Charlotte Motor Speedway

What Charlotte Motor Speedway does

Charlotte Motor Speedway, founded in 1960 and headquartered in Concord, North Carolina, is a 1.5-mile superspeedway complex operated by Speedway Motorsports, LLC. The venue hosts two flagship NASCAR Cup Series weekends annually — the Coca-Cola 600 (Memorial Day Weekend) and the Bank of America 400 (Fall Chase weekend) — alongside NASCAR O'Reilly Auto Parts Series, NASCAR Craftsman Truck Series, NHRA 4-Wide Nationals at zMAX Dragway, World of Outlaws World Finals, the 33rd-season Cook Out Summer Shootout grassroots Legends/Bandoleros series, Speedway Christmas, and AutoFair. On-site facilities include The Dirt Track, zMAX Dragway, premium camping (600 Terrace, Overlook Premium, Camping World Racing Resort), multi-tier hospitality (Club Deck 300, Clubhouse 500, Club Suite 600, Champions Pavilion), the Speedway Club dining venue, a kart track, racing schools, and behind-the-scenes tours.

The business operates a hybrid B2C/B2B revenue model. Consumer revenue is generated through ticket sales (ranging from $13 Summer Shootout general admission to premium hospitality and $10 kids' tickets for NASCAR Cup), year-round and event-based camping ($5,000-$8,000 for premium sites), merchandise (event-specific apparel and collectibles), and experience upgrades (Pre-Race Track Pass, scanner rentals). Corporate revenue is driven by entitlement and naming-rights sponsorships with brands including Coca-Cola, Bank of America, O'Reilly Auto Parts, Charbroil, Blue Cross NC, Toyota, Atrium Health, Camping World, and Cook Out, plus corporate ticket packages for groups of 30+ sold through a dedicated sales team. Distribution runs through Ticketmaster (official ticketing), On Location (official travel packages), GOVX (military/first responder/teachers), and direct corporate sales (704-455-3203).

The company employs 251-500 staff and is supported by a year-round program of internships, a STEAM educational initiative, and charitable programming through Speedway Children's Charities, which has raised nearly $5.5 million over 16 years via the Cook Out Catwalk for Causes gala. In December 2025, approximately 82 acres of land were divested to Hendrick Motorsports for expansion. Core technology is digital ticketing and event management infrastructure with no proprietary AI capabilities evidenced.

Name

Charlotte Motor Speedway

Legal name

Speedway Motorsports, LLC

Website

https://charlottemotorspeedway.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

251–500 employees

Short description

Charlotte Motor Speedway is a 1.5-mile superspeedway complex in Concord, North Carolina, operated by Speedway Motorsports, that hosts NASCAR Cup, O'Reilly, and Truck Series races plus NHRA, dirt, and grassroots events for fans, corporate hospitality clients, and national brand sponsors.

Ownership category

akta.pro rank

Product category

Motorsports Entertainment Venue

NAICS

Racetracks (711212), Other Spectator Sports (711219)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

akta.pro secondary industries

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE), Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Motorsports entertainment venue
• NASCAR race events
• Premium racing hospitality
• Race weekend camping
• Corporate ticket packages

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Event Ticket Sales: Primary revenue from ticket sales for NASCAR Cup Series, NASCAR O'Reilly Auto Parts Series, NASCAR Truck Series, Legends Cars, Bandoleros, NHRA drag racing, and other motorsports events. Tickets range from $13 (Cook Out Summer Shootout) to premium hospitality packages.
2. Corporate Partnerships & Sponsorship: Entitlement sponsors (e.g., Charbroil 300, Bank of America 400, Coca-Cola 600), brand integrations, on-site activations, and naming rights deals with major advertisers including Coca-Cola, Bank of America, Toyota, O'Reilly Auto Parts, and others.
3. Camping & Hospitality: Year-round and event-based camping with various amenities. Premium camping (600 Terrace, Overlook Premium) priced from $5,000-$8,000. Turn 4 Campground, Camping World Racing Resort, Infield Camping options with varying hookup services.
4. Merchandise & Retail: Official merchandise store selling event-specific apparel, hats, collectibles, and memorabilia. Products include Coca-Cola 600 Jean Jacket ($57), mesh event hats ($24), event tees ($22.20), and ball markers ($4.20).
5. Premium Hospitality: Club Deck 300 Level, Clubhouse 500 Level, Club Suite 600 Level, and Champions Pavilion with complimentary food, beverages, parking, and exclusive access. Includes Pre-Race Track Passes and driver introductions.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Charlotte Motor Speedway is a 1.5-mile superspeedway entertainment complex that hosts and sells tickets to NASCAR Cup Series, O'Reilly Auto Parts Series, and Craftsman Truck Series races, plus NHRA drag racing, World of Outlaws, Cook Out Summer Shootout grassroots series, and Speedway Christmas. The venue monetizes these events through ticket sales, multi-tier camping, premium hospitality clubs, corporate packages, sponsorships, and event-specific merchandise.

