Name

Darlington Raceway

Legal name

Darlington Raceway

Website

https://darlingtonraceway.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Motorsports Venue / Live Sports Entertainment

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

akta.pro secondary industries

Motorsports Tracks & Racing Facilities (MPAKAEAC), Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• NASCAR race tickets
• Motorsports venue
• Corporate hospitality suites
• Race day camping
• VIP racing experiences

Headquarters

HQ city

Darlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Primary revenue stream from selling tickets to NASCAR Cup Series, O'Reilly Auto Parts Series, and Craftsman Truck Series race events. Tickets sold for single events, weekend packages, and season tickets.
2. Corporate Hospitality: Revenue from suite rentals (Earnhardt Tower, Start/Finish Line Suite, Champions Club, Jimmie Johnson Suite), catering, and hospitality packages for corporate events and groups.
3. Camping and RV Rentals: Various camping options including Pearson RV, Petty RV, East End RV, Infield RV, Grounds Green/Red/Yellow tent camping, and Caveman tent camping with different amenity levels.
4. Parking: Free general parking with premium paid options including Pole Position Parking, Too Tough To Tame Tailgate Parking, Brasington VIP Parking, and Turn 2 Tailgate Parking.
5. VIP Experiences: Premium add-on experiences including NASCAR ONE Fueled by Elevate packages with garage/pit passes, Premier Package, and Trackside Supreme Package.
6. Event Rentals: Track surface, museum, and facility rentals for non-NASCAR events including weddings, corporate events, driving experiences, and Track Laps for Charity.
7. Merchandise: Official Darlington Raceway merchandise through the Official Race Gear online store.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Darlington Raceway is a historic NASCAR motorsports venue in Darlington, South Carolina that hosts two major race weekends annually (Spring Throwback Weekend and Labor Day Weekend). The facility sells tickets to NASCAR Cup Series, O'Reilly Auto Parts Series, and Craftsman Truck Series races across reserved grandstands, corporate hospitality suites, and premium VIP packages. Complementary offerings include on-site camping/RV sites, group bookings, season tickets, charitable programs, and venue rentals for non-NASCAR events.

Product overview

Darlington Raceway operates as a NASCAR motorsports venue offering a portfolio of racing events and fan experiences. The core offering centers on two annual NASCAR race weekends featuring the NASCAR Cup Series (Cook Out Southern 500 and Goodyear 400), complemented by NASCAR O'Reilly Auto Parts Series and NASCAR Craftsman Truck Series races in a tripleheader format. The product suite encompasses ticket sales through Ticketmaster integration, reserved grandstand seating across multiple towers (Tyler, Pearson, Brasington, Wallace), and premium add-ons including Pre-Race Experience, NASCAR ONE VIP Experiences (powered by Elevate), and Corporate Hospitality suites. Supporting offerings include camping/RV packages at multiple locations, group tickets for organizations, season tickets via the Darlington Stripe Club, kids and family programs, Track Laps for Charity, the Terrence Carraway Memorial 5K, and 50/50 raffles benefiting the Darlington Shares charitable foundation. The NASCAR Tracks App serves as the mobile platform for digital tickets, live leaderboard, scanner access, and interactive maps. Special discount programs (MILTIX, Teacher, First Responder, Healthcare, College) target specific fan segments. The venue also offers non-race event hosting services utilizing its facilities including the track surface, museum, and suites.

Differentiator

Problem solved

Functional benefit

Brands

• LEGO City NASCAR Kids Zone: Family entertainment area in the Fan Zone featuring face painting, simulators, RC cars, and a LEGO brick wall for children attending race events.
• Darlington Stripe Club
• Earnhardt Tower Suites
• Champions Club
• Jimmie Johnson Suites
• Jeff Gordon Finish Line Terrace Boxes

Products and services

• NASCAR Cup Series Race Tickets Tickets to NASCAR Cup Series races at Darlington Raceway, including the Cook Out Southern 500 on Labor Day Weekend and Goodyear 400 on Spring Throwback Weekend. Available as single-day, weekend, and renewal options for individual fans and groups.
• NASCAR O'Reilly Auto Parts Series Tickets Tickets to the NASCAR O'Reilly Auto Parts Series (Xfinity Series) races held during both the spring and fall race weekends at Darlington Raceway.
• NASCAR Craftsman Truck Series Tickets (Buckle Up South Carolina 200)

Quantifiable outcome

• Second closest finish in NASCAR history (0.002 seconds) occurred at Darlington in March 2003 between Ricky Craven and Kurt Busch

