What Shango Cannabis does

Shango Premium Cannabis, LLC is a vertically integrated multi-state cannabis operator founded in 2014-2015 by Brandon Rexroad (CEO) and Shane McKee, headquartered at 4380 Boulder Highway, Las Vegas, Nevada. The company operates 10+ company-owned retail dispensaries across four states — Nevada (Las Vegas), Oregon (Portland/Hillsboro), Michigan (Lapeer, Bay City, Hazel Park), and California (Moreno Valley, with two locations) — plus a cultivation-only facility in Phoenix, Arizona, and apparent operations in Joplin and Springfield, Missouri. Shango serves both recreational (21+) and medical marijuana patients, with primary customer segments including recreational consumers, medical patients (particularly those with chronic pain, PTSD, cancer, and epilepsy), military veterans, and athletes. The company became the first retailer to sell legal recreational marijuana in Oregon on October 1, 2015, and operates under the tagline 'Experience The Power of the Plant.'

The company's product portfolio spans the major cannabis categories: flower (Indica, Sativa, Hybrid, Ruderalis strains), edibles (THC gummies), concentrates (shatter, wax, crumble, dabs, liquids), vape cartridges, oils (including pure CBD), and topicals. Shango's technical differentiation centers on proprietary extraction and processing capabilities developed in company-operated laboratories and kitchens, including Private Reserve BHO Bud Run cartridges (made from flower rather than trimmings) and high-purity distillates achieving up to 100% THC through molecular still processing. The company holds an exclusive seed partnership with TGA Genetics Subcool for proprietary strain genetics and extends its product surface into the national CBD market through partnerships with Neuro XPF (athlete/veteran-focused CBD) and Mary's Medicinals (transdermal patches). Distribution is exclusively through company-owned dispensaries and proprietary online ordering portals for in-store pickup, with wholesale distribution of proprietary products to other dispensaries historically announced in Oregon.

Shango's revenue model is primarily transaction-based retail sales at the point of sale, supplemented by medical marijuana sales (where state law provides tax exemptions), cultivation output used to supply its own retail network, and wholesale distribution. The VIP Loyalty Program offers 5% cash back to drive repeat visits, and additional discount programs target veterans, seniors, and birthdays. Marketing relies on educational blog content, organic social media across Twitter, Instagram, YouTube, LinkedIn, and Facebook, local SEO for dispensary discovery, and an unusually heavy community-sponsorship posture — including the first cannabis company sponsorship in 123 years of auto racing history (Danny George Racing in Formula Drift, 2017), veterans organizations (Veterans Village, VFW posts, Veterans Cannabis Collective), and breast cancer charities. No external funding rounds, institutional investors, or parent company are disclosed, and Shango Premium Cannabis, LLC remains privately held under its founders' control.

Name

Shango Cannabis

Legal name

Shango Premium Cannabis, LLC

Website

https://goshango.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Shango Premium Cannabis is a vertically integrated multi-state cannabis operator operating 10+ retail dispensaries across Nevada, Oregon, Michigan, and California, with cultivation in Arizona and additional locations in Missouri, serving both recreational and medical marijuana consumers.

Ownership category

akta.pro rank

Product category

Cannabis Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Cannabis Dispensary Chains & Multi-Location Operators (MSO/Regional) (CRANAFAD)

akta.pro secondary industries

Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect) (CRANAGAC), Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD)

Keywords

• Cannabis dispensary
• Medical marijuana
• Cannabis cultivation
• CBD products
• Vertical integration

