Qtrac
Qtrac is a cloud-based virtual queue management and appointment scheduling platform serving mid-market and enterprise customers across banking, retail, telecom, healthcare, government, and education verticals.
- Company typePrivate
- Founded1979
- HeadquartersValencia, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Qtrac does
Qtrac is a privately-held cloud-based virtual queue management and appointment scheduling platform operated as a product brand of Lavi Industries (founded 1979). The company sells primarily to mid-market and enterprise customers across banking, retail, telecommunications, healthcare, pharmacy, government, transportation, and education verticals, with named deployments including TD Bank, UScellular, Ace Hardware, Carrier Enterprise, Duke Health, VCA Animal Hospitals, MSGCU, and multiple U.S. county and state agencies. Its Qtrac Core Platform unifies virtual queuing, mobile queuing, appointment scheduling, traffic flow management, advanced rules configuration, and reporting/analytics, delivered as a browser-based Microsoft Azure application accessible without software installation across any device. The platform supports WCAG AA 2.0 accessibility and 120+ languages, is SOC 2 Type II certified, and exposes an API Hub for integration with CRM (Salesforce), EPOS, BI, and digital signage systems; communications integrations include SMS, RCS, and WhatsApp.
Qtrac monetizes through annual SaaS subscriptions priced per location (starting at $238.59) with multi-site discounts, plus a portfolio of recurring add-ons (Always-On Premium Support, API Hub, Appointment Scheduling) and usage-based SMS/RCS messaging, supplemented by one-time professional services (On-site Training, Onboarding, Enterprise Workshop). Go-to-market combines a direct enterprise field sales motion with dedicated account managers and project management, an inside sales contact center, a self-service demo portal for SMBs, and an actively recruited global channel partner network of VARs and MSPs across North America, EMEA, the Caribbean, Latin America, Australia, the Middle East, and South Africa. Government sales are facilitated by GSA contract #47QSMA22D08P4. The firm claims 5,000+ global locations and 200,000 people queued daily with greater than 95% SLA success, and leadership is led by CEO and founder Yoni Lavi with sales led by VP of Sales Steve Covate.
Qtrac firmographics
Firmographics- Name
- Qtrac
- Legal name
- Qtrac
- Website
- https://qtrac.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Qtrac is a cloud-based virtual queue management and appointment scheduling platform serving mid-market and enterprise customers across banking, retail, telecom, healthcare, government, and education verticals.
- Ownership category
- akta.pro rank
Qtrac industry classification
Industry- Product category
- Queue Management Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Qtrac is headquartered
LocationHeadquarters
- HQ city
- Valencia
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Qtrac business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Core Platform: Annual subscription-based pricing model for Qtrac Core Customer Experience Platform. Priced per location/instance with discounts for multi-site deployments. Includes virtual queuing, mobile queuing, traffic flow management, advanced rules configuration, WhatsApp messaging, customer feedback surveys, custom dashboards, SSO, and dedicated support.
- Add-On Services and Premium Support: Additional revenue from premium support tiers (24/7 Always-On Premium Support), SMS/RCS messaging, API Hub access, Appointment Scheduling add-on, and professional services including On-site Training, Onboarding, and Enterprise Workshop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Qtrac Core Customer Experience Platform - Annual Subscription |
| Subscription | Annual | Add-On: Always-On Premium Support |
| Other | One time/ perpetual license | Add-On: On-site Training & Onboarding |
| Other | One time/ perpetual license | Add-On: On-site Enterprise Workshop |
| Usage-based | Monthly | Add-On: SMS Messaging |
| Usage-based | Monthly | Add-On: RCS Messaging |
| Subscription | Annual | Add-On: API Hub |
| Subscription | Annual | Add-On: Appointment Scheduling |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Qtrac product offering
Product offeringCore offering
Qtrac sells a cloud-based customer experience platform that replaces physical lines with virtual queuing, mobile queue management, and 24/7 online appointment scheduling for retail, banking, healthcare, government, telecom, pharmacy, transportation, and education enterprises. The subscription SaaS product is sold per location/instance and includes real-time analytics, customer feedback surveys, digital signage, and integrations with WhatsApp, SMS, Salesforce CRM, and EPOS systems. Optional add-on subscriptions (premium support, API Hub, SMS/RCS messaging) and one-time professional services (on-site training, enterprise workshops) extend the core platform.