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• AirbnbcoreGTM or Marketing Partner · 12 May 2026Airbnb became an official lodging partner for the 2027 NASCAR season. Fans can browse and book Airbnb listings directly through the track's website. The partnership extends to four additional tracks—Martinsville Speedway, Talladega Superspeedway, Bristol Motor Speedway, and North Wilkesboro Speedway—with Airbnb positioning the deal as an opportunity for local homeowners to benefit from economic boost associated with major racing events.
• On LocationcoreGTM or Marketing PartnerOn Location is the Official Travel Package Provider for Darlington Raceway. Provides official travel packages including event tickets, premium accommodations, exclusive pre-race experiences, and worry-free race day transportation. Packages are customizable.
• Raldex Hospitality GroupcoreGTM or Marketing PartnerRaldex Hospitality Group is a portfolio of hotels in Florence, SC area including Hilton Garden Inn, Hampton Inn & Suites, Holiday Inn Express, and Staybridge Suites. Partnership provides official accommodations recommendations for track visitors.
• GoodyearflagshipGTM or Marketing PartnerGoodyear 400 entitlement partner for NASCAR Cup Series spring race. Long-standing partnership as official tire supplier and race title sponsor.
• Cook OutflagshipGTM or Marketing PartnerCook Out Southern 500 entitlement partner for the iconic NASCAR Cup Series race on Labor Day Weekend. Also provides scanner rentals benefit for season ticket members.
• Sport ClipscoreGTM or Marketing PartnerSport Clips Help A Hero 200 (previously Sport Clips Haircuts VFW Help A Hero 200) for NASCAR O'Reilly Auto Parts Series race.
• South Carolina Department of Public SafetycoreGTM or Marketing PartnerEntitlement partner for NASCAR Craftsman Truck Series race (Buckle Up South Carolina 200). Partnership promotes road safety and responsible driving across South Carolina.
• South Carolina Department of Public SafetycoreStrategic or Co-development PartnerRoss Chastain partnership with SCDPS to carry life-saving messages about safe driving through NASCAR platform to communities across South Carolina.
• Elevate ExperiencescoreGTM or Marketing PartnerOfficial Premium Hospitality Partner of NASCAR. Provides NASCAR ONE experience packages with exclusive behind-the-scenes access including Garage & Pit Passes and driver interaction opportunities. Premier Package and Trackside Supreme Package offered.
• The NASCAR FoundationcoreStrategic or Co-development PartnerDarlington Shares is a 501(c)(3) donor-advised fund under The NASCAR Foundation. Supports youth-focused organizations and life-enriching programs in the Pee Dee region of South Carolina.
• Coca-Cola ConsolidatedminorGTM or Marketing PartnerCoca-Cola Consolidated partnered with Charlotte Motor Speedway and NASCAR for meal-packing initiative. Coca-Cola products served at track events.
• O'Reilly Auto PartscoreGTM or Marketing PartnerNASCAR O'Reilly Auto Parts Series title sponsor for the Xfinity Series race at Darlington.
• VerizoncoreGTM or Marketing PartnerVerizon provides FREE Guest Wi-Fi (#DARLINGTON_GUESTWIFI) for fans at the track, enhancing the fan experience.
• Official NASCAR PartnerscoreGTM or Marketing PartnerMultiple official partners including: Ally, Amkus Rescue Systems, Boeing, Busch, Brown's RV Superstore, Chevrolet, Coca-Cola, Craftsman, Crown Royal, Dasani, DEWALT, Ford, Freeway Insurance, Grizzly Nicotine Pouches, McLeod Health, Mobil 1, NASCAR Hall of Fame, Safety-Kleen, South Carolina DAODAS, South Carolina Department of Parks Recreation & Tourism, South Carolina Education Lottery, Suburban Propane, Sunoco, Visit Myrtle Beach, Xfinity

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bristol Motor Speedway: Tennessee NASCAR short track and one of NASCAR's most iconic venues. Directly comparable as a NASCAR-owned heritage superspeedway hosting two major race weekends annually with comparable ticket, hospitality, and camping revenue models.
• Martinsville Speedway: Virginia NASCAR short track owned by NASCAR. Comparable as a heritage NASCAR venue with two annual race weekends, similar Throwback-style tradition, and partner in the May 2026 Airbnb official lodging partnership.
• Talladega Superspeedway: Alabama NASCAR superspeedway and partner in the Airbnb 2027 partnership. Directly comparable as a NASCAR-owned large superspeedway with two major race weekends annually and similar fan experience offerings.
• North Wilkesboro Speedway: Recently revived historic NASCAR short track in North Carolina. Comparable as a heritage NASCAR venue with throwback positioning and partner in the Airbnb official lodging partnership.
• Charlotte Motor Speedway: NASCAR-owned superspeedway in Concord, NC. Directly comparable as a NASCAR flagship track hosting multiple series (Cup, Xfinity, Truck) with corporate hospitality, camping, and Coca-Cola partnership.
• Daytona International Speedway: NASCAR-owned flagship superspeedway hosting the Daytona 500. Comparable as a premier NASCAR-owned venue with high-volume race weekends, premium hospitality, and large corporate sponsorship portfolio.
• Richmond Raceway: NASCAR-owned short track in Virginia. Comparable as a NASCAR-owned superspeedway hosting two Cup Series weekends annually with similar ticket, camping, and hospitality offerings.
• Texas Motor Speedway: NASCAR-owned superspeedway in Fort Worth, TX. Comparable as a NASCAR-owned large oval hosting Cup, Xfinity, and Truck series with multi-tiered hospitality and camping offerings.
• Pocono Raceway: Pennsylvania superspeedway and NASCAR Cup Series venue. Comparable as a heritage superspeedway with premium hospitality, camping, and corporate partnership-driven revenue model.
• Homestead-Miami Speedway: NASCAR-owned Florida superspeedway. Comparable as a NASCAR-owned venue with similar race weekend structure, hospitality products, and consumer driving experience partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tootoughtotame
• Facebookfacebook.com/DarlingtonRaceway
• LinkedInlinkedin.com/company/darlingtonraceway

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Darlington Raceway