Advanced Image Robotics

What Advanced Image Robotics does

Advanced Image Robotics (AIR) is a private San Diego–based company founded in March 2020 that builds a cloud-native remote video production platform for live multicamera events. The system combines AIR One, a robotic smart gimbal integrating a 4K digital cinema camera (Z Cam E2-M4) with onboard edge compute and interchangeable micro 4/3 lenses, with the AIR App, an iOS control interface enabling touchscreen operation of up to six robots from a single iPad, and AIRcloud, a cloud orchestration layer that connects on-site cameras to off-site crews and integrates with industry-standard production tools (vMix, OBS, VizVector, Adobe Premiere). AIR's primary customer segments are professional sports leagues and teams (MLS, NHL, NBA Summer League, US Open, Savannah Bananas, NBC Sports Bay Area) with secondary segments in live entertainment, corporate events, and independent content creators.

The company monetizes through a hybrid model: a one-time hardware purchase of the AIR One bundle (gimbal, camera, lens, iPad, accessories) bundled with three months of AIRcloud, plus a recurring monthly subscription for AIRcloud connectivity, cloud switching, and 500GB storage, augmented by professional services for setup and training. Distribution combines direct enterprise sales with a multi-tier reseller network spanning North America (Broadfield Distributing as master distributor, Key Code Media, The Studio at B&H), Europe (Video Progetti as EU master distributor, Fingerprint Production in Germany), and Latin America (WIT-PRO Group).

AIR has positioned itself around quantified production cost savings of 50–65% versus traditional methods, sub-2-second glass-to-glass latency, remote control demonstrated at distances over 3,000 miles, and a sub-one-minute setup. AI capabilities center on computer vision for object detection and player tracking, with AIR AutoPilot in beta targeting semi- and fully-autonomous camera operation. Notable 2026 milestones include selection to the MLS Innovation Lab cohort and deployment of six AI-powered robotic cameras at the MLS All-Star Game alongside NEP Group, the largest such deployment in MLS history. The company is preparing to raise institutional capital and claims significant year-over-year growth.

Name

Advanced Image Robotics

Legal name

Advanced Image Robotics

Website

https://advancedimagerobotics.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Advanced Image Robotics builds a cloud-native robotic camera platform (AIR One gimbal, AIR App, AIRcloud orchestration) that enables remote, multi-camera live video production for professional sports leagues, entertainment productions, and corporate events, distributed through a global reseller network.

Ownership category

akta.pro rank

Headquarters

HQ city

La Jolla

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. AIR One Hardware Bundle: Sale of AIR One robotic gimbal kit including smart gimbal, Z Cam E2-M4 camera, Panasonic 14-140 lens, iPad, AIR app, zoom motor, power supply, ethernet cable, quick release plate, and travel case. One-time hardware purchase with 12-month warranty.
2. AIRcloud Subscription: Monthly subscription providing remote connectivity, control, direct-from-camera streaming, shoot prep software, and 500GB storage. Includes cloud switching, routing, and editing available by the hour. First 3 months included with AIR One purchase.
3. Professional Services: Setup, configuration, training, and on-site support services for enterprise deployments. Includes step-by-step tutorials, video tutorials, documentation, and support ticket system.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Advanced Image Robotics sells the AIR Platform, a cloud-native remote video production system for live multicam events. The platform combines the AIR One robotic smart gimbal (integrating a 4K digital cinema camera and interchangeable micro 4/3 lens), the AIR App (iOS-based controller for up to six robots), and AIRcloud (a cloud orchestration layer for switching, storage, and crew management), enabling distributed teams to produce broadcast-quality live video over standard broadband without traditional outside broadcast trucks.

Product overview

Advanced Image Robotics offers the AIR Platform, a three-piece cloud-native remote production solution for live multicam video. The core product is AIR One, a smart robotic gimbal with integrated 4K digital cinema camera, controlled via the AIR App (iOS touchscreen control for up to 6 robots) and orchestrated through AIRcloud (cloud production hub for switching, storage, and crew management). Additional capabilities include AIR AutoPilot (autonomous tracking, in beta) and the AIR Control+ App. The platform is distributed through resellers including Broadfield Distributing (North America), Video Progetti (EU), and Fingerprint Production (Germany).

Differentiator

Problem solved

Functional benefit

Brands

• AIR One: Cloud-native smart gimbal equipped with 4K digital cinema camera and interchangeable lens, controllable from anywhere.
• AIR App
• AIRcloud
• AIR Platform

Products and services

• AIR Platform Complete cloud-native live multicam production platform sold as an integrated bundle of hardware, software, and cloud services for enterprise sports, entertainment, and corporate event producers seeking to replace OB truck workflows.
• AIR One Self-contained robotic gimbal kit integrating a 4K digital cinema camera and interchangeable micro 4/3 lens (up to 300mm) with onboard edge computing, controllable from anywhere over broadband. Sold as a one-time hardware bundle with a 12-month warranty and three months of AIRcloud subscription included.
• AIR App Native iOS control application bundled with the AIR One kit, providing pan/tilt/zoom/focus control, 40 programmable preset positions per robot, integrated comms, and real-time monitoring from a single iPad.
• AIRcloud Cloud-based orchestration subscription providing shoot prep automation, permissions management, cloud switching integration with vMix/OBS/VizVector, media asset management, 500GB storage, direct-from-camera streaming, and pay-by-the-hour editing capabilities.
• Professional Services Professional services offering setup, configuration, training, and on-site support for enterprise AIR Platform deployments, including step-by-step tutorials, video tutorials, documentation, and a support ticket system.

