What Ometrics does

Ometrics is a privately held, bootstrapped SaaS company headquartered in Evergreen, Colorado, that builds AI-powered conversational and conversion-rate-optimization (CRO) tools for online retailers and other small-to-mid-market businesses. Its flagship product, Ochatbot, combines a scripted intent-based NLP layer with a retrieval-augmented generation (RAG) generative AI architecture that constrains responses to client-supplied data, an approach the company markets as a defense against hallucinations. The broader product suite bundles Ochatbot with lead-capture (LeadBot), live agent handoff (Live Chat), guided product discovery (Product Finder), and a set of CRO widgets (exit popups, mobile banners, lead/offer sliders, surveys, feedback tabs, funnel analytics). In 2025 the company extended the platform into "AI Agents," custom agents wired into private client data lakes with role-based dashboards, sold primarily to regulated verticals (MSPs, healthcare, legal, financial services).

The company monetizes primarily through tiered SaaS subscriptions (Basic $69/mo, Plus $109/mo, Pro $495/mo) plus a free tier and 7-day Pro trial, with a fully managed service tier embedded in the Pro/Enterprise plan and an adjacent AI-consulting revenue stream. Distribution is hybrid: a product-led self-serve motion (website signup, Shopify App Store, no-code script install) for the DIY tier, and an inside-sales / consulting motion (phone-led, LinkedIn/Slack/Reddit prospecting, free-consultation CTAs) for the Pro and AI-Agents tier. Headcount is 1–10, and the company has no disclosed venture or private-equity backing — historical capital notes reference a predecessor-era $250,000 round from The Trelys Funds (2005) and a $980,400 round (2009), but no funding events for the current AI-focused entity.

Underlying technology is composed rather than purely homegrown: Ometrics runs its own RAG orchestration, intent-scripting logic, and dashboard layer, but relies on third-party LLMs (different models are used for question interpretation and response generation) accessed via APIs. Integrations with Shopify, BigCommerce, WooCommerce, Magento, WordPress, and Zapier handle data ingestion and downstream CRM/ticketing workflows. Compliance posture covers GDPR, CCPA, and HIPAA-aligned features for healthcare deployments. Named customers are predominantly small eCommerce brands (Farm and Oven Snacks, Invigor8, Zebra CBD, Polar Bottle), with reported outcomes including 4x conversion lifts among engaged users, 46% sales lifts via Shopify chatbot, and 25–45% reductions in support tickets.

Name

Ometrics

Legal name

Ometrics LLC

Website

https://ometrics.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Ometrics is a privately held, bootstrapped SaaS company that builds AI chatbots (Ochatbot) and conversion-rate-optimization tools for small and mid-market eCommerce merchants and select regulated verticals (healthcare, legal, MSPs, financial services). It sells via tiered subscriptions plus a managed-services / consulting tier.

Ownership category

akta.pro rank

Product category

Conversational AI / Chatbot Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD)

Keywords

• AI chatbot platform
• Conversion rate optimization
• ECommerce engagement software
• Conversational AI SaaS
• Lead generation chatbot

Headquarters

HQ city

Evergreen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Ochatbot): Monthly/annual subscription plans for chatbot and conversion optimization tools. Tiers include Basic ($69/mo), Plus ($109/mo), and Pro ($495/mo). Free plan available for personal sites.
2. Managed AI Services: Fully managed AI solutions where Ometrics employees build, test, and manage the client's AI on a scheduled basis. Included in Pro/Enterprise plan.
3. AI Consulting: Custom AI consulting services for building AI agents connected to private data, including discovery, data setup, agent building, and ongoing evolution.
4. Chatbot Development & Maintenance: Custom chatbot development and maintenance services available for clients requiring additional customization beyond DIY capabilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Ometrics builds and sells Ochatbot, an AI-powered chatbot platform that combines scripted intent-based AI with generative AI on a Retrieval Augmented Generation (RAG) architecture to drive eCommerce sales, reduce support tickets, and qualify leads. The offering is delivered as a self-serve SaaS (with freemium, Basic, Plus, and Pro tiers) and as a fully managed Enterprise solution, supported by a suite of conversion rate optimization tools (exit popups, mobile banners, lead/offer sliders, surveys, feedback tabs, funnel metrics), LeadBot, Live Chat, Product Finder, custom AI Agents for regulated industries, and AI/CRO consulting services.

Product overview

Ometrics offers a comprehensive AI-powered eCommerce engagement platform built around its core Ochatbot product (available in DIY and Pro tiers), complemented by a suite of conversion rate optimization tools. The platform combines scripted intent-based AI with generative AI (using RAG architecture) to provide hallucination-free conversational experiences. Additional products include LeadBot for lead capture, Live Chat for human agent support, Product Finder for guided discovery, and various conversion tools (exit popups, mobile banners, lead/offer sliders, surveys, feedback tabs). Funnel Metrics provides analytics for tracking customer journey conversion rates. The company also offers AI Agents as custom solutions for regulated industries and provides professional consulting services.

