Anycoin Direct
Anycoin Direct is a Netherlands-based European cryptocurrency retail broker founded in 2014, enabling consumers to buy and sell digital assets; it ceased independent operations in November 2024 after being acquired by Dutch crypto platform Finst.
- Company typePrivate
- Founded2014
- HeadquartersVeghel, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Anycoin Direct does
Anycoin Direct is a European cryptocurrency provider founded in 2014 and headquartered in Veghel, Netherlands. Operating under the tagline "Easy, safe and fast," the company functioned as a retail-focused crypto on-ramp/off-ramp enabling European consumers to buy and sell digital assets, though no specific products, fee schedules, or technology stack details are disclosed in the source data. Its operating model appears to have been a small-scale brokerage (1-10 employees) led by co-founders Edwin Aar, Lennert Vlemmings (COO), and Bram Ceelen (CFO), capitalized initially by a single disclosed $568K round in January 2015.
In November 2024, Anycoin Direct's strategic assets were acquired by Finst, an Amsterdam-based regulated cryptocurrency platform. The transaction ended Anycoin Direct's independent operations and folded its customer footprint into Finst's broader European crypto brokerage, which operates 340+ coins, charges a 0.15% flat trading fee, reports 100K+ registered users, €5B in trading volume, and is regulated by the Dutch Authority for the Financial Markets (AFM). No pricing model, customer segmentation, geographic breakdown, or technology architecture is disclosed for Anycoin Direct itself; available evidence is limited to firmographic and acquisition-context data.
Anycoin Direct firmographics
Firmographics- Name
- Anycoin Direct
- Website
- https://anycoindirect.eu
- Company type
- Private
- Founded year
- 2014
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Anycoin Direct is a Netherlands-based European cryptocurrency retail broker founded in 2014, enabling consumers to buy and sell digital assets; it ceased independent operations in November 2024 after being acquired by Dutch crypto platform Finst.
- Ownership category
- akta.pro rank
Anycoin Direct industry classification
Industry- Product category
- Cryptocurrency Exchange
- NAICS
- Securities and Commodity Exchanges (523210)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Spot Crypto Exchanges (Order-Book & Matching Engine) (FSADAAAA)
Keywords
Where Anycoin Direct is headquartered
LocationHeadquarters
- HQ city
- Veghel
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Anycoin Direct business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Anycoin Direct product offering
Product offeringCore offering
Anycoin Direct was a European cryptocurrency provider that enabled consumers to buy and sell cryptocurrencies through its online platform, with the brand positioning itself as "easy, safe and fast." The company served the European retail crypto market before being acquired by Dutch crypto platform Finst in November 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- Anycoin Direct crypto trading platform Online platform enabling European consumers to buy and sell cryptocurrencies with a focus on ease of use, safety, and fast transaction processing.
Companies that use Anycoin Direct
Customer profileIdeal customer profiles1 record
Anycoin Direct technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Anycoin Direct partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FinstcoreFinst, a regulated cryptocurrency platform based in Amsterdam, acquired strategic assets from European cryptocurrency provider Anycoin Direct. This acquisition occurred as part of Finst's expansion strategy, following Finst's €70 million valuation and funding round. The acquisition enabled Finst to expand its market presence in the European cryptocurrency market.
Recent moves2 records
Expansion highlights1 record
Anycoin Direct competitors and assessment
Company assessmentDirect peers
- Finst: Dutch regulated crypto-asset service provider and direct acquirer of Anycoin Direct. Operates the same retail spot crypto brokerage model with 340+ assets, 0.15% flat fees, staking, and Bundles, serving an overlapping European customer base.
- Bitvavo: Largest Dutch regulated crypto exchange, headquartered in Amsterdam. Directly competes in the same European retail spot crypto brokerage space, offering similar asset coverage with competitive fee tiers and staking services.
- BTC Direct: Amsterdam-based European crypto broker founded in 2014 (same vintage as Anycoin Direct). Closely comparable Dutch-headquartered retail crypto brokerage serving European customers with similar buy/sell offerings.
- LiteBit: Dutch-founded European crypto brokerage platform offering retail buy/sell of major cryptocurrencies. Operates in the same niche, customer segment, and European regulatory environment as Anycoin Direct.
- Coinmerce: Netherlands-based regulated crypto broker providing retail buy/sell services and staking. Direct competitor in the Dutch/European crypto retail brokerage space.
Broad incumbents
- Coinbase: Largest US-listed regulated crypto exchange with global operations including Europe. Competes in spot retail crypto trading, custody, and staking, but operates at vastly greater scale and broader product scope than Anycoin Direct.
- Kraken: Major global cryptocurrency exchange serving European retail and institutional clients. Overlaps with Anycoin Direct in spot trading and staking but offers a much broader product portfolio including derivatives and OTC.
- Binance: World's largest crypto exchange by volume, operating across multiple European jurisdictions. Competes broadly in spot retail crypto trading but with significantly broader asset coverage and product offerings.
- eToro: European-regulated multi-asset retail trading platform offering crypto alongside stocks and ETFs. Targets the same European retail investor segment as Anycoin Direct via social/copy-trading features.
Emerging players
- Trade Republic: Berlin-based retail brokerage expanding into crypto trading. Targets the same European retail investor demographic as Anycoin Direct with low-fee, app-first trading experience and growing crypto offerings.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Anycoin Direct social profiles
Digital presenceAnycoin Direct financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anycoin Direct leadership team
Management profileNumber of profiles
Anycoin Direct funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anycoin Direct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anycoin Direct
What does Anycoin Direct do?
Anycoin Direct was a European cryptocurrency provider that enabled consumers to buy and sell cryptocurrencies through its online platform, with the brand positioning itself as "easy, safe and fast." The company served the European retail crypto market before being acquired by Dutch crypto platform Finst in November 2024.
Is Anycoin Direct a public or private company?
Anycoin Direct is a private company. It is classified as corporate owned and is currently acquired.
When was Anycoin Direct founded?
Anycoin Direct was founded in 2014. It employs 1 to 10 people.
Where is Anycoin Direct based?
Anycoin Direct is headquartered in Veghel, Netherlands, in the Europe region.
Who are Anycoin Direct's main competitors?
Direct peers on record are Finst, Bitvavo, BTC Direct, LiteBit and Coinmerce. Broad incumbents are Coinbase, Kraken, Binance and eToro. Trade Republic is listed as an emerging player.
Does Anycoin Direct have an API?
No public API is recorded for Anycoin Direct.
What industry is Anycoin Direct in?
Anycoin Direct's product category is Cryptocurrency Exchange. Its primary akta.pro industry code is FSADAAAA, Spot Crypto Exchanges (Order-Book & Matching Engine). Its NAICS code is 523210 and its SIC code is 6200.