Product overview

Charlotte Motor Speedway operates as a multi-format motorsports entertainment complex offering a unified portfolio of racing events and fan experiences. The core offering centers on NASCAR Cup Series events (Coca-Cola 600, Bank of America 400), secondary NASCAR series (O'Reilly/Xfinity, Craftsman Truck), and specialty events (World of Outlaws, NHRA, Cook Out Summer Shootout). These are supported by modular add-on experiences including camping (Turn 4, Infield, Camping World Racing Resort, Premium options), premium hospitality (Club Deck, Clubhouse, Club Suite, Champions Pavilion), racing schools, tours, corporate packages, event upgrades, and merchandise. Additional offerings include the Speedway Christmas holiday event, STEAM educational programs, an official mobile app, and the Speedway Club entertainment venue. The integrated ticketing system connects with Ticketmaster for primary sales and specialty platforms for camping reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• Coca-Cola 600 (NASCAR Cup Series) Memorial Day Weekend NASCAR Cup Series race on the 1.5-mile oval, featuring the premier stock car racing series with top NASCAR drivers. Ticket and hospitality products tied to this flagship event.
• Bank of America 400 (NASCAR Cup Series) NASCAR Cup Series Fall playoff race held at Charlotte Motor Speedway; part of the NASCAR Fall Weekend offering premium seats, camping, and upgrades.
• Blue Cross NC 300 (NASCAR O'Reilly Auto Parts Series) NASCAR secondary (O'Reilly) Series race held alongside the Bank of America 400 weekend, featuring development drivers and future Cup Series stars.
• Ecosave 200 (NASCAR Craftsman Truck Series) NASCAR Craftsman Truck Series race on the Charlotte oval featuring pickup-style stock trucks.
• Charbroil 300 (NASCAR O'Reilly Auto Parts Series) NASCAR O'Reilly Auto Parts Series race held Memorial Day Weekend with multi-year Charbroil entitlement sponsorship and fan activations.
• Cook Out Summer Shootout 10-race grassroots racing series held Tuesday nights featuring Legends Cars and Bandoleros across eight racing divisions; general admission from $13.
• World of Outlaws World Finals Multi-day championship event featuring World of Outlaws sprint cars and late models competing at Charlotte Motor Speedway.
• NHRA 4-Wide Nationals NHRA Mission Foods Drag Racing Series 4-wide event on the zMAX Dragway with multiple nitro-fueled cars racing simultaneously.
• Speedway Christmas Holiday drive-through and walk-through Christmas light show with festive displays and seasonal entertainment, presented by Atrium Health.
• Camping Experiences (Turn 4, Infield, Camping World Racing Resort, Premium 600 Terrace & Overlook) Multi-format on-site camping product including Turn 4 Campground, Infield RV and Tent camping, Camping World Racing Resort full-hookup sites, and premium 600 Terrace and Overlook Premium offerings with wristband admission and utility amenities.
• Premium Hospitality (Club Deck, Clubhouse, Club Suite, Champions Pavilion) Premium hospitality venues including Club Deck 300 Level covered seating with food, Clubhouse 500 Level climate-controlled seating, Club Suite 600 Level with catering, and Champions Pavilion all-inclusive offerings.
• Corporate Ticket Packages Group sales and corporate hospitality packages with discounted rates and customizable experiences for organizations of 30 or more attendees.
• Racing Schools and Driving Experiences Hands-on racing experiences including the NASCAR Racing Experience where fans can drive real stock cars, plus karting, tours, and driving programs.
• Charlotte Motor Speedway Tours Behind-the-scenes guided tours of the superspeedway, The Dirt Track, and zMAX Dragway for fans and groups.
• Race Day Upgrades (Pre-Race Track Pass, Ultimate Fan Pass, Scanner Rental) Add-on upgrades including Pre-Race Track Pass for behind-the-scenes and driver access, Ultimate Fan Pass with garage tours, and Racing Electronics scanner rentals for race radio audio.
• Official Charlotte Motor Speedway Merchandise Store Official merchandise store offering event-specific apparel, hats, collectibles, and memorabilia, online and on-site.
• The Speedway Club Upscale entertainment venue overlooking the superspeedway offering dining, private events, and hospitality services for client and guest entertaining.