Product overview
Qtrac offers a cloud-based customer experience platform with virtual queuing and appointment scheduling at its core. The Core Platform is a unified product that includes built-in capabilities: Virtual Queuing (eliminates physical lines with QR/SMS/WhatsApp check-in), Mobile Queuing (engages customers via push notifications and personalized wait screens), Appointment Scheduling (24/7 booking with reminders), Reports and Analytics (real-time dashboards and data export), Traffic Flow Management (occupancy control), Advanced Rules Configuration, Customer Feedback Surveys, Custom Dashboards, and Retail Media Ad Designer. Add-on modules extend functionality: Always-On Premium Support (24/7 SLA), On-site Training & Onboarding, On-site Enterprise Workshop, SMS Messaging, RCS Messaging, and API Hub (full API access for CRM/POS integrations). The platform is hardware-agnostic, browser-based, and requires no app installation.
Differentiator
Problem solved
Functional benefit
Products and services
- Qtrac Core Customer Experience Platform Cloud-based brick-and-mortar experience platform delivering virtual queuing, mobile queuing, appointment scheduling, real-time reports and analytics, traffic flow management, advanced rules configuration, customer feedback surveys, custom dashboards, and Retail Media Ad Designer. Sold as an annual subscription priced per location/instance with multi-site discounts for large enterprises across retail, banking, telecom, healthcare, pharmacy, transportation, government, and education verticals.
- On-site Training & Onboarding In-person professional services engagement providing implementation guidance, staff coaching, and deployment tailoring for each customer's location and workflows, delivered as a one-time engagement on top of the Core Platform subscription.
- On-site Enterprise Workshop Hands-on workshop engagement to reimagine in-person service, unify customer touchpoints, and align the customer's experience strategy with business goals, delivered as a one-time engagement.
- Always-On Premium Support 24/7 priority response subscription support tier providing expert access and enhanced SLAs for critical high-availability enterprise deployments, available as an add-on subscription on top of the Core Platform.
Quantifiable outcome
- 30% decrease in wait time
- +5 more outcomes
Companies that use Qtrac
Customer profileNamed customers20 records
Segments8 records
Ideal customer profiles5 records
Qtrac technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature7 records
Qtrac partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and regional.
- InfaxcoreExclusive partnership combining Qtrac's queue management software with Infax's digital systems for enhanced customer experience solutions.
- DPM Inc.regionalPartnership to bring advanced customer experience technology to Puerto Rico and the Caribbean market.
- Liberty Puerto Rico and U.S. Virgin IslandscoreEnterprise-level implementation of queue management technology for Liberty Puerto Rico and U.S. Virgin Islands operations.
- emendSysregionalPartnership expanding Qtrac's presence in EMEA (Europe, Middle East, Africa) region through emendSys expertise.
- Mint GroupregionalPartnership to provide end-to-end customer experience solutions through combined expertise.
- Strategic CommunicationsregionalPartnership with Hidalgo County Vital Records Department to improve customer and employee experiences in government offices.
- RaydiantcorePartnership to engage customers in more meaningful interactions through Raydiant's experience management platform.
- Florida Department of RevenueregionalPartnership to improve service and efficiencies at child support offices through queue management.
- VCA Animal HospitalscoreEnterprise partnership with VCA Animal Hospitals for veterinary queue management solutions.
- Strategic CommunicationsregionalPartnership to improve customer and employee experiences in government offices.
- Apollo InstrumentationregionalStrategic partnership connecting virtual queue management with business solutions platform for South Africa market.
- YourStrategicregionalStrategic partner in the channel partner network.
- Innovate10xregionalPartner in the channel partner network for technology solutions.
- Hague AustraliaregionalChannel partner for Australia market.
- Lavi IndustriescoreParent company and integrated solutions partner since 1979. Qtrac is part of Lavi Industries providing queue management and public guidance solutions. Qtrac also offers integrated solutions including Indoor & Outdoor Signage Systems, Store Fixtures, and Architectural Railing Systems.
Scale indicators10 records
Recent moves6 records
Expansion highlights7 records
Qtrac competitors and assessment
Company assessmentDirect peers
- Q-nomy: Provider of appointment scheduling, virtual queueing, and customer journey software for retail, banking, and healthcare. Direct overlap with Qtrac across the same enterprise verticals with comparable SaaS-style licensing.
