What Telecard does

Telecard Limited is a publicly listed Pakistan-based enterprise telecommunications and ICT solutions provider founded in 1995 (originally as a payphone operator), headquartered in Karachi with a registered office in Islamabad and regional offices in Lahore, Faisalabad, and Multan. The company serves thousands of enterprise customers across financial services (Habib Bank, Bank Alfalah, UBL, Faysal Bank, Bank Al Habib, CDC, EFU), FMCG (Unilever Pakistan, Dalda, National Foods, Shan Foods, Tapal Tea), healthcare and pharma (Pfizer, Merck, Abbott, Getz Pharma), manufacturing (Gul Ahmed, Atlas Honda, Amreli Steels, Bosch, DOW Chemicals), logistics (TCS, Bykea, DP World), energy and utilities (Byco, HUBCO, K-Electric), hospitality (Marriott, Movenpick), media (SAMAA TV, FM 107), IT and e-commerce (Daraz, Galup Pak), real estate (Bahria Town), and education (Iqra University, KSBL). It is listed on the Pakistan Stock Exchange under symbols TELE and TELETFC and classified as an Economically Significant Company (ESC).

The company's core technology combines licensed Long Distance & International (LDI) and Local Loop carrier services with end-to-end IP/TDM voice, MPLS-optimized data, and satellite networks delivering nationwide redundancy. Its proprietary product portfolio spans twelve trademarked platforms: CLARUS (IP/TDM enterprise telephony over fibre, wireless, and satellite), TRUVOICE (licensed LDI and international voice connecting over 100 million subscribers), ACCESS (UAN/TFN with number portability), DATA POINT (CIR broadband with multi-homing MPLS backbone), CONTACT+ (omnichannel contact center with workforce management), I-GATE (cloud/on-premise IP PABX), ACCORD (CRM with social media integration), REACH (enterprise bulk SMS), ROBO Call (automated voice broadcast), VALUE+ (EYE+ billing portal, SUMMIT audio conferencing, REPLAY+ call recording, HomeWork+ work-from-home connectivity), Infrastructure & Colocation Hosting (tower sharing and colocation for telcos and enterprises), and the SYMPHONY integrated suite that unifies all of the above on a single platform with unified billing and 24/7 single-window support. Telecard also resells and supports global technology platforms in Pakistan under formal agreements: Genesys Cloud (since 2018), 3CX (since 2017), Bitrix24, and Creatio, and holds a strategic alliance with Vanrise Solutions for APAC market reach.

The business model is anchored on quote-based enterprise pricing delivered via a direct field sales force of Corporate Sales Managers and Enterprise Account Managers, supplemented by inside-sales account management for upsell, billing, and renewal. Revenue streams span licensed telecom services (subscription and usage-based recurring revenue from CLARUS/TRUVOICE voice and DATA POINT broadband), proprietary ICT solutions (one-time license plus recurring maintenance for ACCESS, CONTACT+, I-GATE, ACCORD, REACH, VALUE+, and SYMPHONY), channel/reseller revenue (transaction-based and managed services on Genesys, 3CX, Bitrix24, Creatio), infrastructure and colocation hosting (managed services), and professional services for customized design, integration, and 24/7 support. The group operates through six subsidiaries — Hallmark Company Limited, Supernet Limited (wholly owned ISP and data services), Supernet Secure Solutions / SuperSecure (MSSP), Supernet Infrastructure Solutions / SuperInfra, Supernet e-Solutions, and Phoenix Global in the UAE — and is governed by Chairman Syed Muhammad Pervez Sadiq and CEO Syed Aamir Hussain, with Syed Hashim Ali as CFO and Syed Muhammad Asim as CTO since 2001.

Name

Telecard

Legal name

Telecard Limited

Website

https://telecard.com.pk

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Telecard Limited is a publicly listed Pakistan-based enterprise telecommunications and ICT solutions provider delivering licensed voice, data, contact center, CRM, and managed services to thousands of blue-chip enterprise customers across financial services, FMCG, healthcare, manufacturing, and other verticals via direct sales and global vendor partnerships.

