Feefty
Feefty operates a regulated online platform that lets financial advisors, investment managers, and CFOs create, search, and execute tailor-made structured products from 20+ investment bank issuers, with execution into brokerage and life insurance wrappers for a flat transaction fee.
- Company typePrivate
- Founded2018
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Feefty does
Feefty S.A.S. is a French regulated fintech founded in 2018 and headquartered in Puteaux (La Défense), Paris, that operates an online platform enabling financial advisors, investment managers, and corporate finance executives (CFOs, treasurers) to design, search, and execute tailor-made (sur-mesure) structured products. The platform aggregates product inventory from more than 20 international investment bank issuers — including Goldman Sachs, Société Générale, UBS, Vontobel, and Natixis — and supports execution into both brokerage accounts and life insurance wrappers such as Utmost International and Suravenir, with automated life-insurance eligibility screening and a documented best execution policy. Core platform capabilities include a fast search engine across infinite product parameter combinations, AI-assisted autonomous product structuring without manual intervention, a portfolio management dashboard, and a custom-product creation workflow that historically required bilateral negotiation with issuer desks.
The business model is transactional: Feefty charges a flat 0.50% execution fee per transaction, with no subscription or licensing disclosure. The minimum investment threshold was lowered from €2M to €500K, materially expanding the addressable professional buyer base. The company holds ACPR registration as a payment services provider, AMF registration as an investment firm, ORIAS registration as an insurance broker, and is a member of AMAFI, providing a multi-layered regulatory perimeter that constrains new entrants. Operationally, the firm is connected to Harvest Group, the French wealth-technology group, providing capital and operational backing, and has extended language coverage to French, Italian, and English to support cross-border distribution.
Commercial traction is evidenced by industry recognition — the Coupole d'Or 2020 Innovation Award, Fintech of the Year 2021, and the 2022 Innovation Award in the Software & FinTech category — and by the launch of the DSP Label certification jointly developed with Quantalys, which extends the platform from execution into product classification and analytics. Feefty has not disclosed funding rounds, revenue, or transaction volumes; with a headcount of 11-50 employees and €75,000 in share capital, the company appears to be in an early commercial stage, scaling via partnerships, regulatory permissions, and platform network effects rather than aggressive venture capital deployment.
Feefty firmographics
Firmographics- Name
- Feefty
- Legal name
- Feefty S.A.S.
- Website
- https://feefty.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Feefty operates a regulated online platform that lets financial advisors, investment managers, and CFOs create, search, and execute tailor-made structured products from 20+ investment bank issuers, with execution into brokerage and life insurance wrappers for a flat transaction fee.
- Ownership category
- akta.pro rank
Feefty industry classification
Industry- Product category
- Structured Products Platform
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Fee-Based Advisory (FSAEAAAM)
Keywords
Where Feefty is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Feefty business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel
Revenue model
- Transaction/Execution Fee: Feefty charges a fixed fee of 0.50% of the amount invested on every transaction. This fee is transparent and applies uniformly across all products and issuers on the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Fixed fee per transaction |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Feefty product offering
Product offeringCore offering
Feefty operates a regulated online platform that enables financial advisors, investment managers and CFOs to independently create, price and execute tailor-made (Sur-Mesure) structured products. Users can search across offerings from more than 20 investment-bank issuers, configure parameters, run KYC online, and execute transactions at a fixed 0.50% execution fee. The platform also supports subscription through life-insurance contracts and offers portfolio management and reporting tools.
Product overview
Feefty is a technological platform offering financial advisors, investment managers and CFOs the ability to create their own structured products online. The core platform provides Sur-Mesure (tailor-made) structured product creation through parameter definition and issuer quote comparison, a product search engine for finding relevant offerings, transaction management for confirming trades, and a portfolio management dashboard with real-time client overview and SMS notifications. The platform integrates a KYC online questionnaire for compliance and life insurance compatibility for insurance-based investments. Feefty's product offering encompasses multiple structured product types including Autocall, Principal Protected Notes, Barrier Reverse Convertible, Bonus Certificates, Twin Win, Phoenix, Outperformance, Airbag, Fixed Rate/Bond, Dual Currency Notes, and Credit Linked Notes. In partnership with Quantalys, Feefty also launched the DSP Label, an ESG label for structured products. The platform charges a fixed 0.50% execution fee and is regulated by ACPR and AMF.
Differentiator
Problem solved
Functional benefit
Products and services
- Sur-Mesure Structured Product Creation Platform
- DSP Label (Durable Structured Product Label)
Quantifiable outcome
- Minimum investment threshold reduced from €2,000,000 to €500,000
- +2 more outcomes
Companies that use Feefty
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Feefty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
Feefty partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and major.
- QuantalyscoreFeefty and Quantalys joined forces to create the DSP Label (Durable Structured Product Label), an ESG label for structured products. This label applies across the entire value chain and provides greater clarity for financial advisers, private managers, insurers, banks, and distribution platforms seeking performance, meaning and transparency in their investments. The partnership earned them the 2022 Innovation Award from Pyramides de la Gestion de Patrimoine Investissement Conseil.
- Goldman SachscoreGoldman Sachs Finance Corp International (GSFCI) serves as an issuer on the Feefty platform, providing structured products including Autocall products on Hermès International and Euribor-linked Principal Protected Notes. Rated BBB+ by S&P.
- Société GénéralecoreSociété Générale is listed as an issuer partner on the Feefty platform, one of the major French investment banks providing structured products.
- UBScoreUBS is listed as an issuer partner on the Feefty platform, one of the major Swiss/global investment banks providing structured products.
- VontobelcoreVontobel is listed as an issuer partner on the Feefty platform, one of the major Swiss banks providing structured products.
