What Cend does

Cend (legal entity: CEND North America LLC) is a private, US-based moving and storage marketplace operating as a household goods broker under USDOT #3440648/MC #01117350. Founded in 2021 by four industry professionals with 150 combined years of experience, the company is headquartered in Aurora, Colorado, and connects residential customers with a network of certified moving and storage partners through a centralized online platform. Cend serves individuals and families needing full-service moving, DIY container-based moving, portable and facility storage, vehicle shipping, and through its Cend Signature sub-brand, estate services and senior transition assistance. The platform offers guaranteed delivery dates, customizable service tiers, and multiple container sizes (4ft/220ft³, 8ft/440ft³, 16ft/830ft³) delivered to the customer's location.

The company's core technology stack includes an AI-powered video inventory system delivered via partnership with Yembo, which enables customers to generate automated inventory lists from mobile video recording, as well as proprietary route optimization technology. Cend also integrates with Stripe for payment processing, Calcumate for an embedded storage sizing calculator, and CarbonFund for carbon neutrality. Its differentiated positioning centers on sustainability: steel containers rated for 120-140 uses (versus 20-30 for industry-standard plywood) and route optimization yielding approximately 40% lower emissions.

Cend's revenue model is primarily transactional brokerage, capturing fees on each move it facilitates through partner carriers. Supplementary revenue streams include storage subscription fees (container rental and facility storage), vehicle shipping service fees, and recurring protection plan premiums (Gold, Silver, Bronze tiers, plus $29/month storage extension coverage). The go-to-market motion is direct-to-consumer, supported by SEO-optimized content marketing, an interactive storage calculator, and a referral program. Customer testimonials surface exclusively from residential SMB users, and no enterprise customer concentration is disclosed. The company is at an early commercial stage, with 11-50 employees and a 2025 funding round from BDev Ventures.

Name

Cend

Legal name

CEND North America LLC

Website

https://cend.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Cend is a US-based online marketplace that connects residential customers with certified moving, storage, and vehicle-shipping partners, offering AI-assisted video inventory, eco-friendly steel containers, and senior estate services through its Cend Signature sub-brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Aurora

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure, Supply Chain

Revenue model

1. Brokerage Services: CEND acts as a broker arranging transportation services through third-party moving and storage partners. The company charges fees for facilitating connections between customers and service providers.
2. Full-Service Moving: End-to-end moving services including packing, loading, transportation, and unloading performed by certified professional partners.
3. Storage Services: Portable steel container storage solutions delivered to customer location or stored at secure facilities. Revenue generated from container rental and facility storage fees.
4. Vehicle Shipping: Transportation of vehicles including cars, motorbikes, ATVs, boats, and small planes using open or enclosed truck options.
5. Protection Plans: Coverage programs protecting belongings against loss or damage during transit and storage. Plans include Gold, Silver, Bronze, and Storage Extension options with varying coverage levels.
6. Estate Services (Cend Signature): Specialized services for seniors including downsizing, home sale preparation, decluttering, asset liquidation, and transition assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cend operates an online marketplace connecting residential customers with moving, storage, and vehicle shipping services provided by a vetted network of certified third-party partners and its own crews. The platform aggregates customizable full-service and DIY moving solutions, portable steel container storage, vehicle transportation, and senior/estate transition services, with quote-based pricing, guaranteed delivery dates, and an AI-powered video inventory system that automates space estimation.