Ownership category

akta.pro rank

Product category

Enterprise Telecommunications and ICT Services

NAICS

Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications (except Satellite) (5171), Telecommunications (517), Telephone Call Centers (56142)

SIC

Telephone Communications (No Radiotelephone) (4813), Services-Telephone Interconnect Systems (7385), Communications Services, Nec (4899)

akta.pro primary industry

Business/Enterprise Fixed Connectivity Providers (SME/Enterprise Broadband) (HDAIABAI)

akta.pro secondary industries

VoIP Access & ITSP Services (HDAIAHAD), Numbering, DID, Porting & Carrier-of-Record Services (HDAIAHAK)

Keywords

• Enterprise telecom services
• Long distance voice
• Enterprise broadband connectivity
• Contact center solutions
• Unified communications

Headquarters

HQ city

Islamabad

HQ country

Pakistan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Licensed Telecom Services (Voice, LDI, Local Loop): Licensed Long Distance & International (LDI) and Local Loop carrier services generating recurring revenue from enterprise voice customers via CLARUS and TRUVOICE solutions on a usage/subscription basis.
2. Enterprise ICT Solutions & Software (Proprietary): Sales and licensing of proprietary solutions including ACCESS, CONTACT+, I-GATE, ACCORD, REACH, ROBO Call, VALUE+, and SYMPHONY, often customized and sold to enterprise customers as hosted or on-premise deployments, generating one-time license and recurring maintenance revenue.
3. Channel/Reseller Revenue from Technology Partnerships: Reseller and support revenue from selling and supporting third-party technology platforms in Pakistan including Genesys Cloud, 3CX, Bitrix24, and Creatio under formal partnership agreements, generating transaction-based and recurring managed service revenue.
4. Infrastructure & Colocation Hosting Services: Passive infrastructure hosting, tower sharing, and purpose-built colocation services offered to telecom operators and enterprise businesses in major cities of Pakistan, generally recurring managed-services revenue.
5. Professional & Managed Services: Customized ICT solution design, implementation, integration, and ongoing 24/7 service and support for enterprise customers across multiple verticals.
6. Data/Broadband Connectivity Services: High-speed Internet via DATA POINT™ with Committed Information Rate (CIR) over Metro, point-to-point, multi-point, fibre, radio, and satellite — billed as usage/recurring connectivity services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Telecard Limited delivers enterprise telecommunications and ICT solutions to businesses in Pakistan and the broader APAC region. Its core offerings include licensed Long Distance and International voice services (TRUVOICE™), enterprise IP/TDM telephony (CLARUS™), high-speed broadband and MPLS data services (DATA POINT™), IP-based PABX (I-GATE™), contact center platforms (CONTACT+™), CRM (ACCORD™), bulk enterprise SMS (REACH™), automated voice broadcasts (ROBO Call™), UAN/TFN services (ACCESS™), value-added services (VALUE+™), infrastructure and colocation hosting, and the SYMPHONY™ integrated one-stop-shop suite combining connectivity, solutions and services.

Product overview

Telecard Limited delivers a modular enterprise telecommunication and ICT platform comprising 12 distinct product lines plus a suite of value-added modules. The portfolio spans core connectivity (CLARUS™ IP/TDM voice, TRUVOICE™ long-distance and international carrier services, DATA POINT™ broadband, ACCESS™ UAN/TFN), enterprise communications (I-GATE™ IP PABX, CONTACT+™ contact center, REACH™ bulk SMS, ROBO Call™ automated voice broadcasts), customer engagement (ACCORD™ CRM), and infrastructure (Infrastructure & Colocation Hosting Services). VALUE+™ bundles four value-added add-ons (EYE+™ billing portal, SUMMIT™ audio conferencing, REPLAY+™ call recording, HomeWork+™ remote work solutions). SYMPHONY™ is the integrated one-stop-shop suite that cross-integrates every Telecom module — CLARUS™, TRUVOICE™, ACCESS™, I-GATE™, ACCORD™, ROBO Call™, DATA POINT™, and REACH™ — into a single platform with unified billing and 24/7 single-window support, positioning Telecard as a unified enterprise telecom/ICT solutions provider rather than a single product offering.

