Northpoint Asset Management, Inc.
Northpoint Asset Management is a privately held residential property management firm founded in 2006 that manages 5,000+ properties across 25+ US markets for 3,000+ small and mid-sized owners, using an AI-augmented platform built on AppFolio.
- Company typePrivate
- Founded2006
- HeadquartersSalt Lake City, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Northpoint Asset Management, Inc. does
Northpoint Asset Management, Inc. is a privately held residential property management company founded in 2006 and headquartered in Austin, Texas (5901 Vega Avenue, Suite 300), with BBB accreditation in Salt Lake City, Utah. The firm manages more than 5,000 properties across 25+ US markets on behalf of 3,000+ owners, predominantly small-to-mid-sized individual and portfolio investors. Its go-to-market combines organic geographic expansion with an active acquisition program targeting property management companies with 100 to 2,000+ doors, and its team of 101-250 employees supports a distributed local-manager model.\n\nThe core product is an AI-augmented property management platform delivered through a partnership with AppFolio, layered with proprietary AI capabilities including AI Leasing, AI Maintenance Triage, AI Resident Communication, AI Financial Anomaly Detection, and AI Lease Review. Reported performance outcomes include a 37% reduction in days-on-market, 14% reduction in maintenance spend, 67% improvement in emergency response time, and a 9-point lift in renewal rates. The firm also partners with PARCL for external market intelligence and Roots for resident financial wellness, signaling an emerging ecosystem strategy beyond pure property management.\n\nNorthpoint generates revenue primarily through recurring monthly management fees on managed properties, supplemented by leasing transaction fees and ancillary services. The company is bootstrapped with no disclosed external funding rounds and continues to invest in leadership and AI capabilities, including recent executive hires (Robert Burr, 2023; Phillip Schaaf, 2024) and a planned 2026 AI & Technology Content Series.
Northpoint Asset Management, Inc. firmographics
Firmographics- Name
- Northpoint Asset Management, Inc.
- Legal name
- Northpoint Asset Management LLC
- Website
- https://northpointam.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Northpoint Asset Management is a privately held residential property management firm founded in 2006 that manages 5,000+ properties across 25+ US markets for 3,000+ small and mid-sized owners, using an AI-augmented platform built on AppFolio.
- Ownership category
- akta.pro rank
Northpoint Asset Management, Inc. industry classification
Industry- Product category
- Residential Property Management
- NAICS
- Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Asset Management (BPAJAMAA)
- akta.pro secondary industries
- Property Management Advisory & Leasing Administration (FSAEAJAN), Owner Services, Reporting & Portfolio Administration (THAMAKAI)
Keywords
Where Northpoint Asset Management, Inc. is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Northpoint Asset Management, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Management Fees: Recurring management fees charged to property owners for full-service property management including leasing coordination, rent collection, maintenance oversight, and financial reporting. Operates on a flat-fee model for transparency.
- Leasing Fees: Fees charged for tenant placement and leasing services including marketing, screening, and lease execution.
- Referral Partner Compensation: Partner referral program paying $500 per successfully onboarded property referred by real estate agents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Full-Service Property Management - Flat Fee |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Northpoint Asset Management, Inc. product offering
Product offeringCore offering
Northpoint Asset Management provides full-service property management for single-family rental homes, covering leasing and tenant placement, maintenance coordination, rent collection, inspections, accounting, and owner reporting. The service is delivered through local property managers in more than 25 U.S. markets, supported by an internal AI-driven operations stack and an owner-facing portal, and is sold on a flat monthly management fee plus per-lease leasing fees.
Product overview
Northpoint Asset Management operates as a full-service property management company built on a platform-plus-tools architecture. The core offering is Full-Service Property Management, which coordinates leasing, maintenance, financial reporting, and tenant management across 25+ U.S. markets through local teams. This core service is supported by a suite of seven free owner calculator tools (Rent Estimate, ROI Calculator, PM Cost Calculator, PM vs Self-Management, Vacancy Loss, and Rent vs Sell Calculators) that serve both as lead generation assets and standalone advisory tools. Resident-facing services include a Tenant Portal powered by AppFolio and a wealth-building program through a Roots partnership. The company also operates adjacent programs including a Partner Referral Program for realtors ($500 per referral), an M&A program for acquiring other property management companies (100-2,000+ doors), a Vendor Network, and The Northpoint Journal blog providing market insights and state-specific guides. Northpoint's scale encompasses 5,000+ properties managed across 3,000+ owners in markets including Atlanta, Austin, Tampa, San Diego, Denver, and 20+ additional metros.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Single-Family Rental Property Management
Quantifiable outcome
- 37% reduction in days-on-market versus 2022 baseline
- +4 more outcomes
Companies that use Northpoint Asset Management, Inc.
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
Northpoint Asset Management, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature6 records
Northpoint Asset Management, Inc. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- PARCLcorePARCL provides market intelligence data powering Northpoint's Rent Estimate Tool and Market Intelligence platform. Combines live rental market data, comparable outcomes, and motivated renter intelligence for real-time pricing signals and market analysis.
