What Hoozu does

Hoozu is a global influencer and content marketing agency that delivers end-to-end campaign services for enterprise brands across food and beverage, entertainment, beauty, home, DIY, automotive, and travel verticals. Founded approximately in 2011 and headquartered in Sydney, Australia, the company operates from offices in Australia, New Zealand, Thailand, the United States, and the United Kingdom, with a claimed track record of 2,400+ brand partnerships and 13+ years of industry experience. Its service portfolio spans strategy, influencer programs, Creator Generated Content (CGC), User Generated Content (UGC), Agile Ads & Amplification, social media management, PR, and brand activations, sold through project-based engagements with 50% of fees payable on signing and 50% on completion.

Underlying Hoozu's service delivery is a proprietary technology stack that includes the Works Platform (Pickstar Works) for campaign ticketing, deliverable submission, approvals, and reporting; a Contra Platform function within Works for managing non-cash consideration; Hoozu Connect for automated content creation; and AiLY for ad performance analytics. The company also maintains accredited badged partner status with Meta, TikTok, and YouTube, providing approved access to creator ecosystems and advertising tools. Brand safety tooling is positioned as a proprietary differentiator, with capabilities for flagging sensitive or offensive content, competitor detection, and compliance monitoring prior to content going live.

Commercially, Hoozu pursues a consultative, sales-led go-to-market targeting enterprise brands and media agencies such as Wavemaker. Revenue is generated through professional services (campaign fees) and managed services (paid media), with media spend invoiced separately. The company operates as a wholly owned subsidiary of IZEA Worldwide, Inc. (NASDAQ: IZEA), following IZEA's acquisition of The Remarkables Group in August 2021 (which installed Natalie Giddings as CEO) and Hoozu's subsequent acquisition of Australian talent management agency 26 Talent in July 2024 to strengthen its APAC presence. Hoozu's customer base includes Netflix, Ryobi, Emma Sleep, Supercheap Auto, Bref, HelloFresh, Flight Centre, Universal Pictures, DoorDash, and Bunnings, supported by industry recognition including the 2024 AiMCO Best Boutique Influencer Marketing Agency award and a Mumbrella CommsCon Highly Commended designation.

Name

Hoozu

Legal name

Hoozu Pty Ltd

Website

https://hoozu.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Hoozu is a global influencer and content marketing agency offering end-to-end campaign services, creator-generated content, social media management, paid amplification, and brand activations for enterprise brands across ANZ, APAC, North America, and the UK, operating as a subsidiary of IZEA Worldwide.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

Keywords

• Influencer marketing services
• Creator generated content
• Social media management
• Brand activations
• Paid media amplification

Headquarters

HQ city

Surry Hills

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Influencer Marketing Services: Full-service influencer marketing agency providing end-to-end campaign management including strategy, talent sourcing, briefing, contracting, program management, and reporting. Revenue generated through project-based fees with 50% payable on signing and 50% on campaign completion.
2. Creator Generated Content (CGC): Production of high-quality creator-generated content for brands across social media, ads, and marketing mix. Content is produced under booking orders and commissioned to create tailored assets with exclusive brand rights.
3. Paid Media Management: Media spend management and boosting services on behalf of clients via Hoozu accounts. Media spend is invoiced separately and payable regardless of platform performance.
4. Social Media Management: Social media management services including planning, scheduling, content editing, graphics, and performance measurement for brands.
5. Brand Activations: Live event and activation services including conceptualizing, planning, vendor management, on-site management, and post-event analysis.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Hoozu is a global, strategy-led influencer and content marketing agency that plans and executes end-to-end influencer campaigns for brands — from strategy, talent sourcing, and contracting through to content production, amplification, social media management, PR, and live brand activations. Its services are powered by proprietary technology platforms including the Works Platform (Pickstar Works) for campaign management, Hoozu Connect for automated content creation, and AiLY for ad performance analysis.

Product overview

Hoozu operates as a global influencer and content marketing agency offering a portfolio of integrated services across influencer marketing, creator-generated content (CGC), user-generated content (UGC), social media management, paid media amplification, PR, and brand activations. The core offering is supported by Hoozu's proprietary technology platforms: the Works Platform (Pickstar Works) for campaign management and workflow, Hoozu Connect for automated content creation, and AiLY for ad performance analytics. The Contra Platform functionality within Works manages non-cash consideration for campaigns. The company operates across Australia, New Zealand, Thailand, the United States, and the United Kingdom, having expanded through acquisitions of The Remarkables Group (2021) and 26 Talent (2024).

