myFitApp

What myFitApp does

myFitApp, operated by Innovatise GmbH and headquartered in Frankfurt am Main, Germany, is a B2B SaaS platform that supplies fitness operators with a fully customizable, white-label branded member app and an integrated suite of engagement modules. The platform spans Booking, Access Control (smartphone tap/scan entry via HireBOB tile infrastructure handling 130M+ annual scans), Marketing Automation with push notifications, Content Marketing, Gamification, Lead Generation, and the myFitApp@home video platform, the last delivered through content partnerships with Wexer (700+ workouts) and Les Mills. Underlying technology is a cloud-based iOS/Android architecture with a CMS for operator self-service customization and an open API integrating the leading leisure management software suites (Legend, Gladstone, XN Leisure, ClubReady, Magicline), enabling single sign-on and a unified member data model across operator stacks.

myFitApp sells primarily on a SaaS subscription basis with 24-month initial contracts auto-renewing in 12-month increments, augmented by transaction fees on in-app purchases and content licensing arrangements with content partners. Distribution is hybrid: direct enterprise field sales for large operators (GLL, Everyone Active, PureGym Switzerland, Fernwood Fitness, multiple UK universities) supplemented by a partner-led channel in which the major LMS vendors recommend and resell myFitApp to their existing operator base. The company reached 4,000+ operator customers and 10M+ member downloads per company statements, and is currently embedded in the Xplor Technologies portfolio following Clubessential Holdings' 2022 acquisition and the March 2026 Xplor/Clubessential merger.

Name

myFitApp

Legal name

Innovatise GmbH

Website

https://myfitapp.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

myFitApp (Innovatise GmbH) provides a white-label, SaaS-branded member app and engagement modules (booking, access control, marketing, video) for fitness operators worldwide, integrated with major leisure management software suites and distributed through both direct sales and LMS channel partners.

Ownership category

akta.pro rank

Product category

Fitness Member Engagement Software

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Fitness app platform
• Member engagement software
• Leisure management integration
• Gym booking system
• White-label fitness apps

Headquarters

HQ city

Oberursel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Branded Member App): Monthly subscription model for branded member app solution. Operators pay recurring fees for the platform. Contract terms reported as 24 months initially, auto-renewing for 12 months. Monthly billing via direct debit.
2. In-App Purchases / Monetization: Operators can generate additional revenue via one-click subscription function for guests and monetise video content through digital memberships.
3. Content Licensing: Revenue from integrating third-party video content (Wexer, Les Mills) into operator video libraries, creating additional revenue streams for operators and platform value.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

myFitApp is a B2B SaaS platform that provides fitness operators with a fully customisable, white-label branded member mobile application. The platform bundles a core Branded Member App with integrated modules for class/facility booking, smartphone-based access control, marketing automation, content publishing, lead-generation referrals, gamification, and an at-home live-streaming/on-demand video platform. The offering targets gyms, leisure centres, health clubs, fitness franchises, and university sports facilities.

Product overview

myFitApp is an open, flexible, independent, and digital marketing platform for the fitness industry provided by Innovatise. The platform operates as a core Branded Member App with integrated modules including Booking, Access Control, Marketing Automation, Content Marketing, Lead Generation, Gamification, and myFitApp@home video platform. The platform integrates with multiple leisure management software providers (ClubReady, Magicline, Legend, XN Leisure) and content providers (Wexer, LES MILLS, Connect) to deliver a comprehensive hybrid fitness solution. The architecture enables gym operators to customise and manage their branded apps independently through a content management system.

Differentiator

Problem solved

Functional benefit

Products and services

• Branded Member App Fully customisable white-label smartphone application for gyms, leisure centres, and health clubs. Serves as the primary branded interface for members to access all platform features including booking, content, and communications.
• Booking Class and activity booking module enabling stress-free management of all classes with quick and easy booking capabilities.
• Access Control Gym entry and attendance registration solution using smartphone tap or scan functionality. Replaces membership cards and reduces fraudulent entries.
• Marketing Automation Member engagement solution delivering real-time, personalised rich messaging with push notifications to drive communication and campaigns.
• Content Marketing Platform for promoting facilities, trainers, programs, courses, and nutrition content. Allows changes to be made anytime.
• Lead Generation In-app member referral module proven to generate new members. GDPR compliant referral system with 40-50% conversion of referrals to leads and 50-70% conversion to new members.
• Gamification Feature to motivate and reward app users for behaviours completed within the app, enhancing engagement and participation.
• myFitApp@home Video Platform Video platform delivering fitness programs to members at home through integrated live streaming, on-demand videos, and third-party content partnerships (Wexer, LES MILLS). Supports Chromecast and Airplay streaming.

Quantifiable outcome

• GLL reached 2 million+ app downloads, averaging 2,000 downloads per day
• +7 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered major and core.

