IZEA

What IZEA does

IZEA Worldwide, Inc. (NASDAQ: IZEA) is a publicly traded marketing technology company founded in 2006 by Ted Murphy in Orlando, Florida, operating a platform-plus-services model in the creator economy. The company connects brands with content creators through three integrated distribution channels: full-service managed campaigns (creator strategy, partnerships, content studio, performance marketing, social commerce, creator experiences), software licensing of its ZED platform (an AI-infused creator economy marketing operations platform launched March 2026 and positioned as 'Salesforce for the creator economy'), and a self-service Creator Marketplace with Pro subscription tiers and a $50 minimum listing value. Supporting technology includes IZEA Flex (influencer campaign management) and FormAI (AI content generation), with the AI stack built on third-party integrations including OpenAI, Stable Diffusion Art, ElevenLabs, and Microsoft Translator spanning text, image, audio, and multimodal modalities.

The platform has facilitated nearly 4 million creator collaborations since inception, generating 30B+ TikTok views, and is trusted by 1,500+ brands including Disney, Amazon, Microsoft, Nike, Walmart, Kellogg's, and Keurig Dr Pepper. IZEA serves enterprise clients across CPG, Media & Entertainment, Mobility, Tech & Electronics, Retail, Restaurant, and Health & Wellness verticals with a vertical-segmented GTM approach led by dedicated VPs. Revenue streams combine managed services engagements (primary), monthly software subscriptions for ZED/Flex, and marketplace transaction fees.

Following an SMB exit and international market pullback in 2025, IZEA narrowed its GTM focus to enterprise accounts and reduced operating expenses by 40%, achieving its first profitable year ($31.2M FY2025 revenue with an $18.9M net profit swing) and ending Q4 2025 with $50.9M cash and a debt-free balance sheet. The March 2026 launch of ZED marks the company's strategic pivot to a hybrid agency-plus-platform model, with leadership expanded through 2025-2026 hires including EVP Steve Bonnell and VPs Salwa Nahid, Lindsey Gamble, John Francis, and Lauren Gregory.

Name

IZEA

Legal name

IZEA Worldwide, Inc.

Website

https://izea.com

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

IZEA Worldwide (NASDAQ: IZEA) is a publicly traded creator economy marketing platform founded in 2006 that connects enterprise brands with content creators via managed services, software (ZED, Flex), and a self-service marketplace, serving CPG, entertainment, mobility, and technology sectors.

Ownership category

akta.pro rank

Product category

Influencer Marketing Platform

NAICS

Advertising Agencies (541810), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creator Talent Management & Representation (MPAAAHAB), Creator Management & Talent Representation (BPAFAHAB)

Keywords

• Influencer marketing platform
• Creator economy agency
• Content marketing services
• Social commerce marketing
• Branded content campaigns

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Managed Services: IZEA executes integrated influencer and content marketing campaigns using its technology platforms. Full-service agency offerings include creator strategy, creator partnerships, content studio, performance marketing, social commerce, and creator experiences. This represents the primary revenue driver as a full-service creator economy agency.
2. Software Licensing: IZEA licenses its technology platforms including ZED, Flex, and FormAI for a monthly fee to agencies and brands who want to run campaigns independently. Subscription-based model with tiered Pro levels offering different feature access.
3. Marketplace Fees: IZEA charges a fee for each transaction that self-service customers complete through its platforms. Minimum listing value of $50 USD. Also includes non-refundable membership subscriptions at various levels for both Creators and Marketers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

IZEA operates as a full-service creator economy agency that combines proprietary AI-powered marketing technology with managed services to help enterprise brands plan, execute, and measure integrated influencer marketing campaigns at scale. The company delivers creator strategy, partnerships, content production, paid amplification, social commerce, and creator experience services through its ZED, IZEA Flex, and Creator Marketplace platforms. Since 2006, IZEA has facilitated nearly 4 million creator collaborations for over 1,500 brands.

Product overview

IZEA is a full-service creator economy agency offering a platform-plus-services architecture. The core technology stack includes ZED (enterprise marketing operations platform with AI), IZEA Flex (self-service influencer campaign management), and The Creator Marketplace (self-service marketplace connecting brands with creators). FormAI provides AI-powered content generation across platforms. Services include Managed Services (full-service campaign execution), Content Studio, Performance Marketing, Social Commerce, Creator Experiences, Creator Strategy, and Creator Partnerships. The company has facilitated nearly 4 million creator collaborations since 2006.

Differentiator

Problem solved

Functional benefit

Brands

• ZED: Creator Economy Marketing Operations Platform infused with AI, designed to help brands manage creator campaigns at enterprise scale. Enables campaign planning, creator collaboration, workflow automation, real-time performance measurement, and AI-powered optimization.
• IZEA Flex
• The Creator Marketplace
• FormAI

Products and services

• ZED The Creator Economy Marketing Operations Platform Infused with AI. Enables enterprise brands to manage integrated creator campaigns including planning, collaboration, workflow automation, real-time performance measurement, and AI-powered optimization. Positioned as specialized software for managing influencer marketing operations at enterprise scale.
• IZEA Flex

Quantifiable outcome

• 4 billion views generated in one week for entertainment campaign
• +5 more outcomes

Named customers8 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability8 records

Feature4 records

Partnerships

One partnership is on record.

• HoozucoreStrategic or Co-development Partner · 3 December 2023IZEA acquired Hoozu, Australia's leading influencer marketing company based in Sydney. The acquisition expands IZEA's presence in the Asia-Pacific region and includes Hoozu's core services and talent management division, Huume.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aspire: Influencer marketing platform offering creator marketplace, campaign management, and analytics to mid-market and enterprise brands, directly comparable to IZEA Flex and the IZEA Marketplace.
• CreatorIQ: Enterprise influencer marketing platform used by major brands for creator discovery, campaign management, and analytics — the closest direct competitor to IZEA's ZED platform on enterprise-grade functionality.
• Upfluence: Influencer marketing platform combining creator search, outreach, gifting, and affiliate tools with agency services — comparable to IZEA's marketplace and managed offerings.
• Klear: Creator intelligence and influencer marketing platform with audience analytics, campaign management, and reporting tools comparable to IZEA's creator discovery and performance measurement features.
• Grin: Creator marketing platform with workflow, payments, and analytics tools aimed at enterprise DTC and e-commerce brands; competes head-to-head with IZEA's enterprise managed services and SaaS stack.
• Influencer.com: Influencer marketing agency-plus-platform serving global enterprise brands with managed campaigns and a self-service SaaS, structurally similar to IZEA's services-plus-software model.
• Traackr: Enterprise influencer marketing platform focused on creator discovery, relationship management, and performance measurement — overlapping IZEA's ZED analytics and creator matching capabilities.

Broad incumbents

• Sprout Social (Tagger): Established social media management platform that acquired Tagger to add influencer marketing capabilities; competes with IZEA at the enterprise layer as part of a broader martech portfolio.
• Later (formerly Later Influence): Broader social media marketing platform with an influencer module (formerly Influencer Analytics by Later), competing with IZEA in creator marketing as part of a wider social commerce and content calendar suite.
• Havas Creator Network: Global advertising holding company with influencer and creator divisions serving enterprise clients; competes with IZEA's full-service agency offering at the holding-company/agency-of-record layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@izea
• LinkedInlinkedin.com/company/izea
• Instagraminstagram.com/izea
• TikToktiktok.com/@izea
• Xx.com/izea
• Facebookfacebook.com/izeainc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IZEA