St. Agrestis
St. Agrestis is a Brooklyn-based producer of premium non-alcoholic ready-to-drink cocktails, best known for its Phony Negroni line made with 30 botanicals in its Greenpoint distillery. It sells DTC at $39.99 per 200ml bottle and distributes to 7,000+ retailers and 4,000+ bars across 38 states, Canada, and the UK.
- Company typePrivate
- Founded2017
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What St. Agrestis does
St. Agrestis is a Brooklyn-based non-alcoholic beverage company that produces a portfolio of premium ready-to-drink cocktails and bitters inspired by Italian amaro and Negroni traditions. Its core products — the Phony Negroni line (Classic, White, Mezcal, Espresso, and Limone variants) and Amaro Falso — are formulated with 30 real, raw, non-GMO botanicals sourced from five continents and produced entirely in-house at the company's Greenpoint, Brooklyn distillery using a proprietary non-dealcoholization process intended to preserve the aromas, color, and mouthfeel of traditional cocktails. The flagship Phony Negroni is the #1 RTS 200mL bottled beverage in the U.S. non-alcoholic spirits segment and has won the first-ever Platinum and Best in Show awards for a non-alcoholic cocktail at the San Francisco World Spirits Competition.
The company operates a hybrid DTC/wholesale model: it sells individual bottles at $39.99 (200ml) and bundles through its own e-commerce store with a $50/year Phony Club membership and Subscribe & Save options, while simultaneously distributing through local distributors into 38 states, D.C., and Canada, a direct B2B program, and the Faire and Airgoods marketplaces, reaching 7,000+ retail outlets and 4,000+ bars and restaurants. In April 2026, The Wine Group acquired the Phony Negroni and Amaro Falso brands, with founders Louis Catizone, Matt Catizone, and Steven DeAngelo committed to a 6–12 month transition and Brooklyn production expected to continue for approximately one year before scaling to larger facilities.
St. Agrestis firmographics
Firmographics- Name
- St. Agrestis
- Legal name
- St. Agrestis
- Website
- https://stagrestis.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- St. Agrestis is a Brooklyn-based producer of premium non-alcoholic ready-to-drink cocktails, best known for its Phony Negroni line made with 30 botanicals in its Greenpoint distillery. It sells DTC at $39.99 per 200ml bottle and distributes to 7,000+ retailers and 4,000+ bars across 38 states, Canada, and the UK.
- Ownership category
- akta.pro rank
St. Agrestis industry classification
Industry- Product category
- Non-Alcoholic Ready-to-Drink Cocktails
- NAICS
- Beverage and Tobacco Product Manufacturing (312)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL)
Keywords
Where St. Agrestis is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
St. Agrestis business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Online sales through stagrestis.com offering individual bottles ($39.99), bundles (from $39.99), mix packs, and subscription options. Primary revenue channel with free shipping on orders over $100.
- Phony Club Subscription: Annual membership program ($50/year) offering free shipping on every order, double loyalty points, and first access to new releases. Subscription ordering with up to 10% savings per purchase.
- Wholesale B2B: Sales to restaurants, bars, and retail shops through distributor network and direct B2B program. Products sold in 2-pack carriers and 24-pack cases to wholesale accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single bottle standard flavors |
| Unit Pricing | Pay-as-you-go | Limited release Phony Limone |
| Unit Pricing | Pay-as-you-go | Build Your Own Bundle |
| Subscription | Annual | Phony Club VIP Membership |
| Subscription | Monthly | Subscribe & Save |
| Transaction based/ take rate | Pay-as-you-go | Wholesale pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
St. Agrestis product offering
Product offeringCore offering
St. Agrestis manufactures and sells premium non-alcoholic, ready-to-drink Negroni-style cocktails and an Italian-style amaro under the Phony Negroni and Amaro Falso brands. Each SKU is formulated at the company's Brooklyn distillery using a proprietary blend of 30 botanicals, finished and bottled on-site, and sold through both direct-to-consumer e-commerce and wholesale channels to bars, restaurants, and retailers across North America.
Product overview
St. Agrestis is a Brooklyn-based non-alcoholic beverage company producing a portfolio of premium ready-to-drink cocktails inspired by Italian drinking culture. The core product line consists of six non-alcoholic offerings under the Phony Negroni and Amaro Falso brands: Phony Negroni (the flagship bittersweet classic), Phony Mezcal Negroni (smoky variation), Phony White Negroni (clarified celebratory version), Phony Espresso Negroni (caffeine-infused variant), Amaro Falso (herbal digestif), and Phony Limone Negroni (limited seasonal lemon release). Products are available as individual bottles/cans, bundled mix packs (Build Your Own Bundle, Starter Pack), and via subscription through the PHONY Club membership program. All beverages are made in Greenpoint, Brooklyn using real botanical ingredients and have won multiple San Francisco World Spirits Competition awards including the first Platinum and Best in Show ever given to a non-alcoholic cocktail.
Differentiator
Problem solved
Functional benefit
Brands
- Phony Negroni: Flagship non-alcoholic Negroni cocktail made with 30 botanicals, launched January 2022. Winner of multiple SFWSC awards including first Platinum for a non-alcoholic cocktail.
