What Sharp Electronics does

Sharp Electronics, operating in Sweden as Sharp Business Systems Sverige AB, is the Nordic regional entity of Japan's Sharp Corporation (acquired by Foxconn in 2016). The company sells a broad portfolio of B2B technology solutions to organizations across Sweden and roughly 18 European countries, spanning four pillars: document and print solutions (laser printers, MFPs, production presses such as the BP-1200S/C and BP-1360M/1250M, and Managed Print Services including Synappx Cloud Print); visual and meeting room technology (interactive Big Pad displays, LED walls and digital signage integrated with Smartsign/Yodeck, Windows Collaboration Displays, and Microsoft Teams Rooms video conferencing); IT solutions (24/7 IT support, IT security, cloud services including Microsoft 365, Microsoft Copilot integration, and network solutions); and POS/retail systems (cash registers, card terminals, digital shelf labels, kitchen display systems, and visitor management).

Underlying technology combines proprietary Sharp hardware (printers, displays, LED, POS terminals) with software platforms such as the Synappx cloud print suite and the SharpONE Partner Portal, layered on top of Microsoft 365 and Microsoft Teams ecosystems. The business model is hybrid: one-time hardware sales across printers, displays, LED walls and POS equipment; recurring managed services for print, IT support and security; software subscriptions for cloud print, digital signage and Microsoft-anchored productivity; and professional services for implementation and consulting. Go-to-market combines direct sales to enterprise and public-sector accounts with authorized dealer channels (e.g., Atlantic, Tomorrow's Office in the US) and a partner shop for resellers, supported by digital marketing through LinkedIn, YouTube and a Swedish-language blog/SEO presence. Customer segments span SMB retail and food service to enterprise accounts such as Interflora (530 stores) and Helsingborg Arena & Scen AB.

Name

Sharp Electronics

Legal name

Sharp Business Systems Sverige AB

Website

https://sharp.se

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

251–500 employees

Short description

Sharp Business Systems Sverige AB, the Nordic arm of Sharp Corporation (Foxconn-owned), sells B2B document, display, IT and POS technology solutions — printers, production presses, digital signage, Microsoft Teams Rooms, Copilot and cash register systems — to SMB and enterprise customers across Sweden and ~18 European countries through direct sales and authorized dealers.

Ownership category

akta.pro rank

Product category

Business Technology and Document Solutions

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Office Machines, Nec (3579)

akta.pro primary industry

Business/Enterprise IT Hardware Retail (Workstations, Servers, POS) (CRACABAJ)

akta.pro secondary industries

Work Management & Collaboration Suites (BPAMAMAG), Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Document management solutions
• Managed print services
• Digital signage displays
• Point of sale systems
• Meeting room technology

Headquarters

HQ city

Bromma

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales: Sales of document/print solutions including multifunction printers, production presses, displays, screens, POS systems, and related hardware.
2. Managed Services: Ongoing managed services including IT support, security services, cloud services, managed print services, and maintenance contracts.
3. Software/Subscriptions: Software licensing and subscription services for digital signage, cloud print, and business applications.
4. Professional Services: Implementation, consulting, and training services for deploying technology solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Sharp Electronics (operating as Sharp Business Systems Sverige AB in Sweden) is a B2B technology provider delivering integrated digital workplace solutions including laser printers, multifunction devices, and high-volume production presses; interactive displays, digital signage, and LED video walls; complete POS/cash register systems, payment terminals, and digital shelf labels for retail and hospitality; meeting room and Microsoft Teams Rooms video conferencing solutions; plus managed IT services covering 24/7 IT support, cybersecurity, and Microsoft 365 cloud services. The portfolio combines proprietary hardware with software platforms (Synappx Cloud Print, SharpONE partner portal) and recurring managed services for businesses across Sweden and the Nordic region.

Product overview

Sharp Electronics offers a comprehensive portfolio of B2B technology solutions under its Sharp for Business division. The product ecosystem centers on three core pillars: document and print solutions (laser printers, production presses, and managed print services), visual and collaboration technology (interactive displays, digital signage, LED walls, video conferencing systems including Microsoft Teams Rooms integration), and business systems (POS/cash register systems, payment terminals, visitor management). Supporting these are IT services including security, cloud solutions (Microsoft 365), and 24/7 IT support. Key product lines include the BP-1200S/C and BP-1360M/1250M production press series, Big Pad interactive displays, LED video walls (108-217 inches), Synappx cloud print, and complete POS systems. The company positions itself as a tech partner for the digital workplace, integrating its hardware with services like Microsoft Copilot and offering partner programs through SharpONE portal.

