What Haggar Clothing does

Haggar Clothing Co. is a privately held U.S. men's apparel company founded in 1926 and headquartered in Farmers Branch, Texas. Its core assortment is dress pants, supplemented by suits and separates, sport coats, casual pants and shorts, dress and casual shirts, polos, sweaters, outerwear, and accessories. Haggar also offers Big & Tall sizing. The company serves professional and business men, career starters, and men shopping for weddings, graduations, prom or homecoming, travel, active use, and casual wear. It markets its dress pants as “America's #1 Selling Men's Dress Pants,” a company claim rather than an independently sourced market-share figure.

Haggar generates revenue through one-time unit sales on a Shopify-powered direct-to-consumer storefront, through a store-locator channel, and through Shopify's Shop App. Price points range from $49.99 value and performance pants to $159.99-$249.98 J.M. Haggar suit separates, with free shipping on orders over $75, free returns, and promotional discounts. Product features include Smart Wash machine-washable suits, Wrinkle-Free fabrics, expandable or flex waistbands, Active Series stretch materials, and Cool 18 Pro cooling fabrics. The commerce stack supports PayPal and Shop Pay and uses Klaviyo, Google Analytics, Snowplow, Bazaarvoice, Zendesk, and paid-media and retargeting integrations. Haggar also uses generative AI to render product visuals; no proprietary AI model, public API, or subscription revenue model is disclosed.

Name

Haggar Clothing

Legal name

Haggar Clothing Co.

Website

http://www.haggar.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Haggar Clothing is a privately held American men's apparel company selling dress pants, suits, casualwear, shirts, accessories, and extended sizes to professional, occasion-based, and lifestyle customers through retail and e-commerce.

Ownership category

akta.pro rank

Product category

Men's Apparel

NAICS

Clothing and Clothing Accessories Retailers (4581), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Apparel & Accessory Stores (5600), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

akta.pro secondary industries

Outdoor & Active Lifestyle Apparel Retail (CRAAABAL), Athleisure & Performance Apparel Retail (CRAAABAE)

Keywords

• Men's dress pants
• Men's formal wear
• Men's sportswear
• Apparel ecommerce
• Big and tall clothing

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Haggar generates revenue through direct-to-consumer online sales via Haggar.com, offering one-time purchases of men's apparel including suits, dress pants, casual pants, shorts, dress shirts, casual shirts, and accessories. Products are sold at various price points ranging from entry-level to premium.
2. Retail Store Sales: The company operates physical retail locations through a store locator, selling products through brick-and-mortar retail locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Haggar Clothing Co. is an American men's apparel manufacturer and retailer that designs, produces, and sells dress pants, suits, blazers, sport coats, dress shirts, casual pants, shorts, tops, and accessories under the Haggar brand and multiple sub-brands (J.M. Haggar, Smart Wash, The Active Series, Travel Performance, Cool 18 Pro, Premium Comfort, Wrinkle Free, Life Khaki, Haggar Sport). Products are sold directly to consumers through Haggar's own e-commerce site (Shopify) and physical retail stores, with a dedicated Wedding Shop microsite and a licensed Pro Football Hall of Fame Gold Jacket Collection.

Product overview

Haggar Clothing is a men's apparel brand offering a comprehensive portfolio of clothing products centered around dress pants (marketed as America's #1 Selling Men's Dress Pants) and suits/formal wear. The core product line includes Suits & Blazers, Pants & Shorts, Tops (dress shirts, casual shirts, polos, sweaters, outerwear), Accessories (belts, wallets, neckwear), and Big & Tall extended sizing. The brand operates through multiple sub-brands including J.M. Haggar (premium suits), Smart Wash (machine washable clothing), The Active Series (performance wear), Travel Performance (wrinkle-resistant travel clothing), Cool 18 Pro (microfiber performance pants), Premium Comfort (comfort-focused dress pants), Wrinkle Free (low-maintenance shirts), Life Khaki (casual khakis), and Haggar Sport (athletic-inspired casual wear). Additional offerings include E-CLO (value-priced dress pants), Wedding Shop (wedding formal wear), and Pro Football Hall of Fame licensed merchandise. The company also offers a loyalty program (Haggar Rewards) and is celebrating its centennial (Haggar 100). Haggar uses generative AI for product visual rendering on its e-commerce platform powered by Shopify.