- Amaro Falso
- Phony Mezcal Negroni
- Phony White Negroni
- Phony Espresso Negroni
- Phony Limone Negroni
Products and services
- Phony Negroni
Quantifiable outcome
- #1 market position in RTS 200mL NA spirits segment
- +2 more outcomes
Companies that use St. Agrestis
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
St. Agrestis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
St. Agrestis partnerships and signals
Strategic signalScale indicators6 records
Recent moves12 records
Expansion highlights5 records
St. Agrestis competitors and assessment
Company assessmentDirect peers
- Ritual Zero Proof: Ritual Zero Proof produces non-alcoholic whiskey, gin, rum and tequila alternatives sold through DTC and wholesale. It targets the same mindful-drinking consumer and on-premise accounts as St. Agrestis, making it a direct competitor in the NA spirits shelf set.
- CleanCo: CleanCo is a UK-based non-alcoholic spirits brand offering gin, rum, tequila and whiskey alternatives. It overlaps with St. Agrestis in the premium NA spirits category and shares similar DTC and wholesale distribution strategies.
- De Soi: De Soi is a venture-backed non-alcoholic aperitif brand offering botanical sparkling drinks. It addresses the same mindful-drinking and cocktail-alternative use case as St. Agrestis and is a key premium NA competitor on retail shelves and at on-premise venues.
- Kin Euphorics: Kin Euphorics is a non-alcoholic functional aperitif brand that overlaps with St. Agrestis on the sober-curious consumer and the premium on-premise occasion. Both compete for the 'elevated NA cocktail' menu slot at bars and restaurants.
- Lyre's Spirit Co. Lyre's is the largest non-alcoholic spirits brand globally, offering a broad range of NA gin, whiskey, rum, tequila and pre-mixed cocktails. It is the most direct rival to Phony Negroni in the premium NA bitter/cocktail category, sharing the same on-premise and retail distribution playbook.
- Ghia: Ghia is a non-alcoholic bitter aperitif positioned for the same sober-curious, aperitivo-hour occasion as Phony Negroni and Amaro Falso. It competes head-to-head on premium bar menus and in the specialty retail NA set.
Emerging players
- Three Spirit Drinks: Three Spirit Drinks is a functional non-alcoholic botanical liqueur brand sharing the bitter, aperitif-style positioning of Amaro Falso and Phony Negroni. It is a smaller, more niche emergent competitor in the premium NA bitter/cocktail space.
- Monday (Non-Alcoholic Spirits): Monday is a non-alcoholic gin and whiskey brand targeting the same mindful-drinking and 'sober-curious' consumer as St. Agrestis. It is a smaller, emerging direct competitor in the NA spirits category with overlap on retail distribution and bar placements.
Regional players
- Töst Beverages: Töst is a premium non-alcoholic sparkling beverage positioned for celebratory and cocktail-occasion use. While overlapping on-premise and premium retail placement, it is a sparkling wine alternative rather than a cocktail dupe like Phony Negroni.
Broad incumbents
- Athletic Brewing Company: Athletic Brewing is the largest non-alcoholic beer brand in the U.S., with national distribution across tens of thousands of retail and on-premise outlets. While it focuses on beer rather than NA spirits, it competes for the same sober-curious occasions and shelf space as St. Agrestis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
St. Agrestis social profiles
Digital presenceSt. Agrestis financial estimates
Financial estimateRevenue estimate
Valuation estimate
St. Agrestis leadership team
Management profileNumber of profiles
Profiles3 records
St. Agrestis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
St. Agrestis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about St. Agrestis
What does St. Agrestis do?
St. Agrestis manufactures and sells premium non-alcoholic, ready-to-drink Negroni-style cocktails and an Italian-style amaro under the Phony Negroni and Amaro Falso brands. Each SKU is formulated at the company's Brooklyn distillery using a proprietary blend of 30 botanicals, finished and bottled on-site, and sold through both direct-to-consumer e-commerce and wholesale channels to bars, restaurants, and retailers across North America.
Is St. Agrestis a public or private company?
St. Agrestis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was St. Agrestis founded?
St. Agrestis was founded in 2017. It employs 1 to 10 people.
Where is St. Agrestis based?
St. Agrestis is headquartered in Brooklyn, United States, in the North America region.
How does St. Agrestis make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are phony Club Subscription and wholesale B2B.
Who are St. Agrestis's main competitors?
Direct peers on record are Ritual Zero Proof, CleanCo, De Soi, Kin Euphorics, Lyre's Spirit Co. and Ghia. Emerging players are Three Spirit Drinks and Monday (Non-Alcoholic Spirits). Töst Beverages is listed as a regional player. Athletic Brewing Company is listed as a broad incumbent.
Does St. Agrestis have an API?
No public API is recorded for St. Agrestis.
What industry is St. Agrestis in?
St. Agrestis's product category is Non-Alcoholic Ready-to-Drink Cocktails. Its primary akta.pro industry code is THAFALAL, Producer-Owned Retail & Bottle Shops (On-site). Its NAICS code is 312 and its SIC code is 2080.