Differentiator

Problem solved

Functional benefit

Brands

• CLARUS™: Enterprise Telephony Solutions providing IP and TDM voice connectivity for nationwide and international calling
• TRUVOICE™
• ACCESS™
• DATA POINT™
• CONTACT+™
• I-GATE™
• ACCORD™
• REACH™
• ROBO Call Services
• VALUE+™
• SYMPHONY™
• SUMMIT™
• Infrastructure & Colocation Hosting Services™

Products and services

• CLARUS™ Enterprise Telephony Solutions providing IP and TDM voice connectivity for nationwide and international calling. Delivers scalable POTS, PRI, and SIP solutions over fibre, wireless, and satellite connectivity with fully redundant last-mile, core and upstream networks. Targeted at enterprise customers needing reliable local, long-distance and international voice.
• TRUVOICE™ Licensed Long Distance and International Voice service providing seamless LDI and International VoIP origination and termination backed by redundant networks and alliances with major international carriers, ensuring real-time route optimization, quality breakouts and high uptime. Connects over 100 million customers to international and local subscribers.
• ACCESS™ UAN/TFN Solutions providing Universal Access Numbers, Toll-Free Numbers and Short Code Service with number portability and 24/7 nationwide and international access, backed by redundant network and high uptime. Designed for banks, DFIs and large enterprises seeking branded customer access numbers.
• DATA POINT™ High-speed enterprise broadband service delivered via metro, nationwide point-to-point and point-to-multipoint connectivity with Committed Information Rate (CIR), multi-homing capability, redundant MPLS backbone and 24/7 support over fibre, radio or satellite. Designed for enterprise businesses needing reliable data connectivity.
• CONTACT+™ Scalable contact center solution enabling enterprises to handle customer interactions efficiently via outgoing/incoming calls, contact center matrix tracking, workforce management, and full compatibility with social media, digital and other omnichannel platforms. Targeted at call centers, banks and large customer-facing enterprises.
• I-GATE™ Internet Protocol-based scalable Next Gen IP PABX phone system supporting a range of apps for flexibility and ease of integration, available in hosted, on-premises or on-cloud deployment. Provides customizable dashboards and trunk utilization stats to reduce operating costs. Designed for enterprise customers seeking a modern IP PBX.
• ACCORD™ Fully integrated Customer Relationship Management (CRM) solution providing a 360-degree view of all customer data and interactions. Customizable to integrate with social media platforms, offered as on-site suite or hosted solution with 24/7 service and support. Targeted at enterprises seeking a unified customer engagement platform.
• REACH™ Enterprise bulk Short Messaging Service accessible via web application or ERP integration, supporting 1-way (PUSH) and 2-way (PULL/PUSH) SMS communication over a carrier-grade telecom network with customizable dashboards, reports and cost control. Ideal for banks, FMCGs, insurance companies and large enterprises needing mass customer communications.
• ROBO Call Services Automated Voice Broadcast platform enabling enterprise mass voice messaging via direct carrier service, with prescheduling in basic or return/response mode, customizable dashboards, utilization stats and cost-control tools. Designed for enterprise businesses running large notification or campaign broadcasts.
• VALUE+™ Suite (EYE+, SUMMIT, REPLAY+, HomeWork+) Suite of value-added services complementing other Telecard products, including EYE+™ billing portal with real-time call detail records/billing, SUMMIT™ voice conference bridges for global audio conferencing, REPLAY+™ call recording for quality monitoring and compliance, and HomeWork+™ work-from-home connectivity. Targeted at enterprises running multi-service telecom and ICT deployments.
• SYMPHONY™ Integrated Suite Integrated suite providing enterprises a one-stop-shop from connectivity to solutions and services, ensuring seamless end-to-end integration with varied connectivity options, one-billing platform, single-window 24/7 service and support, and access to customization teams. Ideal for call centers, HORECA, online services, DFIs and multi-service businesses.
• Infrastructure & Colocation Hosting Services Passive infrastructure hosting services covering hub sites in metro and peri-urban areas for telecom operators, including tower sharing for mobile operators, customized sites to accelerate network rollouts, and purpose-built colocation services for telcos and enterprise businesses in major cities of Pakistan.

Quantifiable outcome

• Over 25 years of operational excellence in Pakistan's telecom and ICT sector
• +3 more outcomes

Named customers41 records

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

Five partnerships are on record, tiered flagship, core and strategic.