- NatixiscoreNatixis is listed as an issuer partner on the Feefty platform, one of the major French investment banks providing structured products.
- Crédit AgricolecoreCrédit Agricole is listed as an issuer partner on the Feefty platform, one of the major French banking groups providing structured products.
- BarclaysmajorBarclays is listed as an issuer partner on the Feefty platform, providing structured products.
- Morgan StanleymajorMorgan Stanley is listed as an issuer partner on the Feefty platform, providing structured products.
- CitimajorCiti is listed as an issuer partner on the Feefty platform, providing structured products.
- NomuramajorNomura is listed as an issuer partner on the Feefty platform, providing structured products.
- BNP Paribas (CIC)majorBNP Paribas/CIC is listed as an issuer partner on the Feefty platform, one of the major French banking groups providing structured products.
- ArkeamajorArkea is listed as an issuer partner on the Feefty platform, providing structured products.
- BBVAmajorBBVA is listed as an issuer partner on the Feefty platform, providing structured products.
- UniCreditmajorUniCredit is listed as an issuer partner on the Feefty platform, providing structured products.
- LeonteqmajorLeonteq is listed as an issuer partner on the Feefty platform, providing structured products.
- MarexmajorMarex is listed as an issuer partner on the Feefty platform, providing structured products.
- RaiffeisenmajorRaiffeisen is listed as an issuer partner on the Feefty platform, providing structured products.
- EFGmajorEFG (EFG International) is listed as an issuer partner on the Feefty platform, providing structured products.
- BILmajorBIL (Banque Internationale à Luxembourg) is listed as an issuer partner on the Feefty platform, providing structured products.
- CIBCmajorCIBC (Canadian Imperial Bank of Commerce) is listed as an issuer partner on the Feefty platform, providing structured products.
- Utmost InternationalcoreUtmost International is a life insurance provider partner on the Feefty platform. Products can be subscribed through Utmost International life insurance contracts, with specific limit dates for subscription.
- SuravenircoreSuravenir is a life insurance provider partner on the Feefty platform. Products can be subscribed through Suravenir Avenir Vie Plus life insurance contracts.
- Harvest GroupcoreHarvest Group (harvest.eu) is the parent company of Feefty. Mentioned in the footer as the group to which Feefty belongs.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Feefty competitors and assessment
Company assessmentBroad incumbents
- Société Générale: One of the largest French structured product issuers (SG Markets), with proprietary digital distribution to advisors. Comparable as both a Feefty issuer partner and a competitor that could disintermediate third-party platforms.
- UBS: Global wealth manager and major structured product issuer with direct advisor distribution across Europe. Functions as both an issuer on Feefty and a competitor that could route flows internally.
- Morgan Stanley: Global investment bank with structured product issuance capabilities and direct wealth management distribution. Comparable as a Feefty issuer partner and a potential competitor in advisor-targeted structured products.
- Goldman Sachs: Global investment bank with substantial structured product issuance (e.g. GS Finance Corp International on Feefty) and proprietary wealth distribution channels. Comparable as a major issuer on Feefty and a potential direct competitor in advisor-targeted structured products.
- BBVA: Spanish global bank with a structured products franchise serving European advisors and private banks. Comparable as a Feefty issuer partner and as a regional incumbent in structured product distribution.
- Natixis: French corporate and investment bank with a leading structured products franchise (Natixis Structured Products), serving advisors across Europe. Directly comparable as a Feefty issuer partner and as an established structured product competitor.
- Vontobel: Major Swiss private bank and structured product issuer with its Deritrade platform enabling advisors to create and distribute structured products. Competes with Feefty both as an issuer on its platform and through its own direct-to-advisor distribution.
Direct peers
- Leonteq: Swiss-listed specialist in structured products with a B2B platform that enables financial intermediaries to issue and distribute structured investment products. Most directly comparable peer to Feefty as a technology-led structured product platform serving advisors.
Others
- Eurex: Major European derivatives exchange that lists and supports structured products and warrants. Comparable as a venue and ecosystem enabler for structured products that Feefty's issuer partners distribute.
- Harvest Group: French financial software group that is the parent company of Feefty. Comparable as the strategic owner providing corporate backing, technology synergies, and customer overlap for financial professionals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Feefty social profiles
Digital presenceFeefty compliance and trust
Trust signalCompliance4 records
Feefty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Feefty leadership team
Management profileNumber of profiles
Profiles1 record
Feefty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Feefty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Feefty
What does Feefty do?
Feefty operates a regulated online platform that enables financial advisors, investment managers and CFOs to independently create, price and execute tailor-made (Sur-Mesure) structured products. Users can search across offerings from more than 20 investment-bank issuers, configure parameters, run KYC online, and execute transactions at a fixed 0.50% execution fee. The platform also supports subscription through life-insurance contracts and offers portfolio management and reporting tools.
Is Feefty a public or private company?
Feefty is a private company. It is classified as corporate owned and is currently operating.
When was Feefty founded?
Feefty was founded in 2018. It employs 11 to 50 people.
Where is Feefty based?
Feefty is headquartered in Paris, France, in the Europe region.
How does Feefty make money?
One revenue line is on record: transaction/Execution Fee.
Who are Feefty's main competitors?
Broad incumbents on record are Société Générale, UBS, Morgan Stanley, Goldman Sachs, BBVA, Natixis and Vontobel. Leonteq is listed as a direct peer. Others are Eurex and Harvest Group.
Does Feefty have an API?
No public API is recorded for Feefty.
What industry is Feefty in?
Feefty's product category is Structured Products Platform. Its primary akta.pro industry code is FSAEAAAM, Fee-Based Advisory. Its NAICS code is 523940 and its SIC code is 6200.