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer Programs End-to-end influencer marketing service encompassing strategy development, talent identification and quality assessment, briefing and contracting, program management, and reporting and insights. Translates brand vision into effective influencer programs with vetted, credible talent across multiple platforms and regions.
• Creator Generated Content (CGC) Production of brand-controlled content created by vetted professional creators, combining the authenticity of user-generated content with brand control over messaging. Used by brands to produce high-quality, on-brand assets for social channels, ads, and broader marketing mix, with portfolios organised by Home & Living, Food & Drink, Lifestyle, Baby & Kids, Pets, Health & Wellness, and Fashion & Beauty.
• User Generated Content (UGC) Content created by everyday users and customers about their genuine brand experiences, including product reviews and social media posts. Ultra-authentic format that builds consumer trust, with limited brand control over messaging.
• Agile Ads & Amplification Service that transforms influencer and creator content into social-first media assets for paid amplification. Includes campaign setup, optimisation, and performance analysis to maximise ROI across ad placements.
• Social Media Management Full-service social media presence management including content strategy development, planning and scheduling, content editing and graphics, and performance measurement and optimisation across brand social channels.
• Brand Experiences and Activations Event-based marketing service covering conceptualising creative concepts, planning and vendor management, on-the-day event management, and post-event analysis for brand activations.
• PR Public relations services delivered as part of Hoozu's integrated marketing offerings for brand partners.

Quantifiable outcome

• Netflix Fear Street campaign: 10 influencers, 1.5M engagements, 4.7M video views, 12.5% engagement rate, 5M+ impressions
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• IZEA Worldwide, Inc.coreStrategic or Co-development Partner · 1 July 2024Hoozu is a subsidiary of IZEA Worldwide, Inc., a publicly traded company (NASDAQ: IZEA) that provides technology platforms for influencer marketing. IZEA acquired Hoozu (originally through acquisition of The Remarkables Group in 2021) and has expanded its presence through Hoozu's acquisitions including 26 Talent in 2024 for APAC expansion.
• 26 TalentcoreStrategic or Co-development Partner · 1 July 2024Australian talent management agency acquired by Hoozu in July 2024 to expand influencer marketing capabilities in the APAC region. The acquisition strengthens Hoozu's regional footprint by integrating 26 Talent's talent roster and innovative marketing approach.
• The Remarkables GroupcoreStrategic or Co-development Partner · 16 August 2021Pioneering influencer marketing agency acquired by Hoozu in August 2021. The acquisition included leadership changes with Natalie Giddings becoming CEO of Hoozu and Nathan Ruff moving to COO. This acquisition established Hoozu's foundation as an influencer marketing agency.
• Meta (Facebook/Instagram)coreTechnology or IntegrationHoozu is a proud accredited badged Meta partner, providing approved access to Meta's advertising and creator tools for client campaigns.
• TikTokcoreTechnology or IntegrationHoozu is a proud accredited badged TikTok partner, providing approved access to TikTok's creator ecosystem and advertising tools.
• YouTubecoreTechnology or IntegrationHoozu is a proud accredited badged YouTube partner, providing approved access to YouTube's creator and advertising platforms for campaign execution.
• WavemakerminorGTM or Marketing PartnerMedia agency that has partnered with Hoozu on client campaigns including Netflix Fear Street and Bref Brilliant Gel Rim Block. Wavemaker brings brands to Hoozu for influencer campaign execution.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Influencer.com: Influencer marketing platform offering managed and self-service campaigns globally. Comparable to Hoozu in delivering campaign execution, content creation, and paid amplification to enterprise brands.
• CreatorIQ: Enterprise influencer marketing platform providing creator discovery, campaign management, and analytics. Comparable to Hoozu in serving large brand portfolios with platform plus services capabilities.
• We Are Social: Global social media marketing agency offering strategy, content, paid media, and influencer services. Comparable to Hoozu in providing integrated social and creator services to enterprise brands across multiple geographies.
• Traackr: Influencer marketing SaaS for brand safety, creator discovery, and performance analytics. Comparable to Hoozu in supporting enterprise influencer programs with measurement and compliance tooling.
• Vamp (now part of Impact): Influencer marketing marketplace and creator agency. Directly comparable to Hoozu's Pickstar Works model for creator discovery, contracting, and campaign execution across enterprise brands.
• Aspire: Influencer marketing platform and agency hybrid offering creator discovery, campaign management, and analytics. Comparable to Hoozu in combining managed services with proprietary technology across enterprise brand campaigns.
• Upfluence: Influencer marketing platform combining creator sourcing, outreach, gifting, and analytics. Comparable to Hoozu in offering a mixed platform-plus-services model for enterprise brands.
• Obviously: Global creator and influencer marketing agency headquartered in New York with worldwide campaign capabilities. Directly comparable to Hoozu in offering end-to-end influencer programs, content production, and paid amplification for enterprise brands across categories.

Broad incumbents

• WPP (Ogilvy PR / GroupM): Global advertising and communications holding company whose Ogilvy PR and GroupM networks offer influencer and social media marketing services as part of broader agency offerings. Comparable to Hoozu as an enterprise-scale competitor with overlapping capabilities but a much wider portfolio.
• Dentsu (Dentsu Creative / Merkle): Global advertising and media services holding company with significant influencer and creator economy capabilities through Dentsu Creative and Merkle. Comparable to Hoozu as a scaled enterprise competitor with broader service breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HoozuAustralia
• LinkedInlinkedin.com/company/hoozu
• Instagraminstagram.com/hoozu.anz
• TikToktiktok.com/@hoozu.anz

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoozu