Hmmh

What Hmmh does

Hmmh (legal entity: hmmh multimediahaus AG) is a Bremen-headquartered digital agency founded in 1995 that operates as one of Germany's leading Connected Commerce specialists, delivering end-to-end digital transformation services to enterprise and mid-market clients across fashion, retail, cosmetics, sports, automotive, and consumer goods verticals. The company delivers across ten core solution areas: connected commerce consulting, e-commerce platform implementation (SAP Commerce Cloud, Shopware, Shopify, Salesforce Commerce Cloud), Product Information Management (Akeneo, Contentserv, Centric), CRM (Salesforce, SAP, Microsoft Dynamics 365), mobile and web development, marketing automation, and AI-enabled services. Its technology positioning is platform-agnostic and composable, with flagship-tier certifications from SAP (Recognized Expertise), Shopware (Enterprise Partner), Salesforce, and Adobe, supported by an ecosystem of roughly 25 integration partners including Contentful, Storyblok, NewStore, Actindo, and Microsoft.

The business generates revenue through a mix of project-based professional services (consulting and implementation) and recurring managed services (retainer and SLA-based support), with pricing that is quote-driven and not publicly disclosed. The go-to-market is enterprise field sales supplemented by thought-leadership content (whitepapers, webinars, on-demand sessions), industry events, and direct account management. Recent offensive moves include a Shopify partnership (October 2024), NewStore partnership for unified commerce (November 2024), Actindo alliance for enterprise commerce operations (January 2025), the launch of hmmh Suisse in Zurich (2024), and a Nordics partnership via PIM Nordics (August 2024). AI capabilities are integrated through partnerships (Retresco, Onedot, trbo, Salesforce Einstein) and include generative content, automated product data classification, NLG, personalization, and a standalone Agentic Commerce Readiness-Check advisory offering.

Hmmh operates from seven office locations — Bremen (headquarters), Berlin, Hamburg, Munich, Wroclaw (Poland), Zurich (Switzerland), and Dubai (UAE) — with approximately 360 employees and revenue exceeding €30 million in fiscal year 2023/24 (3% year-over-year growth). The company has been a subsidiary of the Plan.Net Group since 2014, following the 2021 majority acquisition of LIKE.agency Poland to support Eastern European expansion.

Name

Hmmh

Legal name

hmmh multimediahaus AG

Website

https://hmmh.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hmmh (hmmh multimediahaus AG) is a Bremen-based Connected Commerce agency founded in 1995, providing digital transformation consulting, e-commerce, PIM, and CRM implementation to enterprise clients across fashion, retail, cosmetics, and consumer goods across Europe and the Middle East.

Ownership category

akta.pro rank

Product category

E-commerce Agency Services

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

ITIL/ITSM Process Consulting & Implementation (BPAEAJAB)

Keywords

• Connected commerce services
• E-commerce consulting
• Digital transformation
• Product information management
• Omnichannel commerce

Headquarters

HQ city

Bremen

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consulting Services: Strategic consulting for digital transformation, e-commerce strategy, and connected commerce implementation. Typically project-based with ongoing advisory relationships.
2. Implementation Services: Technical implementation of e-commerce platforms, CMS systems, PIM solutions, and integrations. Project-based revenue with fixed-scope engagements.
3. Managed Services: Ongoing support, maintenance, and optimization services for implemented platforms. Provides recurring revenue through retainer and SLA-based contracts.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Hmmh is a German Connected Commerce agency that provides end-to-end digital commerce services to enterprise and mid-market clients. Its offerings span strategic consulting, platform implementation, and managed services across e-commerce (Shopware, SAP Commerce Cloud, Salesforce Commerce Cloud, Shopify), PIM, CRM, mobile, AI solutions, and connected retail. Revenue is generated through project-based consulting and implementation engagements plus recurring managed services under retainer/SLA contracts.

Product overview

Hmmh (hmmh multimediahaus AG) is Germany's leading Connected Commerce agency offering a comprehensive portfolio of services organized into 10 core solution areas: AI Solutions (generative AI and machine learning for e-commerce), Connected Commerce Consulting (digital transformation strategies), E-Commerce Solutions (platforms on Shopify, Shopware, SAP CX), Website Solutions (user-centric web applications), Mobile Solutions (iOS/Android development, voice interfaces), PIM Solutions (Product Information Management), Product Data Solutions (content creation and data management), Marketing Solutions (automation and customer data orchestration), CRM Solutions (Salesforce, SAP, OfBiz), and Connected Retail (omnichannel integration). The portfolio is delivered through interdisciplinary teams combining strategy, design, and development. Key offerings include an Agentic Commerce Readiness-Check for AI-readiness assessment, on-demand Online Sessions covering connected commerce topics, and whitepapers/case studies on PIM, e-commerce optimization, and digital transformation. The company operates from offices in Bremen (headquarters), Berlin, Hamburg, Munich, Poland (Wroclaw), Switzerland (Zurich), and UAE (Dubai), with approximately 360 employees and €30+ million annual revenue.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Solutions

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability14 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core and flagship.