Product overview

Cend is a tech-forward, eco-friendly moving and storage marketplace that aggregates services from multiple moving and storage companies into a single customizable platform. The core offering consists of Full-Service Moving (end-to-end crew-managed moves with optional packing), DIY Moving (container rental with self-service), Just Storage (portable storage), Moving & Storage (combined service), and Vehicle Shipping. The company operates three steel container sizes (4ft/220ft³, 8ft/440ft³, 16ft/830ft³) that are delivered to customers and can be stored on-site or at secure facilities. Cend Signature is a premium sub-brand offering estate services, senior transitions, and unpacking services. All moving services can be enhanced with Protection Plans (GOLD, SILVER, BRONZE tiers) and customers can access free resources like the Moving Checklist and storage calculator. The platform functions as an intermediary, coordinating partners and guaranteeing delivery dates while leveraging AI for inventory management.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Moving End-to-end moving service where Cend's crew handles loading, shipping, and unloading, with optional professional packing and a personal move coordinator assisting from packing assessment through final delivery. Intended for residential customers wanting a turnkey household move.
• DIY Moving Cost-effective moving option where customers rent Cend's reusable steel containers and handle packing, loading, and unloading themselves, positioned as a higher-service alternative to renting a truck. Intended for budget-conscious residential customers willing to self-pack.
• Just Storage Portable steel storage container delivered to the customer's location; customers can self-pack or have Cend professionals handle it, and containers can remain on-site or be transported to secure Cend facilities for short- or long-term storage. Intended for customers needing flexible-duration storage without committing to a full move.
• Moving & Storage Combined moving and storage service that delivers containers, offers professional packing and loading, and provides access to Cend storage facilities as needed. Intended for residential customers whose moves require temporary or extended storage between origin and destination.
• Vehicle Shipping Transportation service for cars, motorbikes, ATVs, boats, golf carts, small planes, and other vehicles using open or enclosed truck options, with door-to-door pickup and delivery and damage claims handling. Intended for customers relocating or shipping vehicles independently.
• Cend Signature (Estate Services) Premium estate and senior transition services including decluttering, downsizing, home sale preparation, asset liquidation, staging, organizing, household goods moving, storage coordination, and transition assistance, delivered through a five-step process with personalized action plans. Includes specialized modules for seniors (Signature for Seniors, Signature Express) and post-move unpacking (ReadySet). Intended for older adults and families managing life transitions and estate events.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• YembocoreTechnology or IntegrationAI technology partner providing video inventory system that enables customers to create automated inventory lists of possessions through video recording. The system determines space requirements based on 150 years of industry data.
• CarbonFundcoreStrategic or Co-development PartnerEnvironmental partnership supporting carbon neutrality initiatives. CarbonFund impacts 240 projects in 42 states and 28 countries committed to renewable energy, forestry, energy efficiency, tree planting, and water restoration.
• StripecoreTechnology or IntegrationThird-party payment processing service handling all payment collection and distribution through the CEND Platform. Customers are required to register with Stripe for billing purposes.
• SelectRISCminorOthersIndependent third-party company handling insurance claims processing for customer protection coverage claims.
• Moving and Storage PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of certified moving and storage companies providing actual transportation, packing, loading, and storage services. Partners are vetted and certified professionals operating under CEND standards for security and quality.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 1-800-Pack-Rat: 1-800-Pack-Rat delivers all-steel portable containers nationwide for moving and storage, with a model very similar to Cend's DIY/Just Storage offerings — same container product, same door-to-door delivery, same storage-extension upsell.
• PODS: PODS is the U.S. market leader in portable steel-container moving and storage, offering delivered containers, on-site storage, and facility storage — directly overlapping Cend's core DIY/Just Storage and Moving & Storage product lines.

Broad incumbents

• United Van Lines: United Van Lines is a major national household goods carrier and a leading full-service moving brand; it competes head-on with Cend's Full-Service Moving product, particularly for corporate/relocation customers.
• U-Haul: U-Haul (owned by AMERCO) is the dominant U.S. DIY moving platform offering truck/trailer rental, self-storage, and U-Box portable containers. It competes with Cend across DIY moving and portable storage at massive national scale.
• Penske Truck Rental: Penske is a major truck-rental and moving services provider (including one-way rentals and corporate fleet solutions) that competes with Cend's DIY moving product on price and national availability.
• Atlas Van Lines: Atlas Van Lines is a large national van line offering full-service household moving and corporate relocation services, directly competitive with Cend's full-service moving and any enterprise relocation ambitions.

Emerging players

• TaskRabbit: TaskRabbit is a gig marketplace for hourly labor including moving help, furniture assembly, and packing — overlapping with Cend's DIY customer base that needs loading/unloading support.
• Dolly: Dolly is an on-demand marketplace for moving help (loading, unloading, furniture delivery) using crowdsourced workers; it overlaps with Cend's labor and last-mile needs and represents the gig-economy moving model.
• Neighbor: Neighbor (formerly SpareFoot-acquired storage marketplace) connects consumers with nearby storage space, directly competitive with Cend's Just Storage product on price and geographic coverage for short-term needs.
• Moving.com: Moving.com is a moving-comparison marketplace aggregating van lines, truck rentals, and storage providers — a lead-generation and aggregation peer that competes for the same top-of-funnel customer intent as Cend's SEO-driven content strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cendcorp
• LinkedInlinkedin.com/company/cendcorp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cend