Delenta
Delenta is a London-based B2B SaaS platform that consolidates CRM, scheduling, payments, course delivery, and team management into a single coaching management solution for solo practitioners, multi-coach teams, and enterprise coaching organizations across 32+ countries.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Delenta does
Delenta is a London-based B2B SaaS provider founded in 2018 that sells an integrated coaching management platform to solo coaches, multi-coach teams, and enterprise coaching organizations. The platform consolidates twelve-plus discrete business functions — CRM/client management, branded client portals, session scheduling and bookings, group coaching with cohort management, sales and payments, digital course creation with drip content, landing pages, and multi-coach HQ administration — into a single cloud-based product delivered via web and native iOS/Android applications. Delenta-i adds an AI intelligence layer that automates session note-taking, extracts action items and breakthrough moments, performs intelligent coach matching, and powers a customizable Coach Bot, while the HR Dashboard extends the platform into enterprise HR procurement with ROI, sentiment, and compliance reporting.
The business model is a tiered monthly subscription (Starter $29, Pro $49, Premium $79, custom-priced Teams) with a 30-day free trial, annual plans that include white-glove onboarding and data migration, and a 20% affiliate commission channel. Distribution combines self-serve product-led growth with enterprise field sales, complemented by app store distribution and strategic partnerships with the International Coach Federation, ICF UK Chapter, and the Association of Business Mentors. Compliance certifications (ISO 27001:2022, GDPR, HIPAA, PCI-DSS infrastructure) are positioned as enterprise procurement enablers.
Delenta reports 8,458+ coaches across 32+ countries, 100,000+ sessions delivered, 190,000+ professionals coached, and a customer base spanning financial services, executive leadership, professional coaching consultancies, and higher education (including Università Bocconi). The company operates with 1–10 employees, appears bootstrapped with no disclosed external funding, and is led by founder Sam Samarasinghe with CEO Karl Pringle and Head of Marketing David Smith.
Delenta firmographics
Firmographics- Name
- Delenta
- Legal name
- Delenta Limited
- Website
- https://delenta.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Delenta is a London-based B2B SaaS platform that consolidates CRM, scheduling, payments, course delivery, and team management into a single coaching management solution for solo practitioners, multi-coach teams, and enterprise coaching organizations across 32+ countries.
- Ownership category
- akta.pro rank
Delenta industry classification
Industry- Product category
- Coaching Management Software
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Assessment-Integrated eLearning & Practice Modules (EDAGAEAE)
Keywords
Where Delenta is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Delenta business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Monthly or annual subscription plans at tiered pricing levels (Starter, Pro, Premium) providing access to platform features, client portals, and team management capabilities. Automatic renewals with subscription model.
- Affiliate Program: 20% commission on initial sales made by Delenta to referred customers, paid to affiliates who refer new paying customers to the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter plan with 10 client portals |
| Subscription | Monthly | Pro plan with 40 client portals |
| Subscription | Monthly | Premium plan with unlimited client portals and native mobile apps |
| Subscription | Monthly | Teams plan for multi-coach organizations |
| Subscription | Monthly | Entry-level plan starting price |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Delenta product offering
Product offeringCore offering
Delenta is an all-in-one coaching management SaaS platform that consolidates 12+ essential business tools (CRM, scheduling, payments, course creation, landing pages, email marketing, and client portals) into a single integrated system. It enables solo coaches, multi-coach teams, and enterprise coaching organizations to manage clients, deliver group coaching and online courses, process payments, and scale operations from one dashboard, augmented by the Delenta-i AI layer for automated note-taking and intelligent operations.
Product overview
Delenta is a comprehensive, all-in-one coaching management SaaS platform built for solo practitioners, teams, and enterprise coaching organizations. The platform combines client management (CRM), secure client portals, session scheduling and bookings, group coaching with cohort support, sales and payment processing, digital course creation with drip content, landing page building, and multi-coach team management under a unified dashboard. The core platform is augmented by Delenta-i, an AI-powered intelligence layer providing automated note-taking, coach matching, and operational automation. The Delenta HR Dashboard serves enterprise clients with real-time sponsor reporting. Key modules integrate natively with Zoom, Microsoft Teams, Stripe, PayPal, ChargeBee, Google Calendar, Outlook, Mailchimp, MailerLite, and Zapier. The platform targets coaches across specialties including career coaching, executive coaching, health and wellness, ADHD coaching, life coaching, fitness, and corporate training.
Differentiator
Problem solved
Functional benefit
Brands
- Delenta i: AI-powered intelligent layer for the Delenta platform featuring smart dashboards, AI note-taking, intelligent coach matching, and real-time sponsor reports.
- Activate* Podcast
Products and services
- Delenta Coaching Management Platform All-in-one cloud-based SaaS coaching management platform for solo coaches, multi-coach teams, and enterprise coaching organizations. Combines CRM, client portal, scheduling, group coaching, sales and payments, digital course creation, landing page builder, and multi-coach team management into a single dashboard.
- Delenta-i (AI Note-Taker) AI-powered intelligent layer for modern coaching businesses. Automatically generates session summaries, action items, and breakthrough moments after coaching sessions. Includes intelligent coach matching, automated coach bot training from uploaded frameworks, and smart dashboards for real-time sponsor updates.
- Delenta HR Dashboard Enterprise HR dashboard for sponsors providing real-time visibility into coaching ROI, cohort insights, participant engagement, sentiment analysis, and compliance reporting across enterprise coaching programs.
