What Sonus Hearing Care Professionals does

Sonus Hearing Care Professionals is a privately held, locally owned audiology and hearing aid retail practice headquartered in West Michigan, operating eight company-owned clinics across Fremont, Grand Haven, Hart, Kalamazoo, Ludington, Muskegon, North Muskegon and Wyoming. The company provides comprehensive audiological services — comprehensive hearing evaluations, video otoscopy, Real Ear Measurement-based computerized hearing aid analysis, custom fittings using advanced fitting software, in-house and manufacturer-warranty repairs, tinnitus diagnosis and treatment (including masking programming), CROS/BiCROS single-sided hearing solutions, and custom hearing protection — primarily serving adults with age-related hearing loss, tinnitus patients, and increasingly occupational/recreational users via the Starkey SoundGear product line. Five named clinicians (one audiologist and four credentialed Hearing Instrument Specialists) are publicly listed, and the firm falls within the 101–250 employee band per firmographic estimates.

Name

Sonus Hearing Care Professionals

Legal name

Sonus Hearing Care Professionals

Website

https://sonushearingaid.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Sonus Hearing Care Professionals is a privately held, locally owned audiology practice operating eight clinics across West Michigan that provides hearing evaluations, custom fittings, repairs, tinnitus treatment, and hearing protection services, retailing prescription hearing aids from Starkey and other manufacturers.

Ownership category

akta.pro rank

Product category

Hearing Healthcare Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

akta.pro secondary industries

Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC), Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

Keywords

• Hearing aid services
• Audiology testing
• Hearing aid fitting
• Hearing aid repair
• Tinnitus treatment

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Hearing Aid Hardware Sales: Primary revenue stream from the sale of prescription digital hearing aids across multiple brands and styles (Starkey, Phonak, GN Resound, Siemens, Widex, Oticon, etc.), individually fitted and programmed to each patient. Bundled with the "Sonus Solution" package that includes a 3-year repair warranty, 3-year loss & damage protection, 1–3-year battery supply, 3-year free in-office maintenance, and 3-year free reprogramming.
2. Professional Audiology Services: Revenue from comprehensive audiological evaluations, hearing aid fittings with advanced fitting software, follow-up visits, fine-tuning, and rehabilitation counseling for hearing loss and tinnitus. Initial evaluations and consultations are offered free of charge as a customer acquisition mechanism.
3. Hearing Aid Repair Services: Revenue from in-house and manufacturer-warranty hearing aid repairs for Starkey, Phonak, GN Resound, Siemens, Widex, Oticon and other brands; in-warranty repairs often free or low cost, out-of-warranty repairs and replacement parts billed separately.
4. Hearing Protection Product Sales (SoundGear): Revenue from sale of Starkey SoundGear hearing protection and enhancement devices (Phantom, Custom Fit Electronic, SoundGear Shield, Custom Earplugs) to hunters, shooters, industrial/construction workers, military, and police.
5. Accessories Sales: Revenue from sale of premium batteries, custom earmolds, hearing aid accessories, and wireless streaming devices (TV streamers, remote microphones, table microphones).
6. Insurance Reimbursement & Patient Financing: Revenue captured through most major insurance carriers (including TruHearing network) and Care Credit patient financing, which converts larger out-of-pocket hearing aid purchases into financed transactions.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

Sonus Hearing Care Professionals is a multi-location clinical hearing care practice in West Michigan that fits and sells prescription hearing aids from multiple manufacturers (Starkey, Phonak, GN Resound, Siemens, Widex, Oticon) and delivers accompanying audiology services including hearing testing, custom fitting with computerized Real Ear Measurement verification, in-house and manufacturer-warranty repairs, tinnitus diagnosis and treatment, and custom hearing protection fitting. Each hearing aid purchase is bundled with the Sonus Solution package covering multi-year warranty, loss/damage protection, batteries, and free in-office maintenance and reprogramming.

