What Response24 does

Response24 (trading as R24 International) is a South African-founded B2B SaaS company that has operated since 2019 in the emergency and security response market. Its core product is the R24 International platform, a technology-agnostic, white-labelable response management SaaS that unifies internal response workflows with external third-party service providers (armed response, medical, emergency services) under a single interface. The company also offers the 911 Rapid Response mobile application, which converts a smartphone into a GPS-enabled live panic button, and the Journey Management module, which addresses corporate travel risk and executive protection across borders. The architecture is end-to-end configurable and supports a documented developer API for integration into partner systems.

The business model is B2B2C, with security service providers acting as channel partners that license and white-label the platform under their own branding. End users (individuals and families, plus corporate accounts) access subscriptions through their security provider, paying monthly fees that include defined response allocations; usage beyond these allocations triggers call-out fees (R650 per additional mobile armed response call-out), and third-party service charges flow through at prevailing rates. ISO 9001 and ISO 27001 certifications support enterprise and regulated buyer adoption, and the company has been recognized with a Google Fest Global Award for Entrepreneurship and Innovation, an AWIEF 2020 Tech Entrepreneur of the Year award, and a Microsoft ICT Award.

The company is headquartered in Johannesburg, South Africa, with a regional office in Raynes Park, London (United Kingdom). It counts 11-50 employees, and received its first institutional capital in September 2023 from Salt Capital via Salt Equity I (undisclosed size). Geographic restrictions in its terms confine core services to persons located in the Republic of South Africa, and the company identifies critical infrastructure, facility management, corporate travel, and individual/family security as additional segments beyond its primary security service provider channel.

Name

Response24

Legal name

Response24

Website

https://response24.co.za

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Response24 operates a B2B SaaS platform (R24 International) that enables security service providers to deliver white-labelled emergency and security response services, including a mobile panic button app, a unified response coordination dashboard, and a Journey Management module for corporate travel risk.

Ownership category

akta.pro rank

Product category

Emergency Response Software Platform

NAICS

Computer Systems Design and Related Services (54151), Business Support Services (5614)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Crisis Management & Communications Support (Mass Notification) (BPABANAF)

akta.pro secondary industries

Active Threat / Workplace Violence Preparedness & Response (BPABANAJ), Disaster Response Coordination & Incident Command (EOC/ICS) (HLAJAGAB)

Keywords

• Emergency response software
• Security response platform
• Mobile panic button
• White-label SaaS
• Journey risk management

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Services: Monthly subscriptions payable to security service providers who white-label the application. Subscriptions give access to mobile armed response and medical emergency response services with defined coverage limits.
2. Usage-based Call-out Fees: Additional call-out fees charged when users exceed agreed limitations. R650 per additional mobile armed response call-out beyond the included monthly allocation.
3. White-label Licensing: Security service providers license the platform to white-label and resell under their own branding, creating revenue streams for partners through a single service type across industries globally.
4. Third-Party Service Provider Charges: Users liable for charges raised by third-party service providers (emergency services, medical providers) arising from alert services at prevailing rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Response24 develops the R24 International SaaS platform for emergency and security response management. It provides on-demand, real-time response coordination that security service providers white-label and resell to their end customers, including a mobile panic-button app and a travel journey management module.

Product overview

Response24 operates as a unified SaaS platform-and-modules architecture centred on the R24 International platform. The core offering combines a comprehensive response management SaaS solution with the 911 Rapid Response mobile application and the Journey Management module. R24 International serves as the overarching platform for on-demand emergency and security response services, while the 911 Rapid Response app provides the mobile panic-button interface for end users. The Journey Management module extends the platform's capabilities to travel risk management and executive protection services. All components share a common technology-agnostic infrastructure enabling seamless integration and white-label capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• R24 International: The company's SaaS platform for on-demand services and instant resource delivery, providing comprehensive emergency and security response management solutions.

Products and services

• R24 International A SaaS platform for emergency and security response management providing real-time visibility, streamlined operations, and scalable response coordination across multiple devices and locations. Serves as the overarching, technology-agnostic platform for on-demand emergency and security response, delivered to security service providers who white-label it.
• 911 Rapid Response A white-labelled mobile application (Android and iOS) that turns cellphones into live panic buttons, enabling users to trigger emergency alerts with GPS location detection and connect to security service providers for mobile armed response and medical emergency services.
• Journey Management A module within the R24 International platform that empowers organisations to efficiently and securely manage high-risk business travel across borders, including corporate travel management and executive protection services.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Leading Security Service ProviderscoreChannel Partner/ Reseller/ DistributorStrategic partnerships with leading security service providers for emergency response, critical infrastructure and facility management including mobile cell tower response, and global high-risk travel and journey management services offering corporate travel management and executive protection.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BlackBerry AtHoc: BlackBerry AtHoc is a networked crisis communication and mass notification platform used by governments, defense agencies, and large enterprises. It overlaps with Response24's real-time alerting and incident coordination functionality, with a much larger installed base and regulated-industry footprint.
• International SOS: International SOS is the dominant provider of travel risk management, medical assistance, and security services for corporate and governmental clients globally. It directly competes with Response24's Journey Management module while operating at much larger scale and geographic reach.
• OnSolve: OnSolve offers mass notification, crisis communication, and critical event management platforms to enterprises and public-sector organizations. Like Everbridge, it is a broader incumbent with overlapping capabilities to Response24's panic-button and incident coordination features.
• Crisis24 (a GardaWorld company): Crisis24 is a global risk management firm offering integrated security, crisis response, and travel risk services with a software layer for intelligence and alerting. It overlaps with Response24's emergency response coordination and Journey Management capabilities, with a strong international footprint.
• Rave Mobile Safety (Motorola Solutions): Rave Mobile Safety, part of Motorola Solutions, provides mass notification and 9-1-1 safety solutions including panic-button functionality. It overlaps directly with Response24's mobile panic-button and emergency alerting use case, with the backing of a major public-safety vendor.
• Everbridge: Everbridge is a leading global provider of mass notification, critical event management, and crisis communication software for enterprise and government. It directly competes with Response24's mass-notification and emergency coordination core, but at significantly larger scale and with broader geographic coverage.

Emerging players

• Flock Safety: Flock Safety provides a software-and-hardware safety platform for neighborhoods, businesses, and law enforcement, with shared situational awareness across networks. While its focus is on proactive community/situational safety rather than panic-button response, it competes for the same security-provider channel that Response24 white-labels through.

Direct peers

• AlertMedia: AlertMedia is a mass notification and emergency communication platform targeting enterprises with multi-channel alerting and incident management. It is a closer-sized direct competitor to Response24 in the SaaS emergency-communication category, with a similar focus on multi-device alerting.
• Track24 (now part of Northstar Group): Track24 delivers travel risk management, real-time location tracking, and crisis alerting for organizations with personnel in remote or high-risk locations. It directly parallels Response24's Journey Management and GPS-enabled emergency response features.
• Riskline: Riskline provides travel risk intelligence and incident alerting for corporate and student travel programs. It is comparable to Response24's Journey Management module and emergency alerting layer, though it focuses on intelligence and advisory rather than field-response coordination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/911_Response24
• YouTubeyoutube.com/@Response24International
• Facebookfacebook.com/response24.co.za
• LinkedInlinkedin.com/company/911-response24
• Instagraminstagram.com/response24.co.za

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Response24