Differentiator

Problem solved

Functional benefit

Brands

• Ochatbot: AI-powered chatbot platform for eCommerce sales, support and business insights. Combines Scripted intent-based AI and Generative AI for hallucination-free experiences.
• LeadBot
• Live Chat
• Product Finder
• Conversion Rate Optimization Tools

Products and services

• Ochatbot AI chatbot platform combining scripted intent-based AI with generative AI on a RAG architecture to increase eCommerce sales, reduce support tickets, and qualify leads; offered as a self-serve DIY product with a managed Pro/Enterprise option for regulated and complex buyers.
• LeadBot Lead-generation chatbot that answers questions and books appointments for consumer services businesses, offering 80+ free lead-capture templates for use cases such as construction, florists, and other local services.
• Live Chat Real-time human agent chat that operates alongside or independently of the AI chatbot, supporting handoff to human agents for complex queries on eCommerce and business websites.
• Product Finder AI-powered conversational product discovery tool that guides shoppers to relevant products through guided Q&A flows and drives upsells and cross-sells within the chat.
• Conversion Rate Optimization Tools Suite of onsite conversion tools including exit popups, mobile banners, lead and offer sliders, surveys, website feedback tabs, and funnel metrics for tracking visitor flow and conversion rates.
• AI Agents Custom AI agents connected to a client's private data lake, wrapped in secure role-based dashboards; built for regulated, complex, data-rich businesses in MSP, healthcare, legal, and financial services with discovery, data setup, agent build, and ongoing evolution.
• AI Consulting Professional consulting services covering AI strategy, implementation, and ongoing optimization for businesses deploying AI agents or chatbots on private data.
• Conversion Rate Optimization Consulting Expert consulting engagements for CRO strategy, website optimization, and conversion improvement across eCommerce and consumer services sites.

Quantifiable outcome

• 4x ecommerce conversion rate for users vs non-users
• +7 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationOchatbot integrates with Shopify as an approved Shopify App. The AI automatically ingests Shopify store data including SKUs, blogs, FAQs and becomes ready in minutes. Available on Shopify App Store for easy merchant onboarding.
• BigCommercecoreTechnology or IntegrationNative integration with BigCommerce platform for seamless chatbot deployment on BigCommerce stores.
• WooCommercecoreTechnology or IntegrationIntegration with WooCommerce (WordPress) platform for WordPress-based eCommerce stores.
• MagentocoreTechnology or IntegrationIntegration with Magento eCommerce platform for enterprise-level stores.
• WordPresscoreTechnology or IntegrationIntegration with WordPress for chatbot deployment on WordPress-based websites and WooCommerce stores.
• ZapiercoreTechnology or IntegrationOmetrics connects to thousands of applications via Zapier webhook integration. Allows sending leads, support tickets, and subscriber data directly to CRM systems, helpdesks, and email lists in real time.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Privy: Privy is a Shopify-focused lead capture, email popup, and conversion marketing tool widely used by SMB eCommerce merchants. Closely comparable on popups, banners, and Shopify-native distribution model.
• ManyChat: ManyChat provides a no-code chatbot platform primarily for marketing, sales, and support across messaging channels. Comparable to Ometrics on DIY chatbot building, template libraries, and SMB-friendly pricing.
• Kustomer: Kustomer provides an AI-powered CRM and customer service platform with conversational automation, integrating data and workflows for support teams. Closely comparable on AI agents, private-data RAG-style context, and CRM/helpdesk overlap.
• Tidio: Tidio offers an AI-powered customer service and chatbot platform aimed at SMB eCommerce merchants on Shopify, BigCommerce, and WooCommerce. Direct overlap with Ochatbot on automated sales/ support bots for small retailers.
• Ada Support: Ada builds AI-first customer service agents that ingest business knowledge bases to automate support at scale. Highly comparable RAG-style architecture and enterprise customer-service focus to Ometrics' Ochatbot / AI Agents.
• OptiMonk: OptiMonk specializes in exit-intent popups, onsite messaging, and CRO tools for eCommerce. Direct overlap with Ometrics' exit popups, mobile banners, lead sliders, and conversion-tool suite.
• Gorgias: Gorgias is an AI-powered helpdesk built specifically for eCommerce merchants (heavy Shopify focus), combining automated responses, ticket routing, and conversion tools. Overlaps with Ometrics on Shopify-native support automation and eCommerce prioritization.

Broad incumbents

• Drift (Salesloft): Drift pioneered conversational marketing/AI buying agents and is now part of Salesloft. Compares to Ometrics on website conversion chatbots and AI-driven customer engagement, but oriented toward B2B pipeline rather than eCommerce.
• Intercom: Intercom offers a broader customer service, marketing, and AI agent platform (Fin AI) used by mid-market and enterprise companies. Comparable on conversational AI agents for support/sales but at substantially larger scale and price points.
• LivePerson: LivePerson is an enterprise conversational AI platform for customer service and sales across messaging channels. Comparable AI agent capabilities targeting regulated industries at much larger enterprise scale.

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Ometrics
• Facebookfacebook.com/ometrics
• Instagraminstagram.com/ometricsllc
• LinkedInlinkedin.com/company/ometrics

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ometrics