Product overview

Sonus Hearing Care Professionals operates as a multi-location hearing healthcare practice in West Michigan rather than a unified software platform. Its core offering is a clinical fitting service for prescription hearing aids across multiple manufacturers (Starkey, Phonak, GN Resound, Siemens, Widex, Oticon) paired with audiology services (testing, fitting, repair, tinnitus treatment, hearing protection). Sonus's product portfolio is dominated by Starkey's hearing aid lines — Omega AI, Starkey Signature Series, Edge AI, Genesis AI, and earlier Evolv AI, Livio Via Edge AI, Livio AI — each available in multiple form factors (RIC, BTE, CIC, ITC, ITE, Invisible) and increasingly with rechargeable, waterproof IP68 designs. Sonus complements these devices with accessory modules (StarLink Edge LE Adapter, Remote Microphone, Table Microphone, TV Streamer, SurfLink Mini Mobile, SurfLink Media 2, SurfLink Remote Microphone 2), companion mobile apps (My Starkey, Thrive Hearing Control, Hear Share), hearing protection products (SoundGear Phantom, SoundGear Shield, Custom Earplugs), and digital tools (online hearing test, hearing loss simulator, tinnitus test). Services such as Worry-Free Warranties, CareCredit financing, and insurance assistance wrap around the product offering, while the company's audiology staff deliver in-clinic fitting, Real Ear Measurement, and follow-up care across its eight Michigan locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Hearing Testing Service In-office comprehensive audiological evaluations for adults, including video otoscopy, computerized Real Ear Measurement, and pressure/tone/speech tests; results charted on an audiogram identifying type, degree, and configuration of hearing loss. Free of charge for prospective patients.
• Hearing Aid Fitting Service Custom hearing aid fitting service using advanced fitting software to fine-tune frequencies, ensure sound level comfort, and customize settings per ear and per user preference while the patient is wearing the devices.
• Hearing Aids (Multi-Brand Fitting Service) Individually fitted prescription digital hearing aids from multiple manufacturers — Starkey, Phonak, GN Resound, Siemens, Widex, Oticon, and others — selected based on each patient's audiological assessment and lifestyle. Every purchase includes the Sonus Solution package: 3-year repair warranty, 3-year loss and damage protection, 1–3-year battery supply, 3-year free in-office maintenance, and 3-year free reprogramming. Free trial with full refund available.
• Hearing Aid Repair Service In-house and manufacturer-warranty hearing aid repair service for Starkey, Phonak, GN Resound, Siemens, Widex, Oticon, and other brands regardless of age; in-warranty repairs often free or low cost, out-of-warranty repairs and replacement parts billed separately; same-day or loaner hearing aids available.
• Tinnitus Treatment & Counseling Tinnitus diagnosis and treatment services including sound therapy, behavior/cognitive therapy, tinnitus retraining therapy, tinnitus-masking prescription hearing aids, and a free online tinnitus test.
• Hearing Protection Service Custom hearing protection fitting service offering custom earmolds, iPod/MP3 earmolds, musician/sportsman noise protection, and Starkey SoundGear products for occupational and recreational users.
• SoundGear Hearing Protection Starkey-made hearing protection and enhancement line for hunters, shooters, industrial/construction workers, military, and police. Includes SoundGear Phantom (FDA-listed rechargeable/Bluetooth-compatible hearing aid/hearing protection hybrid), SoundGear Shield (instant 26 dB noise reduction), Custom Fit Electronic, and Custom Earplugs.
• Single-Sided Hearing Solutions (CROS / BiCROS Systems) CROS and BiCROS wireless systems for people with hearing loss primarily in one ear. CROS uses a microphone-equipped device on the poorer-hearing ear that wirelessly transmits sound to a receiver on the better-hearing ear. BiCROS adds a conventional hearing aid to a hearing-impaired better ear. Available in RIC (industry's first rechargeable CROS system) and BTE styles.
• Worry-Free Warranty & Extended Protection Plans Manufacturer warranty plus extended Worry-Free options covering repair protection for internal electronic issues, loss/damage protection (one replacement per device per warranty period), and Deluxe Loss/Damage/Repair Protection. Plans extend up to the 5th year from original purchase with a brief grace period.
• Insurance & Financing Assistance Assistance verifying insurance hearing benefits (most major carriers accepted, including the TruHearing network) and offering CareCredit patient financing to convert larger out-of-pocket hearing aid purchases into installment-based payments.
• Sonus Clinic Locations (8 West Michigan Hearing Aid Centers) Eight company-owned hearing aid centers across West Michigan in Fremont, Grand Haven, Hart, Kalamazoo, Ludington, Muskegon, North Muskegon, and Wyoming. Staffed by licensed audiologists, hearing instrument specialists (ACA-HIS, BC-HIS, HIS, HIS/HAD), and patient care coordinators, providing in-person consultations, fittings, repairs, and follow-up care.

