multilocal.media
Multilocal is a programmatic advertising curation company that operates cureon, a SaaS curation intelligence engine unifying planning, activation, and optimization across 21+ SSPs for advertisers, agencies, and media owners worldwide.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What multilocal.media does
Multilocal is a programmatic advertising curation company founded in 2019 by former Microsoft executives James Leaver (CEO) and Robin Bootle (COO), headquartered at 27 Old Gloucester Street, London, and operating as MultilocalMedia Ltd with trade names Multilocal and Fusion AdOps. The company serves advertisers, agencies, and media owners worldwide, delivering curated campaigns across more than 190 countries with a global team of 100+ Curation Experts. Its mission is to address fragmentation, signal loss, and transparency gaps in programmatic advertising through audience curation, 1-to-many marketplaces, and post-launch optimization.
The company's core technology is cureon®, a proprietary SaaS curation intelligence engine unveiled in January 2026 after six years of R&D. cureon unifies planning, activation, and optimization into a single workflow that is embedded across 21+ SSP curation marketplaces (including PubMatic, Magnite, Index Exchange, Google, Microsoft/Xandr, OpenX, LoopMe, Equativ, Criteo, TripleLift, Inmobi, Azerion, Seedtag, and others) and integrates 100+ data partners and multiple DSPs. Supporting capabilities include the Media Quality Index (35,000+ domains/apps; 62,000 audience data points), Active Curation™ for real-time domain, app, and audience optimization, CarbonSmart™ for carbon measurement, and a future-proof taxonomy. AI-powered diagnostics are layered with human oversight.
Multilocal monetizes through Curation as a Service (CaaS) — a managed service covering brief response, deal setup, troubleshooting, optimization, and reporting — and performance-based curation, with revenue derived from margins paid by curation platforms. Pricing is quote-based, pay-as-you-go, with no monthly or annual commitment and campaigns going live within 48 hours. The go-to-market combines direct enterprise sales, a self-serve cureon platform, regional resellers (NetGrowth in DACH, STRIKE in LATAM), and SSP-marketplace distribution. The company is independently owned, with no disclosed external funding rounds, and counts Coca-Cola, Walmart, Mastercard, Uber, Microsoft, Adobe, Philips, BMW, Samsung, Santander, and others among its 200+ clients.
multilocal.media firmographics
Firmographics- Name
- multilocal.media
- Legal name
- Multilocal Media Ltd
- Website
- https://multilocal.media
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Multilocal is a programmatic advertising curation company that operates cureon, a SaaS curation intelligence engine unifying planning, activation, and optimization across 21+ SSPs for advertisers, agencies, and media owners worldwide.
- Ownership category
- akta.pro rank
Where multilocal.media is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
multilocal.media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Curation as a Service (CaaS): Core service comprising Brief Responding, Deal Set Up, Deal Troubleshooting, Optimization and Reporting, as well as access to Cureon platform. Revenue derived from margins paid by Curation Platforms (SSPs) for curated deal setup performed by Multilocal. No monthly or annual commitment required.
- Performance-based Curation: Curation services that deliver measurable outcomes: 20-40% increase in campaign performance, 30-50% boost for advertisers, 24-28% yield boost for media owners. Revenue tied to campaign performance and optimization results.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Flexible engagement with no long-term commitment required |
| Other | Pay-as-you-go | Curation for Advertisers & Agencies |
| Other | Pay-as-you-go | Curation for Media Owners |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
multilocal.media product offering
Product offeringCore offering
Multilocal provides supply-side curation services for programmatic digital advertising through its proprietary cureon® platform and Curation-as-a-Service (CaaS) offering. The company unifies planning, activation, and optimization across 21+ SSPs, 100+ data partners and multiple DSPs, with a Media Quality Index covering 35,000+ domains and apps. Services are delivered to brands, agencies and media owners operating in 190+ countries by a team of 100+ curation experts combining AI-powered diagnostics with human oversight.
Product overview
Multilocal is a programmatic advertising curation services company offering a unified platform-plus-services architecture. The core product is cureon®, a proprietary SaaS curation intelligence engine that unifies planning, activation, and optimization of programmatic campaigns. cureon integrates with 21+ SSPs, 100+ data partners, and multiple DSPs to provide single-point access to curated supply and audience data. Supporting services include Curation as a Service (CaaS) for managed campaign support, Active Curation™ for real-time optimization, the Media Quality Index for brand safety and performance scoring, CarbonSmart™ for sustainability measurement, and Curated Marketplaces as pre-built audience packages. The company also provides educational resources through Curation Conversations podcast and downloadable Curation Guides for advertisers and media owners.
Differentiator
Problem solved
Functional benefit
Brands
- cureon: The company's curation intelligence engine that unifies the supply-side ecosystem connecting planning, activation, and optimization into one intelligent workflow
- Curation Intelligence Platform
- Active Curation
- CarbonSmart
- Media Quality Index
Products and services
- cureon® Curation Intelligence Engine Proprietary SaaS curation intelligence platform that unifies the supply-side ecosystem, connecting planning, activation and optimization of programmatic advertising into one intelligent workflow. Provides a single access point across 21+ SSP curation marketplaces, 100+ data partners and multiple DSPs, with AI-powered diagnostics and human oversight for continuous optimization.
- Curation as a Service (CaaS)
Quantifiable outcome
- 20-40% increase in campaign performance
- +14 more outcomes
Companies that use multilocal.media
Customer profileNamed customers25 records
Segments4 records
Ideal customer profiles3 records
multilocal.media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability5 records
Feature6 records
multilocal.media partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, regional and strategic.
