What Rocket Industrial does

Rocket Industrial, Inc. is a privately held, family-owned packaging equipment, materials, and solutions distributor founded in 1957 and headquartered in Wausau, Wisconsin. The company sells packaging machinery (case sealers, stretch and shrink wrappers, strapping tools, automatic baggers, labelers, and material handling equipment) alongside a broad consumables catalog (tape, bags, boxes, protective packaging, strapping, stretch film, labels, adhesives) and supplies adjacencies including janitorial, safety/PPE, and mailing supplies. Services span equipment service and repair, preventative maintenance, custom packaging design, packaging audits, vendor managed inventory (Rocket Stock-It), and tape and paper converting, with the Zenith private-label packaging line launched in April 2026 as an exclusive brand. The technical foundation is a Magento e-commerce storefront paired with a B2B Pro Portal that delivers custom pricing, bulk ordering, and tailored account management for enterprise customers, supported by an inside sales team for parts and service inquiries.

The go-to-market is multi-channel and segment-diversified: an e-commerce site serving SMB and individual buyers, a B2B Pro Portal and dedicated account management for enterprise clients, inside sales for parts and service, and a 14-location North American distribution network combining owned facilities in Wisconsin, Illinois, Idaho, Oklahoma, and Minnesota with partner locations across Ohio, North Carolina, Nevada, Louisiana, Arizona, and Quebec, Canada. Revenue mechanics mix one-time equipment sales with recurring consumables replenishment and multi-year service agreements, and the company serves seven verticals including e-commerce and fulfillment, food and beverage, industrial manufacturing, automotive, building materials, cannabis, and consumer goods.

Differentiators include engineer-backed packaging decisions, SQF Certification at the Wausau facility (highest grade "excellent" in 2025) enabling food and beverage procurement, Green Business Benchmark Certification supporting sustainability positioning, and a free digital product catalog. Pricing is quote-based for equipment and services, unit-priced for parts and consumables, and contract-based for preventative maintenance. The company is privately held with no disclosed funding rounds, no parent company, and no public ownership signals in the source data.

Name

Rocket Industrial

Legal name

Rocket Industrial, Inc.

Website

https://rocketindustrial.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

101–250 employees

Short description

Rocket Industrial is a family-owned packaging equipment, materials, and solutions distributor founded in 1957, serving e-commerce, food and beverage, industrial manufacturing, and other verticals through a 14-location North American distribution network and a Magento-based e-commerce and B2B Pro Portal platform.

Ownership category

akta.pro rank

Product category

Industrial Packaging Distribution

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Commercial and Service Industry Machinery Manufacturing (3333)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers) (IMAHABAH)

akta.pro secondary industry

Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)

Keywords

• Industrial packaging supplies
• Packaging equipment distribution
• Custom packaging solutions
• Protective packaging materials
• Automated packaging systems

Headquarters

HQ city

Wausau

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Packaging Equipment Sales: Sale of packaging machinery including case sealers, stretch wrappers, strapping equipment, shrink wrappers, automatic baggers, and labelers. Equipment ranges from entry-level to fully integrated automated systems.
2. Packaging Materials & Supplies: Sale of consumable packaging materials including tape, bags, protective packaging, strapping, stretch wrap, boxes, and labels. Recurring revenue through consumable replenishment.
3. Equipment Service & Repair: On-site service, remote video support, phone troubleshooting, preventative maintenance, and rebuild services for packaging equipment. Parts sourcing for equipment maintenance.
4. Custom Packaging & Engineering Services: Custom packaging design, packaging analysis and audits, vendor managed inventory programs, tape slitting and converting, paper converting services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Rocket Industrial distributes industrial packaging equipment, materials, and consumables to manufacturers, e-commerce operations, food processors, agricultural operations, automotive suppliers, and government/defense customers. The company bundles products with value-added services including packaging analysis, custom packaging solutions, equipment service and repair, and vendor managed inventory programs, supported by 14 distribution centers across the US and Canada and a dedicated B2B Pro Portal.

Product overview

Rocket Industrial is a packaging equipment, materials, and solutions distributor founded in 1957, offering a broad portfolio of physical products and services. The product line centers on packaging consumables (tape, bags, boxes, protective packaging, strapping, stretch/shrink film, labels, adhesives) and packaging equipment (case sealers/erectors, strapping tools, stretch/shrink wrappers, automatic baggers, labelers, material handling equipment). The company also provides private-label products under the Zenith brand. Services include equipment repair/maintenance, custom packaging design, sustainable packaging consulting, packaging audits, vendor managed inventory, and tape/paper converting. The portfolio is organized around core product categories with sub-categories for specific equipment types, supplemented by technical services for implementation and ongoing support.

Differentiator

Problem solved

Functional benefit

Brands

• Zenith: Rocket Industrial's exclusive private-labeled packaging line designed to improve efficiency, reduce material usage, and deliver consistent results.