Differentiator

Problem solved

Functional benefit

Brands

• J.M. Haggar: Premium suit collection featuring high-quality fabrics and tailored fits
• Smart Wash®
• The Active Series™
• Travel Performance
• InMotion
• Premium Comfort
• Cool Right®
• Cool 18® Pro
• Life Khaki™
• Work to Weekend®
• Coastal Comfort Chino
• Haggar Sport
• E-CLO™
• Mynx
• Mustang®
• Haggar Wedding Shop

Products and services

• Dress Pants Men's dress pants marketed as America's #1 Selling Men's Dress Pants; offered in Classic, Straight, and Slim fits; multiple fabric technologies (Cool 18 Pro, Premium Comfort, E-CLO Stria, Mynx Gabardine); flat front and pleated; expandable waistband options.
• Suits & Blazers Full suits and blazers for formal occasions including J.M. Haggar premium line, Smart Wash machine-washable suits, The Active Series performance blazers, and Travel Performance suits, with wrinkle resistance and stretch features.
• Sport Coats Tailored and versatile blazers including J.M. Haggar, Smart Wash, The Active Series, and InMotion collections, with Slim, Tailored, and Straight fits and premium stretch fabrics.
• Pants & Shorts Casual pants, shorts, khakis, denim, and boys pants across collections including Premium Comfort, Cool Right Performance Flex, Wrinkle Free Performance Khaki, Life Khaki, Haggar Sport, The Active Series, Coastal Comfort Chino, Stretch Comfort Cargo, and Work to Weekend.
• Tops Dress shirts, casual shirts, polos, sweaters, and outerwear across Wrinkle Free dress shirts, Premium Comfort, Smart Wash, Mustang, Life Khaki, J.M. Haggar, and The Active Series, plus the Pro Football Hall of Fame Collection.
• Accessories Belts, hats, wallets, lace-up shoes, and neckwear/ties to complement Haggar apparel.
• Big & Tall Extended sizing options including Big & Tall suits, sport coats, pants, shorts, tops, and dress shirts designed for larger frames.
• J.M. Haggar Premium sub-brand of high-quality suits, sport coats, and dress pants made with luxury fabrics including premium stretch materials, wool windowpane, and designer patterns.
• Smart Wash Collection Smart Wash machine-washable suit and clothing technology that allows garments including the Highland Blazer, Suit Separates, and Performance Tech Blazer to be washed at home without dry cleaning.
• The Active Series Performance-focused clothing line designed for active wearers, including stretch gabardine sport coats and blazers with athletic fit options for comfort and movement.
• Travel Performance Wrinkle-resistant and lightweight travel-friendly suits and clothing including Travel Performance Suit Separates, Stria Tic Weave, and Heather Twill options, designed for business travelers.
• Cool 18 Pro Performance pants and apparel featuring 18% microfiber for lightweight, breathable comfort, including Cool 18 Pro Pants, Heather Pants, and Golf Shorts with 4-way stretch and expandable waistband.
• Premium Comfort Comfort-focused dress pants and clothing with hidden comfort waistband technology, including Premium Comfort Dress Pants, Broken Twill Dress Pants, Tonal Plaid Dress Pants, and Tonal Windowpane Dress Pants.
• Wrinkle Free Dress Shirts Low-maintenance dress shirts and clothing that resist wrinkling for a consistently polished look, including Wrinkle Free Classic Fit Dress Shirts in various colors.
• Life Khaki Casual khaki pants and clothing designed for everyday wear with comfort and durability features.
• Haggar Sport Athletic-inspired casual wear including Haggar Sport Travel Performance Pants, Nylon 5-Pocket Tech Pants, and Performance Stretch Shorts designed for comfort during physical activity.
• E-CLO Stria Value-priced dress pants featuring striated fabric texture for visual interest; E-CLO Stria Dress Pants at $49.99 on sale offer a dressy look at an accessible price point.
• Haggar Wedding Shop Dedicated wedding-focused collection featuring suits and formal wear for grooms, groomsmen, and wedding party members, marketed as a cost-effective alternative to rentals.
• Pro Football Hall of Fame Collection Licensed apparel collection in partnership with the Pro Football Hall of Fame, including the Gold Jacket apparel worn by Hall of Fame inductees.
• InMotion Blazers Active lifestyle blazers and sport coats designed for the modern professional who values both style and mobility, including the Haggar InMotion Blazer with straight fit design.
• Haggar Rewards Program Customer loyalty program allowing shoppers to earn points on purchases and bonuses for following Haggar on social media.