- Waitwhile: Cloud-based virtual queue and appointment management platform serving retail, healthcare, education, and government customers. Closest direct competitor with overlapping virtual waiting line, mobile check-in, and scheduling capabilities sold on a SaaS subscription.
- JRNI (formerly BookingBug): Enterprise appointment scheduling and customer engagement platform for retail banks and retail chains. Closely comparable on appointment scheduling and customer flow but typically more weighted toward pre-booked appointments versus walk-in queue.
Emerging players
- Accesso Technology Group: Provider of queue management, ticketing, and guest experience solutions for attractions, venues, and hospitality. Overlaps with Qtrac's transportation and hospitality use cases with comparable virtual queueing capabilities.
Broad incumbents
- Salesforce Service Cloud: CRM and customer service suite that includes appointment scheduling, case routing, and Omni-Channel queuing capabilities integrated with the broader Salesforce platform — competes for the same enterprise IT budget as Qtrac and integrates with it.
- Microsoft Dynamics 365 Customer Service: Microsoft's enterprise CRM/service platform — given Qtrac runs on Azure, Dynamics 365 is a natural broad incumbent and bundled competitor especially for in-person service scheduling, routing, and analytics.
- Qmatic (NCR Voyix): Long-established queue management and customer journey orchestration vendor, now part of NCR. Competes head-to-head with Qtrac in retail, banking, and government verticals with both hardware kiosks and a SaaS/cloud offering.
- ServiceNow Customer Service Management: Enterprise workflow and customer service platform offering appointment, case, and queue-like routing capabilities at large enterprises and government agencies — an adjacent incumbent increasingly overlapping with Qtrac's value proposition.
- Cisco (Webex AppDynamics / Customer Journey): Broad incumbent in contact-center-as-a-service and customer experience analytics. Indirectly competes with Qtrac's analytics and engagement layers in larger enterprise stacks that already standardize on Cisco collaboration.
Others
- Lavi Industries: Parent company of Qtrac and provider of physical queue/crowd control hardware (stanchions, signage, railings). Relevant peer because Lavi sells complementary in-store infrastructure to the same customers and channel partners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Qtrac social profiles
Digital presenceQtrac compliance and trust
Trust signalCompliance1 record
Qtrac financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qtrac leadership team
Management profileNumber of profiles
Profiles3 records
Qtrac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qtrac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qtrac
What does Qtrac do?
Qtrac sells a cloud-based customer experience platform that replaces physical lines with virtual queuing, mobile queue management, and 24/7 online appointment scheduling for retail, banking, healthcare, government, telecom, pharmacy, transportation, and education enterprises. The subscription SaaS product is sold per location/instance and includes real-time analytics, customer feedback surveys, digital signage, and integrations with WhatsApp, SMS, Salesforce CRM, and EPOS systems. Optional add-on subscriptions (premium support, API Hub, SMS/RCS messaging) and one-time professional services (on-site training, enterprise workshops) extend the core platform.
Is Qtrac a public or private company?
Qtrac is a private company. It is classified as corporate owned and is currently operating.
When was Qtrac founded?
Qtrac was founded in 1979. It employs 101 to 250 people.
Where is Qtrac based?
Qtrac is headquartered in Valencia, United States, in the North America region.
How does Qtrac make money?
Two revenue lines are on record. SaaS Subscription - Core Platform is the primary driver. The others are add-On Services and Premium Support.
Who are Qtrac's main competitors?
Direct peers on record are Q-nomy, Waitwhile and JRNI (formerly BookingBug). Accesso Technology Group is listed as an emerging player. Broad incumbents are Salesforce Service Cloud, Microsoft Dynamics 365 Customer Service, Qmatic (NCR Voyix), ServiceNow Customer Service Management and Cisco (Webex AppDynamics / Customer Journey). Lavi Industries is listed as an others.
Does Qtrac have an API?
Yes. Qtrac provides a REST API for integrations with CRM systems (e.g., Salesforce), point-of-sale (EPOS) systems, business intelligence platforms, and custom applications. The API enables data export, workflow automation, and embedding Qtrac functionality into external systems. API Hub is available as an add-on. No public documentation URL, authentication method, or rate limits specified in source material.
What industry is Qtrac in?
Qtrac's product category is Queue Management Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 54151 and its SIC code is 7372.