Quantifiable outcome

• Nearly $5.5 million raised for children in need over 16 years through Cook Out Catwalk for Causes
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

22 partnerships are on record, tiered core, flagship and minor.

• CharbroilcoreGTM or Marketing Partner · 25 February 2026Charbroil named entitlement sponsor for the O'Reilly Auto Parts Series Charbroil 300 at Charlotte Motor Speedway on May 23, 2026, as part of Memorial Day Weekend festivities. Multi-year partnership includes fan activations, on-site brand integrations, and prize of a Charbroil grill for the race winner. Charbroil is America's No. 1 gas grill brand, part of Outdoor Brands, LLC.
• Coca-ColaflagshipGTM or Marketing PartnerTitle sponsor for Coca-Cola 600 NASCAR Cup Series race (May 30, 2027). Long-standing partner with logo presence throughout facility including premium hospitality areas (Club Deck 300 Level).
• Bank of AmericaflagshipGTM or Marketing PartnerEntitlement sponsor for Bank of America 400 NASCAR Cup Series race (October 11, 2026). Major corporate partner with extensive brand presence.
• O'Reilly Auto PartscoreGTM or Marketing PartnerSeries sponsor for NASCAR O'Reilly Auto Parts Series races at Charlotte Motor Speedway, including Charbroil 300 and Blue Cross NC 300.
• ToyotacoreGTM or Marketing PartnerMajor automotive manufacturer sponsor with brand presence at Charlotte Motor Speedway events.
• Atrium HealthcoreGTM or Marketing PartnerPresenting sponsor for Speedway Christmas presented by Atrium Health. Healthcare partner with significant campus branding.
• Cook OutcoreGTM or Marketing PartnerTitle sponsor for Cook Out Summer Shootout (33rd season) and Cook Out Catwalk for Causes charity event. Restaurant brand deeply integrated into grassroots racing programming.
• Camping WorldcoreGTM or Marketing PartnerOfficial sponsor of Camping World Racing Resort, the premium year-round RV camping facility adjacent to Charlotte Motor Speedway.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for all Charlotte Motor Speedway events, handling online ticket sales, camping reservations, and premium upgrades.
• On LocationcoreChannel Partner/ Reseller/ DistributorOfficial travel partner providing official race weekend travel packages including tickets, hotel accommodations, transportation, and exclusive fan experiences.
• Blue Cross NCcoreGTM or Marketing PartnerTitle sponsor for Blue Cross NC 300 NASCAR O'Reilly Auto Parts Series race (October 10, 2026).
• EcosaveminorGTM or Marketing PartnerTitle sponsor for Ecosave 200 NASCAR Truck Series race (October 9, 2026).
• NC Education LotterycoreGTM or Marketing PartnerTitle sponsor for NC Education Lottery 200 NASCAR Truck Series race (May 28, 2027).
• Hendrick MotorsportscoreStrategic or Co-development PartnerHendrick Motorsports and Hendrick Automotive acquired nearly 82 acres from Charlotte Motor Speedway for expansion purposes, including manufacturing projects and future development.
• Dollar TreeminorGTM or Marketing PartnerDollar Tree Racing Rewards program offering exclusive ticket offers with $10 gift card rewards on purchases.
• Autobell Car WashminorGTM or Marketing PartnerLocal automotive service partner with branding presence at Charlotte Motor Speedway.
• BetMGMminorGTM or Marketing PartnerSports betting partner with brand presence at Charlotte Motor Speedway.
• Suburban PropaneminorGTM or Marketing PartnerEnergy partner with branding presence at Charlotte Motor Speedway.