• ActindocoreTechnology or Integration · 8 January 2025Partnership for commerce automation and process optimization solutions.
• NewStorecoreTechnology or Integration · 26 November 2024Partnership for mobile-first retail solutions enabling unified commerce experiences.
• ShopifycoreTechnology or Integration · 29 October 2024New partnership announced to provide Shopify-based e-commerce solutions to clients seeking scalable D2C platforms.
• SAPflagshipTechnology or IntegrationRecognized Expertise for SAP Commerce. Core enterprise commerce platform partnership for implementing SAP-based e-commerce solutions.
• ContentfulcoreTechnology or IntegrationComposable content platform partnership for headless CMS implementations enabling flexible content management across channels.
• ShopwareflagshipTechnology or IntegrationEnterprise Partner status for Shopware commerce platform. Provides open-source e-commerce solutions for mid-market and enterprise clients.
• AdobecoreTechnology or IntegrationSolution Partner for Adobe commerce and experience cloud solutions.
• SalesforceflagshipTechnology or IntegrationPartner for Salesforce Commerce Cloud and marketing cloud implementations.
• AkeneocoreTechnology or IntegrationSilver Partner for Akeneo PIM (Product Information Management) implementations.
• Centric SoftwarecoreImplementation/ SI/ Consulting PartnerService Partner Excellent status for retail, fashion, and lifestyle PLM solutions.
• MicrosoftcoreTechnology or IntegrationTechnology partnership for Microsoft cloud and AI solutions integration.
• SAP EmarsyscoreTechnology or IntegrationPartnership for SAP Emarsys customer engagement and marketing automation solutions.
• StoryblokcoreTechnology or IntegrationHeadless CMS partnership for composable content architecture.
• Plan.Net GroupflagshipStrategic or Co-development PartnerParent company of hmmh since 2014. Strategic holding and ownership structure providing resources and regional expansion capabilities.
• LIKE.agencycoreStrategic or Co-development PartnerAcquired majority of LIKE.agency Poland, expanding digital commerce capabilities and Eastern European presence.

Scale indicators4 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Valtech: Global digital agency and commerce implementation specialist with deep SAP/Adobe/Salesforce commerce expertise, serving enterprise retailers and brands — directly comparable to hmmh's connected commerce offering.
• Reply (Retail Reply / E Reply): European digital consultancy with dedicated commerce practice implementing SAP, Salesforce, Shopware and Adobe stacks for enterprise retail and fashion customers, closely matching hmmh's integrated delivery model.
• Arvato (Bertelsmann) Digital Commerce: German-headquartered end-to-end e-commerce services provider implementing and operating commerce platforms for major retail and brand clients across Europe, competing in the same enterprise market as hmmh.
• Dept Agency: European digital agency combining technology, creative and data services with strong commerce platform implementation practice for enterprise brands — a close comparable on cross-functional commerce delivery.
• TWT Interactive (Think. Web. Touch.): German digital agency implementing SAP Commerce, Shopware and Adobe for mid-market and enterprise retail clients, head-to-head with hmmh in the DACH commerce integration market.

Broad incumbents

• AKQA: Global design and innovation agency with commerce and experience transformation capabilities serving fashion and retail brands, overlapping with hmmh at the enterprise end of the market but at materially larger scale.
• Netlight: Nordic-origin digital consultancy with strong commerce and PIM capabilities serving international retail and consumer goods clients, comparable in service breadth and enterprise client orientation.
• Accenture Song (Accenture Interactive): Global systems integrator and creative consultancy with a massive commerce transformation practice competing for the same enterprise RFPs as hmmh, though operating at vastly greater scale and breadth.

Emerging players

• Shopify Partner Agencies (e.g., Pixel Union / Stunt Double): Network of certified Shopify implementation partners competing with hmmh for mid-market D2C Shopify builds, particularly relevant following hmmh's new Shopify partnership in late 2024.

Others

• MACH Alliance agencies (e.g., Happen Group, Salesfire): Ecosystem of MACH/composable commerce integrators and tooling vendors that align with hmmh's composable architecture positioning — adjacent peers and partners rather than direct competitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hmmh-ag
• Instagraminstagram.com/hmmh.de
• Xx.com/hmmh_de
• Facebookfacebook.com/hmmh.de

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hmmh