Cookerly Public Relations
Cookerly Public Relations is a privately held Atlanta-based integrated marketing and crisis communications agency serving Fortune 500 enterprises across automotive, financial services, healthcare, hospitality, and technology verticals through retainer and project engagements.
- Company typePrivate
- Founded1995
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Cookerly Public Relations does
Cookerly Public Relations is a privately held, Atlanta-based integrated marketing and communications agency founded by former broadcast journalist Carol Cookerly (circa 1995). The firm delivers a full-service professional services offering spanning integrated marketing communications (under its proprietary Cookerly IM IQ framework), content development, crisis and issues management, media relations, brand activation, and reputation management. It serves Fortune 500 and large enterprise clients across verticals including automotive (Mercedes-Benz USA, NAPA Auto Parts), quick-service restaurants (McDonald's, Hooters), energy/pipeline (Colonial Pipeline), financial services and fintech (SunTrust/Truist, Merrill Lynch, Allstate, Deluxe Corporation, TSYS), hospitality (Westin Hotels), healthcare (Cancer Treatment Centers of America, Guardian Pharmacy Services, Blue Cross Blue Shield), and data/technology (LexisNexis Risk Solutions).
The firm's core 'technology' is the Cookerly IM IQ methodology — an end-to-end integrated marketing ecosystem that begins with social listening and concludes with ROI and KPI measurement across paid, earned, owned and shared platforms. This is best characterized as a measurement framework underpinned by third-party social listening and analytics tooling rather than proprietary AI/ML infrastructure. The firm has no patents, no proprietary software products, and no APIs; its offerings are professional services delivered by its ~13-person senior team supplemented by junior staff, with revenue generated through retainer, project, and annual contract engagements quoted on a per-engagement basis. Distribution is direct enterprise field sales targeting corporate communications and marketing leadership, supported by a dedicated [email protected] channel.
Cookerly is a member of the Worldcom Public Relations Group, the world's leading partnership of independent PR firms, which provides global reach capability the firm could leverage for cross-border client engagements. The firm has earned the National PRSA Silver Anvil Award (2020), Forbes/Statista America's Best PR Agencies Five-Star designation (2021), and Newsweek/Forbes Best PR Agency recognition (2024), alongside the most Georgia PRSA Phoenix Awards of any regional agency. Long-tenured enterprise relationships (Colonial Pipeline since 2014, SunTrust/Truist 7+ years, Mercedes multi-year) indicate strong account retention, while the absence of disclosed revenue, funding rounds, M&A, or geographic expansion beyond Atlanta characterizes the firm as a stable, organically growing independent agency rather than a high-velocity consolidator.
Cookerly Public Relations firmographics
Firmographics- Name
- Cookerly Public Relations
- Legal name
- Cookerly Public Relations & Marketing Services
- Website
- https://cookerly.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cookerly Public Relations is a privately held Atlanta-based integrated marketing and crisis communications agency serving Fortune 500 enterprises across automotive, financial services, healthcare, hospitality, and technology verticals through retainer and project engagements.
- Ownership category
- akta.pro rank
Cookerly Public Relations industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)
- akta.pro primary industry
- Media Relations & Press Office Services (BPAFADAF)
- akta.pro secondary industries
- Corporate & Financial Communications PR (MPAAADAA), Public Affairs, Government Relations & Lobbying (BPAFADAB)
Keywords
Where Cookerly Public Relations is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cookerly Public Relations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional PR Services: Cookerly generates revenue through professional public relations and integrated marketing communications services, likely on a project, retainer, or annual contract basis serving enterprise clients.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Cookerly Public Relations product offering
Product offeringCore offering
Cookerly Public Relations is a full-service public relations, communications, and marketing agency based in Atlanta, Georgia. The firm delivers integrated marketing communications, content development, crisis and issues management, media relations, and brand activation campaigns to enterprise and Fortune 500 clients across verticals including automotive, financial services, healthcare, hospitality, technology, and government.
Product overview
Cookerly Public Relations is a full-service public relations, communications, and marketing agency based in Atlanta, Georgia. The firm offers integrated marketing, content development, crisis and issues management, brand activation, and reputation management services. As a service-based company rather than a software product company, Cookerly does not offer distinct branded products or modules—their offerings are professional services delivered by their team of communications specialists. Services include integrated marketing communications (Cookerly IM IQ framework), content development, crisis communications, media relations, and brand activation campaigns across various industry verticals including automotive, financial services, healthcare, hospitality, and technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Integrated Marketing End-to-end integrated marketing communications program built on the Cookerly IM IQ framework, combining social listening with ROI and KPI measurement across paid, earned, owned, and shared media. Delivered for enterprise clients across verticals.
- Content Development Strategic creation of blogs, videos, editorials, advertorials, mobile apps, infographic campaigns, annual reports, and other brand content for corporate, B2B, technology, and healthcare clients.