• THOR IndustriesminorGTM or Marketing PartnerRV manufacturer partner (parent of Airstream, Winnebago, etc.) with presence in camping areas.
• Can-AmminorGTM or Marketing PartnerOff-road vehicle manufacturer partner with presence at events.
• Ten Tenths Motor ClubcoreStrategic or Co-development PartnerVenue for Cook Out Catwalk for Causes charity gala; hosts high-profile fundraising events benefiting Speedway Children's Charities.
• Speedway Children's CharitiesflagshipStrategic or Co-development PartnerCharitable arm of Charlotte Motor Speedway that has raised nearly $5.5 million over 16 years through events like Cook Out Catwalk for Causes. Partners include Kyle Larson Foundation, Samantha and Kyle Busch Bundle of Joy Fund, Joey Logano Foundation, and Greg Olsen's The HEARTest Yard.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Texas Motor Speedway: Sister SMI-owned 1.5-mile superspeedway hosting NASCAR Cup, Xfinity, and Truck Series races with comparable seating capacity and entitlement sponsor structure (Andy's Frozen Custard 335, etc.). Nearest analog by ownership, track size, and event calendar.
• Bristol Motor Speedway: SMI-owned short track in Tennessee hosting the NASCAR Cup Series Bass Pro Shops Night Race and Food City 500. Highly comparable as a flagship SMI asset driving ticket sales, premium seating, and Camping World sponsorship.
• Las Vegas Motor Speedway: SMI-owned superspeedway hosting Pennzoil 400 and South Point 400 NASCAR Cup races. Direct peer by ownership, capacity (~100K), and destination-event economics for out-of-state tourists.
• Atlanta Motor Speedway: SMI-owned 1.54-mile superspeedway hosting Quaker State 400 and Ambetter Health 200. Comparable mid-sized SMI venue with similar sponsorship (Quaker State, Ambetter), camping ecosystem, and NASCAR calendar fit.
• Daytona International Speedway: NASCAR-owned flagship 2.5-mile superspeedway hosting the Daytona 500, Coke Zero Sugar 400. Closest peer by event prestige and broadcast reach, though owned by NASCAR/ISC rather than SMI.
• Talladega Superspeedway: NASCAR-owned 2.66-mile superspeedway hosting GEICO 500 and YellaWood 500. Highly comparable as a high-capacity NASCAR venue with similar camping economy and fan-experience pricing tier.
• Indianapolis Motor Speedway: Penske-owned 2.5-mile oval hosting Indianapolis 500 and Brickyard 400. Direct competitor in motorsports ticketing, sponsorship, and corporate hospitality; close substitute for premium motorsports experiences.
• New Hampshire Motor Speedway: SMI-owned 1.058-mile short oval running NASCAR Cup, Xfinity, and Truck Series events. Sister SMI asset with similar grassroots NASCAR operations and shorter-track economics.
• Sonoma Raceway: SMI-owned road course in California hosting NASCAR Cup Series Toyota/Save Mart 350. Peer within the SMI portfolio with shared GTM and sponsorship functions; differentiated by road-course format.
• Darlington Raceway: NASCAR-owned "Too Tough To Tame" 1.366-mile oval hosting Cook Out Southern 500 and Xfinity Series races. Comparable Southern NASCAR heritage venue with strong throwback branding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cltmotorspdwy
• YouTubeyoutube.com/user/CLTMotorSpdwy
• Facebookfacebook.com/charlottemotorspeedway
• Instagraminstagram.com/charlottemotorspeedway
• LinkedInlinkedin.com/company/charlotte-motor-speedway

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charlotte Motor Speedway