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Cannabis Sales: In-store and online retail sales of cannabis products (flower, concentrates, edibles, cartridges, oils, topicals) at company-owned dispensaries across Nevada, Oregon, Michigan, and California. Serves both recreational and medical marijuana customers. Revenue is transaction-based at point of sale.
2. Medical Marijuana Sales: Dedicated medical marijuana sales to card-holding patients in states where medical programs exist. Medical customers may have access to higher-potency products and tax exemptions in certain states.
3. Cultivation and Wholesale: Shango operates its own cultivation facilities producing cannabis for its retail dispensaries. The company also previously announced wholesale distribution of products to other dispensaries and exclusive product partnerships.
4. CBD National Distribution: Through strategic partnerships with Neuro XPF and Mary's Medicinals, Shango participates in the national CBD market with products derived from industrial hemp, allowing distribution across all 50 states.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Shango Premium Cannabis is a vertically integrated, multi-state cannabis operator that owns cultivation, extraction, and product-development facilities and sells the resulting products (flower, edibles, concentrates, cartridges, oils, topicals, CBD) through company-owned dispensaries and online-ordering channels in Nevada, Oregon, Michigan, California, Missouri, and Arizona (cultivation only). It serves both recreational adult-use and medical marijuana patients, with proprietary lines including Private Reserve BHO Bud Run cartridges, distillates, and an exclusive TGA Genetics seed partnership, supported by a 5% cash-back VIP Loyalty Program.

Product overview

Shango Cannabis is a multi-state cannabis dispensary chain offering recreational and medical marijuana products. The company operates a vertically integrated dispensary network across Nevada, Oregon, Michigan, and California. The product portfolio centers on core cannabis categories: Flower (Indica, Sativa, Hybrid, Ruderalis strains), Edibles (including gummies and THC products), Concentrates (shatter, wax, crumble, dabs), Cartridges (vape products including the proprietary Private Reserve BHO Bud Run line), Oils (including CBD oil), and Topicals. The company also offers specialized CBD sub-brands through partnerships with Neuro XPF and Mary's Medicinals. Shango has its own product development laboratories and kitchens creating proprietary strains, extracts, and edibles, including distillates achieving up to 100% THC purity. Products are available both in physical dispensary locations and through online ordering.

Differentiator

Problem solved

Functional benefit

Brands

• Experience The Power Of The Plant: Company tagline and marketing campaign

Quantifiable outcome

• First company to sell legal recreational marijuana in Oregon on October 1, 2015
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• AndencoreTechnology or Integration · 1 January 2019Wisconsin-based Anden partnered with Shango to use their Las Vegas dispensary as a showcase environment for Anden's climate control and humidity-controlled systems in the cannabis industry. This partnership demonstrates Shango's use of best-in-class environmental control technology.
• Danny George Racing (Formula Drift)flagshipGTM or Marketing Partner · 1 January 2017Shango partnered with Danny George Racing as the primary sponsor for the team's 2017 Formula Drift campaign. This made Shango the first cannabis company in the 123-year history of auto racing to sponsor a driver in a major motorsports series. The partnership showcased Shango to millions of fans and positioned the brand alongside major consumer brands.
• Tuff-n-Uff MMAminorGTM or Marketing Partner · 1 January 2016Shango served as presenting sponsor for Tuff-n-Uff MMA live events in Las Vegas, reaching combat sports audiences and enthusiasts in the local community.
• Neuro XPFcoreStrategic or Co-development PartnerShango partnered with Neuro XPF to offer specialty CBD products targeting professional and amateur athletes, sports enthusiasts, those dealing with CTE (chronic traumatic encephalopathy), and veterans with PTSD. Neuro XPF is a niche CBD product line complementing Shango's THC cannabis offerings.
• Mary's MedicinalscoreStrategic or Co-development PartnerMary's Medicinals partnered with Shango to provide CBD-infused transdermal patches and other CBD products. Mary's Medicinals has a solid following for their line of CBD products including the patented CBD-infused transdermal patch technology.
• TGA Genetics Subcool SeedsflagshipStrategic or Co-development PartnerShango announced an exclusive alliance with TGA Genetics Subcool Seeds to cultivate and sell TGA Genetics cannabis strains and seeds. This landmark partnership gave Shango access to proprietary genetics for exclusive strains sold at Shango locations and potentially distributed wholesale to other dispensaries.
• Veterans Village Las VegasflagshipGTM or Marketing PartnerVeterans Village Las Vegas is a nonprofit providing housing, food, healthcare, and employment assistance to homeless veterans. Shango Las Vegas partnered as presenting sponsor of the Veterans Village 5K Run/Fun Walk, raising over $30,000. Shango also supports Veterans Village through ongoing fundraising and community engagement.
• Breast FriendscoreGTM or Marketing PartnerBreast Friends is a national charity based in Tigard, Oregon dedicated to ensuring no woman battles breast cancer alone. Shango donated $6,264.50 from pink merchandise sales during Breast Cancer Awareness Month. The company planned to make this an ongoing charitable partnership.
• VFW Hillsboro Post 2666minorGTM or Marketing PartnerShango Portland locations donated funds to help rebuild the roof on the VFW Hillsboro Post 2666 hall. Shango has adopted local VFW organizations at each Oregon store.
• Veterans Cannabis Collective (VCC)coreGTM or Marketing PartnerVCC is a veterans-focused nonprofit working to create a hemp farm in Rochester, New York for transitional therapy for veterans. Shango dispensaries raised funds for VCC and helped empower the organization to receive its 501(c)(3) status.
• Team RubiconminorGTM or Marketing PartnerTeam Rubicon is a veteran-based disaster relief organization. Shango Las Vegas partnered with Team Rubicon and Danny George to collect and deliver relief items for Hurricane Harvey victims, serving as a collection point for clothing and personal hygiene products.
• My Hope ChestminorGTM or Marketing PartnerMy Hope Chest is a Las Vegas-based charity focused on reconstructive surgery for breast cancer patients. Shango sold pink merchandise (T-shirts, hats, beanies, socks) to raise money supporting mastectomy reconstruction procedures.
• Peninsula Pep VFW Post 1325minorGTM or Marketing PartnerShango Portland locations teamed up to fund the writing contest and teacher awards at Patriot's Pen Middle School and Voice of Democracy High School sponsored by Peninsula Pep VFW Post 1325.