Products and services

• Packaging Materials & Consumables
• Packaging Equipment
• Custom Packaging Solutions
• Packaging Analysis Consultative packaging analysis service in which Rocket Industrial evaluates a customer's current packaging approach and recommends materials, equipment, or process improvements.
• Equipment Service & Repair Service and repair for packaging equipment sold to customers, provided by Rocket Industrial's service team to maximize uptime of customer packaging lines.
• Vendor Managed Inventory (VMI) Managed inventory program in which Rocket Industrial monitors and replenishes customers' packaging material stocks to ensure continuous supply and reduce stockouts.
• Zenith Private-Label Packaging Line Rocket Industrial's own private-label brand of packaging products, providing a price-competitive alternative to national-brand packaging consumables and equipment supplies.
• Retail-Ready Packaging Fulfillment (via Star Packaging) Retail-ready packaging fulfillment provided through Rocket Industrial's sister company Star Packaging, extending the offering into shelf-ready and retail-compliant packaging.

Quantifiable outcome

• 15-30% savings on packaging costs identified through data-driven packaging audits
• +1 more outcomes

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered minor.

• Spartan ChemicalminorOthersSupplier of cleaning chemicals and facility care products carried by Rocket Industrial for janitorial and facility maintenance supplies.
• SC JohnsonminorOthersCleaning product brand available through Rocket Industrial's facility solutions product line.
• NilfiskminorOthersManufacturer of professional cleaning equipment including carpet extractors, floor scrubbers, and sweepers available through Rocket Industrial.
• Kimberly-ClarkminorOthersManufacturer of towels, tissues, and sanitary paper products distributed by Rocket Industrial.
• IPC EagleminorOthersProfessional cleaning equipment manufacturer whose products are available through Rocket Industrial.
• O-Cedar CommercialminorOthersCommercial cleaning tools and equipment brand available through Rocket Industrial.
• ProTeamminorOthersVacuum and cleaning equipment manufacturer whose products are distributed by Rocket Industrial.
• AmericominorOthersManufacturer of cleaning products and specialty chemicals available through Rocket Industrial.
• NYCOminorOthersSpecialty cleaning chemical manufacturer whose products are part of Rocket Industrial's facility solutions.
• EDICminorOthersCleaning equipment manufacturer available through Rocket Industrial's janitorial supplies product line.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Uline: Uline is one of the largest North American distributors of packaging, shipping, and industrial supplies with an extensive catalog overlapping Rocket Industrial's range of packaging materials, equipment, and janitorial supplies. Both companies serve B2B customers via direct sales, catalogs, and rapid-ship distribution networks.
• Imperial Dade: Imperial Dade is one of the largest distributors of foodservice packaging and janitorial supplies in North America, offering a similar mix of packaging materials, equipment, and facility solutions. Its scale, multi-region distribution, and vertical coverage closely mirror Rocket Industrial's value proposition.
• Veritiv: Veritiv is a North American B2B distribution company focused on packaging, print, and facility solutions with a comparable product portfolio of packaging materials, equipment, and custom packaging services. It is a direct competitor in the same verticals including industrial manufacturing and e-commerce fulfillment.

Broad incumbents

• Sealed Air: Sealed Air is a major manufacturer of protective and food packaging including bubble wrap, shrink film, vacuum bags, and automated packaging systems. It overlaps with Rocket Industrial's product range and increasingly sells direct, creating competitive pressure on both equipment and consumables.
• Bunzl: Bunzl is a global distribution and outsourcing group specializing in packaging, foodservice, and cleaning supplies across multiple geographies. While much larger and internationally diversified, Bunzl operates in the same product categories as Rocket Industrial — packaging materials, equipment, and facility supplies — through B2B distribution.
• 3M: 3M manufactures packaging tapes, adhesives, and labeling products that directly overlap with Rocket Industrial's tape and adhesives category. Its brand power, scale, and direct-to-customer channels create competitive pressure on the consumables side of Rocket Industrial's business.
• Smurfit Kappa: Smurfit Kappa is a global leader in paper-based packaging offering containerboard, corrugated boxes, and protective packaging solutions. While international in scope, it competes with Rocket Industrial's packaging materials segment and supplies similar end-customers in industrial manufacturing.
• W.W. Grainger: Grainger is a broad-line industrial MRO distributor with a packaging category that includes case sealers, stretch wrap, strapping, labels, and material handling equipment. While not packaging-focused, Grainger competes with Rocket Industrial on industrial packaging supplies and equipment for manufacturing customers.
• Packaging Corporation of America: Packaging Corporation of America is a leading manufacturer of containerboard and corrugated packaging products that compete with Rocket Industrial's boxes and corrugated category. Its scale and direct-manufacturer relationships represent structural competition in commodity packaging materials.

Regional players

• Midland Paper & Packaging: Midland Paper & Packaging is a regional Midwest-based distributor of packaging materials and supplies with a similar focus on industrial customers, paper converting, and packaging supplies. Its regional scale and Midwest concentration make it a close geographic peer to Rocket Industrial.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RocketIndustrial
• Facebookfacebook.com/rocketindustrial
• LinkedInlinkedin.com/company/rocketindustrial
• Instagraminstagram.com/rocketindustrial
• Xx.com/packagewithless

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocket Industrial