MK Partners
MK Partners is a Salesforce consulting and solutions firm, founded in 2006 in Burbank, CA, delivering implementation, managed services, and AI/Agentforce enablement to enterprise and mid-market clients across six industry verticals, complemented by four proprietary AppExchange products.
- Company typePrivate
- Founded2006
- HeadquartersBurbank, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MK Partners does
MK Partners is a privately held Salesforce consulting and solutions firm founded in 2006 and headquartered in Burbank, California. The company delivers implementation, optimization, custom development, and managed services for the Salesforce platform across Sales Cloud, Service Cloud, Marketing Cloud, Data 360, and the newer Agentforce AI offerings. It serves enterprise and mid-market clients in six verticals: Financial Services, Entertainment & Media, Healthcare & Life Sciences, Public Sector, Nonprofit, and Manufacturing & Automotive, with named customers including Walt Disney Studios, Paramount, Citadel, CalPERS, and Ford Component Sales.
The firm's technology footprint combines services expertise with a proprietary product portfolio distributed through Salesforce AppExchange and AgentExchange. Four Salesforce-native applications anchor the product business: Mambo Merge (document generation to PDF/Docx/xlsx/HTML/pptx from Salesforce records), Photo Uploader (free image management for Lead, Contact, Case, and Account records), Zealynx (a cross-platform integration tool connecting Salesforce to QuickBooks, HubSpot, Jira, DocuSign, and Mailchimp), and Folderize (file and folder organization, acquired May 2026). The platform-native design and AppExchange distribution create a self-serve product channel layered on top of the direct enterprise consulting motion.
MK Partners generates revenue through two primary streams: professional services (project-based implementations, optimization sprints, multi-year managed services retainers, and strategic advisory under Professional Services Agreements) and recurring SaaS subscriptions for its AppExchange products under Master Subscription Agreements. The go-to-market combines direct enterprise sales for consulting with marketplace-led acquisition for software. Leadership is founder-led, with Matt Kaufman as Founder and CEO and Chris Rodriguez as COO. The firm maintains continuous Salesforce Partner status since 2006, positions itself as Southern California's leading Salesforce consultancy, and reports thousands of engagements delivered across hundreds of client organizations.
MK Partners firmographics
Firmographics- Name
- MK Partners
- Legal name
- MK Partners Inc.
- Website
- https://mkpartners.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MK Partners is a Salesforce consulting and solutions firm, founded in 2006 in Burbank, CA, delivering implementation, managed services, and AI/Agentforce enablement to enterprise and mid-market clients across six industry verticals, complemented by four proprietary AppExchange products.
- Ownership category
- akta.pro rank
MK Partners industry classification
Industry- Product category
- Salesforce CRM Consulting Services
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Management Consulting Services (54161)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
- akta.pro secondary industries
- Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where MK Partners is headquartered
LocationHeadquarters
- HQ city
- Burbank
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MK Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Salesforce Consulting Services: Professional consulting services for Salesforce implementation, optimization, customization, and strategic advisory. Includes project-based implementations, optimization sprints, managed services, and strategic advisory retainers.
- AppExchange Software Products: Proprietary Salesforce applications (Mambo Merge, Photo Uploader, Zealynx, Folderize) distributed through Salesforce AppExchange, likely with subscription or per-seat pricing models.
- SaaS Products (Master Subscription Agreement): Software and SaaS products offered under Master Subscription Agreement for customers of software products, indicating recurring subscription revenue from hosted/delivered applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Professional Services Agreement for consulting engagements |
| Subscription | Annual | Master Subscription Agreement for SaaS products |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
MK Partners product offering
Product offeringCore offering
MK Partners is a Salesforce consulting firm that designs, implements, and optimizes Salesforce environments across Sales Cloud, Service Cloud, Marketing Cloud, Data 360, and AI-powered Agentforce solutions for enterprise and mid-market clients. In parallel, the company sells a portfolio of proprietary Salesforce-native applications (Mambo Merge, Photo Uploader, Zealynx, Folderize) through the Salesforce AppExchange and AgentExchange marketplaces, providing document generation, image management, cross-platform integration, and file organization capabilities.
Product overview
MK Partners is a Salesforce consulting and solutions firm offering both strategic consulting services and a proprietary product portfolio. The core consulting practice spans Sales Cloud, Service Cloud, Marketing Cloud, Data 360, and AI-powered Agentforce solutions. The company's product portfolio is organized around the AgentExchange/AppExchange platform and includes four named Salesforce-native applications: Mambo Merge (document generation), Photo Uploader (image management), Zealynx (cross-platform integration), and Folderize (file/folder organization, acquired in 2026). Together, these products form a unified suite of add-on modules that extend Salesforce's native capabilities across document, media, integration, and organizational workflows.
Differentiator
Problem solved
Functional benefit
Brands
- Mambo Merge: A Salesforce solution that generates files straight from Salesforce records — PDFs, .Docx, .xlsx, HTML, .pptx, and more — with precision, control, speed, and ease.
- Photo Uploader
- Zealynx
- Folderize
- AgentExchange
Products and services
- Mambo Merge Mambo Merge is a Salesforce-native document generation application that creates PDFs, .Docx, .xlsx, HTML, and .pptx files directly from Salesforce records with precision, control, speed, and ease. It is sold via the Salesforce AppExchange to Salesforce administrators and end users who need automated document generation.
- Photo Uploader Photo Uploader is a free Salesforce-native image management application that adds headshots to Lead and Contact records, product images to Cases, logos to Accounts, and other images directly within Salesforce. It is distributed via the Salesforce AppExchange for Salesforce administrators and end users.
