What Enchante Accessories does

Enchanté Accessories Inc. is a privately held wholesale consumer-products company founded in 1986 and headquartered in Manhattan, New York. The company develops, manufactures, and supplies a portfolio of 13 product divisions spanning home décor, ceramics, jewelry, beauty, fragrances, fashion accessories, table tops, travel accessories, lighting, kitchen and bath, soft home, stationery and celebration, and wall décor and frames. Within Soft Home, the company has developed sub-brands including Madison Home International and Rae Dunn. Operations span 8 global offices, with manufacturing and sourcing anchored in China and Hong Kong and satellite sales offices across the United States, Canada, Mexico, and Europe.

The company's core business is wholesale distribution to major national retail chains, including TJX Companies (TJ Maxx, Marshalls, HomeGoods), Macy's, and Target, providing breadth of assortment at competitive price points. A direct-to-consumer channel operates through a portfolio of dedicated Amazon storefronts across Beauty/Bath/Body, Ceramics, Soft Home, and Wall Decor & Frames. There is no proprietary technology platform; revenue is generated through hardware sales of physical consumer goods, with pricing negotiated per channel and category. Customer reach is horizontal — selling standardized consumer products across multiple retail banners rather than building vertical-specific solutions.

The business model relies on a global supplier network for low-cost, high-quality production, with quality monitoring across production, packing, and delivery. Distribution leverages both B2B wholesale to large retailers and DTC marketplace presence on Amazon. The company employs 251–500 people globally and is led by founder and CEO Gabe Khezrie. No external funding rounds, M&A activity, or ownership changes are recorded in available sources, consistent with a mature, privately held operator with no identified institutional investors.

Name

Enchante Accessories

Legal name

Enchanté Accessories Inc.

Website

https://enchanteaccessories.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Short description

Enchanté Accessories is a privately held wholesale consumer-products company founded in 1986 that develops, manufactures, and supplies 13 product divisions spanning home décor, ceramics, beauty, and fashion accessories to major retailers including TJX, Macy's, HomeGoods, and Target, and directly to consumers via Amazon storefronts.

Ownership category

akta.pro rank

Product category

Wholesale Consumer Products

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Luxury Giftables & Lifestyle Accessories (Charms, Bag Accessories, Keychains) (CRAKAEAL)

akta.pro secondary industry

Charm & Personalized Fashion Jewelry (Nameplates/Initials/Photo) (CRAKABAE)

Keywords

• Wholesale consumer products
• Home decor accessories
• Fashion accessories wholesale
• Beauty and fragrances supply
• Private label manufacturing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale product sales to retail partners: Enchante develops, manufactures, and supplies physical consumer products including home décor, ceramics, jewelry, beauty, fragrances, and other product categories. Products are sold wholesale to retail partners and directly to consumers.
2. Direct Amazon marketplace sales: Direct-to-consumer sales through Amazon marketplace storefronts across multiple product categories including Beauty, Ceramics, Soft Home, and Wall Decor & Frames.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Enchante Accessories is a wholesale consumer products company that develops, manufactures, and supplies a broad assortment of physical goods across 13 product divisions, including beauty, fragrances, table tops, travel accessories, fashion accessories, home storage and decor, lighting, kitchen and bath, soft home, stationery and celebration, ceramics, and wall decor and frames. Products are sold wholesale to major national retail partners and directly to consumers via dedicated Amazon marketplace storefronts.

