Sutherland Perennials Group
Sutherland Perennials Group designs and manufactures luxury performance fabrics, rugs, wallcoverings, and outdoor furniture, selling exclusively through trade accounts via 40+ showrooms worldwide to interior designers, architects, and hospitality clients.
- Company typePrivate
- Founded1994
- HeadquartersDallas, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sutherland Perennials Group does
Sutherland Perennials Group, operating as Perennials and Sutherland, LLC, is a Dallas-based designer, manufacturer, and distributor of luxury performance textiles and outdoor furniture. The company's product portfolio spans 100% solution-dyed acrylic fabrics (over 900 SKUs growing from 30 at launch in 1997), customizable made-to-order rugs, performance wallcoverings, trims, and pillows, plus the Sutherland Furniture line of premium outdoor seating and dining. Core technology is a proprietary solution-dyed acrylic process in which liquid acrylic polymer is injected with elemental pigments, extruded, and finished with a molecularly bonded performance coating, delivering fade resistance (3-year warranty), bleach-cleanability, mildew and mold resistance, and abrasion ratings from 5,000 to over 100,000 double rubs. Manufacturing is fully owned through Perennials Textiles de Mexico in San Luis Potosi and Perennials India in Gujarat, providing direct process control over yarn, fabric, and rug production.
The company sells exclusively through the trade channel: registered interior designers, architects, and specifiers purchase through David Sutherland Showrooms and Perennials Sutherland Studios, with over 40 domestic and international locations spanning the U.S. (Houston, Dallas, Los Angeles, New York, Dania Beach), London, and Mumbai. Pricing is not publicly disclosed and is quote-based for custom orders, with a secondary Luxe for Less channel offering 20–50% off select inventory. End-markets are primarily luxury residential, hospitality (hotels, restaurants, cruise lines, boutiques), and contract/commercial projects. The company maintains recurring collaborations with internationally recognized designers — Vincent Van Duysen, Eugeni Quitllet, John Hutton, Timothy Corrigan, Martyn Lawrence Bullard, Rose Tarlow, Bannenberg & Rowell, and Clodagh among others — that anchor seasonal collections and editorial coverage.
Sutherland Perennials Group is privately held by founders David and Ann Sutherland. Following David Sutherland's 2018 retirement from the CEO role and Ann Sutherland's CEO tenure from 2018 to 2023, CFO Laura Snyder served as Interim CEO from January to March 2026 before Rob Perri, formerly Group President of Brand Companies at Armstrong World Industries, was appointed CEO effective April 1, 2026. The company holds OEKO-TEX Standard 100, UL GREENGUARD Gold, REACH, California TB 117-2013, and CFSI Conflict-Free Sourcing certifications, and operates a trade e-commerce platform and a Rug Visualizer configuration tool to support specification workflows.
Sutherland Perennials Group firmographics
Firmographics- Name
- Sutherland Perennials Group
- Legal name
- Perennials and Sutherland, LLC
- Website
- https://perennialsandsutherland.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sutherland Perennials Group designs and manufactures luxury performance fabrics, rugs, wallcoverings, and outdoor furniture, selling exclusively through trade accounts via 40+ showrooms worldwide to interior designers, architects, and hospitality clients.
- Ownership category
- akta.pro rank
Sutherland Perennials Group industry classification
Industry- Product category
- Luxury Performance Textiles and Outdoor Furniture
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Other Furniture Related Product Manufacturing (3379), Furniture and Related Product Manufacturing (337)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Carpets & Rugs (2273), Household Furniture (2510)
- akta.pro primary industry
- Outdoor & Performance Home Textiles Manufacturing (Awning/Patio Cushions/UV-Resistant Home Fabrics) (IMAOAKAJ)
- akta.pro secondary industries
- Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG), Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF), Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF)
Keywords
Where Sutherland Perennials Group is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Sutherland Perennials Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Fabrics Sales: Sale of 100% solution-dyed acrylic performance fabrics for indoor and outdoor applications. Trade-only pricing with account registration required. Fabrics sold by the yard with various durabilities (5,000 to 100,000+ double rubs).
- Rugs Sales: Custom made-to-order handcrafted rugs and Ready to Roll in-stock options. Includes various constructions: Tibetan Knot, Flatwoven, Tufted, Dropstitch. Both indoor and outdoor performance rugs.
- Wallcoverings Sales: Performance wallcoverings including Type II vinyl, sisal, surface printed on non-woven paper, metallic, and patterns & murals. Available in various materials and constructions.