- Zealynx Zealynx is a Salesforce-native integration platform that extends Salesforce across an organization's technology stack and enables teams to act on external data directly in the org. It connects Salesforce with QuickBooks, HubSpot, Jira, DocuSign, Mailchimp, and other platforms, and is sold via the AppExchange to Salesforce administrators.
- Folderize Folderize is a Salesforce-native file and folder organization solution providing unlimited folders, hierarchical organization, and full-text search capabilities for Salesforce users. It is available on the Salesforce AgentExchange and is targeted at Salesforce administrators who need structured file organization within their org.
- Salesforce Consulting Services Salesforce Consulting Services is MK Partners' core professional services offering, providing Salesforce implementation, optimization, custom development, managed services, and strategic advisory across Sales Cloud, Service Cloud, Marketing Cloud, Data 360, and AI-powered Agentforce solutions. The service is targeted at enterprise and mid-market organizations in Financial Services, Entertainment & Media, Healthcare & Life Sciences, Public Sector, Nonprofit, and Manufacturing & Automotive verticals.
Quantifiable outcome
- Avg 6-Month ROI achieved for clients
- +1 more outcomes
Companies that use MK Partners
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles6 records
MK Partners technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature4 records
MK Partners partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SalesforcecoreMK Partners is a certified Salesforce Partner since 2006, specializing in Salesforce consulting, implementation, and solutions development. They build on Sales Cloud, Service Cloud, Marketing Cloud, Data 360, and AI-powered solutions. Their proprietary applications are distributed through Salesforce's AppExchange and AgentExchange marketplaces.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
MK Partners competitors and assessment
Company assessmentDirect peers
- Slalom: Large Salesforce Summit-tier consulting partner with multi-vertical delivery and Agentforce practice; directly competes with MK Partners on mid-market and enterprise Salesforce implementations, custom development, and managed services.
- Simplus (Infosys): Salesforce-focused consulting and managed services firm, now part of Infosys, with comparable offerings in implementation, CPQ, and verticalized Salesforce delivery; overlaps directly with MK Partners' core service lines.
- Persistent Systems: Global digital engineering firm with a sizable Salesforce practice serving financial services, healthcare, and manufacturing; competes with MK Partners for multi-cloud Salesforce and data/AI engagements.
- Girikon: Salesforce consulting and AppExchange development partner offering implementation, integration, and managed services; directly comparable in size and service mix to MK Partners' boutique Salesforce model.
- Cynoteck Technology Solutions: Salesforce consulting and AppExchange product firm offering implementation, customization, and managed support; overlaps with MK Partners in serving mid-market Salesforce buyers with consulting plus productized offerings.
Broad incumbents
- Deloitte Digital: Big Four consulting arm with a global Salesforce practice; competes for large enterprise transformation work and brings scale, regulated-industry depth, and AI/Agentforce delivery capacity that dwarfs MK Partners' bench.
- Accenture: Largest global SI with a flagship Salesforce practice across industries; competes on multi-workstream enterprise programs where MK Partners' 11-50 person headcount is a structural disadvantage.
- IBM Consulting: Global consulting and systems integrator with Salesforce capabilities and a strong public sector / regulated-industry footprint; overlaps with MK Partners in financial services, healthcare, and government segments.
- Cognizant: Global IT services firm with an established Salesforce practice serving financial services, healthcare, and manufacturing; competes for the same enterprise and mid-market Salesforce implementation work as MK Partners.
Emerging players
- Conga: Salesforce-native document generation, contract management, and quoting vendor; competes directly with MK Partners' Mambo Merge app and adjacent document/CPQ workflow use cases on AppExchange.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MK Partners social profiles
Digital presenceMK Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
MK Partners leadership team
Management profileNumber of profiles
Profiles2 records
MK Partners subsidiaries and ownership
Company hierarchySubsidiaries1 record
MK Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MK Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MK Partners
What does MK Partners do?
MK Partners is a Salesforce consulting firm that designs, implements, and optimizes Salesforce environments across Sales Cloud, Service Cloud, Marketing Cloud, Data 360, and AI-powered Agentforce solutions for enterprise and mid-market clients. In parallel, the company sells a portfolio of proprietary Salesforce-native applications (Mambo Merge, Photo Uploader, Zealynx, Folderize) through the Salesforce AppExchange and AgentExchange marketplaces, providing document generation, image management, cross-platform integration, and file organization capabilities.
Is MK Partners a public or private company?
MK Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MK Partners founded?
MK Partners was founded in 2006. It employs 11 to 50 people.
Where is MK Partners based?
MK Partners is headquartered in Burbank, United States, in the North America region.
How does MK Partners make money?
Three revenue lines are on record. Salesforce Consulting Services are the primary driver. The others are appExchange Software Products and saaS Products (Master Subscription Agreement).
Who are MK Partners's main competitors?
Direct peers on record are Slalom, Simplus (Infosys), Persistent Systems, Girikon and Cynoteck Technology Solutions. Broad incumbents are Deloitte Digital, Accenture, IBM Consulting and Cognizant. Conga is listed as an emerging player.
Does MK Partners have an API?
No public API is recorded for MK Partners.
What industry is MK Partners in?
MK Partners's product category is Salesforce CRM Consulting Services. Its primary akta.pro industry code is BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization, with a secondary code of BPAAACAC, Software/Application Support (SaaS, Enterprise Apps). Its NAICS code is 5132 and its SIC code is 7372.