• ConnectmajorTechnology or Integration · 1 April 2026Partnership announced April 2026 to make Connect's AI-powered recommendations platform available to myFitApp operators. Aims to drive engagement, participation and bookings through personalised member experience.
• WexercoreTechnology or Integration · 12 April 2025Strategic partnership renewed to integrate Wexer's digital fitness library (700+ curated workouts) into myFitApp platform. Enables seamless access to virtual workouts within operators' branded apps. Supports hybrid fitness model with live streaming and on-demand content. First partnership announced April 2021.
• XN LeisuremajorTechnology or Integration · 1 November 2023Integration with XN Leisure Management Software enables customers to offer fully customisable app solution to enhance member journey. XN Leisure customers can use Access Control solution for smartphone gym entry.
• ClubReadycoreTechnology or Integration · 1 June 2022Partnership with leading US provider of full-suite studio fitness and wellness club management software. Enables myFitApp launch in US market with initial eight studios including TITLE Boxing, Pulse Performance, Vital Stretch, Box Union Studio, Power 4 Pilates, Twisted Cycle, VP Fitness, and XGT Fitness.
• MagiclinemajorTechnology or Integration · 1 May 2022International strategic partnership with bi-directional integration of both platforms. Creates new marketing solutions for international gym operators. Enables leveraging strengths of both companies for hybrid member experience.
• Clubessential HoldingscoreOthers · 1 February 2022myFitApp added to Clubessential Holdings portfolio of companies in February 2022. Provides strength to continue innovative expansion of hybrid business platform and establish in other markets. In March 2026, Clubessential merged with Xplor Technologies under Xplor brand.
• Les MillscoreTechnology or Integration · 1 April 2021Video content integration providing Les Mills workouts in myFitApp@home platform. Part of at-home solution offering.
• HireBOBcoreTechnology or IntegrationLong-term partnership powering myFitApp's Access Control solution for over five years. Over 2,500 tile locations together handling 130 million member scans annually.
• LegendcoreTechnology or IntegrationLeisure management software integration enabling single sign-on. University of Bristol partnership example with 6,000 paying members using single sign-on.
• GladstonecoreTechnology or IntegrationLeisure management software integration with bookings for linked members feature launched for Gladstone customers.

Scale indicators21 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Perfect Gym: Perfect Gym (by Perfect Gym Solutions) provides club management software with a branded member app for fitness clubs, leisure centers, and studios. Directly comparable as a SaaS platform offering custom branded apps, bookings, access control, and member engagement features to mid-market and enterprise fitness operators.
• Glofox: Glofox provides branded member apps and club management software for boutique fitness studios and gyms. Directly comparable as a SaaS platform enabling fitness operators to deliver a custom branded app with booking, payments, and engagement features to members.
• Wodify: Wodify is gym management software with branded member apps targeting CrossFit boxes and functional fitness gyms. Comparable as a SaaS platform serving fitness operators with custom branded apps, class booking, performance tracking, and member engagement features.
• Hapana: Hapana delivers branded member apps and studio management software for boutique fitness studios and franchises. Directly comparable as a SaaS platform focused on custom branded mobile apps, scheduling, and member engagement for fitness operators.
• Virtuagym: Virtuagym offers a fitness club management platform with a branded member app, workout tracking, nutrition, and coaching tools. Directly comparable as a SaaS platform serving health clubs, gyms, and corporate wellness with a white-label mobile app and integrated engagement modules.
• Mariana Tek: Mariana Tek provides white-label branded apps and digital platforms for boutique fitness studios. Directly comparable as a SaaS vendor specializing in custom branded member apps with booking, content, and member engagement for fitness operators.
• PushPress: PushPress provides gym management software with branded member apps, billing, and member engagement for strength and conditioning gyms. Comparable as a SaaS platform offering white-label mobile apps and integrated engagement tools to independent fitness operators.
• ClubReady: ClubReady provides studio management software with branded member apps for boutique fitness franchises like TITLE Boxing. Directly comparable to myFitApp as both a technology integration partner and a competing provider of white-label member apps to fitness operators.

Broad incumbents

• ABC Fitness Solutions: ABC Fitness Solutions is a broad fitness software platform serving gyms, studios, and health clubs with member management, billing, and branded app capabilities. Comparable as a much larger incumbent offering member engagement solutions, with overlapping B2B SaaS model for fitness operators.
• Mindbody: Mindbody is the largest fitness and wellness business management platform, offering branded consumer apps alongside scheduling, payments, and marketing. Comparable as a member-facing engagement and branded app layer for fitness operators, though it serves a much broader portfolio of verticals (salons, spas, wellness).

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/myFitAppUK
• LinkedInlinkedin.com/company/myfitapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about myFitApp