Quantifiable outcome

• Up to 65% reduction in production costs compared to traditional livestreaming video production
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• MLS Innovation LabflagshipStrategic or Co-development Partner · 1 April 2026AIR selected for 2026 MLS Innovation Lab cohort focused on AI-powered sports technology. Partnership enables real-world testing at MLS events including the 2026 MLS All-Star Game, Generation adidas Cup, and MLS NEXT Fest. Collaboration with MLS clubs, players, and executives on automated video capture tailored for soccer.
• TracabcoreTechnology or IntegrationTechnology integration with Tracab's tracking data for ball and player number recognition. Integration enables AI-powered auto-follow technology for player and ball tracking at sports events.
• Broadfield DistributingcoreChannel Partner/ Reseller/ DistributorNorth America distributor with dedicated AIR charter program and landing page. Handles distribution, sales support, and local fulfillment for US customers.
• Video Progetti S.r.l.coreChannel Partner/ Reseller/ DistributorEU Master Distributor based in Milan, Italy. Manages distribution across European markets with dedicated support and sales presence.
• WIT-PRO GroupminorChannel Partner/ Reseller/ DistributorLatin America distributor covering South America and Central America. Provides regional sales and support for AIR products in LATAM markets.
• Key Code MediacoreChannel Partner/ Reseller/ DistributorMulti-location US reseller covering 10 cities including Burbank, San Francisco, Phoenix, Seattle, Chicago, Dallas, Denver, Detroit, Newark, and New York City. Provides localized sales and support across major production hubs.
• The Studio at B&HminorChannel Partner/ Reseller/ DistributorNew York City-based reseller through B&H Photo Video. Offers AIR products to B&H customer base including independent creators and mid-market productions.
• Fingerprint Production GmbHminorChannel Partner/ Reseller/ DistributorGermany-based reseller in Regensburg. Provides localized sales and support for German-speaking markets.
• NEPflagshipStrategic or Co-development PartnerNEP Group collaborated on MLS All-Star Game production deployment, part of 48-camera production package the largest in MLS history. NEP provided broadcast infrastructure and production support.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PTZOptics: PTZOptics is a direct competitor in the PTZ camera market for live streaming and broadcast production. Their remotely-controllable cameras serve the same target customers (broadcasters, sports leagues, houses of worship, content creators) as AIR One, though without AIR's integrated cloud-native orchestration layer.
• BirdDog: BirdDog makes PTZ cameras with IP/NDI connectivity for live broadcast and streaming applications, directly competing with AIR One in the remote-controllable professional camera market. Both target sports broadcasters and live event producers seeking cost-effective multicam workflows with IP-based control.
• LiveU: LiveU provides cellular/IP-based video contribution solutions for live news and sports, competing with AIRcloud in the remote production and cloud contribution workflow space. Both enable distributed production teams to capture and stream live video without traditional broadcast trucks.
• Marshall Electronics: Marshall Electronics manufactures compact broadcast-grade POV and robotic cameras for live production, sports, and reality TV applications, overlapping with AIR's target use cases. Both serve tier-1 sports and entertainment productions needing professional-quality remote-controllable camera systems.

Broad incumbents

• Blackmagic Design: Blackmagic Design is a broad incumbent offering cameras, switchers, and live production hardware that competes with AIR's integrated platform at the workflow level. Their ATEM switchers and Cinema cameras are widely deployed across the same broadcast and live event markets AIR targets.
• Sony: Sony is a major broadcast equipment incumbent whose BRC PTZ cameras and professional video systems directly compete with AIR One. Sony's deep relationships with tier-1 broadcasters, massive R&D budget, and established reliability in live environments make it the dominant incumbent AIR must displace to win enterprise contracts.
• Panasonic: Panasonic manufactures professional PTZ cameras (AW-UE series) and broadcast equipment that compete directly with AIR One in sports and live event production. Their cameras are a direct alternative for tier-2 and tier-3 production budgets across the same customer base AIR targets.
• Grass Valley: Grass Valley is an established broadcast infrastructure vendor whose cameras, switchers, and end-to-end production systems compete with AIR's integrated workflow. They serve tier-1 broadcasters and sports production companies with proven reliability and comprehensive solutions.
• Ross Video: Ross Video provides broadcast production systems including Furio robotic cameras and production switchers that directly compete with AIR in live sports and entertainment production. Their established broadcaster relationships and integrated solutions represent a significant competitive threat in the same market.

Others

• vMix: vMix is live production switching software that integrates with AIRcloud for cloud-based switching workflows, serving complementary rather than directly competing functions. They share the same target customer base of live event producers and broadcasters seeking cost-effective IP-based production tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AIRobot
• Facebookfacebook.com/groups/465931415328439
• LinkedInlinkedin.com/company/advancedimagerobotics
• Instagraminstagram.com/advancedimagerobotics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Image Robotics