offering
Owlery sells a subscription-based AI-driven Logistics Management Platform for mid-market and enterprise shippers. The platform unifies freight operations across FTL, LTL, Intermodal, Air, Ocean, and Parcel, automating load building, carrier selection, real-time tracking, invoice auditing, dock scheduling, and analytics. It is delivered as a carrier-agnostic, shipper-first SaaS with 500+ pre-built integrations and rapid onboarding in days.
Product overview
Owlery is an AI-driven Logistics Management Platform built as a unified platform-plus-modules architecture. The core platform provides end-to-end freight automation connecting to ERP and carrier systems with real-time visibility. The seven integrated modules—Transportation Automation, Supply Chain Visibility, Customer Logistics, Spend Optimization, Analytics & Insights, Freight Finance Tools, and Dock Scheduling—work together to automate load building, optimize carrier selection, audit invoices, manage dock appointments, and provide AI-generated insights. As a carrier-agnostic, shipper-first solution, Owlery supports multi-modal freight operations including FTL, LTL, Intermodal, Air Freight, Ocean Freight, and Parcel.
Differentiator
Problem solved
Functional benefit
Products and services
- Transportation Automation AI-powered automation module for load building, carrier selection, instant BOL generation, and end-to-end freight management, designed for mid-market and enterprise shippers.
- Supply Chain Visibility Real-time shipment tracking module across all carriers with proactive alerts on delays and exceptions before they impact delivery, for logistics teams and supply chain executives.
- Customer Logistics Self-service tracking portal with branded tracking links, proof of delivery, and complete shipment transparency for end customers and customer service teams.
- Analytics & Insights AI-generated executive-ready reports module with live KPIs, carrier performance metrics, and real-time freight cost dashboards for supply chain leadership.
- Freight Finance Tools Automated invoice auditing, billing error detection, and carrier payment module with real-time freight spend visibility, for finance and logistics teams.
- Dock Scheduling Self-serve dock appointment booking module with real-time capacity management, eliminating scheduling chaos for warehouse and logistics operations.
Quantifiable outcome
- Freight cost savings of 5-15% of logistics spend
- +5 more outcomes
Companies that use Owlery
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles3 records
Owlery technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability9 records
Feature7 records
Owlery partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- FedExcoreCarrier integration partner enabling real-time tracking, shipment management, and rate optimization through Owlery's platform. Part of 500+ integrations ecosystem.
- JB HuntcoreCarrier integration partner providing real-time visibility and freight management capabilities through the 360 platform integration.
- TQL (Total Quality Logistics)coreIntegration partner enabling automated carrier rate comparison and freight management through Owlery's platform.
- Echo Global LogisticscoreTechnology integration partner for carrier connectivity and freight optimization services.
- RXOcoreCarrier integration partner providing freight management and transportation services through Owlery's platform.
- SPS CommercecoreEDI and supply chain integration partner enabling seamless data exchange for logistics operations.
- SagecoreERP integration partner enabling financial data synchronization and invoice management within Owlery's platform.
- QuickBookscoreAccounting integration partner enabling seamless freight invoice reconciliation and financial reporting.
- KatanacoreManufacturing ERP integration partner enabling inventory-aware planning and supply chain optimization.
- ColdtrackcoreCold chain visibility partner specializing in temperature-controlled logistics tracking and monitoring.
- Allen LundcoreBroker integration partner for freight management and transportation services coordination.
- Real ColdcoreCold chain logistics partner specializing in temperature-controlled freight transportation.
Scale indicators7 records
Recent moves4 records
Expansion highlights5 records
Owlery competitors and assessment
Company assessmentEmerging players
- nShift: European-based delivery and shipment management platform with multi-carrier shipping and tracking capabilities. Comparable multi-carrier integration and tracking functionality, but primarily serves European markets while Owlery targets US/global.
Direct peers
- Turvo: Cloud-based TMS and collaboration platform for shippers, brokers, and 3PLs. Directly comparable as a multi-modal TMS targeting similar mid-market and enterprise customers with carrier-agnostic, collaborative workflows.
- MercuryGate: Enterprise TMS platform with multi-modal support (FTL, LTL, intermodal, ocean, air) and strong carrier integration capabilities. Directly competes for the same mid-market and enterprise shipper customers with similar module-based architecture.
- Flexport: Digital freight forwarder and logistics platform with strong ocean and air freight capabilities. Comparable in multi-modal freight orchestration and shipper-first positioning; Flexe's alumni also contributed to Owlery's founding team.
- Uber Freight: Digital freight network and TMS platform built by the former Uber Freight team (where Owlery's founders came from). Directly competes in the AI-driven shipper-first TMS and freight orchestration category, with similar multi-modal support and enterprise shipper targeting.
- Flock Freight: AI-driven shared truckload (LTL) freight platform. Directly comparable in applying AI/ML to freight optimization, and Flock Freight is one of the companies where Owlery's founders previously built platforms.
- FourKites: Supply chain visibility and predictive ETA platform serving enterprise shippers across multiple modes. Directly comparable to Owlery's real-time tracking and supply chain visibility module, with an established customer base in similar verticals.
- Project44: Supply chain visibility platform offering multi-modal tracking, carrier connectivity, and shipper analytics. Competes directly with Owlery in the AI-driven visibility and carrier integration space for mid-market and enterprise shippers.
Broad incumbents
- Descartes Systems Group: Large logistics technology incumbent offering TMS, visibility, customs, and trade compliance solutions. Broader portfolio but overlaps with Owlery's multi-modal TMS and freight management capabilities for enterprise shippers.
- Manhattan Associates: Enterprise supply chain and inventory optimization software provider with TMS capabilities. Established incumbent that Owlery's marketing explicitly positions against ('legacy TMS systems that are rigid and require months of configuration').
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Owlery social profiles
Digital presenceOwlery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Owlery leadership team
Management profileNumber of profiles
Owlery funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Owlery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Owlery
What does Owlery do?
Owlery sells a subscription-based AI-driven Logistics Management Platform for mid-market and enterprise shippers. The platform unifies freight operations across FTL, LTL, Intermodal, Air, Ocean, and Parcel, automating load building, carrier selection, real-time tracking, invoice auditing, dock scheduling, and analytics. It is delivered as a carrier-agnostic, shipper-first SaaS with 500+ pre-built integrations and rapid onboarding in days.
Is Owlery a public or private company?
Owlery is a private company. It is classified as venture growth investor backed and is currently operating.
When was Owlery founded?
Owlery was founded in 2022. It employs 1 to 10 people.
Where is Owlery based?
Owlery is headquartered in San Francisco, United States, in the North America region.
How does Owlery make money?
One revenue line is on record: subscription SaaS.
Who are Owlery's main competitors?
nShift is listed as an emerging player. Direct peers are Turvo, MercuryGate, Flexport, Uber Freight, Flock Freight, FourKites and Project44. Broad incumbents are Descartes Systems Group and Manhattan Associates.
Does Owlery have an API?
No public API is recorded for Owlery.
What industry is Owlery in?
Owlery's product category is Logistics Management Software (AI-driven TMS). Its primary akta.pro industry code is TLAEACAE, Shipping Management, Labeling & Carrier Integration (Multi-Carrier), with a secondary code of TLAEACAL, Order Visibility, Status Notifications & Customer Tracking Portal. Its NAICS code is 488510 and its SIC code is 4731.