Dara

What Dara does

Dara, operating as Daradara, Inc. and branded "Dara Wellness," is a New York-based, private for-profit company that has built an AI-powered mindfulness and integrative wellness platform. The platform combines generative AI, NLP, and speech processing to deliver real-time voice and text therapy and coaching, smart scheduling, curated wellness program recommendations, personalized daily affirmations tailored to multiple faith traditions, a voice-transcribed mood diary, and AI-generated session insights. Product surface is a self-serve iOS mobile app and a web application (app.joindara.com), distributed globally with a freemium entry point.

The company targets under-served communities seeking culturally competent mental-health and wellness support that respects cultural, spiritual, and faith-based backgrounds, with explicit content coverage across 13+ religions and traditions. A complementary Provider Platform serves therapists, coaches, and practitioners with credentialing, billing, marketing, and peer-support tooling to grow private practices served through the same ecosystem. The company is led by three co-founders with backgrounds spanning global culture leadership (Apple, Meta, Spotify, Sony), creative direction and education, and celebrity advocacy; the development partnership with Ereko Labs provides technical build support.

Dara's business model centers on a freemium consumer product with undisclosed premium tiers, paired with a provider network that implies future subscription or take-rate monetization. Go-to-market is product-led growth via app stores and self-serve web, augmented by organic social on X, LinkedIn, and Instagram. At 1-10 employees and with no disclosed funding rounds, the company remains in an early commercialization stage.

Name

Dara

Legal name

Daradara, Inc.

Website

https://darawellness.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Dara Wellness is a private, AI-powered wellness platform offering culturally competent therapy, coaching, and faith-based support to under-served communities via a freemium mobile and web app, with a complementary provider portal for therapists and coaches.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Consumer Wellness Platform: AI-powered mindfulness and integrative wellness platform connecting diverse under-served communities with culturally competent therapy, life coaching, executive coaching, native healing, and safe spaces. The platform operates a freemium model with a free tier to get started, with potential for subscription-based premium features.
2. Provider Network Services: Wellness practitioners (therapists, coaches) can join the platform to grow their private practices. Dara provides credentialing, billing, marketing, and peer support tools, potentially generating revenue through platform fees or service charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Dara is an AI-powered mindfulness and integrative wellness platform that connects diverse under-served communities with culturally competent therapy, life and executive coaching, native healing, and safe spaces. The platform is delivered through a mobile app and web application, offering real-time voice and text AI coaching, smart scheduling, wellness recommendations, daily affirmations, mood tracking, and AI-generated session insights.

Differentiator

Problem solved

Functional benefit

Products and services

• Dara Wellness App
• Provider Platform

Quantifiable outcome

• No waitlists, no commute, no judgment

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

One partnership is on record.

• Ereko LabsminorOthersEreko Labs is credited as the developer/build partner for Dara, having built the platform with care ('Built with ♥ by Ereko Labs'). This appears to be a development/technical services relationship rather than a strategic partnership.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Spring Health: Spring Health provides employer-sponsored mental health benefits with AI-powered provider matching across therapy, coaching and medication. Comparable to Dara on AI-driven wellness recommendations and provider routing.
• BetterHelp: BetterHelp is the largest online therapy marketplace connecting consumers with licensed therapists. Broad incumbent with overlapping therapy/telehealth value proposition and a self-serve consumer funnel that overlaps with Dara's therapy and coaching offering.
• Talkspace: Talkspace is an online therapy and psychiatry platform serving both consumers and B2B/employer channels. Comparable to Dara as a multi-modal therapy/coaching destination with provider network monetization and mobile-first delivery.
• Calm: Calm is a leading meditation, sleep and mental wellness app with subscription content. Comparable as a consumer-facing wellness subscription brand in the same mindfulness category Dara plays in.
• Headspace Health: Headspace combines mindfulness content with therapy/coaching via the Ginger acquisition. Broad incumbent in the wellness + mental health space with freemium app and employer distribution that competes with Dara's consumer coaching wedge.
• Lyra Health: Lyra Health is a mental health benefits platform for employers offering therapy, coaching and digital tools. Comparable to Dara on therapy/coaching service delivery, AI-enabled personalization, and culturally-responsive care positioning.

Direct peers

• Woebot Health: Woebot is an AI-driven conversational mental health platform delivering CBT-style therapy via chat. Directly comparable to Dara as an AI-first mental health coaching product targeting consumers, with overlapping modalities (text-based AI therapy, mood tracking).
• Wysa: Wysa offers an AI chatbot for mental wellness with optional human therapist escalation, available via mobile app and B2B channels. Directly comparable to Dara on AI-led mental wellness coaching, freemium consumer app, and global underserved/enterprise positioning.

Emerging players

• Earkick: Earkick is an AI mood-tracking and mental health companion app. Emerging peer with overlapping AI mental wellness and voice/text multimodal experience targeted at consumer self-serve use.
• Youper: Youper is an AI therapy chatbot app offering CBT-based mental health support. Comparable emerging peer operating as a consumer AI therapy app with self-serve mobile distribution, similar in scope to Dara's AI coaching product.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/darawellness
• LinkedInlinkedin.com/company/darawellness
• Instagraminstagram.com/darawellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dara