Named customers1 record

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• Pro Football Hall of FamecoreStrategic or Co-development Partner · 1 August 2025Haggar has a licensing and co-branding partnership with the Pro Football Hall of Fame to produce the official 'Pro Football Hall of Fame Gold Jacket Collection' of men's apparel. Haggar is a named defendant in a trademark lawsuit filed by Victor Maitland's family claiming he designed the iconic gold jacket in 1978. The lawsuit alleges trademark infringement and seeks recognition for Maitland's contributions to the gold jacket design that Haggar has used commercially.

Scale indicators2 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Indochino: Indochino is a made-to-measure DTC suiting brand competing in men's suits, dress shirts, and formalwear. Targets younger professionals and groomsmen with a custom-fit offering at comparable price points to Haggar's J.M. Haggar line, representing a direct DTC-led threat to Haggar's wedding and starter-professional segments.
• Jos. A. Bank: Jos. A. Bank (a Tailored Brands label) is a direct competitor in men's suits, dress pants, and formalwear at accessible price points. Highly comparable business model with similar customer demographics (career professionals, business travelers, formal-occasion buyers) and overlapping value positioning versus premium brands.
• Bonobos: Bonobos (owned by WHP Global) is a DTC men's apparel brand offering suits, dress pants, casual pants, and shirts with an emphasis on fit innovation. Comparable in DTC-first positioning, multi-category men's apparel offering, and emphasis on comfort/fit technologies—overlapping with Haggar's Premium Comfort and Active Series sub-brands.
• Joseph Abboud (Tailored Brands): Joseph Abboud is a men's tailored clothing brand offering suits, sport coats, dress pants, and formalwear at accessible price points. Direct overlap with Haggar's J.M. Haggar premium line and overall suiting assortment, with similar targeted customer segments of business professionals and formal-occasion buyers.
• Men's Wearhouse: Men's Wearhouse is the largest U.S. specialty retailer of men's tailored clothing, suits, formal wear, and accessories. Directly competes with Haggar in the men's dress pants, suits, and occasion-formalwear segments across both rental and purchase, with overlapping customer segments (wedding parties, professionals, graduates).
• Suitsupply: Suitsupply is a DTC and showroom-based men's suiting brand offering well-tailored suits at mid-to-premium price points. Direct competitor in the men's suit and formalwear category with a more fashion-forward, modern brand positioning that resonates with younger professional buyers compared to Haggar's heritage positioning.

Broad incumbents

• Brooks Brothers: Brooks Brothers is one of America's oldest apparel retailers, offering men's suits, dress shirts, ties, and formalwear with strong heritage brand recognition. While positioned at a higher price tier than Haggar, it competes for the same business professional and formal-occasion customer with comparable brand-heritage leverage.

Emerging players

• Berle: Berle is a heritage men's dress pants and tailored clothing manufacturer with a long history of producing dress trousers, suits, and formalwear. Comparable in core product category (men's dress pants) and heritage positioning, though smaller in scale and primarily wholesale rather than DTC.
• Pierre Cardin / Hart Schaffner & Marx: Hart Schaffner & Marx is a heritage American men's tailored clothing brand focused on suits, sport coats, and dress apparel. Comparable to Haggar's heritage positioning (founded 1887 vs. Haggar's 1926) and product emphasis on men's professional and formalwear at accessible price points.
• Amazon Essentials (Amazon): Amazon Essentials is Amazon's private-label men's apparel line offering affordable dress pants, dress shirts, and casual wear. Competes with Haggar on value pricing in menswear basics, with the advantage of Amazon's marketplace traffic, Prime shipping, and broad size availability—potentially eroding Haggar's e-commerce share in entry-level tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/haggarco
• Facebookfacebook.com/haggarclothingco
• LinkedInlinkedin.com/company/haggar-clothing-co.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haggar Clothing