- Start.iocorePartnership connecting audience intelligence with curated activation. Start.io provides first-party mobile audience data and insights, while Multilocal provides curation infrastructure, supply-side connectivity, and optimization expertise.
- NetGrowthregionalSwiss digital marketing specialist becomes reseller of Multilocal's programmatic curation offering in DACH markets: Germany, Austria and Switzerland.
- VOWstrategicVOW launched VOWStream, a self-serve platform giving advertisers direct access to premium CTV inventory including Prime Video, powered by Multilocal's curated CTV supply.
- VOWstrategicPartnership to bring curated FIFA World Cup 2026 marketplace to Locker Room, VOW's sports activation hub, with access to premium CTV and display inventory across UK and US.
- STRIKEregionalRenewed partnership to advance programmatic advertising across Latin America (LATAM).
- NexxencoreNexxen and Multilocal joined forces for Curated Marketplace launch with general availability.
- PubMaticcorecureon embedded across PubMatic's SSP curation marketplace for programmatic activation.
- Magnitecorecureon embedded across Magnite's SSP curation marketplace for programmatic activation.
- Index Exchangecorecureon embedded across Index Exchange's SSP curation marketplace for programmatic activation.
- GooglecoreMultilocal is an Authorized Operator on Google Curation, a beta product within Google's Authorized Buyers platform, helping agencies unlock value from curated supply.
- NexxencorePartnership for Nexxen's Curation Marketplace solution launch - general availability of its Curation Marketplace.
- Azerioncorecureon embedded across Azerion's SSP curation marketplace for programmatic activation.
- Seedtagcorecureon embedded across Seedtag's SSP curation marketplace for programmatic activation.
- OpenXcorecureon embedded across OpenX's SSP curation marketplace for programmatic activation.
- LoopMecorecureon embedded across LoopMe's SSP curation marketplace for programmatic activation.
- Equativcorecureon embedded across Equativ's SSP curation marketplace for programmatic activation.
- Criteocorecureon embedded across Criteo's SSP curation marketplace for programmatic activation.
- TripleLiftcorecureon embedded across TripleLift's SSP curation marketplace for programmatic activation.
- Inmobicorecureon embedded across Inmobi's SSP curation marketplace for programmatic activation.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
multilocal.media competitors and assessment
Company assessmentDirect peers
- Kargo: Kargo operates a curated premium marketplace for mobile and CTV inventory, competing for the same curated-supply budgets as Multilocal's cureon.
- MiQ: MiQ is an independent programmatic media partner that builds curated audience solutions across multiple SSPs and DSPs, directly competing with Multilocal's cureon and CaaS offerings for agency and advertiser budgets.
- GroupM Nexus: WPP's GroupM Nexus operates as an agency-side programmatic curation platform connecting advertisers to curated supply, overlapping with Multilocal's advertiser-side value proposition.
- Nexxen: Nexxen operates an SSP and launched a Curation Marketplace with Multilocal as a launch partner; competes with Multilocal on supply-side curation while also being a partner.
Emerging players
- Sharethrough: Sharethrough focuses on curated native advertising supply with sustainability and quality curation overlays, an adjacent competitor in the curation category.
- OpenWeb: OpenWeb builds curated audience and identity infrastructure for publishers and advertisers, an adjacent competitor focused on first-party data activation similar to Multilocal's pitch.
Broad incumbents
- Publicis Epsilon: Publicis's data and programmatic arm offers curated audience activation and identity solutions at holding-company scale, competing for the same advertiser spend as Multilocal.
- Dentsu: Dentsu's programmatic and addressable media practices compete with Multilocal on managed curation services for global advertisers.
- Omnicom (Annalect / OptiCompute): Omnicom's Annalect operates data-driven curation and programmatic activation across its agency network, an agency-holding-company competitor to Multilocal.
- DoubleVerify: DoubleVerify provides media-quality measurement and brand-suitability verification that complement curation, competing for the same advertiser mindshare and quality budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
multilocal.media social profiles
Digital presencemultilocal.media financial estimates
Financial estimateRevenue estimate
Valuation estimate
multilocal.media leadership team
Management profileNumber of profiles
Profiles7 records
multilocal.media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
multilocal.media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about multilocal.media
What does multilocal.media do?
Multilocal provides supply-side curation services for programmatic digital advertising through its proprietary cureon® platform and Curation-as-a-Service (CaaS) offering. The company unifies planning, activation, and optimization across 21+ SSPs, 100+ data partners and multiple DSPs, with a Media Quality Index covering 35,000+ domains and apps. Services are delivered to brands, agencies and media owners operating in 190+ countries by a team of 100+ curation experts combining AI-powered diagnostics with human oversight.
Is multilocal.media a public or private company?
multilocal.media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was multilocal.media founded?
multilocal.media was founded in 2019. It employs 1 to 10 people.
Where is multilocal.media based?
multilocal.media is headquartered in London, United Kingdom, in the Europe region.
How does multilocal.media make money?
Two revenue lines are on record. Curation as a Service (CaaS) is the primary driver. The others are performance-based Curation.
Who are multilocal.media's main competitors?
Direct peers on record are Kargo, MiQ, GroupM Nexus and Nexxen. Emerging players are Sharethrough and OpenWeb. Broad incumbents are Publicis Epsilon, Dentsu, Omnicom (Annalect / OptiCompute) and DoubleVerify.
Does multilocal.media have an API?
No public API is recorded for multilocal.media.