- Luxe for Less Discounted Products: Specially priced 20-50% off net fabrics, pre-made rugs, pillows, and trims available through the trade channel. Limited stock with all sales final.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Trade Account Pricing |
| Transaction based/ take rate | Pay-as-you-go | Luxe for Less Discounted Products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Sutherland Perennials Group product offering
Product offeringCore offering
Sutherland Perennials Group designs, manufactures, and sells luxury performance textiles and outdoor furniture under the Perennials and Sutherland brands. Core product categories include 100% solution-dyed acrylic performance fabrics (indoor/outdoor), custom handcrafted rugs (multiple constructions including Tibetan Knot and Flatwoven), performance wallcoverings, and luxury outdoor furniture. Products are sold exclusively through a trade-only channel to interior designers, architects, and hospitality specifiers via company-owned showrooms and approved trade accounts.
Differentiator
Problem solved
Functional benefit
Brands
- Perennials Fabrics: Leader in luxury performance textiles. 100% solution-dyed acrylic fabrics, rugs, and accessories for contract and residential applications
- Sutherland Furniture
- Perennials Textiles de Mexico
- Perennials India
Products and services
- Perennials Performance Fabrics 100% solution-dyed acrylic performance fabrics for indoor and outdoor use, sold by the yard with durabilities ranging from 5,000 to 100,000+ double rubs. Fade-, mildew-, mold-, soil- and stain-resistant, bleach-cleanable, with a 3-year warranty against fading. For interior designers, architects, and hospitality specifiers via trade accounts.
- Perennials Rugs Custom made-to-order handcrafted rugs available in multiple constructions including Tibetan Knot, Flatwoven, Tufted, Chenille Flatwoven, Dropstitch, and Ready to Roll in-stock options. Indoor and outdoor performance rugs for designers, architects, and hospitality specifiers via trade accounts.
- Perennials Wallcoverings Performance wallcoverings including Type II vinyl, sisal, surface printed on non-woven paper, metallic, and patterns & murals. For designers and hospitality specifiers via trade accounts.
- Sutherland Outdoor Furniture Luxury outdoor and indoor furniture collections including tailored-cushion deep-seating, dining, lounge, and bistro pieces, plus accessories like pillows and trims. Aluminum and teak frames with extensive finish options. For interior designers, architects, and luxury residential/hospitality buyers via trade showrooms and Studios.
- Luxe for Less Discounted Products
Quantifiable outcome
- 3-year warranty against fading with accelerated UV testing in Arizona desert confirming fabric stands up to sunlight for at least three years without fading
- +2 more outcomes
Companies that use Sutherland Perennials Group
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Sutherland Perennials Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sutherland Perennials Group partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Vincent Van DuysencoreBelgian designer collaborated on multiple collections including Fall 2025 line featuring outdoor furniture, wallcoverings, fabrics and rugs. Previously collaborated on 2021 collection with Heirloom and Flanders fabric colorway extensions. Designed Franck Aluminum for Sutherland Furniture.
- Eugeni QuitlletcoreCatalan designer created Spring 2025 collections including Crescent and Monaco II. Influenced by Parisian gardens and Cristal Palace in Madrid, utilizing half-arc shape in furniture designs.
- John HuttoncoreInternationally-acclaimed furniture designer who collaborated with David Sutherland to create Sutherland Furniture in 1994, revolutionizing outdoor furniture with tailored-cushion deep-seating collections. Also partnered on Perennials founding in 1997.
- Timothy CorriganminorDesigner collaboration for Perennials collection of fabrics and rugs
- Martyn Lawrence BullardminorDesigner collaboration for Martyn Lawrence Bullard Collection of Fabrics
- Rose TarlowminorDesigner collaboration for Perennials by Rose Tarlow Collection
- Bannenberg & RowellminorDesigner collaboration for Perennials by Bannenberg & Rowell Design Collection
- ClodaghminorDesigner collaboration for Clodagh Collection of Fabrics
- Porter TeleominorDesigner collaboration for Porter Teleo Collection of Fabrics & Rugs
- Lori WeitznerminorDesigner collaboration for Lori Weitzner Collection of Rugs
- Martyn ThompsonminorDesigner collaboration for Martyn Thompson Collection of Rugs
- Sam GlankoffminorDesigner collaboration for The Art of Glankoff Collection of Rugs
Scale indicators6 records
Recent moves14 records
Expansion highlights5 records
Sutherland Perennials Group competitors and assessment
Company assessmentBroad incumbents
- Restoration Hardware (RH): Luxury home furnishings brand spanning furniture, textiles, rugs, and outdoor. Broad incumbent comparable because RH competes for the same affluent interior design and luxury residential customer and offers a parallel indoor/outdoor performance fabric and furniture assortment.