Quantifiable outcome
- 100k+ coaching sessions delivered on platform
- +4 more outcomes
Companies that use Delenta
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Delenta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability3 records
Feature8 records
Delenta partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship and core.
- International Coach Federation (ICF)flagshipDelenta became an official ICF Business Solutions Partner, offering ICF-accredited coaches worldwide instant access to Delenta's online platform at a special rate. ICF has over 40,000 members worldwide. This partnership supports Delenta's expansion into the professional coaching market.
- TNM CoachingcoreMajor deal with leading business coaching firm TNM Coaching. Strategic partnership supports delivery of high-quality, outcome-focused coaching engagements through the Delenta platform.
- Vision Investment Coaching FirmcoreGroundbreaking partnership with Vision Investment Coaching Firm. Delenta streamlines their processes, elevating experiences for life, leadership & executive coaching clients.
- Association of Business Mentors (ABM)corePartnership with ABM to make Delenta the No.1 Coaching and Mentoring platform and position ABM as the goto place to find great UK-based business mentors and coaches.
- ICF UK ChaptercoreUK Chapter of the International Coach Federation partnership with Delenta, providing members access to Delenta's coaching management platform.
- SAOR ConsultancycoreDelenta powers SAOR Consultancy's global expansion with multi-coach coaching platform, enabling them to scale operations internationally.
- ZoomcoreNative video conferencing integration with Zoom for coaching sessions, group video sessions, and webinars within the Delenta platform.
- Microsoft TeamscoreNative integration with Microsoft Teams for video conferencing and collaboration within the coaching platform.
- Google CalendarcoreCalendar integration with Google Calendar for scheduling, availability management, and session booking.
- Outlook CalendarcoreCalendar integration with Microsoft Outlook for scheduling and availability management.
- StripecorePayment processing integration with Stripe for automated billing, subscriptions, invoicing, and payment collection.
- PayPalcorePayment processing integration with PayPal for accepting client payments and processing transactions.
- MailchimpcoreEmail marketing integration with Mailchimp for newsletter automation, lead nurturing, and marketing campaigns.
- MailerLitecoreEmail marketing integration with MailerLite for automated email sequences and marketing communications.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Delenta competitors and assessment
Company assessmentDirect peers
- Simply.Coach: Coaching management platform serving solo coaches and small coaching firms with session management, client engagement, and digital product delivery. Direct vertical competitor.
- Paperbell: Direct coaching management SaaS competitor serving solo and small-team coaches with scheduling, payments, contracts, and client portals. Closest functional competitor to Delenta's core offering for independent practitioners.
- Practice Better: All-in-one practice management platform for coaches, nutritionists, and health practitioners with client portals, scheduling, billing, and course delivery. Comparable to Delenta's integrated SMB-to-mid-market offering.
- Satori: Coaching business management platform for individual coaches and small firms offering scheduling, CRM, invoicing, and client portals. Direct overlap with Delenta's solo-practitioner segment.
- CoachAccountable: Coaching practice management software with client engagement tools, session tracking, and accountability features. Comparable focus on coaching workflows and client management.
- Profi.io: All-in-one platform for coaches, consultants, and wellness practitioners with CRM, scheduling, payments, and course hosting. Closely comparable feature set and target buyer profile.
Broad incumbents
- Kajabi: Broad horizontal creator-economy platform with course creation, marketing, and CRM used by many coaches. Larger and more diversified than Delenta, but overlapping in course delivery and landing-page functionality.
- Calendly: Widely adopted scheduling tool that coaches often use alongside or instead of integrated platforms. Adjacent rather than direct; represents a substitute for one component of Delenta's stack.
- Thinkific: Course creation and delivery platform frequently used by coaches to monetize digital products. Overlaps with Delenta's Course Creator module and represents a substitute for that component.
Emerging players
- Circle: Community platform increasingly used by coaches for group programs and cohort-based courses. Overlaps with Delenta's group coaching and community feeds modules.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Delenta social profiles
Digital presenceDelenta compliance and trust
Trust signalCompliance7 records
Delenta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Delenta leadership team
Management profileNumber of profiles
Profiles3 records
Delenta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Delenta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Delenta
What does Delenta do?
Delenta is an all-in-one coaching management SaaS platform that consolidates 12+ essential business tools (CRM, scheduling, payments, course creation, landing pages, email marketing, and client portals) into a single integrated system. It enables solo coaches, multi-coach teams, and enterprise coaching organizations to manage clients, deliver group coaching and online courses, process payments, and scale operations from one dashboard, augmented by the Delenta-i AI layer for automated note-taking and intelligent operations.
Is Delenta a public or private company?
Delenta is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Delenta founded?
Delenta was founded in 2019. It employs 1 to 10 people.
Where is Delenta based?
Delenta is headquartered in London, United Kingdom, in the Europe region.
How does Delenta make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are affiliate Program.
Who are Delenta's main competitors?
Direct peers on record are Simply.Coach, Paperbell, Practice Better, Satori, CoachAccountable and Profi.io. Broad incumbents are Kajabi, Calendly and Thinkific. Circle is listed as an emerging player.
Does Delenta have an API?
No public API is recorded for Delenta.
What industry is Delenta in?
Delenta's product category is Coaching Management Software. Its primary akta.pro industry code is EDAGAEAE, Assessment-Integrated eLearning & Practice Modules. Its NAICS code is 541511 and its SIC code is 7372.