What NP Strategy does

NP Strategy is a strategic communications consultancy founded in 2013 and headquartered in Columbia, South Carolina. The firm operates as a wholly-owned subsidiary of Maynard Nexsen, a 600-attorney national law firm with 31 locations, and is led by CEO Amanda Loveday with COO Jean Cecil Hudak. NP Strategy delivers ten specialized services—community assessment, crisis management, event management, media relations, media training, message development, public affairs, social media, stakeholder management, and video production—executed by a roster of former journalists, political insiders, and PR executives with personnel spread across more than 30 US cities.

The firm serves three horizontal customer segments: enterprise corporate clients (Samsung, Lenovo, Haile Gold Mine, Broad River Electric Cooperative, South Carolina Power Team), government and quasi-government entities (Alabama League of Municipalities; municipal-level engagements), and nonprofit organizations. Notable content products include the pandemic-era "Taking the Pulse: A Health Care & Life Sciences Podcast" co-hosted with Maynard Nexsen attorneys and the "Marketing Minute" educational video series. Delivery is people-led—former CNN, Post and Courier, WRAL-TV/WNCN-TV, NC Governor's office, U.S. Congress, and Charleston County Government alumni—giving the firm hard-to-replicate media and political-relationship capital.

The business model is professional services on a project and retainer basis at custom/undisclosed pricing. New client relationships are initiated through free consultations and developed via direct senior-advisor engagement, thought leadership content, and case studies. Distribution is supplemented by Maynard Nexsen's attorney referral network across 31 locations, organic social channels (LinkedIn, Instagram, Facebook, X, YouTube, TikTok), an email newsletter, and PR/earned media through client work. NP Strategy has no proprietary technology platform, public APIs, SDKs, or disclosed AI/ML capabilities; its core delivery assets are talent, relationships, and the embedded distribution advantage of its parent law firm.

Name

NP Strategy

Legal name

NP Strategy PC

Website

https://npstrategy.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

NP Strategy is a strategic communications consultancy founded in 2013 and headquartered in Columbia, South Carolina. Operating as a wholly-owned subsidiary of Maynard Nexsen law firm, it provides crisis management, media relations, public affairs, and related services to enterprise corporates, government entities, and nonprofits across 30+ US cities.

Ownership category

akta.pro rank

Product category

Strategic Communications Consulting

NAICS

Management Consulting Services (54161), Public Relations Agencies (54182)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industry

Public Sector & Policy Consulting (BPAHACAN)

Keywords

• Strategic communications consulting
• Crisis communications services
• Public affairs consulting
• Media relations services
• Stakeholder engagement consulting

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices31 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Communications Consulting: NP Strategy generates revenue through providing strategic communications services including crisis management, media relations, public affairs, social media management, event management, video production, and message development. Services are delivered on a project and retainer basis to enterprise and government clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

NP Strategy is a strategic communications consultancy that provides crisis management, media relations, public affairs, message development, social media, event management, video production, media training, community assessment, and stakeholder management services to enterprise, government, and nonprofit clients. Services are delivered on a project or retainer basis by a team of former journalists, political insiders, and communications professionals, with 24/7 crisis response availability. The firm operates as a wholly-owned subsidiary of national law firm Maynard Nexsen, providing clients with ancillary access to legal expertise.

Product overview

NP Strategy is a strategic communications firm that offers a unified suite of professional services rather than a software product platform. The core offering consists of ten specialized communication services: Community Assessment, Crisis Management, Event Management, Media Relations, Media Training, Message Development, Public Affairs, Social Media, Stakeholder Management, and Video Production. These services are delivered by a team of former journalists, communications professionals, and public relations executives. Additionally, the firm produces content including the 'Taking the Pulse' healthcare and life sciences podcast and the Marketing Minute video series. NP Strategy operates as a wholly-owned subsidiary of Maynard Nexsen, a national law firm.