- Brown Jordan: Established luxury outdoor furniture manufacturer serving residential and hospitality markets. Comparable to the Sutherland Furniture line in product category (outdoor luxury seating, dining) and contract/hospitality channel overlap.
Direct peers
- Gloster Furniture: Manufacturer of premium teak and performance outdoor furniture sold globally to residential and hospitality customers. Direct peer to Sutherland Furniture on premium outdoor seating and contract/hospitality channel.
- Holly Hunt: Luxury furniture, textiles, lighting, and accessories brand sold to the interior design trade through showrooms worldwide. Comparable because of premium positioning, trade-only distribution, and designer collections.
- Kravet: Family-owned distributor and manufacturer of luxury decorative fabrics, trims, furniture, and wallcoverings to the interior design trade. Direct peer because of trade-channel distribution, designer collaborations, and luxury textile portfolio.
- Crypton (C.F.I.): Performance fabric technology company selling stain-, moisture-, and odor-resistant upholstery textiles to hospitality, healthcare, and residential markets. Comparable on the performance fabric moat and contract/hospitality customer overlap.
- Janus et Cie: Luxury indoor/outdoor furniture, textiles, and accessories brand sold through a global showroom network to the design trade. Direct peer because of parallel luxury indoor-outdoor positioning and trade-only showrooms.
- Carnegie Fabrics: Design-driven performance textile manufacturer focused on acoustics, sustainability, and high-end commercial interiors. Comparable on the contract/hospitality performance fabric moat and certified (GREENGUARD, etc.) textile offerings.
- Pindler: Designer and distributor of decorative fabrics, trims, and cushions to the interior design trade. Comparable on trade-channel distribution, designer collections, and soft home furnishings portfolio.
- Glen Raven (Sunbrella): Manufacturer of Sunbrella performance fabrics for indoor and outdoor use, the dominant incumbent in solution-dyed performance textiles. Direct peer because both serve residential, hospitality, and contract markets with fade- and stain-resistant fabrics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sutherland Perennials Group social profiles
Digital presenceSutherland Perennials Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sutherland Perennials Group leadership team
Management profileNumber of profiles
Profiles4 records
Sutherland Perennials Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
Sutherland Perennials Group funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sutherland Perennials Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sutherland Perennials Group
What does Sutherland Perennials Group do?
Sutherland Perennials Group designs, manufactures, and sells luxury performance textiles and outdoor furniture under the Perennials and Sutherland brands. Core product categories include 100% solution-dyed acrylic performance fabrics (indoor/outdoor), custom handcrafted rugs (multiple constructions including Tibetan Knot and Flatwoven), performance wallcoverings, and luxury outdoor furniture. Products are sold exclusively through a trade-only channel to interior designers, architects, and hospitality specifiers via company-owned showrooms and approved trade accounts.
Is Sutherland Perennials Group a public or private company?
Sutherland Perennials Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sutherland Perennials Group founded?
Sutherland Perennials Group was founded in 1994. It employs 51 to 100 people.
Where is Sutherland Perennials Group based?
Sutherland Perennials Group is headquartered in Dallas, United States, in the North America region.
How does Sutherland Perennials Group make money?
Four revenue lines are on record. Fabrics Sales are the primary driver. The others are rugs Sales, wallcoverings Sales and luxe for Less Discounted Products.
Who are Sutherland Perennials Group's main competitors?
Broad incumbents on record are Restoration Hardware (RH) and Brown Jordan. Direct peers are Gloster Furniture, Holly Hunt, Kravet, Crypton (C.F.I.), Janus et Cie, Carnegie Fabrics, Pindler and Glen Raven (Sunbrella).
Does Sutherland Perennials Group have an API?
No public API is recorded for Sutherland Perennials Group.
What industry is Sutherland Perennials Group in?
Sutherland Perennials Group's product category is Luxury Performance Textiles and Outdoor Furniture. Its primary akta.pro industry code is IMAOAKAJ, Outdoor & Performance Home Textiles Manufacturing (Awning/Patio Cushions/UV-Resistant Home Fabrics), with a secondary code of IMAOAKAG, Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts). Its NAICS code is 33712 and its SIC code is 2300.