• GenesysflagshipChannel Partner/ Reseller/ Distributor · 1 January 2018Genesys is a global leader in cloud customer experience and contact center solutions, delivering more than 70 billion remarkable customer experiences annually for organizations in over 100 countries. Telecard and Genesys signed a Reseller agreement in 2018, entitling Telecard to sell and support Genesys Cloud — the world's leading public cloud contact centre platform — in Pakistan. Dedicated contact: [email protected].
• 3CXcoreChannel Partner/ Reseller/ Distributor · 1 January 20173CX is a world-renowned software-based PBX working with popular IP Phones, SIP trunks, and Gateways, offering Unified Communications features such as web conferencing, softphones, and smartphone clients. Used by over 250,000 customers in 190 countries. In Pakistan, 3CX partnered with Telecard in 2017, extending the product and solutions to enterprise and corporate customers. Dedicated contact: [email protected].
• Vanrise SolutionsstrategicStrategic or Co-development PartnerVanrise Solutions is a leading ICT solutions provider serving the GCC, Middle East, Europe, Africa, and Asia markets. Through its Core Enterprise & Affiliated partner IDS, it offers ERP, Archiving, CRM, Document Management, Workflow Management, Wealth Management, Online Trading, Brokerage Management, Fund Management, E-Commerce, and E-Government solutions across financial markets, banking, manufacturing, publishing, communications/media, healthcare, telecom, and retail verticals. The alliance between Telecard and Vanrise is envisioned to enhance the introduction of these products and services to the Pakistani market and other APAC countries.
• Bitrix24coreChannel Partner/ Reseller/ DistributorBitrix24 is an all-in-one business management platform providing tools for team communication, task management, CRM, contact center, HR management, and document management, with group task management, pipeline management, sales reports, marketing tools, and unlimited cloud storage. Telecard resells and supports Bitrix24 in Pakistan. Dedicated contact: [email protected].
• CreatiocoreChannel Partner/ Reseller/ DistributorCreatio is a global vendor of a no-code platform to automate workflows and CRM, headquartered in Boston, MA, with 700 employees, 7 offices, 15 countries of local presence and 700 partners in 100 countries. Recognized as a Leader and Strong Performer in multiple Gartner and Forrester reports. The alliance between Telecard and Creatio helps mid-sized and large enterprises achieve workflow excellency through no-code automation. Dedicated contact: [email protected].

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Others

• Genesys: Global cloud contact center platform leader; primarily a partner/resold by Telecard in Pakistan, but a comparable reference point as a cloud CX vendor whose technology underpins part of Telecard's modern portfolio.
• Supernet Limited: Wholly-owned subsidiary of Telecard offering ISP, data, and global communication services; sister company and closest in-group peer rather than external competitor.

Direct peers

• Nayatel: Pakistan's premium fiber operator serving enterprise and residential customers with voice, data, and ICT services; direct competitor for enterprise connectivity and cloud telephony.
• Multinet Pakistan: Pakistani enterprise telecom provider specializing in corporate voice, data, and managed network services; competes with Telecard for large enterprise and multinational accounts.
• Pakistan Telecommunication Company Limited (PTCL): Pakistan's incumbent fixed-line and broadband carrier and dominant enterprise telecom provider; competes head-on with Telecard in LDI, local loop, enterprise data, and managed services for the same blue-chip customer base.
• Wateen Telecom: Pakistan-based licensed telecom operator providing enterprise data, voice, and managed services over fiber and wireless infrastructure; competes directly with Telecard in enterprise connectivity and ICT services.
• Cybernet / StormFiber: Pakistani fiber-to-the-home and enterprise broadband operator expanding into enterprise ICT and cloud; overlaps with Telecard's DATA POINT™ broadband and enterprise managed services.

Broad incumbents

• Tata Communications: Global enterprise telecom and managed services provider with strong presence across South Asia; comparable as a broader-incumbent LDI/enterprise carrier with international reach.
• Jazz (Veon Pakistan): Pakistan's largest mobile operator with growing enterprise and fixed-wireless offerings; broader incumbent increasingly competing with Telecard in enterprise voice/data and bundled ICT.

Emerging players

• 8x8 Inc: Global cloud communications and contact center-as-a-service provider; emerging threat competing with Telecard's CONTACT+™ and Genesys-resold cloud contact center offering for global enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telecard