Differentiator

Problem solved

Functional benefit

Products and services

• Crisis Management 24/7 crisis management service delivering swift, strategic responses in any crisis with tailored communication to protect client reputation and reach target audiences with clarity and impact. For enterprise, government, and nonprofit clients facing reputation-critical events.
• Media Relations Tailored media relations services including message creation, media training, and meaningful results delivery to amplify client presence across all platforms. For enterprise and government clients seeking media exposure and narrative shaping.
• Media Training Media training delivered by former journalists who combine expertise and experience to amplify brand visibility with precision, crafting impactful tailored messages and preparing clients for any media scenario.
• Public Affairs Public affairs services that navigate complex issues with expertise, influence audiences, and drive meaningful change through dedicated solutions wherever it matters most. For government, corporate, and nonprofit clients engaging in policy and stakeholder communications.
• Message Development Message development services that build narratives resonating with target audiences, crafting purposeful messaging aligned with brand to stand out and connect in any situation. For executive and corporate communications campaigns.
• Community Assessment Community assessment services that analyze each community's unique needs and strengths to deliver insights, develop relationships, and build strategies for success. For clients launching or expanding facilities, infrastructure, or community-impact projects.
• Stakeholder Management Stakeholder management services that identify key stakeholders and create custom engagement plans to build strong relationships, ensuring client goals are reached even when challenges arise. For clients facing complex multi-stakeholder environments.
• Event Management End-to-end event management handling every detail from start to finish, overcoming challenges and creating impactful experiences that allow brands to flourish.
• Social Media Customized social media content and digital services through social media experts to create meaningful connections and drive success. For clients needing ongoing organic social programming across platforms.
• Video Production In-house video team creating powerful, award-winning content to highlight client messages, from concept to production, crafting compelling stories that position clients as industry leaders.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Maynard NexsencoreOthers · 1 January 2013NP Strategy is a wholly-owned subsidiary of Maynard Nexsen, a 600-attorney national law firm with 31 locations from coast to coast. This relationship provides NP Strategy with deep relationships across the United States and access to legal expertise that enhances crisis communications capabilities, particularly in matters involving litigation or regulatory challenges.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lewis Communications: Birmingham, Alabama-based advertising and public relations agency of comparable size and regional Southeast U.S. footprint. Serves similar enterprise and regional clients across crisis, brand, and public affairs work, with team overlap noted via former Lewis account manager Whitney Satterwhite.
• Jackson Spalding: Mid-sized Atlanta-based integrated marketing, PR, and public affairs firm with comparable Southeast U.S. footprint and similar mix of corporate, government, and nonprofit clients. Closely mirrors NP Strategy's positioning in crisis communications, public affairs, and stakeholder engagement.
• Cookerly Public Relations: Atlanta-based strategic communications firm focused on crisis, corporate communications, and public affairs. Operates in overlapping Southeast markets with a similar boutique scale and similar enterprise/regional client mix.
• Walker Sands: Mid-sized U.S. PR and integrated marketing agency with strong B2B technology and professional services focus. Comparable in size and team-composition profile; former NP Strategy team member Whitney Satterwhite previously worked there as a media relations specialist.
• The Hodges Partnership: Richmond, Virginia-based strategic PR and public affairs firm with comparable boutique size and Southeast/Mid-Atlantic presence. Similar service mix including crisis communications, media relations, public affairs, and stakeholder engagement.
• M Booth: Mid-sized U.S. consumer and corporate PR agency with similar integrated service model including crisis, media relations, and brand storytelling. Comparable in scale and positioning as an independent strategic communications firm rather than a global holding company network.

Broad incumbents

• Edelman: Largest independently owned global public relations firm, operating broadly across corporate communications, crisis, public affairs, and media relations — directly overlapping NP Strategy's core offerings but at vastly greater scale and with proprietary research, technology, and global reach.
• FleishmanHillard: Global public relations and communications consultancy with strong public affairs and crisis practices that directly overlap NP Strategy's offerings. Operates as part of a broader Omnicom portfolio with significantly greater resources and geographic footprint.
• Weber Shandwick: One of the largest global PR networks, with deep crisis, public affairs, healthcare, and corporate communications practices that overlap directly with NP Strategy's service portfolio. Competes for the same enterprise client base at significantly greater scale.
• Ketchum: Major global public relations firm with broad corporate communications, crisis, and public affairs capabilities that overlap NP Strategy's core service lines. Operates as part of the Omnicom network with substantially greater scale and proprietary tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NPStrat
• YouTubeyoutube.com/NPStrategy2013
• Facebookfacebook.com/NPStrategy
• LinkedInlinkedin.com/company/np-strategy
• Instagraminstagram.com/npstrategy
• TikToktiktok.com/@npstrategy

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NP Strategy