- RootsminorWealth-building rewards partnership offering Northpoint residents the ability to build credit, earn rewards, and invest in real estate. Residents get first month free with code NORTHPOINT. Includes $100 to invest day one, $10/month subscription, and 12%+ average returns. Roots has 190K+ members.
- AppFoliocoreProperty management software platform providing the operational backbone for owner portals, tenant portals, rent collection, maintenance tracking, and financial reporting. Northpoint uses AppFolio's RealPage/folio space platform for property management operations.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Northpoint Asset Management, Inc. competitors and assessment
Company assessmentOthers
- Buildium: Residential property management software platform serving small-to-mid-portfolio landlords. Indirect competitor as an alternative platform choice and a potential horizontal threat as it adds AI-driven automation features.
- Yardi: Enterprise real estate software platform offering residential property management, accounting, and resident screening. Indirect competitor and incumbent software choice for larger portfolios that Northpoint also targets at the upper end of its customer segment.
- AppFolio: Property management software platform that powers Northpoint's owner and tenant portals. Enabling technology partner and a competitive threat if AppFolio vertically integrates into SFR PM services via its Realm-X AI suite.
Broad incumbents
- Willow Bridge Property Company: National residential property management company managing approximately 200,000+ units across conventional multifamily and build-to-rent single-family. Comparable scale and overlapping Sun Belt footprint to Northpoint's market list.
- RPM Living: Texas-based residential property manager with a significant Sun Belt portfolio. Operates at a similar geographic overlap to Northpoint (especially Texas markets) and serves overlapping owner segments, making it a key competitive incumbent.
- FirstService Residential: Large North American residential property manager (concentrated in HOA and multifamily, but expanding into single-family rentals). Competes for institutional owner relationships that Northpoint also targets through its portfolio-tier offering.
- Asset Living: Large national residential property manager with heavy Sun Belt multifamily presence and growing SFR exposure. Comparable on geographic footprint and on operator size relative to Northpoint's mid-market target.
- Greystar Real Estate Partners: Largest residential property manager in the United States, operating across multifamily and (increasingly) single-family rentals. Broad incumbent competing with Northpoint for institutional and large-portfolio SFR owners across shared Sun Belt markets.
Direct peers
- Belong: Residential property management company focused on single-family homes for individual and small-portfolio owners, offering tech-forward service similar to Northpoint. Direct overlap on SFR segment, owner-driven GTM, and flat-fee positioning.
- Mynd Property Management: Tech-enabled residential property manager with a national footprint focused on single-family rentals. Closest comparable to Northpoint on customer (small-portfolio and individual SFR owners), business model (flat-fee management), and tech-led differentiator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Northpoint Asset Management, Inc. social profiles
Digital presenceNorthpoint Asset Management, Inc. compliance and trust
Trust signalCompliance3 records
Northpoint Asset Management, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Northpoint Asset Management, Inc. leadership team
Management profileNumber of profiles
Profiles9 records
Northpoint Asset Management, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Northpoint Asset Management, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Northpoint Asset Management, Inc.
What does Northpoint Asset Management, Inc. do?
Northpoint Asset Management provides full-service property management for single-family rental homes, covering leasing and tenant placement, maintenance coordination, rent collection, inspections, accounting, and owner reporting. The service is delivered through local property managers in more than 25 U.S. markets, supported by an internal AI-driven operations stack and an owner-facing portal, and is sold on a flat monthly management fee plus per-lease leasing fees.
Is Northpoint Asset Management, Inc. a public or private company?
Northpoint Asset Management, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Northpoint Asset Management, Inc. founded?
Northpoint Asset Management, Inc. was founded in 2006. It employs 101 to 250 people.
Where is Northpoint Asset Management, Inc. based?
Northpoint Asset Management, Inc. is headquartered in Salt Lake City, United States, in the North America region.
How does Northpoint Asset Management, Inc. make money?
Three revenue lines are on record. Property Management Fees are the primary driver. The others are leasing Fees and referral Partner Compensation.
Who are Northpoint Asset Management, Inc.'s main competitors?
Others on record are Buildium, Yardi and AppFolio. Broad incumbents are Willow Bridge Property Company, RPM Living, FirstService Residential, Asset Living and Greystar Real Estate Partners. Direct peers are Belong and Mynd Property Management.
Does Northpoint Asset Management, Inc. have an API?
No public API is recorded for Northpoint Asset Management, Inc..
What industry is Northpoint Asset Management, Inc. in?
Northpoint Asset Management, Inc.'s product category is Residential Property Management. Its primary akta.pro industry code is BPAJAMAA, Residential Real Estate Asset Management, with a secondary code of FSAEAJAN, Property Management Advisory & Leasing Administration. Its NAICS code is 531311 and its SIC code is 6531.