Quantifiable outcome

• Over 90% of patients would recommend Sonus to a family member or friend
• +4 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability13 records

Feature8 records

Partnerships

Three partnerships are on record, tiered flagship/core technology and product partner, core insurance/channel partner driving patient referrals and minor trust-signal partner.

• Starkey Hearing Technologiesflagship/core technology and product partnerTechnology or IntegrationStarkey is Sonus's primary hearing aid technology partner — Sonus proudly carries Starkey products (Omega AI, Edge AI, Genesis AI, Signature Series, SoundGear hearing protection). Starkey supplies the underlying hearing aid hardware, AI software (Omega AI platform with Edge Mode+, TeleHear AI, Gen AI Smart Assistant), companion apps (My Starkey, Thrive Hearing Control, Hear Share), and wireless accessories (StarLink Edge ecosystem, SurfLink). The Terms of Use confirm Starkey is a joint owner of Site IP alongside Sonus.
• TruHearingcore insurance/channel partner driving patient referralsChannel Partner/ Reseller/ DistributorTruHearing is an insurance network that refers insured patients to Sonus as a recommended hearing aid provider. Patient testimonials explicitly reference being directed to Sonus through TruHearing via their insurance provider for Phonak and Starkey hearing aids, and acknowledge that the TruHearing affiliation made pricing affordable. Sonus accepts most major insurance carriers, with TruHearing as a key network relationship.
• Better Business Bureau (BBB)minor trust-signal partnerOthersSonus is a BBB-accredited business with an A+ rating. The BBB seal is displayed in the site footer as a third-party trust signal. The BBB profile link points to Sonus Hearing Care Professionals in Norton Shores, MI.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Miracle-Ear: The largest hearing aid retail chain in the US with 1,500+ company-owned and franchised centers. Directly comparable to Sonus as a multi-location clinical fitting practice selling prescription hearing aids from multiple manufacturers, with overlapping target demographic (adults 60+) and similar bundled warranty/service model.
• Beltone: Major US hearing aid retailer with ~1,500 franchised locations, owned by GN Hearing. Closely comparable to Sonus in multi-brand fitting, in-clinic audiology services, tinnitus programs, and bundled warranty offerings; similar patient demographic and insurance/financing infrastructure.
• Audibel: National Starkey-affiliated hearing aid retailer with company-owned and franchised clinics across the US. Highly comparable to Sonus given its primary Starkey product alignment, multi-location clinical model, and similar audiology/warranty/repair service offering.
• HearUSA: Multi-location hearing care retailer (recently acquired by WS Audiology) offering audiology services, hearing aid fittings, repairs, and tinnitus treatment. Direct competitor to Sonus in the prescription hearing care services market with comparable patient demographics and bundled service models.
• Connect Hearing: Sonova-owned US hearing care retail chain with dozens of clinics offering audiology, hearing aid fitting, repairs, and tinnitus management. Comparable to Sonus in service mix, patient demographic, and insurance/financing partnerships, but with corporate backing and broader geographic reach.
• AccuQuest Hearing Centers: Multi-location US hearing aid retailer offering hearing tests, fittings, repairs, and tinnitus services across dozens of clinics. Comparable to Sonus in clinical services, multi-brand independence, and patient demographic, with similar bundled warranty and financing offerings.

Broad incumbents

• Amplifon: Global hearing care leader with 9,000+ stores across 26 countries (including Amplifon Hearing Health Care in the US). Comparable to Sonus in offering audiology services and hearing aid fitting, but operates at vastly larger scale as a multinational platform rather than a regional independent.
• Costco Hearing Aid Centers: In-store hearing aid centers operating inside Costco warehouses nationwide, offering hearing tests, fittings, and competitive-priced prescription hearing aids. Comparable to Sonus in delivering audiology services at the retail point of sale, but leverages Costco's massive foot traffic and lower pricing model.

Emerging players

• Lucid Hearing: US-based hearing technology and retail company selling hearing aids and hearing protection directly online and through retail partners. Adjacent competitor to Sonus with a partially overlapping OTC-and-prescription hybrid model that competes for some of the same patient segments.
• Hear.com: Online-direct hearing aid retailer offering telehearing consultations and prescription device sales. Adjacent to Sonus with partial overlap in the prescription hearing aid space, but competes primarily via a tele-health/direct-to-consumer model rather than physical clinic visits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/sonus_hearlng
• Facebookfacebook.com/SonusHearingCareProfessionalsWestMichigan

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonus Hearing Care Professionals