ColdTrack (fka NutriFresh Services)

What ColdTrack (fka NutriFresh Services) does

ColdTrack (formerly NutriFresh Services) is a privately held US third-party logistics provider specializing in cold-chain fulfillment, shipping, and software for perishable direct-to-consumer and direct-to-business brands. Founded in 2014 in Edison, NJ as a contract manufacturer and high-pressure processing (HPP) operator, the company pivoted in 2018 to become a turnkey cold chain e-commerce fulfillment platform and rebranded to ColdTrack in 2023 alongside the launch of its proprietary ColdTrack Live order management system. It operates a five-node temperature-controlled distribution network spanning Edison NJ (headquarters), Indianapolis IN, Stockton CA, Patterson CA, and a New York office, covering 1M+ sq ft of frozen, refrigerated, and ambient warehouse space with 20,000+ pallet positions and 25+ refrigerated line haul routes. The company ships across 14 national and regional carrier partnerships with 18 daily carrier pickups and 60 weekly line haul lanes, reaching 99% of the US population via 48-hour ground shipping.

The platform combines three modular offerings: Fulfillment Services (pick-and-pack with a 100% Pack Accuracy Guarantee, kitting, gift assembly, B2B case picking, and coolant procurement), Logistics Services (negotiated shipping rates across 14 carriers, line haul zone-skipping, LTL/FTL freight, and international shipping via Passport), and Software as a Service (the ColdTrack Live OMS, available as a standalone SaaS for brands using external 3PLs or self-fulfilling). Technology is anchored by the proprietary ColdTrack Live OMS integrated with Deposco WMS, featuring weather-based coolant optimization, cartonization algorithms, FEFO inventory management, lot-level traceability, automated carrier claims management, and a public versioned API. ColdTrack holds USDA, AIB International, and SQF food safety certifications and serves verticals including DTC seafood, premium meats, pet food, meal kits, desserts, and temperature-controlled pharmaceuticals.

ColdTrack's business model is hybrid: transaction-fee revenue from per-order/per-unit 3PL fulfillment and shipping cost markups, supplemented by subscription or per-order software fees for ColdTrack Live. Go-to-market combines enterprise field sales with dedicated onboarding and partner success teams targeting emerging (50-100 boxes/year) to high-volume (millions of shipments/year) perishable DTC brands, supported by content marketing, industry events (Manifest, Home Delivery World, Seafood Expo North America), customer case studies, and a formal affiliate/leadshare program. The company is owned by NF Solutions, LLC, has no disclosed institutional equity investors beyond a 2021 Trive Capital Holdings financing, and maintains leadership including CEO Guy Ironi, COO Luke Vaccaro (formerly Amazon Fresh, Hungryroot, Express Scripts), CFO Josh Abramson, CSO Andy Gabriel, and CRO Warner Siebert.

Name

ColdTrack (fka NutriFresh Services)

Legal name

NF Solutions, LLC

Website

https://coldtrack.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

ColdTrack (fka NutriFresh Services) is a US third-party logistics provider specializing in cold-chain fulfillment, shipping, and proprietary OMS software for perishable direct-to-consumer brands across seafood, meats, pet food, meal kits, desserts, and pharmaceuticals.

Ownership category

akta.pro rank

Product category

Cold Chain E-commerce Fulfillment Services

NAICS

Refrigerated Warehousing and Storage (493120)

SIC

Trucking & Courier Services (No Air) (4210), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Temperature-Controlled E-commerce & DTC Parcels (TLAAAJAJ)

akta.pro secondary industries

Cold Chain Fulfillment & Pick-Pack (E-grocery/D2C) (TLALABAL), Pharmaceutical Cold-Chain Delivery (2–8°C / CRT) (TLAAAJAC), Temperature-Controlled Food & Grocery Delivery (Chilled/Frozen) (TLAAAHAL)

Keywords

• Cold chain fulfillment
• Perishable ecommerce logistics
• Temperature-controlled 3PL
• Order management software
• Shipping management platform