Product overview

Enchante Accessories is a global leader in consumer products that develops, manufactures, and supplies a portfolio of 13 product divisions spanning home décor, ceramics, jewelry, beauty, fragrances, fashion accessories, and more. The company operates as a unified consumer goods platform organized into distinct divisions including Beauty, Fragrances, Table Tops, Travel, Fashion Accessories, Home Storage & Decor, Lighting Kitchen & Bath, Soft Home (featuring Madison Home International and Rae Dunn sub-brands), Stationery & Celebration, and Wall Decor & Frames. Products are sold through major retail partners (TJX, Macy's, HomeGoods, Target) and directly via Amazon shops. The company leverages a global manufacturing network for low-cost, high-quality production across facilities in China, Hong Kong, Mexico, Canada, and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Beauty Beauty, bath, and body care product line sold wholesale to retail partners and through a dedicated Amazon storefront; intended for consumers seeking personal care and beauty products.
• Fragrances Fragrance product line for personal use, distributed as part of Enchante's consumer goods portfolio across retail and Amazon channels.
• Table Tops Table top products and accessories for home dining and entertaining, sold across wholesale retail and direct channels.
• Travel Travel-related accessories and products offered to consumers through retail and direct-to-consumer channels.
• Fashion Accessories Fashion accessory product line for consumers, distributed via wholesale retail partners and direct channels.
• Home Storage & Decor Home storage solutions and decorative items for household organization and interior styling.
• Lighting, Kitchen, & Bath Lighting, kitchen, and bathroom product line supplying functional home goods to retail and direct channels.
• Soft Home Soft home goods including bedding, linens, and home textiles, encompassing the Madison Home International and Rae Dunn sub-brands; sold through wholesale partners and a dedicated Amazon Soft Home shop.
• Stationery & Celebration Stationery and celebration products covering greeting, party, and seasonal paper goods for consumer and retail purchase.
• Wall Decor & Frames Wall décor and frame products sold through wholesale retail and a dedicated Amazon Wall Decor & Frames storefront.
• Ceramics Ceramic products including home décor and functional ceramics, sold via wholesale partners and a dedicated Amazon Ceramics storefront.
• Madison Home International Home goods sub-brand operating within the Soft Home division and sold through a dedicated Amazon Soft Home storefront.
• Rae Dunn Lifestyle home brand distributed through the Soft Home Amazon shop, offering minimalist home décor and lifestyle products to consumers.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• TJX CompaniescoreChannel Partner/ Reseller/ Distributor
• Macy'scoreChannel Partner/ Reseller/ Distributor
• HomeGoodscoreChannel Partner/ Reseller/ Distributor
• TargetcoreChannel Partner/ Reseller/ Distributor
• AmazoncoreChannel Partner/ Reseller/ Distributor

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lifetime Brands: Lifetime Brands is a publicly traded wholesale consumer products company selling kitchenware, tabletop, and home goods through major retailers including Macy's, Target, and TJX. It is the closest direct comparable to Enchante given its similar wholesale-to-mass-merchant model, broad product portfolio, and reliance on global sourcing.
• Oneida Ltd. Oneida is a global tableware and tabletop products company selling into major U.S. retailers and foodservice. It is a direct peer to Enchante's Table Tops and Ceramics divisions given its wholesale distribution model and reliance on retailer partnerships for volume.
• Croscill Home Fashions: Croscill designs and distributes home décor and soft home products (bedding, window treatments, decorative pillows) to mass-market retailers. Directly comparable to Enchante's Soft Home, Home Storage & Decor, and Wall Decor & Frames divisions given shared wholesale go-to-market and retailer customer base.
• Jay Imports: Jay Imports is a wholesale distributor of home décor, accent furniture, and seasonal goods sourced from Asia and sold to U.S. mass merchants. Comparable to Enchante given its parallel Asia-sourcing wholesale model serving similar big-box and off-price retail accounts.
• Sagebrook Home: Sagebrook Home designs and distributes decorative accessories, wall art, and home accent products through wholesale channels to mass and specialty retailers. A direct comparable to Enchante's Home Storage & Decor, Wall Decor & Frames, and Table Tops divisions.
• Blyth Inc. Blyth is a multi-channel consumer products company focused on home fragrance, candles, and personal care sold through direct sales and wholesale. Comparable to Enchante's Fragrances and Beauty divisions and similar in operating a portfolio of consumer product categories.
• Farberware (subsidiary of Lifetime Brands) / Meyer Corporation: Meyer Corporation is a leading U.S. distributor of cookware and kitchenware brands (Farberware, Circulon, Rachael Ray) into mass-market retail. Comparable to Enchante's Lighting, Kitchen & Bath division for its wholesale model, kitchen product focus, and reliance on the same retailer customer set.

Broad incumbents

• Qurate Retail Group (HSN): Qurate operates HSN and QVC, multi-category home, beauty, and accessories retailers with TV and digital commerce platforms. It is a broad incumbent with overlapping product categories to Enchante (home, beauty, fashion accessories) though its primary motion is media-led DTC versus Enchante's wholesale-led model.
• Target Corporation (owned brands / threshold): Target is both a customer and a competitor to Enchante through its owned home and apparel brands (Threshold, Made By Design, A New Day). It competes with Enchante's private-label supply business via in-house sourcing and represents a structural risk to wholesale intermediaries.
• Newell Brands: Newell Brands is a diversified consumer goods conglomerate owning Yankee Candle, Rubbermaid, Sharpie, and Graco among others, with deep penetration into the same U.S. mass retailers as Enchante. It is a broad incumbent with overlapping categories (home fragrance, home décor, kitchen) but at significantly larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/enchante-accessories-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enchante Accessories