What Pine does

Pine, operating as PINE Events, Inc., is a US-based, privately held event-management software company founded in 2017 and headquartered in Kent with 11–50 employees. The company provides a cloud-based platform that enables organizers to create, launch, and manage virtual, in-person, and hybrid events and communities, with a feature set spanning event web apps and websites, speaker management, attendee access control, interactive floor maps, sponsor and exhibitor booths, real-time analytics, and a native mobile app distributed on iOS, Google Play, and Huawei AppGallery. A core differentiator is its Smart Matchmaking engine, which uses attendee profile data to recommend networking connections during events, alongside broad RTMP-based streaming integrations with Zoom, Webex, Vimeo, YouTube, Twitch, Restream, Freecaster, and GoToWebinar.

Pine's business model combines a per-event subscription license (Pro Plan from $149 per event) with usage-based charges on active attendees ($3 each), Company Pro exhibitor licenses ($100 each), and streaming hours ($20 per hour), plus on-demand add-ons (Attendee Plus, Streaming Plus, Company Pro) and a custom-priced Advanced tier typically structured as a multi-year contract with a dedicated Customer Success Manager. A free Test Drive plan with 10 active attendees serves as a self-serve entry point, while enterprise clients are sold through a field sales motion with demo requests. The company claims 65,000+ companies, 300,000+ attendees, and 100M+ engagements on the platform, and publicly references enterprise customers including BMW, Apple, AT&T, Adidas, Coca-Cola, Disney, Google, Netflix, Nestlé, and Red Bull, alongside event-specific customers such as DevGamm, DataArt, HyperGames, TechChill, and BuildStuff. No revenue, funding, ownership, or management team details beyond founder Eugene Gnatenko are disclosed in the available data.

Name

Pine

Legal name

PINE Events, Inc.

Website

https://pine.events

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Pine (PINE Events, Inc.) is a US-based event-management platform enabling organizations to create, launch, and manage virtual, in-person, and hybrid events with built-in matchmaking, sponsor monetization, mobile apps, and analytics, serving B2B conference organizers and adjacent use cases including education, recruitment, trade shows, and medical events.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

akta.pro secondary industry

Event Monetization & Sponsorship Tech (Virtual Booth Leads, Ads, Sponsored Sessions) (THAHAOAK)

Keywords

• Event management software
• Virtual event platform
• Hybrid event solutions
• B2B conference tools
• Attendee matchmaking

Headquarters

HQ city

Kent

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Event Licenses: Base subscription fee per event (Pro Plan starts from $149). Includes credits for active attendees, company pro licenses, and streaming hours. Add-ons available when limits are reached.
2. Active Attendee Fees: $3 per active attendee per event. Attendees are charged when they actively participate using the PINE app and interact with the event. Import unlimited attendees but only active ones are charged.
3. Company Pro Licensing: $100 per Company Pro license per event. Optional upgrade allowing companies to enhance their presence and engage more effectively with attendees.
4. Streaming Hours: $20 per streaming hour for PINE's turnkey streaming solution on virtual stages and rooms. Using 3rd party streaming solutions is free.
5. Add-Ons: Attendee Plus ($1,499), Streaming Plus ($999), and Company Pro ($1,999) add-ons available when subscription limits are reached during an event.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

PINE is a customizable, cloud-based event management platform that enables organizers to create, launch, and manage virtual, in-person, and hybrid events of any size from 10 to 10 million attendees. The platform bundles event web apps, native mobile apps, AI-powered matchmaking, sponsor monetization, real-time analytics, and integrations with major streaming, ticketing, and CRM tools into a single subscription-based service.

Product overview

PINE is a unified event-management platform providing organizers worldwide with tools to create, launch, and manage virtual, in-person, and hybrid events. The platform comprises the core PINE Platform with three event solution types (Virtual, In-Person, and Hybrid Events), supported by sub-product modules for Create & Manage, Engage, Monetize, Matchmaking & Networking, Sponsor Monetization, and Insightful Analytics. The ecosystem includes the PINE Mobile App (iOS, Android, Huawei AppGallery) and subscription tiers (Test Drive Free, Pro from $149/event, and Custom Advanced) with add-ons for Attendee Plus, Streaming Plus, and Company Pro to extend usage limits.

Differentiator

Problem solved

Functional benefit

Products and services

• PINE Platform Customizable cloud-based event management platform that enables organizers to create, launch, and manage virtual, in-person, and hybrid events with integrated matchmaking, networking, analytics, and sponsorship tools, supporting events from 10 to 10 million attendees.
• Virtual Events Solution Online event solution extending global reach with livestreaming, RTMP support, integrated video meetings, and sponsor visibility tools, aimed at organizers hosting fully virtual events.
• In-Person Events Solution Offline event solution bringing innovative software to in-person events with profile matching, agenda builder, mobile event app, and on-site support for organizers running physical conferences and gatherings.
• Hybrid Events Solution Combined virtual and in-person event solution enabling participants to attend regardless of geographic location with seamless attendance switching that preserves scheduled meetings and connections.
• PINE Mobile App Mobile application available on iOS, Android, and Huawei AppGallery providing real-time attendee connections, in-app schedule, city guide, venue map, QR code profile sharing, and live updates for event participants.

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability1 record

Feature9 records

Partnerships

One partnership is on record.

• Sentebaler.orgminorOthersPINE donates 5% of profit to Sentebaler.org to support children affected by the War in Ukraine.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cvent: Leading enterprise event management platform offering event registration, venue sourcing, and attendee engagement — a direct competitor to PINE in B2B conferences and corporate events with substantially larger scale.
• Bizzabo: Event experience platform focused on in-person, virtual, and hybrid events with sponsorship, engagement, and analytics tools — directly comparable feature set and target customer base to PINE.
• Hopin: Virtual and hybrid events platform offering registration, networking, streaming, and sponsorships — a direct peer in the multi-format event software category targeting similar enterprise and community organizers.
• Eventbrite: Event ticketing and management platform with self-serve and enterprise tiers for in-person and virtual events — comparable technology stack and organizer customer base, though more ticketing-centric than PINE.
• Whova: Event management platform offering mobile event apps, registration, networking, and community features for conferences — a direct peer serving similar B2B conference organizer customers.
• Hubilo: Events platform emphasizing attendee engagement, networking, and data analytics for virtual and hybrid events — closely comparable product positioning and target market to PINE.
• Splash: Event marketing and management platform for branded corporate events, offering registration, microsites, and analytics — comparable in serving enterprise brand marketers hosting events.

Broad incumbents

• Zoom Events: Zoom's bundled events product leverages its dominant video conferencing installed base to offer multi-session virtual and hybrid events — a broad incumbent overlapping with PINE's virtual event capabilities.
• Webex Events (Cisco): Cisco's Webex Events (formerly Socio) provides enterprise event management integrated with the Webex collaboration suite — a broad incumbent competing with PINE in the enterprise virtual/hybrid event space.
• RingCentral Events: RingCentral's events product extends its UCaaS platform into virtual and hybrid event hosting — a broader incumbent with overlapping capabilities and a similar enterprise customer focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pine_events
• YouTubeyoutube.com/@pine.events
• Facebookfacebook.com/pinecommunity
• LinkedInlinkedin.com/company/pinecommunity
• Instagraminstagram.com/pine.community

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pine