Differentiator

Problem solved

Functional benefit

Brands

• SharpONE: Partner portal for Sharp partners and employees to access product information, media, news, and technical documentation.
• Synappx

Products and services

• Laser Printers (Laserskrivare) Laser printers and multifunction printers (MFPs) for business use, ranging from compact office solutions to advanced production systems for high-volume printing. Available in color and monochrome A3/A4 configurations.
• Production Printers (BP-1200S/C and BP-1360M/1250M series) High-volume production printing systems including the BP-1200S/C color series and BP-1360M/1250M monochrome series designed for professional print environments and production print dealers.
• Big Pad Interactive Displays (Interaktiva skärmar) Interactive touch screen displays with finger and pen support for meeting rooms, education, conferences, and retail applications, available in sizes 43-86 inches.
• Digital Signage Displays Digital signage screens for retail, offices, and public spaces in 16:9 or special formats, sizes from 32 to 98 inches, integrating with Smartsign and Yodeck content management software.
• LED Walls and Displays LED video walls and displays for high visibility corporate communication in standard sizes from 108-217 inches, suitable for indoor and outdoor digital signage applications.
• Windows Collaboration Displays Displays designed for seamless integration with Windows environments, optimized for collaboration and video conferencing in meeting rooms.
• Video Conferencing Systems Complete meeting room video conferencing solutions with Microsoft Teams Rooms integration, wireless technology, and AV equipment for hybrid meeting experiences.
• POS Systems (Kassasystem) Complete POS systems for retail, restaurants, and cafes including stationary cash registers, mobile card terminals, inventory management, sales reporting, and cloud-based administration.
• Card Payment Terminals (Kortterminaler) Payment terminals supporting common payment methods including card payments and mobile payments (Swish) for retail and restaurant environments.
• Stationary Cash Registers (Stationär kassaapparat) Fixed-position cash register systems compliant with Swedish regulations, designed for retail and restaurant operations.
• Digital Shelf Labels (Digitala hyllkantsetiketter) Electronic shelf labels for retail environments enabling dynamic pricing updates and inventory management.
• Visitor Management Systems (Besökssystem) Digital visitor registration and management systems with GDPR-compliant data handling, access cards, printing, and notification capabilities.
• Managed Print Services Comprehensive managed print services for document and print solutions including printer fleet management, maintenance, cost optimization, and print security.
• Synappx Cloud Print Cloud-based printing solution enabling flexible document workflows and mobile printing capabilities across devices and locations.
• IT Support Services (IT-support) 24/7 IT support and proactive monitoring services for business IT environments.
• IT Security Services (IT-säkerhet) IT security services including antivirus, firewall, security awareness training, and cybersecurity risk analysis for businesses.
• Cloud Services (Molntjänster) Cloud computing services including Microsoft 365 integration for business productivity, collaboration, and Microsoft Copilot AI-powered productivity assistance.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Partnerships

One partnership is on record.

• Atlantic, Tomorrow's OfficecoreChannel Partner/ Reseller/ Distributor · 22 October 2025Atlantic, Tomorrow's Office has been named an authorized production print dealer for Sharp Imaging and Information Company of America (SIICA). This partnership extends Sharp's production press offerings including BP-1200S/C and BP-1360M/1250M series to Atlantic's customer base in New York, enhancing their high-volume and professional-quality printing capabilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Konica Minolta: Closely comparable Japanese-headquartered peer competing across the same office/production print, managed print services, and workplace IT services categories, with overlapping customer segments and a similar hardware-plus-services value proposition.
• Lexmark: Direct competitor focused on enterprise printing, MFPs, MPS, and print security (a category where Sharp has also won Keypoint Intelligence security validation), with overlapping verticals in financial services, healthcare, government, and manufacturing.
• Epson: Direct Japanese-headquartered competitor in business inkjet/laser printers, POS receipt printers, and signage displays; competes with Sharp across printing hardware, retail/kassa peripherals, and large-format digital signage.
• Ricoh: Global Japanese-headquartered peer that is one of Sharp's closest direct competitors in office printing, MFPs, production print, managed print services, and meeting room / collaboration technology, with a similar B2B go-to-market and a comparable mix of hardware plus managed services revenue.
• Xerox: Direct competitor in managed print services, document solutions, and production print systems; Xerox's ConnectKey, production press lineup, and MPS contracts compete head-to-head with Sharp's document and print offerings to mid-market and enterprise customers.
• Brother: Direct competitor in business laser printers, MFPs, label/thermal printers for retail and logistics, and document capture; competes with Sharp in both office and POS-adjacent printing categories.
• Canon: Major Japanese competitor across office MFPs, laser printers, production print, and imageRUNNER/uniFLOW managed services; competes directly with Sharp's Laserskrivare and production press ranges in both hardware and software/services wrap.

Broad incumbents

• HP: Largest incumbent competitor in office printing, MFPs, and enterprise computing (PCs, workstations, networking); competes with Sharp across almost every product line but operates at much broader scale (consumer + enterprise PCs, 3D printing, services).
• Cisco: Broad incumbent in collaboration (Webex, Cisco Rooms) and networking/security hardware that competes with Sharp's Microsoft Teams Rooms practice and IT security/network services for enterprise customers, while also being a complementary vendor in networking.

Emerging players

• Logitech: Leading Microsoft Teams Rooms hardware vendor (Rally bars, room kits) and personal collaboration endpoints competing head-on with Sharp's meeting room and video conferencing bundles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SharpEurope
• LinkedInlinkedin.com/company/16165679
• Xx.com/Sharp_Business

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sharp Electronics