Scale indicators6 records

Recent moves13 records

Expansion highlights4 records

Direct peers

• MedMen Enterprises: Multi-state cannabis retail operator with stores in California, Nevada, New York, Illinois, and Florida. Comparable premium-positioned dispensary chain with multi-state retail focus, though MedMen has faced significant financial restructuring.
• Planet 13 Holdings: Nevada-anchored cannabis MSO with a flagship Las Vegas superstore and operations in neighboring states. Highly comparable as a multi-state operator with a strong Nevada retail footprint overlapping Shango's Las Vegas presence.
• Columbia Care (now part of Cresco Labs): Multi-state vertically integrated cannabis operator (now merged with Cresco Labs) with dispensaries, cultivation, and processing across the U.S. Comparable multi-state MSO business model.
• Green Thumb Industries (GTI): Multi-state cannabis operator with cultivation, processing, and retail (Rise/Rythm brands) across the U.S. Comparable vertically integrated MSO model and brand-led retail positioning.
• AYR Wellness: Vertically integrated cannabis MSO operating in Florida, Massachusetts, Nevada, Pennsylvania, Ohio, and New Jersey. Comparable cultivation-to-retail model across multiple legal states.
• Curaleaf Holdings: Largest U.S. multi-state cannabis operator with vertically integrated cultivation, processing, and retail across 17+ states. Most directly comparable to Shango as a multi-jurisdictional MSO, though at substantially larger scale.
• Trulieve Cannabis: Vertically integrated cannabis MSO with retail dispensaries in multiple states including Florida, Arizona, and Pennsylvania. Comparable vertically integrated model and multi-state retail strategy.
• Acreage Holdings: Multi-state cannabis operator with retail, cultivation, and processing across the U.S. Comparable vertically integrated footprint across multiple regulatory jurisdictions.
• Cresco Labs: Vertically integrated cannabis MSO with wholesale, retail (Sunnyside), and cultivation across multiple states including Illinois, Pennsylvania, Ohio, and California. Comparable multi-state wholesale-and-retail strategy.

Emerging players

• Cookies: Cannabis lifestyle brand and dispensary operator founded in California, expanding to multiple states with branded retail stores. Comparable premium-brand positioning and multi-state retail ambitions, though narrower product portfolio than Shango.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ShangoCannabis
• YouTubeyoutube.com/channel/UCHHhfaK0wW-p43Ti_t-C9Xw/videos
• Facebookfacebook.com/letsshango
• LinkedInlinkedin.com/company/shango-premium-cannabis
• Instagraminstagram.com/goshangocannabis

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shango Cannabis