HomeShopping
HomeShopping is a Karachi-headquartered, Pakistan-based horizontal e-commerce marketplace operating since 2008. Founded and led by Shayaan Tahir, it serves Pakistani consumers with multi-category online retail via homeshopping.pk, supported by a small team of 11–50 employees.
- Company typePrivate
- Founded2008
- HeadquartersKarachi, Pakistan
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What HomeShopping does
HomeShopping is a Pakistan-based horizontal e-commerce marketplace that has been continuously operational since 2008 and is headquartered in Karachi. The company operates the homeshopping.pk platform and is self-described as "one of the leading" horizontal e-commerce marketplaces in the country, serving Pakistani consumers with multi-category online retail. The business is founder-led: Shayaan Tahir serves as Founder & CEO. The organization runs with a small headcount of 11–50 employees, which is consistent with a lean, privately-held domestic e-commerce operator rather than a venture-backed scale-up.
The company's underlying technology architecture, product catalog breadth, merchant base, logistics model, and revenue mechanics are not disclosed in the available source data. As a horizontal marketplace, its implied model is third-party or first-party retail transactions across diverse categories (electronics, fashion, home goods, etc.), with monetization likely through product margins, listing fees, commissions, or advertising — but none of these specifics are confirmed. The firmographic record carries no funding history, no partnerships, no certifications, no regulatory actions, and no product-launch timeline, leaving a substantial information gap on operational mechanics.
From an investment-analytic perspective, HomeShopping occupies a niche position in Pakistan's competitive e-commerce landscape alongside larger and better-capitalized players (e.g., Daraz, which is backed by Alibaba). Its 17-year operational history indicates survival and some degree of market position, but the absence of disclosed scale metrics, capital raises, or strategic moves in the input data means the company's current competitive standing, growth velocity, and capital structure cannot be triangulated from the available evidence.
HomeShopping firmographics
Firmographics- Name
- HomeShopping
- Website
- https://homeshopping.pk
- Company type
- Private
- Founded year
- 2008
- Headcount range
- 11–50 employees
- Short description
- HomeShopping is a Karachi-headquartered, Pakistan-based horizontal e-commerce marketplace operating since 2008. Founded and led by Shayaan Tahir, it serves Pakistani consumers with multi-category online retail via homeshopping.pk, supported by a small team of 11–50 employees.
- Ownership category
- akta.pro rank
HomeShopping industry classification
Industry- Product category
- Horizontal E-commerce Marketplace
- NAICS
- Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Home, Furniture & Home Improvement Online Retailers (CRAFADAE)
Keywords
Where HomeShopping is headquartered
LocationHeadquarters
- HQ city
- Karachi
- HQ country
- Pakistan
- HQ region
- Asia
Markets served
HomeShopping business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
HomeShopping product offering
Product offeringCore offering
HomeShopping operates a horizontal e-commerce marketplace in Pakistan where third-party sellers list and sell products spanning multiple consumer categories. Founded in 2008 and based in Karachi, the platform aggregates a wide assortment of goods to serve online shoppers across the country.
Differentiator
Problem solved
Functional benefit
Products and services
- HomeShopping Online Marketplace Horizontal e-commerce marketplace platform connecting Pakistani consumers with third-party sellers offering products across multiple consumer categories. Built and operated by HomeShopping since 2008, accessible via homeshopping.pk.
Companies that use HomeShopping
Customer profileIdeal customer profiles1 record
HomeShopping technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HomeShopping partnerships and signals
Strategic signalRecent moves1 record
HomeShopping competitors and assessment
Company assessmentDirect peers
- Yayvo by TCS: Yayvo is a Pakistan-based horizontal e-commerce marketplace operated by TCS, a major logistics company. It competes directly with HomeShopping by leveraging TCS's logistics network across Pakistan.
- Telemart: Telemart is a Pakistan-based online retail marketplace selling electronics, home appliances, and lifestyle products. It competes with HomeShopping in similar product categories and consumer segments within Pakistan.
- Daraz: Daraz is Pakistan's largest horizontal e-commerce marketplace, founded in 2012 and backed by Alibaba. It is the most direct competitor to HomeShopping, serving consumers across Pakistan with a similar horizontal marketplace model.
- Symbios.pk: Symbios.pk is a Pakistan-based online electronics and lifestyle retailer. While more vertical than HomeShopping, it competes for the same consumer wallet and operates within the Pakistani e-commerce ecosystem.
- iShopping.pk: iShopping.pk is a Pakistan-based horizontal e-commerce marketplace with a similar origin period and target market. It competes with HomeShopping in the same geographic and category footprint.
- TCS Sentiments Express: TCS Sentiments is a Pakistan-based online retail operation that sells gifts, flowers, and lifestyle products. It represents a more vertically-focused marketplace competitor within the same Pakistan consumer base.
Broad incumbents
- Amazon: Amazon is the dominant global horizontal e-commerce marketplace and a benchmark for marketplace operators. While its direct presence in Pakistan is limited, it represents the structural competitor and aspiration benchmark for any horizontal marketplace.
- Noon: Noon is a Middle East-based horizontal e-commerce marketplace that has expanded operations regionally. It serves as a relevant peer in terms of marketplace model, though its primary geographic focus differs from Pakistan.
- AliExpress: AliExpress, part of Alibaba Group, is a major global horizontal marketplace with significant reach into Pakistan. It competes with HomeShopping for cross-border consumer purchases, especially in electronics and fashion categories.
Regional players
- Metro Cash & Carry Pakistan: Metro operates cash-and-carry wholesale and online retail in Pakistan, selling home, kitchen, and consumer goods. While primarily offline, its e-commerce expansion makes it an adjacent regional competitor for the home goods segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
HomeShopping social profiles
Digital presenceHomeShopping financial estimates
Financial estimateRevenue estimate
Valuation estimate
HomeShopping leadership team
Management profileNumber of profiles
Profiles1 record
HomeShopping funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HomeShopping M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HomeShopping
What does HomeShopping do?
HomeShopping operates a horizontal e-commerce marketplace in Pakistan where third-party sellers list and sell products spanning multiple consumer categories. Founded in 2008 and based in Karachi, the platform aggregates a wide assortment of goods to serve online shoppers across the country.
When was HomeShopping founded?
HomeShopping was founded in 2008. It employs 11 to 50 people.
Where is HomeShopping based?
HomeShopping is headquartered in Karachi, Pakistan, in the Asia region.
Who are HomeShopping's main competitors?
Direct peers on record are Yayvo by TCS, Telemart, Daraz, Symbios.pk, iShopping.pk and TCS Sentiments Express. Broad incumbents are Amazon, Noon and AliExpress. Metro Cash & Carry Pakistan is listed as a regional player.
Does HomeShopping have an API?
No public API is recorded for HomeShopping.
What industry is HomeShopping in?
HomeShopping's product category is Horizontal E-commerce Marketplace. Its primary akta.pro industry code is CRAFADAE, Home, Furniture & Home Improvement Online Retailers. Its NAICS code is 4491 and its SIC code is 5700.