Headquarters

HQ city

Edison

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. 3PL Fulfillment Services: Pick-and-pack fulfillment services from temperature-controlled facilities. Services include kitting, gift assembly, B2B case picking, coolant procurement. Revenue based on per-order or per-unit pricing.
2. Logistics and Shipping Services: Shipping as a service including negotiated shipping rates across 14 national and regional carriers, line haul management, and LTL/FTL freight services. Revenue generated through shipping cost markups and logistics service fees.
3. Software as a Service (ColdTrack Live): OMS and Shipping Management software offered to brands using external 3PLs or self-fulfilling. Provides packing slip generation, label generation, order batching, and carrier optimization. Revenue model based on subscription or per-order software fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

ColdTrack provides end-to-end perishable e-commerce fulfillment, logistics, and proprietary software (ColdTrack Live OMS) from a 5-node temperature-controlled distribution network. Its core service is third-party logistics (3PL) pick-and-pack fulfillment for perishable DTC brands across meats, seafood, pet food, meal kits, desserts, and pharmaceuticals, backed by an industry-first 100% Pack Accuracy Guarantee. The company layers Shipping as a Service across 14 national and regional carriers and a SaaS software platform (ColdTrack Live) that handles order optimization, weather-based coolant adjustment, cartonization, and automated carrier claims.

Product overview

ColdTrack operates a modular platform for perishable e-commerce fulfillment, logistics, and software. The core offering consists of ColdTrack Live (proprietary OMS and Shipping Management software) integrated with Deposco WMS, providing automated order optimization, cartonization, weather-based coolant logic, and carrier management. The platform offers three service layers: Fulfillment Services (pick-and-pack with 100% Pack Accuracy Guarantee), Logistics Services (Shipping as a Service with 14-carrier network, Line Hauls for zone skipping), and Software as a Service. Specialized fulfillment sub-products cover meats, seafood, pet food, meal kits, and desserts. A 5-node strategic distribution network in New Jersey, Indiana, and California enables 99% US ground coverage within 48 hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Perishable Fulfillment Services (Pick & Pack) Pick-and-pack fulfillment from a 5-node temperature-controlled distribution network (Edison NJ, Indianapolis IN, Stockton CA, Patterson CA) reaching 99% of the US with ground shipping in 48 hours. Includes kitting, gift assembly, B2B case picking, coolant procurement, FEFO inventory management, scan-based fulfillment, and the industry-first 100% Pack Accuracy Guarantee. Serves DTC brands shipping meats, seafood, pet food, meal kits, desserts, beverages, and pharmaceuticals.
• Shipping as a Service Shipping management service with guaranteed cost savings across 14 national and regional carriers (FedEx, UPS, Jitsu, OnTrac, LSO, GLS, USPS, DHL, and others). Includes rate-locks without volume commitments, the ability to shift volume across carriers without penalties, international shipping via Passport, and the Shipping Cost Savings Guarantee.
• Line Hauls (Zone-Skip Transportation) Fully-managed middle mile temperature-controlled line haul transportation for zone skipping and LTL/FTL freight services. 25+ refrigerated line haul vehicles in fleet and 60 weekly lanes enabling up to $20 savings per parcel and reduced out-of-temp transit through direct injection into major carrier hubs.
• ColdTrack Live (Software as a Service) Proprietary Order Management System and Shipping Management platform purpose-built for perishable ecommerce. Provides facility and carrier assignment, cartonization, automated weather-based coolant quantity adjustments, order batching logic, packing slip and label generation, real-time parcel tracking, and automated carrier claims filing. Available as a SaaS subscription for brands using external 3PLs or self-fulfilling, with Open API (JSON) integration.
• 100% Pack Accuracy Guarantee Industry-first contractual performance guarantee offering 100% pick-and-pack accuracy for perishable fulfillment clients, reimbursing pick-and-pack costs in the event of any mispick. Powered by scan-based fulfillment with wrist computers, finger-appointed laser scanners, real-time order-level traceability, and collaboration between ColdTrack Live OMS and Deposco WMS.
• CryoPause CryoPause is an advanced ColdTrack Live technology that suspends time-in-transit constraints for perishable shipments, enabling 2-day delivery windows to behave as effectively immediate. First-of-its-kind capability for perishable fulfillment.