- Crisis & Issues Management Crisis and issues management practice covering threat assessment and prioritization, planning and training, response support, stakeholder engagement, media relations, coalition building, litigation support, labor and employment matters, regulatory investigations, and catastrophic incidents. Includes media training and tabletop exercises for senior executives.
Quantifiable outcome
- Mercedes-Benz campaigns resulted in award-winning programs with tie-ins to Super Bowl, Ludacris and Ron Clark Academy
- +5 more outcomes
Companies that use Cookerly Public Relations
Customer profileNamed customers13 records
Segments8 records
Ideal customer profiles4 records
Cookerly Public Relations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Cookerly Public Relations partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Worldcom Public Relations GroupcoreCookerly is a proud member of the Worldcom Public Relations Group, described as the world's leading partnership of global public relations firms with more offices in more cities and countries than any multinational firm. CEO Cory Stewart serves on the global board and North America committee of Worldcom PR Group.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Cookerly Public Relations competitors and assessment
Company assessmentDirect peers
- Jackson Spalding: Atlanta-headquartered independent PR, marketing, and communications firm of similar size and regional footprint, serving enterprise and B2B clients across the Southeast. Direct competitor for the same Fortune 500 and regional enterprise accounts Cookerly targets.
- Arketi Group: Atlanta-based B2B technology and healthcare PR firm specializing in thought leadership, PR, and marketing for technology and B2B clients. Comparable in size and service mix; competes for the same tech/healthcare accounts in the Atlanta corridor.
- M Booth: Independent, mid-sized PR and communications agency known for consumer, brand, and purpose-driven campaigns. Comparable size and positioning to Cookerly as an independent challenger to the major holding-company agencies.
- Boardroom PR: Independent, mid-sized PR and communications agency with comparable regional positioning and enterprise B2B/B2C client base. Most comparable in size and ownership structure (independent, mid-size) to Cookerly.
Broad incumbents
- Edelman: World's largest independent PR firm (10,000+ employees globally) serving many of the same Fortune 500 enterprise clients as Cookerly (including Mercedes-Benz globally). Competes for the largest enterprise retainers but operates at materially greater scale.
- FleishmanHillard: Omnicom-owned global PR agency with deep crisis communications, healthcare, and consumer practices — overlapping with Cookerly's crisis, healthcare, and automotive client work. Significantly larger but competes for the same enterprise RFPs.
- Weber Shandwick: Interpublic-owned global PR firm with strong corporate, consumer, healthcare, and technology practices. Competes with Cookerly for enterprise mandates across automotive (Mercedes-Benz), financial services, and healthcare verticals.
- Ketchum: Omnicom-owned global PR agency with deep corporate communications, brand marketing, and food/consumer practices. Competes for enterprise retainers across food/CPG (McDonald's-adjacent), consumer, and corporate communications.
- Burson (formerly BCW): WPP-owned global PR firm formed from the merger of Burson-Marsteller and Cohn & Wolfe, with strong corporate, technology, healthcare, and crisis communications practices — directly overlapping Cookerly's service mix and verticals.
- MSL Group: Publicis-owned global PR network with strong consumer, healthcare, and technology practices. Competes for the same enterprise RFPs as Cookerly across automotive, healthcare, and consumer brand work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cookerly Public Relations social profiles
Digital presenceCookerly Public Relations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cookerly Public Relations leadership team
Management profileNumber of profiles
Profiles13 records
Cookerly Public Relations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cookerly Public Relations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cookerly Public Relations
What does Cookerly Public Relations do?
Cookerly Public Relations is a full-service public relations, communications, and marketing agency based in Atlanta, Georgia. The firm delivers integrated marketing communications, content development, crisis and issues management, media relations, and brand activation campaigns to enterprise and Fortune 500 clients across verticals including automotive, financial services, healthcare, hospitality, technology, and government.
Is Cookerly Public Relations a public or private company?
Cookerly Public Relations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cookerly Public Relations founded?
Cookerly Public Relations was founded in 1995. It employs 11 to 50 people.
Where is Cookerly Public Relations based?
Cookerly Public Relations is headquartered in Atlanta, United States, in the North America region.
How does Cookerly Public Relations make money?
One revenue line is on record: professional PR Services.
Who are Cookerly Public Relations's main competitors?
Direct peers on record are Jackson Spalding, Arketi Group, M Booth and Boardroom PR. Broad incumbents are Edelman, FleishmanHillard, Weber Shandwick, Ketchum, Burson (formerly BCW) and MSL Group.
Does Cookerly Public Relations have an API?
No public API is recorded for Cookerly Public Relations.
What industry is Cookerly Public Relations in?
Cookerly Public Relations's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAF, Media Relations & Press Office Services, with a secondary code of MPAAADAA, Corporate & Financial Communications PR. Its NAICS code is 54182.