Quantifiable outcome

• 28M+ parcels shipped, 110M+ units packed
• +10 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability8 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core.

• DeposcocoreTechnology or IntegrationDeposco provides the Warehouse Management System (WMS) that powers ColdTrack's facilities. Integrated with ColdTrack Live OMS for real-time inventory visibility, FEFO management, lot traceability, and pick-and-pack operations. Scan-based fulfillment with wrist computers and finger scanners enabled by Deposco WMS.
• ShopifycoreTechnology or IntegrationE-commerce platform integration for order management and fulfillment. Direct integration with ColdTrack Live OMS for seamless order flow.
• AmazoncoreTechnology or IntegrationMarketplace integration supporting Seller Fulfilled Prime programs. Orders can be synced directly into ColdTrack Live for fulfillment.
• FedExcoreTechnology or IntegrationNational carrier partner with enterprise-level rate agreements. Integrated for label generation and parcel tracking within ColdTrack Live.
• UPScoreTechnology or IntegrationNational carrier partner with enterprise-level rate agreements. Integrated for label generation and parcel tracking within ColdTrack Live.
• JitsucoreTechnology or IntegrationRegional carrier partner providing last-mile delivery services. Featured in panel discussions on multi-carrier strategy and performance optimization.
• VehocoreTechnology or IntegrationRegional carrier partner integrated into ColdTrack's carrier network for optimized shipping performance and coverage.

Scale indicators23 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• ShipBob: Large-scale DTC e-commerce fulfillment platform serving SMB and mid-market brands across the US. Closely comparable to ColdTrack's fulfillment business model, customer segment (DTC brands), and tech-forward OMS approach, though ShipBob does not specialize in temperature-controlled/perishable goods.
• ShipMonk: DTC and multichannel fulfillment provider with proprietary OMS/WMS technology and a comparable SMB-to-enterprise customer base. Operates a similar per-order fee model with multi-carrier shipping aggregation, making it a directly comparable peer despite no specialization in cold chain.
• Red Stag Fulfillment: Specialty DTC fulfillment provider known for handling heavy, bulky, and high-value items with strong accuracy guarantees. Comparable to ColdTrack's positioning around SLA-backed fulfillment for premium product categories and its vertical specialization.
• Saddle Creek Logistics: National fulfillment and warehousing provider serving DTC and omnichannel brands with multi-node distribution. Comparable in network-based fulfillment model, multi-carrier shipping aggregation, and enterprise customer focus.

Emerging players

• Coldbox Cold Storage: Temperature-controlled warehousing and e-commerce fulfillment provider focused on cold-chain DTC brands. Direct overlap with ColdTrack's perishable fulfillment niche, though smaller scale and footprint.
• Cart.com: Omnichannel commerce and fulfillment platform offering warehousing, OMS, and shipping aggregation to enterprise brands. Comparable end-to-end software-plus-fulfillment stack and multi-vertical DTC customer base, with growing interest in temperature-controlled categories.
• Cryoport: Specialty temperature-controlled supply chain provider focused on life sciences, cell and gene therapies, and pharmaceutical cold chain. Comparable as a cold-chain specialist serving regulated temperature-sensitive shipments — the same pharmaceutical/GLP-1 DTP segment ColdTrack is expanding into.

Broad incumbents

• Americold Logistics: World's largest publicly traded temperature-controlled warehousing and logistics company. Operates hundreds of cold-storage facilities globally serving food producers, retailers, and foodservice — a broad incumbent in the same cold-chain space, though oriented to B2B bulk rather than DTC parcels.
• Lineage Logistics: One of the largest global temperature-controlled warehouse and logistics providers, serving food retailers, manufacturers, and distributors. Comparable as a broad cold-chain incumbent with a multi-node US footprint, though focused on palletized B2B rather than DTC e-commerce parcels.
• DHL Supply Chain: Global contract logistics leader offering temperature-controlled warehousing, fulfillment, and transportation across life sciences, food, and consumer verticals. Comparable for multi-node cold-chain capabilities, integrated WMS/OMS technology, and enterprise customer access, though not DTC-specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/9212376
• Facebookfacebook.com/nutrifreshservices

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ColdTrack (fka NutriFresh Services)